Integrum Monitor step-by-step

Integrum MonitorIntegrum Monitorstep-by-stepstep-by-step

www.integrumworld.com

www.integrumworld.comwww.integrumworld.com

Integrum MonitorIntegrum Monitor

tracking the dynamics of references to the companies tracking the dynamics of references to the companies by timeby time, , regionsregions and mass mediaand mass media ((TV and radioTV and radio, , printed pressprinted press, , information agenciesinformation agencies, , internetinternet);); publication review in mass mediapublication review in mass media;; studying the negative against positive publications in form of graphs and diagramsstudying the negative against positive publications in form of graphs and diagrams;;

Tool forTool for


Tasks to be solved by means ofTasks to be solved by means of Integrum MonitorIntegrum Monitor

Study of PR activity of one’s own and competitive companies;Study of PR activity of one’s own and competitive companies;

Competitive analysis;Competitive analysis;

Dynamics of positive and negative publications;Dynamics of positive and negative publications;

Estimation of PR activity efficiency for the specific time period;Estimation of PR activity efficiency for the specific time period;

Comparative statistics of objects;Comparative statistics of objects;

Creation of content index;Creation of content index;

Ways of information visual representation;Ways of information visual representation;


Let’s suppose, you’d like to study the frequency of references to Let’s suppose, you’d like to study the frequency of references to the leading the leading Russian banks Russian banks in pressin press, , define the number of positive and negative publications on these banks anddefine the number of positive and negative publications on these banks andtrack publications distribution in different kinds of mass mediatrack publications distribution in different kinds of mass media..

ExampleExample


Step 1. LoginStep 1. Login

On the home page of On the home page of www.integrumworld.com enter your login and password. enter your login and password. Then click the button “Sign in”. Then click the button “Sign in”. You will find yourself on the page with the list of the services available.You will find yourself on the page with the list of the services available.

http://www.integrumworld.com/


Those patrons, who enter Integrum by Those patrons, who enter Integrum by IPIP (for example, (for example, librarieslibraries), follow the next procedure. ), follow the next procedure. Follow the link you’ve been provided, choose Follow the link you’ve been provided, choose Registered users: Enter Login/PasswordRegistered users: Enter Login/Password, , enter login and password and click enter login and password and click Enter to ArtefactEnter to Artefact..You will find yourself on the page with the list of the services available.You will find yourself on the page with the list of the services available.


Choose Choose Integrum Monitor Integrum Monitor among other servicesamong other services..


Step 2. Add objects for analysisStep 2. Add objects for analysis

To add new objects for analysis choose To add new objects for analysis choose Создать новый объект Создать новый объект (Create a new object) (Create a new object) . . The field The field НаименованиеНаименование (Name) (Name) is mandatory to be filled is mandatory to be filled .. Other fields are filled at your discretion Other fields are filled at your discretion ..Enter the bank’s nameEnter the bank’s name - - . Сбербанк России . Сбербанк России Point synonyms if anyPoint synonyms if any, , Choose the groupChoose the group ( )категория ( )категория and color and click and color and click ДобавитьДобавить (Add) (Add)..

www.integrumworld.com

Add the following banks the same wayAdd the following banks the same way: :

- , , , 24Альфа Банк Газпромбанк Россельхозбанк Банк ВТБ- , , , 24Альфа Банк Газпромбанк Россельхозбанк Банк ВТБ


Step 3. Choose the objects for analysisStep 3. Choose the objects for analysisTo choose the objects for analysis tick off marks on the left of the bank’s name and To choose the objects for analysis tick off marks on the left of the bank’s name and click click Выбрать объекты Выбрать объекты (Choose objects) (Choose objects)..You will see the list of chosen objects at the top of the page on the left.You will see the list of chosen objects at the top of the page on the left.All the objects are automatically saved and can be amended.All the objects are automatically saved and can be amended.


Step 4. Dynamics of referencesStep 4. Dynamics of references

To compare the number of references to the chosen banks select the option To compare the number of references to the chosen banks select the option Динамика сообщений Динамика сообщений (Dynamics of references) (Dynamics of references) at the top of the page.at the top of the page.

Specify the date range, for example for one year, and click Specify the date range, for example for one year, and click Рассчитать график Рассчитать график (Graph) (Graph)..


Step 5. Results viewStep 5. Results viewThe results are shown on a separate pageThe results are shown on a separate page. . You can choose the results view in the form of You can choose the results view in the form of гистограммыгистограммы (bar charts) (bar charts), графики, графики (graphs), (graphs), даты даты (by dates) , (by dates) , типыСМИ типыСМИ (mass media), (mass media),РегионыРегионы (regions). (regions).All the built graphs are stored in the archive and you can view any of them at any time.All the built graphs are stored in the archive and you can view any of them at any time.


Each bar of the chart is active. When you click on the bar you will see the articles Each bar of the chart is active. When you click on the bar you will see the articles that create the index. The results are shown on a separate page.that create the index. The results are shown on a separate page.


Step 6. Positive/ Negative publicationsStep 6. Positive/ Negative publicationsTo define the number of positive publications on the chosen objects to negativeTo define the number of positive publications on the chosen objects to negativeselect select / (Позитив Негатив/ (Позитив Негатив Positive/ Negative publications)Positive/ Negative publications) at the top of the page at the top of the page. . Specify the date range and click Specify the date range and click (Рассчитать график (Рассчитать график Graph)Graph)..


Step 7. Top 10 Central newspapersStep 7. Top 10 Central newspapersIf you choose If you choose 10 Топ СМИ 10 Топ СМИ (Top 10 Central newspapers) (Top 10 Central newspapers) at the top of the page at the top of the page you can examine the publications distribution on the selected banks in the leading you can examine the publications distribution on the selected banks in the leading Russian newspapers.Russian newspapers.


To get the information on subscription to To get the information on subscription to Integrum Monitor Integrum Monitor out of the Russian Federation out of the Russian Federation please contact please contact Integrum World Wide Integrum World Wide at at [email protected]@integrumworld.com

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Integrum Monitor step-by-step