8
MARKETING WORLD 2015: 16th Annual A FROST & SULLIVAN EXECUTIVE MINDXCHANGE July 13 – 16, 2015 Fairmont Copley Plaza Boston, MA Integrating Marketing into Your Growth and Customer Strategy www.frost.com/mar #FrostMAR “Frost & Sullivan makes the effort to ensure you walk away with techniques you can apply in your business immediately.” – Vice President, Strategy & Business Development, Lockheed Martin | “This was the best marketing event I have ever attended.” Global Digital Marketing Manager, Dow Chemical | “Great interactive sessions along with high impact keynote presentations." – Director, The Bank of New York Mellon Corporation | “Excellent topics and workshop format enabled & encouraged ideation, sharing & exchange of both best practices and lessons learned among peers from other related and non-related industries.” –Vice President, Johnson Controls Power Solutions | “I left the Executive MindXchange with a list of action items a mile long.” – Global Category Director, PentAir | “The Executive MindXchange is exactly what it is billed to be….a gathering of professional peers that exchange and discuss challenges, application and best practices.” – Director Global Marketing Communications, Molex Incorporated “Frost & Sullivan makes the effort to ensure you walk away with techniques you can apply in your business immediately.” – Vice President, Strategy & Business Development, Lockheed Martin | “This was the best marketing event I have ever attended.” Global Digital Marketing Manager, Dow Chemical | “Great interactive sessions along with high impact keynote presentations." – Director, The Bank of New York Mellon Corporation | “Excellent topics and workshop format enabled & encouraged ideation, sharing & exchange of both best practices and lessons learned among peers from other related and non-related industries.” –Vice President, Johnson Controls Power Solutions | “I left the Executive MindXchange with a list of action items a mile long.” – Global Category Director, PentAir | “The Executive MindXchange is exactly what it is billed to be….a gathering of professional peers that exchange and discuss challenges, application and best practices.” – Director Global Marketing Communications, Molex Incorporated

Integrating Marketing into Your Growth and Customer ... · keynote presentations." – Director, The Bank of New York Mellon Corporation | “Excellent topics and workshop format

  • Upload
    others

  • View
    1

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Integrating Marketing into Your Growth and Customer ... · keynote presentations." – Director, The Bank of New York Mellon Corporation | “Excellent topics and workshop format

MARKETING WORLD 2015:16th Annual

A FROST & SULL IVAN EXECUTIVE MINDXCHANGE

July 13 – 16, 2015Fairmont Copley PlazaBoston, MA

Integrating Marketing into YourGrowth and Customer Strategy

www.frost.com/mar

#FrostMAR

“Frost & Sullivan makes the effort to

ensure you walk away with techniques

you can apply in your business

immediately.” – Vice President,

Strategy & Business Development,

Lockheed Martin | “This was the

best marketing event

I have ever attended.”

Global Digital Marketing Manager,

Dow Chemical | “Great interactive

sessions along with high impact

keynote presentations." – Director,

The Bank of New York Mellon

Corporation | “Excellent topics and

workshop format enabled &

encouraged ideation,

sharing & exchange of both

best practices and lessons learned

among peers from other related and

non-related industries.” –Vice President,

Johnson Controls Power Solutions |

“I left the Executive MindXchange with a

list of action items a mile long.”

– Global Category Director, PentAir |

“The Executive MindXchange is

exactly what it is billed to be….a

gathering of professional

peers that exchange and discuss

challenges, application and best

practices.” – Director Global Marketing

Communications, Molex Incorporated

“Frost & Sullivan makes the effort to

ensure you walk away with techniques

you can apply in your business

immediately.” – Vice President,

Strategy & Business Development,

Lockheed Martin | “This was the

best marketing event

I have ever attended.”

Global Digital Marketing Manager,

Dow Chemical | “Great interactive

sessions along with high impact

keynote presentations." – Director,

The Bank of New York Mellon

Corporation | “Excellent topics and

workshop format enabled &

encouraged ideation,

sharing & exchange of both

best practices and lessons learned

among peers from other related and

non-related industries.” –Vice President,

Johnson Controls Power Solutions |

“I left the Executive MindXchange with a

list of action items a mile long.”

– Global Category Director, PentAir |

“The Executive MindXchange is

exactly what it is billed to be….a

gathering of professional

peers that exchange and discuss

challenges, application and best

practices.” – Director Global Marketing

Communications, Molex Incorporated

Page 2: Integrating Marketing into Your Growth and Customer ... · keynote presentations." – Director, The Bank of New York Mellon Corporation | “Excellent topics and workshop format

Join the Discussion: www.frost.com/linkedin-MAR

Register Now • [email protected] • tel: 1.877.GO FROST (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/mar

For information on how to sponsor a Frost & Sullivan Executive MindXchange,

please contact Gary Robbins at [email protected].

MARKETING WORLD 2015ADVISORY BOARD

Frost & Sullivan extends its appreciation to the followingAdvisory Board Members for their expertise and valuable support:

Lisa ArmstrongVice President Global Marketing& BrandingPentAir

Amanda BaldiDirector, Marketing &CommunicationsVecna Technologies

Andy BurtisSenior Vice President, CorporateMarketing & Communications McKesson Corporation

Allison CerraVice-President, Marketing EGAmericasHewlett-Packard

Jamie DePeauSenior Vice President, ChiefMarketing OfficerLincoln Financial Group

Katherine LucasHead of Marketing, North AmericaState Street

Danah PhillipsHead of Marketing & Product Bloom Health

Jerry PowerVice President for GlobalStrategic MarketingAlcatel-Lucent

Michael WilliamsChief Marketing OfficerFormula 1 Grand PrixAmerica

Mark WilsonSenior Vice PresidentBlackberry

Elyse WinerSenior Manager, Marketing & BrandMC10

Lisa WoodardChief Marketing OfficerTransAmerica Brokerage

PAST PARTICIPANT PROFILE

Other 4%

Executive(C-Level, Vice President,Director)

75%

Management 21%

FEATURED SPONSORS

1. Cross Industry Perspective: Hear tips and lessons learned from your peersacross 12 industries

2. Ready to GO: Arrive back at work with Key Take-Aways to implement toovercome your top challenges and increase your ROI.

3. Game Changer: Overhaul your MARKETING plan with insight from yourpeers and leading practitioners.

4. Step by Step Guide: Our 360 research strategy combined with Success Storiesfrom Industry Experts make a solid Framework to solve your biggest challenges

5. Relax, Have Fun and Make New Friends: Keep your contact list buildingand engines at high rev, while enjoying over a dozen unique networkingactivities, including our Exclusive! Participant Meet 'n' Greet, Harpoon BreweryTour, Curious Cocktails Reception, Dine Around Boston, MARKETING WORLDOlympics and more.

• Marketing

• Social/Digital/Online Marketing

• Sales & Marketing

• Business Development

• Brand Marketing

• Demand Generation

• Product/Solutions Marketing

• Market Intelligence

• Marketing Research

• Marketing Operations

• e-Commerce

Join our growing community of marketing executives seeking and sharing new ideas, creativeapproaches to common challenges, and great take-aways to immediately implement.Network with:

n Chief Marketing Officersn Vice Presidents, Directors and Senior Managers of:

WHO WILL PARTICIPATE

TOP 5 REASONS WHY YOU SHOULD ATTEND

SNAPSHOT OF PAST PARTICIPANTS

82% of surveyed participants recommend sending 2 or more team members basedon the amount of networking opportunities and the range of content being delivered.

MORE CONTENT THAN ONE PERSON CAN HANDLE!

Mt,

Integrated Marketing Solutions

Page 3: Integrating Marketing into Your Growth and Customer ... · keynote presentations." – Director, The Bank of New York Mellon Corporation | “Excellent topics and workshop format

Schedule-at-a-g lance

7:00pm Suggested Arrival Time

Bring plenty of business cards, relax, meet-and-greet during this day devoted to making new contacts and new friends.

1:00pm Sponsor Workshop2:30pm Sponsor Registration & Orientation Reception3:00pm Speaker & Thought Leader Orientation

An essential meeting for speakers, facilitators and confirmed thought leaders topreview the event, highlight your roles and network with fellow peers.

3:45pm Exclusive! Participant Meet 'n' Greet This end-user/practitioner networking activity is your opportunity to identify –right out of the gate – those peers who share challenges similar to your own. It'sa great way to find participants who have thought leadership you can benefitfrom and to facilitate later dialogues throughout the event.

5:15pm Happy half Hour Networking Reception and Event Kickoff

6:00pm Boston@Night: Harpoon Brewery Tour Check InNetwork with participants while enjoying a private tour of the Beer Hall, a wide arrayof catered food, and 20 taps of various beers and ciders available at your fingertips.

WORKSHOPS8:00am Workshop Registration, Continental Breakfast and Exhibition

Exchange ideas, gain new perspectives, and power up your professional networkduring these interactive workshops. Registration for a workshop may incur anadditional fee. See registration page for details.

8:30am Workshops BeginChoose one of the following:WS1. Elevating Your Content Marketing StrategyWS2. Navigating the Vortex of B2B Social MediaWS3. Integrated Marketing 4.0 - The Four A's to Greater Profits

12:00pm MARKETING WORLD 2015 Workshops Conclude

GENERAL SESSION12:15pm Registration and Exhibition1:00pm Welcome and KEYNOTE – Unleashing the Power of Marketing to Drive Your Business2:00pm MARKETING WORLD 2015 Advisory Board and Member Recognition 2:05pm EXECUTIVE INSIGHT – Quantifying IMPACT: Demonstrating the Value of Marketing2:35pm Networking, Refreshment, and Exhibition Break

3:05pm CONCURRENT COLLABORATION ZONES – ROUNDTABLESRoundtables capture the power of all participants’ voices, insights and experiencesvia group discussion and exploration of the issues at hand. Choose one of the following zones:Zone 1. Data Driven Customer ExcellenceZone 2. Branding in a Digital WorldZone 3. A Footprint for Stronger Sales & Marketing Collaboration

4:35pm Session to Session Travel Time4:40pm INTERACTIVE - ASK THE EXPERTS! Panel Discussion:

Aligning Technology Investment with Business Needs5:30pm Curious Cocktails

Featuring: The 10 Question Challenge 6:45pm Meet in Hotel Lobby for Dine Around Boston Departure7:00pm Dine Around Boston

The networking never ends…join your colleagues to kick back, relax and enjoy ameal with newfound friends. Another great opportunity to further relationships.

6:30am Early Risers Run/WalkCalling all walkers, joggers and runners! Lace up your sneakers and get yourendorphins flowing with a little exercise. It's the perfect start to a great day ofcontent and networking!

8:15am Continental Breakfast and Exhibition9:00am Kickoff and KEYNOTE – Busting Silos: A Holistic Approach to Marketing10:00am MOVER & SHAKER – Where’s Waldo? Standing Out Amongst the Noise10:35am Making a Global Impact10:45am Networking, Refreshment, and Exhibition Break

11:15am SPOTLIGHT ON – How Every Employee & Customer Can Be Your Brand Evangelist

11:55am CONCURRENT SESSIONSChoose one of the following concurrent sessions:INTERACTIVE – Solutions WheelPlay the “wheel” to find out which of the industry's products and services will helpyou solve your challenges. It is a series of rapid fire, one-on-one meetings withleading sponsors – both intense and fulfilling.( OR )

INTERACTIVE - ASK THE EXPERTS! Panel Discussion: Great Examples of Content Marketing Across Industries

12:45pm Food For Thought – Networking Roundtables Hosted by Industry Leaders Practitioners and sponsors host a menu of luncheon discussions on pertinent industry issues. Dine and dish with industry experts. The list of discussion topics will be available on-site.

Hosted by:

1:45pm Session to Session Travel Time

1:50pm CONCURRENT COLLABORATION ZONES – THINKTANKSThinkTank sessions employ interactive team exercises in a “roll up your sleeves”learning environment.Choose one of the following zones:Zone 1. Do As I Say: Acting on the Voice of Your CustomerZone 2. Maintaining Brand Consistency Across Multiple ChannelsZone 3. Customer Generation

3:20pm Networking, Refreshment and Exhibition Break

3:55pm EXECUTIVE INSIGHT – Analytics, Analytics Everywhere: But What Do They Mean and What Do I Do With Them?

4:35pm INTERACTIVE – ASK THE EXPERTS! Panel Discussion: The Evolution ofthe B2B Consumer

5:30pm MARKETING WORLD OLYMPICS Gear up for a night of challenges that will put your brain and body to the test!Dinner will be served throughout the night as you network with your peers andengage in various games.

Feel free to come down in your most comfortable travel wear so you can check out early, store yourbags and ensure a stress-free day.

6:30am Early Risers Run/Walk8:15am Continental Breakfast and Exhibition8:45am Kickoff and KEYNOTE – Finding Your White Space in the Internet of Everything9:35am SUCCESS STORY – Digital Channel Insight 10:15am Networking, Refreshment, and Exhibition Break

10:45am CONCURRENT COLLABORATION ZONES – FIRESIDE CHATSFireside Chats are informal conversations that draw upon the experience and expertise of the featured executive.Choose one of the following zones:Zone 1. Knowing the Inside of Your “Customer Insight”Zone 2. Your Brand on Demand

11:45am Session to Session Travel Time

11:50am INSIGHT CENTERS – Weave your way through a series of brisk thought leadership sessions designed to keep you on your toes.Pull into any three of the following four revolving pit stops:Pit Stop 1. Making the Most of Business Process OutsourcingPit Stop 2. My CIO, My Friend: Savvy MarketingPit Stop 3. Marketing Your Brand PurposePit Stop 4. Making Smart Investments Within Budget Constraints

12:50pm Food For Thought – Networking Roundtables Hosted by Industry Leaders Practitioners and sponsors host a menu of luncheon discussions on pertinent industry issues. Dine and dish with industry experts. The list of discussion topics will be available on-site.

1:50pm INTERACTIVE – From Insight to Action

3:00pm 16th Annual MARKETING WORLD 2015: A Frost & Sullivan Executive MindXchange Concludes

TUESDAY, JULY 14, 2015

WEDNESDAY, JULY 15, 2015

SUNDAY, JULY 12, 2015

THURSDAY, JULY 16, 2015 - “CASUAL THURSDAY”

MONDAY, JULY 13, 2015

Register Now • [email protected] • tel: 1.877.GO FROST (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/mar 3

ARRIVAL DAY

NETWORKING DAY

WORKSHOPS, GENERAL SESSION AND EXHIBITION

GENERAL SESSION AND EXHIBITION

CHOOSE BETWEEN THREE DIFFERENT COLLABORATION ZONESCustomize your agenda! Stay the course with one zone or bounce around to others. All collaboration zones are Power-Point Free, participant-driven discussions featuring creative thinking and idea generation.

Zone 1: Excellence in Customer Engagement | Zone 2: Heightening the Brand Experience | Zone 3: All Things Integrated

Schedule-at-a-glance is preliminary and will be updated as information becomes available.

Join the Discussion: www.frost.com/linkedin-MAR

GENERAL SESSION AND EXHIBITION

Page 4: Integrating Marketing into Your Growth and Customer ... · keynote presentations." – Director, The Bank of New York Mellon Corporation | “Excellent topics and workshop format

Networking Act iv i t ies

Register Now • [email protected] • tel: 1.877.GO FROST (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/mar

HARPOON BREWERY TOUR6:00PM CHECK IN

MONDAY, JULY 13, 2015

TUESDAY, JULY 14, 2015

See what's brewing at Harpoon! Network with participantswhile enjoying a private tour of the Beer Hall, 20 taps ofvarious beers and ciders available at your fingertips, a widearray of catered food and large fresh-baked pretzels to pairwith your pint. You'll be sure to quench your thirst and getexcited for the days ahead at this unique Boston outing!

MARKETING WORLD OLYMPICS6:00PM

Gear up for a night of challenges that will put your brainand body to the test! Dinner will be served throughoutthe night as you network with your peers and engage invarious games. Top teams will be draped in Gold, Silver &Bronze, so make sure to bring your ‘A’ game!

The networking never ends! Join your colleagues in thisgourmet gathering to kick back, relax and enjoy a DineAround with newfound friends. Each stop features a culinaryexperience, starting with cocktails and hors d’oeuvres,followed by dinner and culminating with dessert all withinthe nearby Boston area. This is a great, social opportunity tofurther relationships!

DINE AROUND BOSTON6:45PM CHECK IN

4

WEDNESDAY, JULY 15, 2015

Join the Discussion: www.frost.com/linkedin-MAR

FairmontCopley Plaza

The Brahmin

Stephanie's on Newbury

Georgetown Cupcakes

Page 5: Integrating Marketing into Your Growth and Customer ... · keynote presentations." – Director, The Bank of New York Mellon Corporation | “Excellent topics and workshop format

Sponsors

Register Now • [email protected] • tel: 1.877.GO FROST (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/mar

FEATURED SPONSORS

Brightcove Inc. (NASDAQ:BCOV), a leading global providerof cloud content services, offers

products used to publish and distribute the world's professionaldigital media. The company's products include Video Cloud, theleading online video platform and Zencoder, a leading cloud-basedmedia processing service and HTML5 video player provider. www.brightcove.com/en/

Cvent, Inc. (NYSE: CVT) is a leadingcloud-based event managementplatform, offering a software

solution that integrates event management and event marketingwith state of the art technology. Marketers can seamlessly buildcustom websites, branded email marketing campaigns, eventcalendars and access robust contact management tools, all withinthe Cvent platform.www.cvent.com

Frost & Sullivan's IntegratedMarketing Solutions Practice enablesB2B companies to overcome five of

the most common marketing challenges; 1) content development 2)inbound marketing 3) product launches 4) overburdened resources5) tracking and delivering a marketing return. These fully customizedand integrated marketing solutions can take the form of messaging,awareness. nurturing, demand generation and/or pipelinedevelopment programs. Your goals are our goals.

Infogroup Media Solutions empowersbusiness, consumer, and nonprofit marketingprofessionals. Through our innovative data

sets, media management, analytics, brokerage services andmarketing solutions, we help lower the cost to acquire newrevenue and hold on to current customers.www.infogroup.com

Invenio Solutions, a sales servicesfirm, focuses on high quality leaddevelopment, pipeline generation

and full cycle sales for our clients. Our comprehensive packagesinclude teams of “Sales Scientists” delivering measurable, market-leading results and significant ROI and growth. We connect youwith customers wanting to know more about your solutions.www.inveniomarketing.com

Lenos is a powerful event intelligence platform forcustomer acquisition and engagement to customerevangelism. Greater than 20% of Global 100 trustLenos to power their relationship marketing.

www.inveniomarketing.com

MarcomCentral is a premiereonline provider of marketing assetmanagement technology. Our

innovative platform is a dream come true for modern marketers,empowering their corporate users to produce custom marketingpieces from anywhere in the field. All pieces are 100% brandcompliant, and can only be customized using pre-approved choices.www.website.com

The Mx Group is a digital and demand generationagency. We provide integrated marketing, salesoptimization and technology services to helpcompanies attract, convert and retain customers.

For more than 25 years, we've turned our clients marketinginvestments into profitable, measurable, continuous revenue. www.themxgroup.com

The Smart Cube provides clients around the worldwith bespoke, high-value, actionable insights to helpthem make informed decisions. With 450 highlyskilled analysts at our disposal, we create strategyand marketing intelligence to answer vital business

questions. Every client has a custom need and our capabilities offercomprehensive insights into their markets. www.thesmartcube.com

TechValidate is a fast-growing B2Bsoftware company in Emeryville,CA. We have a unique platform

that automates the creation of marketing content based on thevoice of real users. Our web-based software platform allowscompanies to unlock 90% or more of their customer base thatdoes not participate in traditional customer-referencing activities.We have a wide range of customers, including HP, IBM, GE, Oracle,VMware, and Box.

5

Join the Discussion: www.frost.com/linkedin-MAR

Page 6: Integrating Marketing into Your Growth and Customer ... · keynote presentations." – Director, The Bank of New York Mellon Corporation | “Excellent topics and workshop format

You will benefit from a thorough and focused chronicle of the Frost & Sullivan Executive MindXchange, including key take-aways and action items toimplement in your own organization. These collections, prepared mostly by your peers,ensure you don't miss out on any of the sessions that run concurrently with those thatyou chose to attend. Simply stated, we pull out the golden nuggets of the event for you.

n Access to all notes; let us do all of the note taking for you

n Take the event home to your teammates that were unable to attend

n Ensure you benefit from all the sessions, even the ones you missed

n Never forget what you learned and who spoke at the event

n Huge savings for these esteemed chronicles for event participants

n Plus much, much more!

The all new The Executive MindXchange Chronicles* are now available forpurchase. Event participants will receive savings of over 50%. Additional savings applywhen purchased prior to the event.

Participant Pricing: Non-Participant Pricing:Pre-event: $395 $995Post-event: $495

* Frost & Sullivan makes every effort to collect and ensure the quality of individual session chronicles; however, the summaries presented in the articles are the expert opinion of the writers and inclusion/exclusion of specific material is at the discretion of eachspeaker. While every effort is made, there is no guarantee that notes for each and every session will be submitted as requested.

WHAT DO YOU GET?

THE BENEFITS ARE NUMEROUS:

PRICING:

INTERESTED, AND WANT TO LEARN MORE?

Now you can have your very own detailed summary of the event presentations, generalsessions and interactive sessions, to bring back to your organization and team.

Get Your Hands on The Executive MindXchange Chronicles:A Real Golden Nugget that Continues to Add Value Post-Event

PREVIOUS & UPCOMING EVENTSAVAILABLE FOR PURCHASE

Innovation in New Product Development and Marketing: A Frost & Sullivan Executive MindXchangewww.frost.com/pds

ConNEXTions:A Frost & Sullivan Executive MindXchangewww.frost.com/nextIT

Medical Technologies:A Frost & Sullivan Executive MindXchangewww.frost.com/medtech

Customer Contact, East:A Frost & Sullivan Executive MindXchangewww.frost.com/ccw

Strategic and Competitive Intelligence Professionals International Conference & Exhibitionwww.scip.org

MARKETING WORLD:A Frost & Sullivan Executive MindXchangewww.frost.com/mar

GIL The Global Community ofGrowth, Innovation and Leadershipwww.frost.com/gil

Customer Contact West:A Frost & Sullivan Executive MindXchangewww.frost.com/ccw

Visit: www.frost.com/chronicles or www.frost.com/events

Contact: Matthew McSweegan @ 516-255-3812 or email: [email protected] and keep the benefits coming even after the event.

Register Now • [email protected] • tel: 1.877.GO FROST (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/mar6

Page 7: Integrating Marketing into Your Growth and Customer ... · keynote presentations." – Director, The Bank of New York Mellon Corporation | “Excellent topics and workshop format

eBroadcasts

Register Now • [email protected] • tel: 1.877.GO FROST (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/mar

Online EventsInterested in getting live and interactive high-quality contentright from your desktop? If so, then Frost & Sullivan’scomplimentary eBroadcasts are for you. By combining theimmediacy of the web with the impact of streaming audio,these one-hour, topic-specific seminars, allow participantsto exchange real-world experiences with senior-levelexecutives and key industry analysts.

The Power of Retention: Maximizing Value in Centers of Excellence Available Now: www.frost.com/retention

When Customers Call...and They Will: Is Your IVR Ready to Greet Them?Available Now: www.frost.com/ivr

3 Key Benefits of Cloud CommunicationsAvailable Now: www.frost.com/passion

Deliver Strong Customer Interactions from the Cloud – Anytime, AnywhereAvailable Now: www.frost.com/anytime

Wowing the Customer: Uncomplicated Performance Management to Improve the Customer JourneyAvailable Now: www.frost.com/wow

onDemand eBroadcasts

Additional eBroadcasts are being added on a regular basis. For Frost & Sullivan’s latest eBroadcast calendar, go to www.ebroadcast.frost.com

Join the Discussion: www.frost.com/linkedin-MAR

7

Page 8: Integrating Marketing into Your Growth and Customer ... · keynote presentations." – Director, The Bank of New York Mellon Corporation | “Excellent topics and workshop format

Registrat ion

VENUE INFORMATION

The Fairmont Copley Plaza138 St James AvenueBoston, MA 02116Phone: (617) 267-5300

Frost & Sullivan will be reserving a limited number ofdiscounted rooms at the event property. Please contactthe property directly for rates, availability, and to bookyour accommodations. Be sure to mention you will beparticipating in the Frost & Sullivan event.

REGISTER:

:ONLINEwww.frost.com/mar

*[email protected]

) PHONE1.877.GO FROST (1.877.463. 7678)

Registration/Pricing Schedule

Registration at Frost & Sullivan Executive MindXchange events is subject to review, and restricted to end user

practitioners. Therefore, we reserve the right to decline attendance to any company deemed to be a vendor in

the market. For information on how to sponsor a Frost & Sullivan Executive MindXchange, please contact

Gary Robbins at [email protected].

PAYMENT PROCEDURES

Payment in full is required immediately upon registration and is non-refundable and also must be received by Frost & Sullivan prior to the event start date. If payment has not been received by

Frost & Sullivan prior to the event start date you will not be able to attend the Executive MindXchange. If, for any reason, you are unable to attend the Executive MindXchange for which you are registered,

and notify Frost & Sullivan in writing more than 3 weeks prior to the event start date, a one-time credit will be issued for use toward registration at any other Frost & Sullivan Executive MindXchange.

The credit must be used within 90 days of the original registration date and can be applied to any Executive MindXchange event scheduled up to one calendar year from the event for which you originally

registered. Credits may not be transferred more than once, and all unused credit(s) will be forfeited after 90 days. Cancellation within 21 days prior to the event will incur a one time fee of $500. The

remaining balance can be applied to any Executive MindXchange up to one calendar year from the event for which you originally registered. Notification must be received by Frost & Sullivan in writing. If

you do not attend the event and fail to notify Frost & Sullivan PRIOR to the event, no credit will be issued. Every effort is made to ensure that the speakers noted in this brochure are present, but changes

beyond the control of Frost & Sullivan may occur. The program agenda will be updated biweekly and can be downloaded from www.frost.com/mar

Register online! www.frost.com/mar

Participant Package Includes

Schedule a Complimentary One-on-One Growth Strategy Dialogue

16th Annual MARKETING WORLD 2015:A F r o s t & S u l l i v a n E x e c u t i v e M i n d X c h a n g e

July 13 – 16, 2015 | Fairmont Copley Plaza | Boston, MA

03–03–15

gg Event Registration - Complete Series $3,685 ($250 Savings)(Event Registration, Executive MindXchange Chronicles, Tuesday Workshop, Boston@Night: Harpoon Brewery Tour, Event WiFi)

gg Event Registration - Executive Series $3,065($150 Savings)(Event Registration and Executive MindXchange Chronicles)

A-la-carte options:gg Event Registration - General Session Pass Only $2,820

gg Boston@Night: Harpoon Brewery Tour $125

gg Dine Around Boston $75

gg Tuesday Workshop $395

gg 2015 Excellence in Best Practices Awards Gala $2,000gg Executive MindXchange Chronicles $395gg Event WiFi $200

MARKETING WORLD 2015 Executive Chronicles

A real Golden Nugget that continues to add value post-event!As a thorough and focused set of notes, the MARKETING WORLD2015 Executive MindXchange Chronicles ensures you don't miss out onany sessions that run concurrently with those that you selected. If youare unable to sign up for this now, you may order post event.

Please note that post event purchases will be $495 so get your handson these collections at the lower rate now!

Register Now • [email protected] • tel: 1.877.GO FROST (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/mar

1. Complete access to all keynotes, interactive workshops and non-stop networking activities

2. Subscription to our quarterly Marketing eBulletin

3. Access to dozens of Marketing industry articles & white papers

4. Complete access to our onDemand library of recent industry eBroadcasts

5. Membership to Frost & Sullivan's Marketing World LinkedIn Community; available only to current and other approved VIP companies

6. Preferred pricing for the Executive MindXchange Chronicles; a collection of notes covering the entire Executive MindXchange

For more details on these registration features, visit: www.frost.com/YourParticipation

A Growth Strategy Dialogue (GSD) is a customized session for Senior Executives facilitated by a Frost & Sullivan growthstrategy consultant and a tenured industry analyst. Ask questions and brainstorm with experts to evaluate and enhanceyour growth strategy. These free on-site sessions are exclusive with a limited number of slots, and reservations will beconfirmed on a first-come, first-served basis.

gg Please have a Frost & Sullivan associate contact me to secure my Growth Strategy Dialogue time slot.

Group Discounts AvailableContact: 1.877.GO FROST for details)

Subscribe to the Sales & Marketing eBulletin

A Quarterly eBulletin From the Organizers of theMARKETING WORLD ExecutiveMindXchange Event

To SubscribeVisit www.frost.com/mar

8