Integration of FP and Immunization in Mali

Laura Glish, Family Planning Technical Advisor, PSI/Mali

Planning in the land of Timbuktu

The 4Ps of Marketing

Product

Place

Price

PROMOTION

The Laws of PromodynamicsR

each

Depth

Inter-personal Communication

Mass Media

BCG DPT 1 Polio 1 Measles 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Child Vaccinations in Mali (DHS 2006)

UrbanRural

Vaccine

% o

f chi

ldre

n re

ciev

ed

Mali’s most famous FP user

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OutletType

# of Outlets

# Health Talks Sessions

# Women reached

# of IUD inserted

# of Implants Inserted

Total

ProFamClinics 5 157 2,706 404 702 1,106

CSCOM 73 2,421 102,305 1,593 22,763 24,356

Total 78 2,578 105,011 1,997 23,465 25,462

Results Achieved to April 2011

Best Practices

• 1-stop shop meets women’s needs

• Dedicated providers focus on FP

• Building capacity over time in the public sector

• Willingness to pay used for advocacy

page 12

Thank You!For More Information:Laura Glish, PSI/Mali lglish@psi.org, lglish@psimali.orgBoureima Maiga, PSI/Mali bmaiga@psimali.orgMaxine Eber, PSI/Washington meber@psi.org