Embed Size (px)
Citation preview
mmsonline.com
Integrated Media Solutions Connecting Metalworking
Buyers and Sellers PRINT ONLINE EVENTSEMAIL
MEdIA GuIdE
6915 Valley AvenueCincinnati, OH 45244-3029 U.S.A.513-527-8000 • 800-950-8020Fax: 513-527-8801
mmsonline.com
Profile of the Manufacturing Technology Buyer
• Looks for product or process solutions at least once a month
• Carries a laptop computer and smartphone
• Values technology and service more than price
• uses at least 5 media types to find work-related information
• Initiates contact with vendors
• Is around 50 years old
• Is college educated and technically minded
Integrated Media Solutions Connecting Metalworking Buyers and Sellers
MMSonline.com 1
Industrial Equipment Buying Cycle
PULL MEDIAMedia that provides prospects with information they know they need, but are not sure where to find it.
PUSH MEDIA A medium that introduces prospects to information and products they do not know they need.
Modern Machine Shop serves prospects at each stage of the buying cycle.
PRODUCERS OF:• Capital Spending Survey & Forecast• Media Usage in Manufacturing Facilities • Top Shops Benchmarking Survey• Gardner Business Index • World Machine-Tool Output and Consumption Survey• Custom Research Projects
Market Intelligence for Industrial Marketers
Read these reports and more at gardnerweb.com/research
The market actively consumes push media to learn about things they did not know.
Final comparison of known alternatives.
Prospects have immediate requirements, and are actively seeking solutions.
This market segment knows they have an interest in certain topics and technologies to act upon in the future.
RESEARCHAWARENESS CONSIDERATION VENDOR SELECTION
STAGES
PUSH MEDIA is the best means to introduce new products and establish brand, which is essential in the later stages of the buying process.
PUSH MEDIA still dominates, but the segment is more focused.
With the prospect now in control of the information gathering process, PULL MEDIA becomes most important. Brand is a primary influence on where and at whom they look.
Trade Magazines
E-Newsletters
Brand impression is the largest influence in final purchasing decision.
Industry Websites
Supplier Websites
Social Networks
Search Engines
Industry Websites
Supplier Websites
Webinars
Social Networks
Blogs
Trade Magazines
E-Newsletters
Industry Websites
Tradeshows
Webinars
Blogs
INFLUENCERS
BRAND IMPRESSION is the single most important factor in a manufacturing prospect’s selection of a vendor PRODUCT PURCHASE
Build brand identity early with Push MediaPUSH MEDIA
Support brand and harvest its benefits in Pull MediaPULL MEDIA
PHOTO CREDITS | Cover: Siemens Industry, Inc. Bottom Left: Sandvik Coromant Company Bottom Center: Schunk, Inc Bottom Right: Hwacheon Machinery America
BUYING CYCLE
2014 Media Guide2 Integrated Media Solutions Connecting Metalworking Buyers and Sellers2
PRINT93,000+
SUBSCRIBERS*
SUBSCRIBERS
67,000+
ONLINE99,000+
VISITS
EVENTSIN 2014
amerimold & IMTS
The best tools and biggest audience for selling metalworking products and services
MMSonline.com 33
Best reach to metalworking’s most active industries.
PRINT 52,387
Contract Shops 44,261
OEMs 8,126
EMAIL 43,454
EVENTS: Aerodef, IMTS, TRAM
AEROSPACE
TOP dOMAINS TOP COMPANIESBoeingLockheed MartinNorthrop GrummanLearjet
PRINT 52,397
Contract Shops 51,429
OEMs 968
EMAIL 42,470
EVENTS: Aerodef, IMTS, MFG4
DEFENSE
PRINT 61,890
Contract Shops 51,232
OEMs 10,658
EMAIL 49,816
EVENTS: PRI, amerimold, IMTS, FABTECH
AUTOMOTIVE
TOP dOMAINS TOP COMPANIESBMW HondaGM Visteon
NaviStarFordChryslerToyota
PRINT 38,511
Contract Shops 35,308
OEMs 3,203
EMAIL 33,466
EVENTS: IMTS, FABTECH, MFG4
OFF-ROADPRINT 31,830
Contract Shops 25,286
OEMs 6,544
EMAIL 28,361
EVENTS: Quality, IMTS
ELECTRONICS
PRINT 23,259
Contract Shops 21,450
OEMs 1,809
EMAIL 39,335
EVENTS: IMTS, MFG4
OIL & GASPRINT 26,468
Contract Shops 24,569
OEMs 1,899
EMAIL 21,676
EVENTS: IMTS, MFG4
ENERGY
PRINT 48,719
Contract Shops 43,376
OEMs 5,343
EMAIL 40,382
EVENTS: Md&M, RAPId, IMTS
MEDICAL PRINT 28,836
EMAIL 18,113
EVENTS: amerimold, IMTS, MFG4
JOB SHOPS
boeing.comtriumphgroup.comparker.comatk.com
johndeere.com
cummins.com
federalmogul.com
siemens.comwoodward.comc-a-m.comcurtisswright.com
power.alstom.comburndy.commonti-inc.combaldor.com
appliedeng.comlhthompson.compazmac.commarvineng.com
medtronic.comsynthes.comstryker.comzimmer.com
eaton.coml-3com.comge.commoog.com
honeywell.comnavy.milus.army.milraytheon.com
TOP dOMAINS TOP COMPANIESRock Island ArsenalGarmin Int’lRaytheon MissleuS Navy
ford.comchrysler.comdelphi.comgm.com
TOP dOMAINS
TOP dOMAINS TOP dOMAINS
TOP dOMAINS TOP dOMAINS
TOP dOMAINS TOP COMPANIES
TOP COMPANIES TOP COMPANIES
TOP COMPANIESTOP COMPANIES
TOP COMPANIESCaterpillarTitan ToroJohn deere
Cameron dresser RandBaker Oil ToolsSolar Air Tubines
Hubbell Killark CoSGL Carbon LLCLuminescent Systems IncVestas
Magnetic Instruments CorpAztalan Engineering IncMate Precision Tooling IncPatriot Machine Inc
SynthesSmiths MedicalAccelentAbbot Labs
Moog IncGEHubbell Killark CoEaton Corp
* June 2013 BPA ** June 2013 Publishers Count
END MARKETS**
AUDIENCE
2014 Media Guide4 Integrated Media Solutions Connecting Metalworking Buyers and Sellers
MMS 2014 SUPPLEMENTS Supplement Print Circulation Digital Circulation
Additive Manufacturing 25,000 80,000
Gear Production 10,000 90,000
Industrial Automation 25,000 100,000
PR
INT
* June 2013 BPA ** June 2013 Publishers Count
PRINT AUDIENCE
PLANT SIZE**
Company Mgmt and Corp Exec, Purchasing 40,273
Engineering Mgmt & Dept 26,599
Production Mgmt & Dept 17,274
job TITLES & fuNcTIoNS*
Total Subscribers* 93,288Total Mfg. Facilities** 49,667
Total Manufacturing* 87,876
Personal Direct Request 88.9%
SubScRIbER PRofILE
oPERATIoNS PERfoRMED**
OPERATIONS CIRCULATION FACILITIESHigh Speed Machining 61,093 31,292Grinding 60,147 30,556Turning 48,987 20,554Milling 47,901 19,501Micro Machining 42,501 18,751Titanium Machining 40,878 18,758Wire EDM 39,833 17,451Drilling 37,458 19,777CNC Operations 37,436 15,487CAD/CAM-CIM 34,879 15,877Composite Machining 30,311 10,339EDM 18,954 11,474Tapping or Threading 12,410 6,121Inspection 12,114 6,002Welding 9,787 5,189Deburring 7,964 3,647Boring 6,790 3,360Assembly 5,897 2,457Honing 5,269 2,110Fastening 5,268 2,411Blanking, Punching, Stamping 4,431 2,261Broaching 4,428 2,095Robotics 4,003 1,398Gear Cutting or Rolling 2,658 1,421Plastic Machining 2,358 1,361Laser Machining 1,874 714Forging or Heading 480 112
The biggest impact for building your brand.
A Supplement to Modern Machine Shop & MoldMaking Technology
a u g u s t 2 0 1 2
In AssocIAtIon wIth
What will Additive Mean for Aircraft Engines?
Hint: 1,000 pounds
less weight
Supplement to:
Charting new direCtions in the manufaCture
of gears
Fewer than 50 employees 54,042 Subscribers* (58%)
Fewer than 50 employees 34,574 Plants (69.5%)
Facility: 50-249 employees 23,328 Subscribers* (17%)
50-249 employees 10,451 Plants (21.0%)
Facility: 250+ employees 15,918 Subscribers* (25%)
250+ employees 4,662 Plants (9.5%)
Why Building Your Brand in Print Matters.
Throughout the industrial buying cycle,
brand recognition and brand reputation
is critical; particularly during the research and
consideration phases. Brand is the first factor
used by industrial buyers when evaluating and
compiling a list of prospective suppliers.
PLANTS**
SuBSCRIBERS*
MMSonline.com 5
ZoNE AD IMPRESSIoNS**
PAGE AD IMPRESSIoNS**
TRAffIc SouRcE**
61.4% - Search Engines
20.2% - direct Traffic
14.1% - Referral Traffic
4.3% - Other
Online research is a key part of the
industrial buying cycle, particularly
during the consideration and selection stages.
MMSonline is where buyers search, research and
learn about new product technology and new
process innovations. Aligning your message with
the areas where prospects are likely to look for
technical solutions is the essence of contextual
advertising and brand development.
DIG
ITA
L
ONLINE AUDIENCE
Extend your brand and put your message in context.
Why Extending Your Brand Online Matters.
ZONE MONTHLY ANNUALMachining Centers 7,928 95,140Cutting Tools 5,779 69,346Inspection & Measurement 4,810 57,714CAD/CAM 4,783 57,399Workholding 3,923 47,071Milling Tools 3,454 41,450IMTS 3,358 40,295Grinding 3,175 38,100CNC & Machine Controls 2,885 34,619Turning 2,681 32,166Aerospace Machining 2,577 30,926EDM 2,159 25,913Additive Manufacturing 1,934 23,211High Speed Machining 1,926 23,113Turn/Mill Machines 1,922 23,066ERP Software 1,738 20,851Die/Mold Machining 1,645 19,742Training & Personnel 1,435 17,215Toolholders 1,339 16,065Lean Manufacturing 1,336 16,027Top Shops 1,275 15,295Metalworking Fluids 1,211 14,530Titanium Machining 1,199 14,386Automotive Machining 1,138 13,656Micromachining 1,016 12,195Medical Machining 935 11,217Large-Part Machining 893 10,713Turning Tools 837 10,039Composites Machining 781 9,372Deburring 673 8,078Parts Cleaning 311 3,730
** Source: Google Analytics Period: June 2012-June 2013
Twitter2,869Followers
YouTube16,625Video Views
Facebook1,144Likes
LinkedIn Top Shops Group 1,133+ Members
MMS IN SocIAL MEDIA
PAGE AD IMPRESSIoNS**
TOTAL VIEWS
TOTAL VISITS(MONTHLY)
99,000+
ToTAL AcTIVITY
(ANNUALLY)
1,190,000+
(ANNUALLY)
2,109,000+(MONTHLY)
175,000+
PAGE MONTHLY ANNUALHome Page 17,170 206,036Blog 12,427 149,126Products 4,856 58,272Search 4,461 53,532Article 4,206 50,474Video 3,625 43,497Suppliers 3,595 43,142
PRINT/ ONLINE
2014 Media Guide6 Integrated Media Solutions Connecting Metalworking Buyers and Sellers
ENEWSLETTER AUDIENCE
deliver your brand and drive traffic.
E-N
EW
SLE
TTE
RS
ToTAL AuDIENcE
67,000+
ToP DoMAINS
oThER MMS EMAIL ExTENSIoNS
EMAIL AcTIVITY oVERVIEW
Email is direct, immediate and actionable.
As a result, it is a vital component to a
complete integrated program. Email produces
a high volume of impressions; impressions
produced by permission-based subscribers
who have opened an email looking for technical
information. As a result, email is an ideal venue
for targeting the research and consideration
phase of the industrial buying cycle.
Why Delivering Your Brand Via Email Matters.
boeing.com
ge.com
parker.com
cat.com
honeywell.com
gm.com
lmco.com
eaton.com
goodrich.com
emerson.com
ford.com
ngc.com
johndeere.com
chrysler.com
alcoa.com
navy.mil
medtronic.com
siemens.com
triumphgroup.com
woodward.com
synthes.com
cummins.com
us.army.mil
delphi.com
Supplement Announcements:
• Additive Manufacturing (February, May, September, November)
• Gear Production (March, August)
• Industrial Automation (August)
MT BuyersGuide
Top Shops Executive Summary
Gardner Research
Modern Machine Shop Webinars
MMS EXTRAFrequency: Bi-Monthly
List Size: 67,000+
MMS THE SHOPFrequency: Weekly
List Size: 67,000+
MMSonline.com 7
Why Building Your Brand at Events Matters.
Events remain a leader in lead generation
and brand building. There is no substitute
for displaying your brand, your products and your
people in person. From pre-show promotion to
post-show lead follow-up, events are a critical
part of reaching buyers throughout the industrial
buying cycle.
EV
EN
TS
AMERIMoLD 2014
THE EVENT FOR MOLD MANUFACTURINGJuNE 11-12 - NOVI, MISuBuRBAN COLLECTION SHOWPLACE
MMS PRE-ShoW coVERAGE
JUNE – amerimoldAUG / SEPT – IMTS
IMTS 2014 PRoDucTS
The International Manufacturing Technology Show will be the year’s premier opportunity to connect directly with metalworking buyers as they walk the halls of McCormick Place actively looking for new products and service technology. Contact us today to start developing your IMTS promotional strategy.• IMTS.com
• IMTS Kiosk Sponsorship
• IMTSTV
• IMTS Technology Enewsletter
• IMTS Hall Maps
• IMTS 2014 directory
• IMTS Showdaily
• IMTS Show Issues
boNuS DISTRIbuTIoN
FEBRUARY • MD&M West• AeroDef
MARCH• MFG Meeting
APRIL • AMUG
MAY• MFG4
• Quality Expo
JUNE• MD&M East• amerimold• RAPID
AUGUST • IMTS
SEPTEMBER • IMTS
NOVEMBER• FABTECH • EuroMold
DECEMBER• PRI/Performance
Racing
display your brand and generate leads.
For more information, visit:IMTS.com/promote
EVENTS AUDIENCE
EMAIL/ EVENTS
2014 Media Guide8 Integrated Media Solutions Connecting Metalworking Buyers and Sellers
20
14 E
DIT
OR
IAL C
ALE
ND
AR
Engages readers and informs metal working buyers
ISSUETopics ForFeature Coverage
Better Production
Modern Equipment Review
Special Product Sections
Special Supplements
Bonus Distribution
JANUARYClosing date: 12/4/13
Materials deadline: 12/10/13
• Cutting Tools• Turning
Workholding Robots & Automation Cutting Tools, Toolholders & Workholding Equipment
CAD/CAM Shop Management &Manufacturing Software
FEBRUARYClosing date: 1/3/14
Materials deadline: 1/10/14
• EDM• Medical Machining
CAD/CAM Software Grinding Cutting Tools, Toolholders & Workholding Equipment
CAD/CAM Shop Management &Manufacturing Software
Medical Design & Manufacturing WestFebruary 11-13, 2014 — Anaheim, CA
AERODEFFebruary 25-27, 2014 — Long Beach, CA
MARCHClosing date: 1/27/14
Materials deadline: 2/3/14
• Aerospace Machining• Micromachining
Measurement & Inspection
Machining Centers Cutting Tools, Toolholders & Workholding Equipment
CAD/CAM Shop Management &Manufacturing Software
The MFG MeetingMarch 5-8, 2014 — Biltmore, AZ
APRILClosing date: 2/27/14
Materials deadline: 3/6/14
• Workholding• Large-Part Machining
SPECIAL COVERAGE:• World Machine-Tool Output
& Consumption Report
Automation Turning Cutting Tools, Toolholders & Workholding Equipment
CAD/CAM Shop Management &Manufacturing Software
AMUGApril 6-10, 2014 — Tucson, AZ
Hannover MesseApril 7-11, 2014 — Hannover, Germany
MAYClosing date: 3/27/14
Materials deadline: 4/3/14
• Measurement & Inspection• CNC & Machine Controls
Machining Centers Micromachining Cutting Tools, Toolholders & Workholding Equipment
CAD/CAM Shop Management &Manufacturing Software
MFG4
May 6-8, 2014 — Hartford, CT
Quality ExpoMay 7-8, 2014 — Fort Worth, TX
JUNEClosing date: 4/28/14
Materials deadline: 5/5/14
• CAD/CAM Software• Die/Mold Machining
Grinding EDM Cutting Tools, Toolholders & Workholding Equipment
CAD/CAM Shop Management &Manufacturing Software
Medical Design & Manufacturing EastJune 10 -12, 2014 — New York City, NY
amerimoldJune 11-12, 2014 — Novi, MI
RAPID — June 9-12, 2014 — Detroit, MI
–––––––––––––––––– PRE-SHOW COVERAGE: amerimold ––––––––––––––––
JULYClosing date: 5/27/14
Materials deadline: 6/3/14
• Hole Making• Swiss-Type Machining
Cutting Tools Cleaning & Deburring
Cutting Tools, Toolholders & Workholding Equipment
CAD/CAM Shop Management &Manufacturing Software
AUGUSTClosing date: 6/27/14
Materials deadline: 7/7/14
–––––––––––––––––––––––– IMTS 2014 Show Issue ––––––––––––––––––––––––International Manufacturing Technology Show
IMTSSeptember 8-13, 2014 —Chicago, IL
SEPTEMBERClosing date: 7/28/14
Materials deadline: 8/4/14
MMS Top ShopsMore: IMTS Show Coverage
IMTSSeptember 8-13, 2014 —Chicago, IL
OCTOBERClosing date: 8/27/14
Materials deadline: 9/3/14
• Oil Field Machining • Multitasking Machining
Shop Management Software
Measurement & Inspection Cutting Tools, Toolholders & Workholding Equipment
CAD/CAM Shop Management &Manufacturing Software
NOVEMBERClosing date: 9/29/14
Materials deadline: 10/6/14
• Milling/Machining Centers• Automation
Welding & Fabrication
Laser & Waterjet Machining Cutting Tools, Toolholders & Workholding Equipment
CAD/CAM Shop Management &Manufacturing Software
FABTECH / AWSNovember 10-12, 2014 — Atlanta, GA
EuromoldNovember 25-28, 2014 — Frankfurt, Germany
DECEMBERClosing date: 10/27/14
Materials deadline: 11/3/14
• Grinding• Titanium MachiningSPECIAL COVERAGE:
2015 Metalworking Industry Outlook Report
Cutting Tools Machining Centers Cutting Tools, Toolholders & Workholding Equipment
CAD/CAM Shop Management &Manufacturing Software
PRI - Performance RacingDecember 11-13, 2014 — Indianapolis, IN
Engage readers and inform metalworking buyers.
SPECIAL ISSUE
SPECIAL ISSUE
MMSonline.com 9
MANAGING EdITOR
Kate Hand [email protected]
ASSOCIATE EdITOR
Stephanie [email protected]
PuBLISHER
Travis Egan [email protected]
ASSOCIATE PuBLISHER
Kent Luciano [email protected]
EX
EC
UTI
VE
STA
FF
SENIOR EdITOR – SPECIAL PROJECTS
Peter Zelinski [email protected]
EdITOR-IN-CHIEF
Mark Albert [email protected]
SENIOR EdITOR
derek Korn [email protected]
ASSOCIATE EdITOR
Matthew danford [email protected]
ASSOCIATE EdITOR
Emily [email protected]
Engages readers and informs metal working buyers
ISSUETopics ForFeature Coverage
Better Production
Modern Equipment Review
Special Product Sections
Special Supplements
Bonus Distribution
JANUARYClosing date: 12/4/13
Materials deadline: 12/10/13
• Cutting Tools• Turning
Workholding Robots & Automation Cutting Tools, Toolholders & Workholding Equipment
CAD/CAM Shop Management &Manufacturing Software
FEBRUARYClosing date: 1/3/14
Materials deadline: 1/10/14
• EDM• Medical Machining
CAD/CAM Software Grinding Cutting Tools, Toolholders & Workholding Equipment
CAD/CAM Shop Management &Manufacturing Software
Medical Design & Manufacturing WestFebruary 11-13, 2014 — Anaheim, CA
AERODEFFebruary 25-27, 2014 — Long Beach, CA
MARCHClosing date: 1/27/14
Materials deadline: 2/3/14
• Aerospace Machining• Micromachining
Measurement & Inspection
Machining Centers Cutting Tools, Toolholders & Workholding Equipment
CAD/CAM Shop Management &Manufacturing Software
The MFG MeetingMarch 5-8, 2014 — Biltmore, AZ
APRILClosing date: 2/27/14
Materials deadline: 3/6/14
• Workholding• Large-Part Machining
SPECIAL COVERAGE:• World Machine-Tool Output
& Consumption Report
Automation Turning Cutting Tools, Toolholders & Workholding Equipment
CAD/CAM Shop Management &Manufacturing Software
AMUGApril 6-10, 2014 — Tucson, AZ
Hannover MesseApril 7-11, 2014 — Hannover, Germany
MAYClosing date: 3/27/14
Materials deadline: 4/3/14
• Measurement & Inspection• CNC & Machine Controls
Machining Centers Micromachining Cutting Tools, Toolholders & Workholding Equipment
CAD/CAM Shop Management &Manufacturing Software
MFG4
May 6-8, 2014 — Hartford, CT
Quality ExpoMay 7-8, 2014 — Fort Worth, TX
JUNEClosing date: 4/28/14
Materials deadline: 5/5/14
• CAD/CAM Software• Die/Mold Machining
Grinding EDM Cutting Tools, Toolholders & Workholding Equipment
CAD/CAM Shop Management &Manufacturing Software
Medical Design & Manufacturing EastJune 10 -12, 2014 — New York City, NY
amerimoldJune 11-12, 2014 — Novi, MI
RAPID — June 9-12, 2014 — Detroit, MI
–––––––––––––––––– PRE-SHOW COVERAGE: amerimold ––––––––––––––––
JULYClosing date: 5/27/14
Materials deadline: 6/3/14
• Hole Making• Swiss-Type Machining
Cutting Tools Cleaning & Deburring
Cutting Tools, Toolholders & Workholding Equipment
CAD/CAM Shop Management &Manufacturing Software
AUGUSTClosing date: 6/27/14
Materials deadline: 7/7/14
–––––––––––––––––––––––– IMTS 2014 Show Issue ––––––––––––––––––––––––International Manufacturing Technology Show
IMTSSeptember 8-13, 2014 —Chicago, IL
SEPTEMBERClosing date: 7/28/14
Materials deadline: 8/4/14
MMS Top ShopsMore: IMTS Show Coverage
IMTSSeptember 8-13, 2014 —Chicago, IL
OCTOBERClosing date: 8/27/14
Materials deadline: 9/3/14
• Oil Field Machining • Multitasking Machining
Shop Management Software
Measurement & Inspection Cutting Tools, Toolholders & Workholding Equipment
CAD/CAM Shop Management &Manufacturing Software
NOVEMBERClosing date: 9/29/14
Materials deadline: 10/6/14
• Milling/Machining Centers• Automation
Welding & Fabrication
Laser & Waterjet Machining Cutting Tools, Toolholders & Workholding Equipment
CAD/CAM Shop Management &Manufacturing Software
FABTECH / AWSNovember 10-12, 2014 — Atlanta, GA
EuromoldNovember 25-28, 2014 — Frankfurt, Germany
DECEMBERClosing date: 10/27/14
Materials deadline: 11/3/14
• Grinding• Titanium MachiningSPECIAL COVERAGE:
2015 Metalworking Industry Outlook Report
Cutting Tools Machining Centers Cutting Tools, Toolholders & Workholding Equipment
CAD/CAM Shop Management &Manufacturing Software
PRI - Performance RacingDecember 11-13, 2014 — Indianapolis, IN
MM
S E
DIT
OR
IAL
STA
FF
CALENDAR
2014 Media Guide10 Integrated Media Solutions Connecting Metalworking Buyers and Sellers
INSERTS
For insert sizes, current quantities and ship-ping information, contact Bill Caldwell
hoW To SubMIT fILES
1. Upload to: files.gardnerweb.com Upload recipient: Bill Caldwell
2. Email file to: [email protected] (5MB max)
3. Ship CD/proofs to:
Advertising department Modern Machine Shop6915 Valley Ave. Cincinnati, OH 45244
PRINT ADREQUIREMENTS
foR ADDITIoNAL AD INfo
AdVERTISING MANAGER
Bill Caldwell ph 800-950-8020
513-527-8800
PR
INT R
ATE
S &
SP
EC
S The biggest impact for building your brand.
EffEcTIVE jANuARY 2014
SPACE 1x 3x 6x 9x 12x 18x 24x 36x
Full Page $7,620 $7,570 $7,460 $7,360 $7,250 $7,100 $7,030 $6,750
3/4 Page $6,220 $6,180 $6,100 $6,020 $5,940 $5,820 $5,770 $5,560
2/3 Page $6,020 $5,990 $5,930 $5,880 $5,820 $5,740 $5,650 $5,540
1/2 Island $6,000 $5,970 $5,910 $5,860 $5,800 $5,720 $5,630 $5,520
1/2 Page $4,940 $4,910 $4,890 $4,870 $4,850 $4,800 $4,780 $4,700
3/8 Page $4,240 $4,220 $4,200 $4,180 $4,160 $4,130 $4,120 $4,070
1/4 Page $3,490 $3,480 $3,460 $3,440 $3,420 $3,390 $3,380 $3,350
1/8 Page $2,760 $2,750 $2,740 $2,730 $2,720 $2,710 $2,700 $2,690
Spread $11,995 $11,985 $11,790 $11,590 $11,400 $11,150 $11,000 $10,520
4-COLOR RATES - STANDARD
BLACK AND WHITE RATES SPACE 1x 3x 6x 9x 12x 18x 24x 36x
Full Page $5,620 $5,570 $5,460 $5,360 $5,250 $5,100 $5,030 $4,750
3/4 Page $4,220 $4,180 $4,100 $4,020 $3,940 $3,820 $3,770 $3,560
2/3 Page $4,020 $3,990 $3,930 $3,880 $3,820 $3,740 $3,650 $3,540
1/2 Island $4,000 $3,970 $3,910 $3,860 $3,800 $3,720 $3,630 $3,520
1/2 Page $2,940 $2,910 $2,890 $2,870 $2,850 $2,800 $2,780 $2,700
3/8 Page $2,240 $2,220 $2,200 $2,180 $2,160 $2,130 $2,120 $2,070
1/4 Page $1,490 $1,480 $1,460 $1,440 $1,420 $1,390 $1,380 $1,350
1/8 Page $760 $750 $740 $730 $720 $710 $700 $690
Spread $9,995 $9,985 $9,790 $9,590 $9,400 $9,150 $9,000 $8,520
*Matched or PMS color: Add an additional $500 to the 2-color standard rate.2-COLOR RATES SPACE 1x 3x 6x 9x 12x 18x 24x 36x
Full Page $6,620 $6,570 $6,460 $6,360 $6,250 $6,100 $6,030 $5,750
3/4 Page $5,220 $5,180 $5,100 $5,020 $4,940 $4,820 $4,770 $4,560
2/3 Page $5,020 $4,990 $4,930 $4,880 $4,820 $4,740 $4,650 $4,540
1/2 Island $5,000 $4,970 $4,910 $4,860 $4,800 $4,720 $4,630 $4,520
1/2 Page $3,940 $3,910 $3,890 $3,870 $3,850 $3,800 $3,780 $3,700
3/8 Page $3,240 $3,220 $3,200 $3,180 $3,160 $3,130 $3,120 $3,070
1/4 Page $2,490 $2,480 $2,460 $2,440 $2,420 $2,390 $2,380 $2,350
1/8 Page $1,760 $1,750 $1,740 $1,730 $1,720 $1,710 $1,700 $1,690
Spread $10,995 $10,985 $10,790 $10,590 $10,400 $10,150 $10,000 $9,520
MMS 2014 SUPPLEMENTS Supplement Rates Print Circulation Digital Circulation
Additive Manufacturing $6,025 25,000 80,000
Gear Production $5,000 10,000 90,000
Industrial Automation $5,000 25,000 100,000
MuLTIPLE-PAGE DIScouNTS
Substantial discounts are available to advertisers running multiple pages. Consult the publisher or your sales representative for details.
AGENcY coMMISSIoNS
15% commission is allowed on display advertisements if ad material is furnished to our specifications and payment is received within 30 days.
coVER RATES
Cover rates include black and any combination of process colors.
Second cover (inside front) $ 9,240
Third cover (inside back) $ 8,500
Fourth cover (back) $ 10,290
Add 10% to space and color charges.
SPEcIAL PoSITIoN REQuESTS
coMbINATIoN RATES
Advertisers may combine their total number of insertions in Modern Machine Shop with any other Gardner Business Media periodicals or websites during the same 12-month period to earn the best frequency discount.
2014 SPECIAL AD RATES
MMSonline.com 11
PRINT SPECS
Two-Third Page
3.625" W × 8.5" H92 mm × 216 mm
Island Unit
4.125" W × 6.375" H105 mm × 162 mm
Half Page (Vertical)
2.75" W × 8.5" H70 mm × 216 mm
Half Page (Horizontal)
5.625" W × 4.1875" H143 mm × 106 mm
Three-Quarter Page
5.625" W × 6.375" H143 mm × 162 mm
Quarter Page (Horizontal)
5.625" W × 2" H143 mm × 51 mm
Quarter Page (Vertical)
2.75" W × 4.1875" H70 mm × 106 mm
Eighth Page
2.75" W × 2" H70 mm × 51 mm
Three-Eighth Page
2.75" W × 6.375" H70 mm × 162 mm
BORDERS: Three-Eighth, Quarter and Eighth page ads must have a border on all sides.
Two-Page Spread
Full Size w/Bleed14.25" W × 9.875" H (362 mm × 251 mm)
Final Trim13.25" W × 9.375" H(337 mm × 238 mm)
One Page
Full Size w/Bleed7.125" W × 9.875" H181 mm × 251 mm
Final Trim6.625" W × 9.375" H168 mm × 238 mm
Max Live Area5.875" W × 8.875" H149 mm × 225 mm
A Supplement to Modern Machine Shop & MoldMaking Technology
a u g u s t 2 0 1 2
In AssocIAtIon wIth
What will Additive Mean for Aircraft Engines?
Hint: 1,000 pounds
less weight
PRINTRATES/DATA
2014 Media Guide12 Integrated Media Solutions Connecting Metalworking Buyers and Sellers
DIG
ITA
L R
ATE
S ZONEADVERTISING LOCATIONS
MMS oNLINE ZoNES
Additive Manufacturing
Aerospace Machining
Automotive Machining
CAd/CAM
CAM for die/Mold
CAM for Production
CNC & Machine Controls
Composites Machining
Cutting Tools
deburring
die/Mold Machining
EdM
ERP Software
Gear Production
Grinding
High Speed Machining
IMTS
Inspection & Measurement
Large-Part Machining
Lean Manufacturing
Machining Centers
Five Axis Machining
Medical Machining
Metalworking Fluids
Micromachining
Milling Tools
Next Generation
Parts Cleaning
Retrofit/Rebuild
Titanium Machining
Toolholders
Top Shops
Training & Personnel
Turn/Mill Machines
Turning
Turning Tools
Workholding
Articles / Magazine
Events
Experts
News
Products
Suppliers
utilities & Calculators
Videos
Web Links Repository
Webinars
MMS Sub-PAGES
MMS ONLINE AD PACkAGES
—PLUS—
ONLINE ADVERTISING RATES
MMS Advertising Package
AvailablePositions
Investment
Home Page + Slotting* + 12 $2,000
gross/month
Blog Page + Weekly enewsletter
banner + 12 $1,750
gross/month
Zone Page + Article Page Placement + Slotting*
+ 12 $1,500 gross/month
All Sub-Pages + 12 $1,250 gross/month
*Slotting: Priority placement in all product technology categories associated with your company
MMS Rich Media Ad (CHOOSE 1) Flash ad or Video ad
A single ad rotates into position on page refresh
MMS Hybrid Ad (CHOOSE 1) Live Text hybrid or Branded hybrid Ad position rotates on page refresh
MMS EXTRA — E-NEWSLETTER AdvERTiSiNg RATES
Ad type Positions Investment
Leaderboard Banner 1 per edition $2,500 gross per edition
video Ad 2 per edition $2,500 gross per edition
Multi-Format Ad 3 per edition $1,750 gross per edition
Featured Product Ad 4 per edition $1,000 gross per edition
MMS THE SHOP — BLOG e-newsLetter AdvertisinG rAtes rateS
Ad type Positions NOTE
Button Ad 12 per edition included in Blog page ad package
Image Size: 120x60 Format: JPG/GIF File Size: 10K at 72 dpi.
MMS THE SHOP E-NEWSLETTER**• SuBSCRIBERS: 25,000 • FREQuENCY: Weekly each Friday
G
f
2
1
3
4
MMS E-NEwSLETTERS
5
* 3-month minimum commitment required.
MMS ONLINE ADS
MMS ONLINE
HEADING
HEADING
HEADING
HEADING
CHANNEL PARTNERS
HEADING
HEADING
MMS EXTRA E-NEWSLETTER**• FOCuS: General Metalworking
• SuBSCRIBERS: 69,500
• FREQuENCY: 2 Monthly Editions
-- Edition #1: First Week of Month
-- Edition #2: Third Week of Month
VIDEO AD640 × 360 pxlSWF/FLA file29.97 frames/sec.30 sec. – 4 minutesLOCATION: Home and Zone Pages
FLASH AD* 300 × 250 pixels; 40KAnimated SWF/FLA file 15 sec. max. 25 frames/sec.LOCATION: Home and Zone Pages
*Single ad rotation on page refresh
Live textarea
Brand logo, graphic, photo,
tag line
LIVE TExT HYBRID AD
LEFT: Live Text to be entered by the MMS Advertising Mgr. - 120 characters
RIGHT: Brand logo/image/tag 150 × 100 pixels 10K; GIF/JPG (static)
Our videos do not play in place. Advertisers need to create a static pre-launch ad. This pre-launch ad is a 300 x 250 pixel placeholder. GBM will add the grey “PLAY” button at center and a static video controller on the bottom.
Video Specifications At A GlanceFrame Size: 640x360 (16:9)File Format: .wmv .avi .mov .mpeg2 .mpeg4. Length: 30 seconds to 45 minutesFrame rate: 29.97 - preserve native frame rateBitrate: >3Mbps Max File Size: 50 MB Hosting: Video ads will be hosted by GBMURL Linking: By default, video ads link to your showroom within our website. If you would prefer to link to another URL, please provide your advertising manager with your desired active link.
Video Static Pre-Launch Ad SpecsPixel Dimension: 300 X 250 pixels Files Size: 40KFile Formats: PNG, JPG or GIF
Flash Ads SpecsFile Size: 40kLoops: 2 max Pixel Dimension: 300 X 250Frame Rate: max 25 FPSRuntime Length: 15.0 sec. maxFile Format: Please submit both the source .FLA file and .SWF file
Audio: Audio is initiated by the user. Auto-play audio is not permitted in our flash ads. Please build your file with an OFF/ON sound button.
BRANDED HYBRID AD
LEFT: 150 x 100 pixels text or logo graphic on white background 10K; GIF/JPG (static)
RIGHT: Brand logo/image 150 × 100 pixels 10K; GIF/JPG (static)
Finished Size: 300 × 100 pixels; 72 dpi, 20K Max
Brand logo, graphic, or photo
Brand logow/ shortmessage
ONLINE SPECS
E-NEwSLETTER SPECS
MMS webinars INVESTMENT: $8,000 per webinar
Gain credibility in the metalworking marketplace while securing leads. Sponsoring a webinar through Modern Machine Shop allows you to get in front of an audience that is actively seeking solutions to a problem your product can fix.
WEbINARS INcLuDE:• Live webinar moderated by an MMS Editor• Print ad promoting webinar in MMS magazine• Email invitations to MMS opt-in audience• MMS Extra e-newsletter advertisement• Custom lead report including all registrants• 6-month archive of webinar session on MMS Online
kNOwLEDGE CENTERSINVESTMENT: Contact Your MMS Sales Rep
Share your knowledge with a highly focused and qualified metalworking audience. A sponsored Knowledge Center offers your company a multi-media platform to demonstrate your capabilities as an expert within a specific product or process technology area.
KNoWLEDGE cENTERS PRoVIDE:• Exclusivity by content focus• Perception of industry expertise• Interaction with interested technology buyers• An integrated media promotional program including
a strong online, e-newsletter and print presence
Line 1: Your Headline Goes Here. Maximum 45 characters.Line 2: Your message and content will be placed here. Max 45 characters. Line 3: Your message and content will be placed here. Max 45 characters. Line 4: Your message and URL goes here. Maximum 45 characters.
PRODUCT AD (static image / live text)
LEADERBOARD BANNER AD (static image) MULTI-FORMAT AD (static image / live text)
Single static image combined with 4 lines of live text. First & last line can link to URLs you request.
FeaturedProduct Ad
Image 140 × 140 pxls
Multi-Format Ad Image
120 × 60 pxls
00:00
Video Ad with Text
180 × 100 pxls
Video Ad SpecsImage Size: 180 × 100 pixelsResolution: 72 dpi File Size: 40KFormat : JPG/GIF (static)Words: 50 (250 Characters max.)
Video Ad Live Text Headline Goes Here (BOLD)Sponsored ContentYour message and content will be placed here. Maximum of 50 words or 250 characters.Active Link to Video Page (BOLD)
VIDEO AD (static image / live text / link to url hosting your video)
Single static image combined with 50 words of live text (including headline. Headline & last line can link to URLs you request.
Headline Goes Here (BOLD)Sponsored ContentYour message and content will be placed here. Maximum of 50 words or 250 characters.Active Link to Video Page (BOLD)
Single static image combined with 50 words of live text (including headline). Headline & last line can link to URLs you request.
Size: 468 × 60 pixels, Resolution: 72 dpi Format: JPG/GIF, Max Size: 35K
Image Size: 120 × 60 pixelsResolution: 72 dpi File Size: 40K
Format : JPG/GIF (static)Characters: 45 per line
Multi-Format Ad Specs
Image Size: 140 × 140 pixelsResolution: 72 dpiFile Size: 40K
Format : JPG/GIF (static)Words: 50 (250 Characters max.)
Product Ad Specs
ADDITIONAL MMS ONLINE PRODUCTS
1
2
3
4
13MMSonline.com
DIGITAL RATES/SPECS
6915 Valley Avenue Cincinnati, OH 45244-3029 ph 513-527-8800 fax 513-527-8801gardnerweb.com
CINCINNATI HQ ph 800-950-8020ph 513-527-8800fax 513-527-8801
Travis [email protected]
Kent Luciano Associate Publisher [email protected]
Brian Wertheimer District Manager [email protected]
CHICAGO / MIDWESTph 630-584-8480fax 513-527-8801
Joseph Campise District Manager [email protected]
John Campos District Manager [email protected]
DETROIT / MIDWEST Mike VohlandDistrict Manager [email protected] 734-416-9705fax 513-527-8801
LOS ANGELES / WEST COASTStephen Kosloff Regional V. P. [email protected] 818-865-8881fax 209-222-3770
Rick Brandt District Manager [email protected] 310-792-0255fax 513-527-8801
PHILADELPHIA/EAST COASTClaude Mas District Manager [email protected] 856-366-0325fax 513-527-8801
PITTSBURGH/EAST COASTAnthony PavlikDistrict Manager [email protected] 412-388-0261fax 513-527-8801
NORTH AMERICA
ThE METALWoRKING GRouP
PRESIDENT Richard Kline, CBC [email protected]
SENIOR V. P. of CONTENT Tom Beard [email protected]
ADVERTISING MANAGER William Caldwell [email protected]
CREATIVE DEPT. MANAGER Rhonda Weaver [email protected]
CHIEF OPERATING OFFICER Melissa Kline Skavlem [email protected]
DIR. of MARKET INTELLIGENCE Steven Kline, Jr. [email protected]
SR. MARKETING MANAGER dave Necessary [email protected]
CREATIVE DIRECTOR Jeff Norgord [email protected]
GROUP PUBLISHERS Richard Kline, Jr. [email protected]
Travis Egan [email protected]
SR. EVENTS MANAGER Allison Kline Miller [email protected]
CIRCULATION DIRECTOR Ross Jacobs, CCCP [email protected]
TREASURER Ernest Brubaker [email protected]
DIR. of INFORMATION SERVICES Jason Fisher [email protected]
CIRCULATION MANAGER Sandra Rehkamp [email protected]
CORPORATE STAFF
INTERNATIONALJAPANKent Luciano [email protected] 513-527-8870 fax 513-527-8801
KOREAKent Luciano [email protected] 513-527-8870 fax 513-527-8801
TAIWANKent Luciano [email protected] 513-527-8870 fax 513-527-8801
May Hsiao [email protected]&M Media, Taichung City, Taiwanph 866-4 22353959 fax 866-4-22362582
CHINALucy xiao [email protected], Beijing, Chinaph 86-10-63326090 fax 86-10-63326099
EUROPE (ExCEPT ITALY)Edward Kania [email protected] International, High Peak, Englandph/fax 44-1663-750242
ITALYNicola Orlando [email protected] Orlando Sas, Milano-Italiaph 39-02-4158-056 fax 39-02-4830-1981
DENMARKJohn Nyberg [email protected] Teknovation, Glostrup, Denmarkph 45-4613-9000 fax 45-4613-9021
moldmakingtechnology.com autofieldguide.com techspex.comproductionmachining.commmsonline.com
Integrated Media Solutions Connecting Metalworking Buyers and Sellers
2014 MEdiA GuidE Integrated Media Solutions Connecting Metalworking Buyers and Sellers
SA
LE
S S
TA
FF
MEdIA GuIdE
