INTEGRATION 101: GET CONNECTED TO GET AHEAD 2018-02-25آ  In this whitepaper, ... INTEGRATION IS NO LONGER

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  • MAKING THE CASE FOR CONNECTIVITY Seeking Business Value

    Modern life is fully connected. Nest keeps our homes at the precise temperature we prefer,

    Netflix knows what shows we want to watch when, and Pinterest lets us buy anything we want

    to have, from any device we want to use. And it all happens seamlessly, which is important in

    our increasingly busy lives. But you might wonder—why should our personal lives be so much

    better connected than our professional ones?

    Good news—they don’t have to be. Modern connectivity platforms can transform even the

    oldest businesses into successful digital companies that can compete and win in today’s

    digital world. Modern companies need to be dynamic because they operate in dynamic

    industries. For nearly every organization, integration has real and immediate business impact

    that helps companies not just survive but thrive. The types of tangible benefits that stem

    from connectivity can vary wildly, from gaining cost or efficiency advantages to creating new,

    revenue-generating opportunities with existing assets.

    Having helped hundreds of companies capture the advantages of connectivity, Monday

    Call and Jitterbit understand integration in and out. Some of our customers have built simple

    integrations that enable them to connect to a third party service, such as using Google Maps

    to create a mash-up that shows an order’s location on its way to the customer, or sending

    sales orders to SAP with an automated digital process instead of by hand. Other companies

    have opted for a full-blown ERP system integration that ties together all of the Lead-to-Cash

    systems behind the scenes while seamlessly improving the customer experience. No matter

    the scope or applications involved, integration improves business results.

    In this whitepaper, we outline some emerging integration trends and explain some motivators

    for connecting the cloud and on-premise applications that drive your modern digital business.

    Read on to get connected.

    I N T E G R AT I O N

    I S N O L O N G E R

    O P T I O N A L

    F O R M O D E R N

    D I G I TA L

    C O M PA N I E S .

    Views from a Consulting Firm and Connectivity Platform

    INTEGRATION 101:

    GET CONNECTED TO GET AHEAD

    +

  • INTEGRATION 101: INTEGRATING FOR BUSINESS ADVANTAGE+

    NEW TRENDS IN CONNECTIVITY Integration is often viewed as a daunting technical endeavor. But as technology enters

    nearly every market and disrupts every aspect of every company, business owners must

    become fluent in the costs and benefits of integration or run the risk of missing out on

    significant digital opportunities. In essence, integration is a must-have in an increasingly

    digital world. Fortunately, a few new trends are making integration easier than it’s ever been.

    Application Suites Disperse, Creating More Components to Choose From

    The technology landscape is growing more and more componentized, with best of breed

    technologies being stitched together through integrations, and the dominance of complete

    enterprise application suites declining. Even non-technology companies operating in less

    technical markets need to integrate back-end systems and provide digital customer- or

    partner-facing solutions to keep up with the times and get ready for the future.

    New Standards Simplify & Accelerate Connectivity

    The advent of standards like Web Services (XML, SOAP, REST), Single Sign-On (SAML),

    and HTTP have accelerated the proliferation of integrations. The simplicity and scalability of

    cloud connectivity solutions like Jitterbit has brought easy-to-use sophistication to the general

    integration market. This helps to significantly lower the cost of implementing the integration

    as well as the cost of ongoing maintenance and administration. Integration times are now

    measured in days and weeks rather than months and years as they were in the past.

    Modern integration tools make it possible to connect internally built proprietary systems

    and on-premise packaged software with even far-flung third-party Internet SaaS offerings,

    all using the same integration approach. It’s a refreshing approach to connecting apps,

    and a strong foundation for the digital future of any business.

    CRM

    SOCIAL HR DEV

    APPLICATION SUITE

    SUPPORT FINANCE

    MOBILE APPS

    CLOUD APPS 3RD PARTY WEB SERVICE

    INTERNALLY BUILT APPS/DB’s

    ON-PREMISE APPS

  • INTEGRATION 101: INTEGRATING FOR BUSINESS ADVANTAGE+

    ADVANTAGES OF INTEGRATION Just because integration has become easier doesn’t

    mean it’s automatically worth doing. So what are the

    primary business benefits that drive companies to

    undertake integration projects? Here are a few of the

    leading examples we’ve encountered working with

    hundreds of leading companies across different verticals.

    Integration Enables Greater Efficiency

    Modern companies have multiple systems that are

    bounded by traditional functional groups. Sales teams

    have their CRM system. Support teams have their

    ticketing system. Finance teams have their accounting

    systems. Marketing teams have their outreach and

    inbound tools. Manufacturing/fulfillment teams have their

    ERP systems. Engineering has project management and

    bug tracking tools. The list goes on and on.

    This proliferation of systems means that a standard customer may be represented six

    different ways by six (or more) different records across these various siloed systems. As

    a result, when new customers signs up for a product or service, their information has to

    be entered into six (or more) different systems, often setting up those customers for a

    confusing and disjointed experience depending on the department they’re talking to.

    Manually entering and maintaining customer data is inefficient, prone to human error and

    can create data problems that may take years to clean up—not to mention disrupt the

    customer experience in many ways.

    It’s not just provisioning new customers where these massive (but solvable) data

    inefficiencies pop up. The need for synchronization between systems may become

    apparent when creating a new order from a previously closed deal, or invoicing a customer

    based on usage data, products purchased, or services rendered. Alternately, customer

    usage data might need to inform programs to reduce churn, or help tailor new product

    bundles for existing customers. Whatever the business scenario, it’s important that the right

    data be available in every system to enable the most efficient operations (and the best

    customer experience).

    In short, integration automatically brings together every instance where a customer is

    represented, eliminates tedious and error-prone manual work, and creates an accurate,

    consistent picture of customer activity.

    I N T E G R AT I O N

    C R E AT E S A N

    A C C U R AT E

    P I C T U R E

    O F C U S T O M E R

    A C T I V I T Y.

  • INTEGRATION 101: INTEGRATING FOR BUSINESS ADVANTAGE+

    Integration Speeds Up Operations

    Customers expect responsive, accurate service. And

    if they don’t get it, they can express their frustration on

    social media—or, worse, switch quickly to a competitor.

    Switching costs for customers are at a historic low,

    which means that providing an optimal experience at

    all times is absolutely paramount. A common disaster

    scenario occurs when a customer registers online, then

    immediately calls up customer support with a question.

    The customer service agent needs all of the new

    customer’s data to be available at the time of the call, but

    too often, that information hasn’t yet been populated—or

    manually entered—across all of the systems that house

    customer data. But the customer will have little patience

    if the customer service agent admits, “Sorry, I don’t have

    access to the data you just entered in our systems.”

    Integration enables real-time access to information so that

    the right people always have the right information at the

    right time, and can help customers out in a timely manner.

    SKULLCANDY surfaces problems with orders in real time thanks to cloud

    connectivity. Before adopting an integration solution, it could take hours or more to

    uncover problems with an order. Now, Jitterbit connects these systems automatically

    to deliver error messages right away. In addition to highlighting orders quickly,

    Skullcandy can also onboard new partners faster with seamless connections

    between SAP, Salesforce, Magento, SPS Commerce, Amazon, UPS, DHL and more.

    CUSTOMER STORY

    In addition to customer service, time to market has become increasingly important in high

    growth industries. Gaining “first-mover” advantage is now key to establishing a strong

    brand and building a customer base. Internet-based companies in particular feel this

    “first-mover” advantage more than others, because the barriers to creating a website or

    mobile app are the lowest