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Integrating Offline Marketing with Social Media
Social Media has evolved as the new Digital Age Billboard for Marketers, which not only communicates but also delivers the brand recall factor in the minds off the customer, not only this it also helps in retaining clients and acquire new clients by integrating offline Marketing with Social Media.
In the early 2000’s brands and companies used to focus on SEO Management, this was just used to optimize a company’s search result. Later came sites like orkut,facebook,twitter and many more. Where in Orkut was not able to reach its actual potential as Facebook overtook Orkut’s popularity by a stride.
In the current situation of India, where in a population of 1.2 Billion, India alone has 100 million plus face book users. Which is the second largest user of Facebook after US and will soon overtake US. Overall face book has more than 50 million pages globally. Which majorly include brand and company pages.
Some Facts about social Media (2014)
• Monthly active users on face book 1.28 Billion • 72% of Online adults visit Facebook at least once a month • Number of Facebook users in India alone is over 100 Million • There are more than 50 Million Facebook pages • Most common reason to unlike Facebook page is Uninteresting posts • 75%of the engagement on a post happens in first 5 hours
• 500 Million Tweets are sent per day • 78% of twitter’s active users are on mobile • 44% of users have never seen a Tweet, consider them inactive • 391 Million twitter accounts have no followers • 46% of Twitter users tweet at least once in a day
• More than 2 users Sign-up for LinkedIn every second • There are over 39 Million students and recent college graduates on LinkedIn • LinkedIn reached a total of 200 countries and territories geographically • 41% of LinkedIn visits are via Mobile • 44K is the average number of daily LinkedIn mobile job applications
YOUTUBE
• One Billion+ total users • 80% of traffic is from outside US • 100 hours of video is uploaded on YouTube per Minute • 40% of YouTube traffic comes from Mobile • 1 Billion is the average YouTube mobile videos views per day
Top Indian bands on Facebook 2014
SECTOR BRAND FANS LOCAL FANS AUTOMOTIVE HYUNDAI
INDIA 4435723 4277397
BANKING ICICI BANK 3133281 3036955 RETAIL FASTRACK 9612630 9004817 INSURANCE LIC INDIA
FOREVER 2453056 2373718
Top Indian bands on Twitter 2014
SECTOR BRAND FOLLOWERS TWEETS AUTOMOTIVE @MahindraRise 26369 20307 BANKING @YESBANK 239100 8457 RETAIL @WillsLifestyle 6450 8746 INSURANCE @HDFCLIFE 107159 4954
Top Indian bands on YouTube 2014
SECTOR BRAND SUBSCRIBERS TOTAL VIEWS AUTOMOTIVE TataNano 10241 1423891 BANKING Moneycontrol.com 5693 4775199 RETAIL Fastrack 1753 3255480 INSURANCE ICICI Prudential
Life 2609 3113547
Create a static campaign or country micro site
Create an official page on Facebook or Twitter
Integrate social into technology platforms
Create a Facebook contest or a Twitter influencer program
Integrate Social into marketing programs
Integrate Social into business processes
Social Integration Journey
Each of the stages helps the brands engage with the target audience in a very subtle way which creates brand awareness and keeps the audiences engaged on to the brand for a longer duration.
Red bulls #Airdrop campaign is a classic example of the same.
The campaign is one of the most successful campaigns of Red bull across continents, this was the first time in India, the campaign got a roaring response. With people going crazy on twitter and engaging with the brand.
This particular campaign showed how off line and social media marketing can be integrated in such a way to create unique position in the minds of the consumer.
Sources
www.socialbeakers.com
www.slideshare.com
www.socialsamosa.com
www.youtube.com
Inaction
Incubation
Integration
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Platforms Programs Processes
