INTEGRITY | EXCELLENCE | EMPOWERMENT | TEAMWORK

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ABOUT US

PROJECT SCOPE

OVERVIEW OF

PORT

AUTHORITIES

COMPETITVE

RESEARCH

WHAT IS

COGNOSOS?

Agenda

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TECHNOLOGY

COMPARISON

BREAKING INTO

THE MARKET

OTHER

POTENTIAL

MARKETS

SUMMARY

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ABOUT US

Rohan BansalAagam Vakil Cagla Bektas Andrew Grogin

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Sensing as a Service Internet of Things RadioCloud Technology

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Sensors in Car Parking

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InvestigationInvestigation of current

sensors and use cases at the

port authority

ImplementationResearch the implementation

of the tracking devices in

shipping containers

Comparison

Comparing the competitive

advantages of Cognosos over

industry standard

Project Scope

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2-15 km 30 m 30-300 m 1-12 m

20 days 1000 days 300 days Limitless

All About Sensors

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Government or

Quasi-

Government

owned

Financially self-

supporting (No

Tax Revenue)

Revenue from

operations:

• user fees

• transit fares

• facility rent

• consumer

services

Stats:• 30 million ship

containers in the

world

• 104 Ports in the

U.S.

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Overview of Port Authorities

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Hamburg Port Authority

01 All-Purpose

Sensor02 Integrated

Traffic

Situation

03 smartPORT

Logistics

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Freight Forwarder

• Organizes shipments

to get goods from

point of origin to

destination

• Handles organization

of shippers and

logistics

• Does not actually

move goods

Trucking

• Freight forwarder will

organize pickup of

goods by truck

• Goods transported to:

– Forwarding

warehouse

– Directly to port

• Exports Customs

Clearance

Shipping Line

• Company actually

carrying cargo at sea

• Shipper likely will

never speak with

Shipping Line

• Organized through

Freight Forwarder

Container Journey

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70%

10%

20%

Shipping LineCompanies

ContainerLeasingCompanies

3rd PartyCompanies

Shipping Container Ownership

• Shipping Line Companies operate the ships used to carry containers

• Lease Companies lease containers to companies during high demand

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Competitor Research

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Development

Developed by iControl Inc.

under Department of

Homeland Security Grant

starting 2006

Miniature sensor, GPS, data

logging, radio transceiver

the size of a deck of cards

SecurityEventual Integration into

Advanced Container

Security Device (ACSD)

Capabilities

The ability to track and locate

marine shipping containers

while on shore, during loading,

and during transit

Marine Asset Tag Tracking

System (MATTS)

Device

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CostsUnavailable financials but

considerably more expensive

than Cognosos’ technology

Development Time

Security

Costs

Security

Development Time

MATTS Business Logistics

10 years from concept to

market.

Advanced Container Security

Device

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1

6MATTS vs. Cognosos

Core Technology: GPS,

Cellular, Radio, WAN

DHS certified encryption

with ACSD integration

2 km range with signal

jumping

5-8 year battery life with solar

cell recharging

Core Technology: Proprietary

Patented Wireless technology

In-house encryption

5 km range

2-3 year battery life from AA

battery

MATTS Cognosos Sensor Network

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Cheaper installation than MATTS

Benefits of a Small Company

Patented RadioCloud Technology

Competitive Advantages

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Type of Tracking Cost

Breaking into the market

Cognosos’ port-only tracking

versus transit tracking

Must be considerably cheaper than

MATTS

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Gateways on ships Implement sensor

jumping

Our recommendation

$$

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Track other moving parts in

the shipping process

Our recommendation (cont.)

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01 Railroads

Cargo location tracking

Other Markets

02 Agriculture

Temperature analysis

with crops

03 Trucking

Tracking locations of

trucks

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Key Takeaways

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Q&A

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Appendix

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Port of Hamburg

• http://www.hamburg-port-authority.de/en/smartport/logistics/Seiten/Unterbereich.aspx