Integrated Mobility and Public Transportation

CTA 2015 Annual Conference

November 19, 2015

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Rapidly Changing World of Mobility

There are many options that fall in between private vehicles and pubic transportation

These options are changing the way communities and regions think about mobility

The trend presents an opportunity to rethink how we do business- shifting from concentrating on systems to focusing on customers, where communicating and providing real choices can truly improve mobility for customers and communities

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From a Global Perspective, Public Transportation is Engaging in New Thinking

UITP- The International Association of Public Transport has been engaged in discussions over the last several years

Share information from two efforts

Smile Project: Integrating Multi-Modal Mobility into a Future Public Transport Bouquet (their term not mine!)

Helsinki City Planning Department: Rethinking Urban Mobility- Public Governance as a promotor

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‘Choose. Change. Combine.’ – embracing multimodality Since 2002, EUROPEANMOBILITYWEEK is an annual campaign on sustainable

urban mobility, supported by the European Commission. The aim of the campaign, which runs from 16-22 September every year, is to

encourage European local authorities to introduce and promote sustainable transport measures and to invite people to try out alternatives to car use.

The week culminates in the ‘Car-Free Day’ event, where participating towns and cities set aside one or several areas solely for pedestrians, cyclists and public transport for a whole day.

In 2014, a total of 2013 cities from 44 countries officially registered for the campaign.

8,543 permanent measures were implemented as a result of the campaign in 2014 alone, mainly focusing on infrastructure for cycling and walking, enhancing public transport services, improving transport accessibility and raising awareness about sustainable travel behavior 6

City of Helsinki

Sharing economy + The development of technology

= Mobility as a Service

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Implementing MAAS- A Recent Pilot

UbiGo: 6 month operational field test in Gothenburg Sweden

195 participants

Service integrated public and private solutions into a new type of collective transport

Results: 93% satisfied with travel, 97% wanted the pilot to continue

Work though still evolving on best business models

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CUTA Vision/Mission

“To inspire and influence the evolution of integrated urban mobility”

Change by the membership, causing them to rethink how public transportation and mobility can work in communities - new additions to the CUTA leadership/Board of Directors

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Impact of These International Trends on APTA and Public Transportation

APTA 2015-2019 Strategic Plan represents some of the new thinking Includes the notion of changing demographics and the

introduction of evolving technologies Working through its Mobility Management Committee which has

been charged with raising awareness and identifying opportunities to educate its membership in the changing view of mobility

APTA Board of Directors were impressed by the presentation of Tony Seba on Transportation Megatrends Disrupting Public and Private Transportation

Created Integrated Mobility Working Group with participation by related Committees

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Work of the Integrated Mobility Working Group

Listening sessions over the past year

Associations with similar interests

NACTO, NLC, AARP, NLC, TRB, ITS America, ITE

Groups which are part of the mobility continuum

Rideshare, Bikeshare

Shared Use Mobility from Dr. Susan Shaheen from Berkeley

Developed framework of 12 principles which were approved by the BOD at the Annual Meeting

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Ongoing Nationally Based Research

TRB Policy Study “Innovative Urban Mobility Services: Issues and Opportunities”

TCRP J-11 “The Impact of New Technology Enabled Mobility Services on Public Transportation”

Projects geared towards regulatory boundaries and identifying potential business framework for integrating multiple partners

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Current Project Experience

Dallas, TX DART

Saint Patrick’s Day Pilot with Uber

Looking to expand the relationship step by step

Data Sharing

Technology Platform fare app now includes Lyft and Zipcar – soon will add Carma

Fare payment platform combining multiple modes

First mile/last mile and Paratransit

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What can transit agencies do to start to move forward in this new mobility world?

Be at the table!

Understand risks and rewards of new technologies

Focus on changing needs of our customers and markets

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Some Have Developed a Complex Course of Action and Planning Process -

Our view is that the pieces are already there – they just need to be arranged to meet your goals

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Important first steps

Determine your end goals – what do you want to achieve? Evaluate the steps necessary to achieve goals

How and who makes final decisions? What is within your control or the control of others? Where can you effectively influence the process? Who will be opposed to achieving your goals? Are you appropriately positioned to invest the external

time/energy to pursue new partners and have the right internal organization infrastructure to adapt and adjust to this new world?

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Start by understanding the incentives and cultures that drive your decisions and the decisions of potential partners in the private sector

Establish workable business framework for success

By embracing new technologies, reducing friction in customer interactions and dealing with markets that are overregulated and underfunded, you might be able to lower costs and improve quality and service to customers

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Why is this important for transit agencies?

Thank you!

Stay informed

Any questions, please contact:

Marlene Connor

MBConnor@mcatp.com

413-537-5362 23