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OurWebinarWillStartSoon.ThankYouForYourPa6ence.
Integra(ngSocialMediaIntoEssen(alOrganiza(onalFunc(ons
Twi9ertag:#npwebinarsDebraAskanase,CommunityOrganizer2.0h9p://www.communityorganizer20.com
SpecialThanksToOurSponsors
Integra(ngSocialMediaIntoEssen(alBusinessFunc(ons
April28,2010
Aboutme
Professional:formerexecu6vedirector,nonprofitexec,businessconsultant,andteacher.
Strategicperspec(ve:businessconsultant,campaigndirector,socialstrategist.It’sallaboutstrategyforme.
B.A.EmoryUniversityM.B.A.BarIlanUniversity…andILOVEresearch!
KeyTakeaways!
OneideayouwillImplement
Characteris6csofthe“SocialOrganiza6on”
Socialmediaintegra6on:conceptandimplementa6onideas
DeterminingReturnonInfluence/Investment hZp://www.flickr.com/photos/83371160@N00/25928863/
Someworkshopresourcesmen6onedatDelicious,withthetags“socialbizpreso”+“NBN”
hZp://delicious.com/tag/socialbizpreso+NBN(feelfreetocon6nuetoaddtothislist)
Post‐WorkshopOpportuni(es
Takeawayoneideafromtheworkshopthatyouwillimplement!
Communica6on
Collabora6on
Mul6media
Entertainment
ReviewsandOpinions
IsYourOrganiza(onReadyToBeSocial?
hZp://www.flickr.com/photos/49503180180@N01/3608757486/
Numberoflevelsofapproval
Degreeofemployeetrust
Willingnesstolisten
Howopenistheorganiza6ontochange?
hZp://www.flickr.com/photos/49922542@N00/401343608/
SomeConsidera(ons:
InterestinListening
WillingtoTakeRisksAbilityto
RespondQuickly
BeliefinTransparency
hZp://www.flickr.com/photos/71325969@N00/2634561264/
BeliefinStakeholderEngagement
TheCultureofSocial
hZp://www.flickr.com/photos/40624839@N02/3784049371/
Createasocialmediateam.
Decisionmakersonteam
TryingtoIntegrateSocialMedia?
Traintheen(restaff.Nosilos!
hZp://www.flickr.com/photos/40624839@N02/3784049371/
TryingtoIntegrateSocialMedia?
Everyonereceivesreports
DefineROIexpecta(onsaheadof(me
SupportOrganiza(onalFunc(ons
HumanResources:recrui6ng,reten6on,jobdescrip6ons
hZp://www.flickr.com/photos/32955500@N08/3084647270/
InternalCommunica(oncollabora6on,communica6on,resourcesharing
SupportOrganiza(onalFunc(ons
hZp://www.flickr.com/photos/32955500@N08/3084647270/
StaffDevelopment:tools,processes,informa6on‐sharing,knowledge‐
building
SupportOrganiza(onalFunc(ons
hZp://www.flickr.com/photos/32955500@N08/3084647270/
ProgramDevelopment:research,sen6ment,real‐6mefeedback
SupportOrganiza(onalFunc(ons
hZp://www.flickr.com/photos/32955500@N08/3084647270/
StakeholderEngagement:volunteerrecruitment,programrecruitmentand
par6cipa6on,boarddevelopment
Increasingscaleofreturn
ReturnonInfluence=
hZp://www.flickr.com/photos/22799508@N07/3180165241/
HumanResources
FormaFacebookGrouptoRecruitemployees
HumanResources
Adver(singexpense
Interviewandrecrui(ng(me
Costofhiringreplacements
Costofretraining
hZp://www.flickr.com/photos/38726791@N06/4067195335/
HumanResourcesROI
InternalCommunica(on
InternalCommunica(on
Costof(me
Be9erideas
Moreefficientuseof(me
Programdelivery,organiza(onalimprovements
hZp://www.flickr.com/photos/38726791@N06/4067195335/
InternalCommunica(onsROI
StaffDevelopment:WaterCooler2.0
Trainingandcollabora6ontools:Internalpodcas6ng,
video,bookmarking,collabora6vetech
StaffDevelopment:OnlineListening
Weurgeeveryemployeetolistentoonlineconversa6onsabouttheirareaofexper6se–itmakesthemmoreknowledgeableintheirown
fields–AmericanRedCross
Be9erservicedelivery
Staffinputandcontribu(on
TrainedStaff
Be9erprograms/services,lessburnout
hZp://www.flickr.com/photos/38726791@N06/4067195335/
StaffDevelopmentROI
ProgramDevelopment
ProgramDevelopment
HildygoZlieb.com
Createappropriateservices,metrics,
outcomes
Neworimprovedideas
Gatherideas
ImprovedservicedeliveryhZp://www.flickr.com/photos/38726791@N06/4067195335/
ProgramDevelopmentROI
SocialM
edia
Engage Creates
Trust
Moveto
Ac6on
TheSocialMediaFunnel
hZp://www.flickr.com/photos/cambodia4kidsorg/2299939842/sizes/m/
GoogleBuzz
Onlineforums/nicheforums
Socialnetworks
TwiZer
Socialbookmarkingsites
LookatReal‐(meSen(mentPla_orms!
Videosharing(YouTube)
ProgramandVolunteerRecruitment
Rememberthisemail?
Engagementisthebestrecruitmentstrategy!
ProgramandVolunteerRecruitment:BestPrac(ces
ProgramandVolunteerRecruitment:BestPrac(ces
BeProac(ve
1. Developasocialmediapresenceforvolunteerrecruitment
2. Tweetit,blogit,talkaboutitonFacebookand4sq3. Listopportuni6esonvolunteersites4. Askvolunteersitesandstrategicgeographic
partnerstotalkaboutitonsocialmedia
BeProac(ve
hZp://www.flickr.com/photos/cambodia4kidsorg/2299939842/sizes/m/
BoardDevelopment
1. Directstakeholdercommunica6oniskey2. HyperlinktheirLinkedinprofileorsocialmedia
profiletothewebsite3. Becomeinvolvedincrowdsourcingini6a6ves4. Includeboardmembersintheintranet5. Includeboardinstafftraining/communica6ons
BoardDevelopment
Directtouchwithstakeholders
Be9erunderstandandservetheorganiza(on
Dona(ons,recruitment,etc.
hZp://www.flickr.com/photos/38726791@N06/4067195335/
BoardDevelopment
Increasedengagement
SomeIdeas
ThishandbookisavailabletoanyRedCrossvolunteer,employee,andfanathZp://sites.google.com/site/wharman/social‐media‐strategy‐handbook
AmericanRedCrossSocialMedia
Lookattheirac6vi6esallovertheworldviaFlickrgeomap
WebinarExercise
Chooseonebusinessfunc6onthatyouwanttointegratewithsocialmedia.
KeyTakeaways!
OneideayouwillImplement
Characteris6csofthe“socialorganiza6on”
Socialmediaintegra6on:conceptandimplementa6onideas
ThinkaboutReturnonInfluence/Investment hZp://www.flickr.com/photos/83371160@N00/25928863/
ThanksfortheInspira6on!HatTipsTo:
OlivierBlanchardhZp://www.slideshare.net/thebrandbuilder/olivier‐blanchard‐basics‐of‐social‐media‐roi
BethKanterhZp://www.slideshare.net/kanter/social‐media‐trainers‐bag‐of‐tricks
DuctTapeMarke6nghZp://www.ducZapemarke6ng.com/blog/2009/12/29/small‐businesses‐will‐simply‐become‐more‐naturally‐social/
5/5:ModernizingExecu6veSearchforaNewEconomy
5/12:BuildingDonorLoyalty5/19:StrategicPlanningasOrganiza6onal
Development5/26:HireLikeaSearchFirm101
6/2:WhatIsaSocialMediaStrategy,Anyway?
Registeratwww.nonprofitwebinars.comEntercode:co2compforacomplimentarywebinar
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