Upload
duongnga
View
215
Download
0
Embed Size (px)
Citation preview
— 1 —
swopPROCESSING & PACKAGING
swopPROCESSING & PACKAGING
The organizers have the right to change the number and form of advertisements according to the actual situation, your understanding will be appreciated.
www.swop-online.com
ORGANIZED BY:
07–10 NOVEMBER 2017
SHANGHAIMEMBER OF INTERPACK ALLIANCE
TO
swopPROCESSING & PACKAGING
INTEGRATED MARKETING SOLUTIONS
— 2 —
swopPROCESSING & PACKAGING
The organizers have the right to change the number and form of advertisements according to the actual situation, your understanding will be appreciated.
Table of Contents
Brand Introduction ……………………………………………………………… 3
Integrated Marketing …………………………………………………………… 4
Online Marketing ……………………………………………………………… 5-6
Offline Marketing …………………………………………………………… 7-8
Onsite Marketing …………………………………………………………… 9-13
Order Form …………………………………………………………………… 14-19
— 3 —
swopPROCESSING & PACKAGING
swopPROCESSING & PACKAGING
The organizers have the right to change the number and form of advertisements according to the actual situation, your understanding will be appreciated.
swop Joins interpack alliance With the New Visual Identity
Based on interpack - the world's leading processing and packaging trade fair, interpack alliance spans all international events
staged by Messe Düsseldorf under its processing & packaging portfolio. As a member of interpack alliance, Shanghai World of
Covering the Entire Packaging Industry Value Chain
swop addresses the target groups of food, beverages, confectionery, bakery, pharmaceutics, cosmetics, non-food consumer
goods and industrial products in key emerging markets. Domestic and international manufacturers of processing and packaging
machinery will receive a boost in their search for business, innovation and development opportunities. swop is an excellent display
and communication platform for the entire packaging industry.
- Using all kinds of new media marketing tools via EDM, WeChat, SM, Facebook and other tools to promotion;
- Supported by 100+ associations and medias all over the world.
Brand Introduction
swop 2015
Exhibitors would recommend
the participation at this fair
to other companies
Visitors will be
directly involved in
investment decisions
77%84% 87% 86%Visitors concluded the
exhibition from good to
excellent
Visitors concluded the quality
and quantity of exhibitors
from good to excellent
22,626No. of Visitors countries and regions77Visitors' Origins
Integrating All the Online and Offline Marketing Tools
— 4 —
swopPROCESSING & PACKAGING
The organizers have the right to change the number and form of advertisements according to the actual situation, your understanding will be appreciated.
Integrated Marketing
Problemsof traditional marketing
Single Channel
Result Incalculability
Less Choice
Onsite Promotion The leading processing and packaging trade show in China
and the entire A
30,000 professional buyers and 1,000 exhibitors
Precise EDM MarketingSending Email blasting to 100,000 database with open rate
averagely at 25%.
WeChatUsing the instant social media to interaction with around
.
Promotion your brand by posting the latest news in the
Strong branding, Precision marketing via big data, Free combinationPackage Type Content Discount
Package 1 ≥1 marketing tools from Category A,B and C 5%
Package 2 ≥3 marketing tools from Category A,B and C 10%
Note: Category A for online marketing
Category C for onsite marketing
Cruel Competition
Imprecise Data
Lack of Profession
— 5 —
swopPROCESSING & PACKAGING
swopPROCESSING & PACKAGING
The organizers have the right to change the number and form of advertisements according to the actual situation, your understanding will be appreciated.
Exclusive
A01 Banner on Visitor Pre-registration Page
¥80,000
Location: At the bottom of the page of visitor Pre-registration
Duration: From the signature date to the end of the show
Size: 1000(W) x 125(H)
Attracting the maximum attentions from visitors before the opening day of swop!
A02 Banner on Homepage
¥10,000 / month
Description: Right side of the homepage
Size: 160(W) x 600(H)
* Banner will roll with the cursor's movement and keep it in sight.
A03 Press Release on Press News Page
¥980 / Article
Language: Bilingual
Word: ≤ 1,500 Chinese characters
≤ 5,000 English characters
Size of the image: Illustration 160(W) x 123(H)
Picture in text 500(W) x 300(H)
Banner
Online Marketing
Ba
nn
er
— 6 —
swopPROCESSING & PACKAGING
The organizers have the right to change the number and form of advertisements according to the actual situation, your understanding will be appreciated.
A04 EDM Banner ¥20,000 / Edition
Data volume: +100,000
Location: Bottom of the EDM
Size: 650(W) x 100(H)
EDM is the most common way during promotion. It's a direct, traceable and effective way. +100,000 database worldwide to promote your brand.
A05 Description with Picture on EDM¥15,000 / Edition
Data volume: +100,000
Size of picture: 120(W) x 100(H)
Word limit: ≤ 100 Chinese characters
≤500 English characters
A06 Article on WeChat (Not Headline)¥5,000 / Edition
Language: Chinese
Size of the image: 200(W) x 200(H)
logo
— 7 —
swopPROCESSING & PACKAGING
swopPROCESSING & PACKAGING
The organizers have the right to change the number and form of advertisements according to the actual situation, your understanding will be appreciated.
B01 Advertisements on the CatalogueBack Cover ¥23,000
Inside Front Cover ¥ 21,600
Inside Back Cover ¥20,100
Next to Inside Front ¥21,000
4C Double Spread ¥35,100
4C Full Page (R.O.P.) ¥17,500
The catalogue offers detailed presentation of all the exhibitors and their products. swop catalogue is an essential guide for the industry.
B02 Free of charge with ≤ 150 Chinese characters or ≤1,000
English characters company description.
Extra cost for additional description in either Chinese or English.
Chinese: ¥210 / 25 characters
English: ¥210 / 150 characters
(Less than 25 Chinese characters or 150 English characters will be charged as 25 / 150 characters)
B03 Logo Exposure On the Exhibitor List
Logo exposure on the Alphabetical list of exhibitors ¥500 / logo
Size: 45mm (W) x 15mm (H)
Catalogue
会刊
www.swop-online.com
主办单位Organized by
swop包装世界上海博览会
07–10 NOVEMBER 2017
SHANGHAIMEMBER OF INTERPACK ALLIANCE
TO
swopPROCESSING & PACKAGING
Catalogue会刊 www.swop-online.com
主办单位Organized by swop包装世界上海博览会
07–10 NOVEMBER 2017
SHANGHAIMEMBER OF INTERPACK ALLIANCE
TO
swopPROCESSING & PACKAGING
51
B
51
B
logo
Online Marketing
— 8 —
swopPROCESSING & PACKAGING
The organizers have the right to change the number and form of advertisements according to the actual situation, your understanding will be appreciated.
B04 Logo Exposure On the Exhibitor List
Logo exposure on list of exhibitors by Product Categories ¥500 / logo
Size: 45mm (W) x 15mm (H)
B05 Advertisements On the Visitor GuideOne 4C page advertisement ¥25,000
Two 4C page advertisements ¥40,000
Printed Volume: 25,000 copies
Size: 105(W)*230(H)
The "Must Have" booklet for all the visitors during the show time, which you can get from every counters in the two entrances hall
B06 Bookmark inside of Visitor Guide
¥50,000
Size: 100(W)*225(H)
Description: The Sponsor will need to provide the design
284
PacPro Asia9
9.9
Exclusive
4C
Ad
ve
rtise
me
nt
— 9 —
swopPROCESSING & PACKAGING
swopPROCESSING & PACKAGING
The organizers have the right to change the number and form of advertisements according to the actual situation, your understanding will be appreciated.
C02 Lanyard Advertisement ¥80,000
Size: 15mm(W) x 92mm(H)
Single color
Printed Volume: 30,000
Moving advertisement, maximizing the promotion result
Every visitor will wear the lanyard with logo and booth number of your company. All the visitors will be aware of your brand and booth at the moment when they arrive at the exhibition.
Onsite Marketing
C01 Advertisement on the Back
of Badges ¥80,000
Size: 100mm(W) x 80mm(H)
Printed Volume: 30,000
4C
Exclusive
Exclusive
— 10 —
swopPROCESSING & PACKAGING
The organizers have the right to change the number and form of advertisements according to the actual situation, your understanding will be appreciated.
Exclusive
ExclusiveC04 VIP Buyer and Media Gifts Sponsorship ¥60,000
C06 ¥1,000 / Shelf
*Visitors and journalists will collect your company brochure while they
collect swop news from the press shelf.
Location: Press O
C03 Tote Bag Advertisement
¥30,000
Size: 300mm(W) x 375mm(H)
4C
Printed Volume: 10,000
* Tote bag will be available at every
registering counter with your company
name, logo, booth number, slogan and
maximize the company image.
C05 Onsite Visitor Lucky Draw Gifts Sponsorship ¥100,000Quantity: 10,000
Target: Visitors who participate in lucky draw and win the
"consolation prize".
Description: The gifts will be produced by the organizer
and the logo of the sponsor will be printed on the cover of
gifts.
Exclusive
Quantity: 2,000
Target: VIP buyers and media
Format: TBC
Description: The gifts will be
produced by the organizer and the
logo of the sponsor will be printed on
the cover of gifts.
— 11 —
swopPROCESSING & PACKAGING
swopPROCESSING & PACKAGING
The organizers have the right to change the number and form of advertisements according to the actual situation, your understanding will be appreciated.
C07 Hanging Banner in Entrance Hall 1# - above Visitor Registration Counters ¥32,500 / Piece
Size: 5m(W) x 5m(H)
C08 Hanging Banner in Entrance Hall 1# - at entrance to Hall W1 ¥19,500 / Piece
Size: 5m(W) x 3m(H)
C09 Desktop Panel Advertisement on Visitor Form Filling Counters in Entrance Halls ¥4,680 / Piece
Size: 3m(L) x 1m(H)
C10 Side Panel Advertisement on Visitor Form Filling Counters in Entrance Halls ¥940 / Piece
Size: 3m(L) x 0.2m(H)
— 12 —
swopPROCESSING & PACKAGING
The organizers have the right to change the number and form of advertisements according to the actual situation, your understanding will be appreciated.
C11 Outside Billboard Advertisement at Entrance Hall 1# & Hall 2# Squares¥12,500 / Piece
Description: The location will be just outside of the
Entrance Hall 1# & Hall 2#, all the exhibitors and visitors will
have sight of your advertisement at the moment
they arrive.
Size: 8m(W) x 5m(H)
C12 Scrolling Lighting Panel Advertisement at Entrance Hall 1# Square ¥12,000 / Piece
Size: 3m(W) x 1.4(H)
C13 Triangular Advertising Post Outside of Entrance Hall 1#¥2,800 / Piece
Size: 1.2m(W) x 2.7m(H) x 2 sides
— 13 —
swopPROCESSING & PACKAGING
swopPROCESSING & PACKAGING
The organizers have the right to change the number and form of advertisements according to the actual situation, your understanding will be appreciated.
C14 Inside Corridor Advertisement Between Entrance Hall 1# & Hall W1¥5,200 / Piece
Size: 5m(W) x 0.7m(H)
C15 Outside Corridor Advertisement Between Entrance Hall 1# & Hall W1¥10,400 / Piece
Size: 8m(W) x 2.5m(H)
C16 Outside Corridor Advertisement Between Entrance Hall 2# & Hall W5¥4,000 / Piece
Size: 5m(W) x 3m(H)
C17 Corridor Ceiling Banner Entrance Hall 1# - Hall W1 - W5¥1,000 / Piece
Size: 5m(W) x 0.7m(H) x 2 sides
C18 Advertisement in Lobby Hall Between Every 2 Halls (Hall W1-W5)¥4,680 / Set
Size: 6m(W) x 3m(H)
— 14 —
swopPROCESSING & PACKAGING
The organizers have the right to change the number and form of advertisements according to the actual situation, your understanding will be appreciated.
C19 Inside Hall Glass Wall Banner (Hall W1-W5) ¥260,000
Size: 45m(W) x 7.2m(H)
C20 Inside Hall Glass Wall Banner (Entrance Hall 1#-W1 & W4-W5 ) ¥120,250
Size: 30m(W) x 5m(H)
C21 Hanging Banner inside of Exhibition Halls
Price: ≤5 sqm ¥2,500 / Piece
≥5 sqm ¥500 / sqm
— 15 —
swopPROCESSING & PACKAGING
swopPROCESSING & PACKAGING
The organizers have the right to change the number and form of advertisements according to the actual situation, your understanding will be appreciated.
C22 W1 - W5 Outdoor Triangular Advertising Tower¥15,600 / Piece
Description: There are 3 sides of each advertising tower.
Size: 4m(W) x 5m(H)
C23 Set-Top Triangle Board of Tour-Sighting Electrical-Powered Car ¥4,500 / Each
Size: 2.4m(W) x 0.7m(H)
C24
Tour-Sighting Electrical-Powered Car Stop ¥3,000 / Piece
Size: 2m(W) x 1m(H)
C25 Substation Fences Board (Near W3)
Price: 4.95m(W) x 3.8m(H) ¥ 5,900 / Piece
10.4m(W) x 3.8m(H) ¥11,800 / Piece
— 16 —
swopPROCESSING & PACKAGING
The organizers have the right to change the number and form of advertisements according to the actual situation, your understanding will be appreciated.
Company Name:
Contact Person: Title:
Address:
Tel: Fax:
E-mail:
Company Seal Date:
□
item you will order and mark the quantity of your order)
Online Marketing September 15, 2017.
Please check
No. Item Unit PriceAvailable Quantity
Order Quantity
Format
□ A01Banner on Visitor
Pre-registration Page¥80,000 Exclusive
JPG/PNG/GIF(≥300 dpi)
□ A02 Banner on Homepage ¥10,000 No limitationJPG/PNG/GIF(≥300
dpi)
□ A03Press Release on Press News
Page¥980 No limitation
JPG/PNG/GIF(≥300 dpi)
□ A04 EDM Banner ¥20,000 10JPG/PNG/GIF(≥300
dpi)
□ A05Description with picture on
EDM¥15,000 10
JPG/PNG/GIF(≥300 dpi)
□ A06Article on WeChat (Not
Headline)¥5,000 No limitation
JPG/PNG/GIF(≥300 dpi)
swop 2017 Integrated Marketing Order Form
Messe Duesseldorf (Shanghai) Co., Ltd.
Ms. Sue [email protected]
Tel +86-21-6169 8389
Fax +86-21-6169 830
Adsale Exhibition Services Ltd.
Ms. Cloud [email protected]
Tel +86-21-5187 9766 * 664
Fax +86-21-6469 3665
— 17 —
swopPROCESSING & PACKAGING
swopPROCESSING & PACKAGING
The organizers have the right to change the number and form of advertisements according to the actual situation, your understanding will be appreciated.
September 15, 2017.
Please check
No. Item Unit Price Quantity Format
□ B01Advertisements on the
Catalogue
Back Cover ¥ 23,000 PDF/TIF/EPS(≥300dpi)
Inside Front Cover ¥ 21,600 PDF/TIF/EPS(≥300dpi)
Inside Back Cover ¥ 20,100 PDF/TIF/EPS(≥300dpi)
Next to Inside Front ¥ 21,000 PDF/TIF/EPS(≥300dpi)
4C Double Spread ¥ 35,100 PDF/TIF/EPS(≥300dpi)
4C Full Page (R.O.P.) ¥ 17,500 PDF/TIF/EPS(≥300dpi)
□ B02Company Profile on the
Catalogue
Chinese ¥210 Word File
English ¥ 210 Word File
□ B03Logo Exposure On the
Alphabetical List of Exhibitors¥ 500 AI/JPG/PNG(≥300dpi)
□ B04Logo Exposure On the List of
Exhibitors by Product Categories¥500 AI/JPG/PNG(≥300dpi)
□ B05Advertisements On the Visitor
Guide
One 4C Page Advertisement ¥ 25,000 AI/JPG/PNG(≥300dpi)
Two 4C Page Advertisements ¥ 40,000 AI/JPG/PNG(≥300dpi)
□ B06Bookmark inside of Visitor
Guide ¥ 50,000 AI/JPG/PNG(≥300dpi)
— 18 —
swopPROCESSING & PACKAGING
The organizers have the right to change the number and form of advertisements according to the actual situation, your understanding will be appreciated.
Onsite Marketing September 15, 2017.
Please check
No. Item Unit PriceAvailable Quantity
Order Quantity
Format
□ C01Advertisement on the Back of
Badges ¥ 80,000 Exclusive
PDF/TIF/EPS(≥300 dpi)
□ C02 Lanyard Advertisement ¥ 80,000 Exclusive PDF/TIF/
EPS(≥300 dpi)
□ C03 Tote Bag Advertisement ¥ 30,000 Exclusive PDF/TIF/
EPS(≥300 dpi)
□ C04VIP Buyer and Media Gifts
Sponsorship¥ 60,000 Exclusive
□ C05Onsite Visitor Lucky Draw Gifts
Sponsorship¥100,000 Exclusive
□ C06 ¥ 1,000 No limitation
Onsite Marketing September 15, 2017.
Please check
No. Item Unit PriceAvailable Quantity
Order Quantity
Format
□ C07Hanging Banner in Entrance Hall 1# - above
Visitor Registration Counters¥32,500 2
AI/TIF/CDR/
JPG(≥300 dpi)
□ C08Hanging Banner in Entrance Hall 1# - at
entrance to Hall W1¥19,500 2
AI/TIF/CDR/
JPG(≥300 dpi)
□ C09Desktop Panel Advertisement on Visitor Form
Filling Counters in Entrance Halls¥4,680
PDF/TIF/EPS(≥300 dpi)
Visitor Form Filling Counters in Entrance
Hall 1#
Visitor Form Filling Counters in Entrance
Hall 2#
Visitor Form Filling Counters in Entrance
Hall 1#
Visitor Form Filling Counters in Entrance
Hall 2#
3
3
□ C10Side Panel Advertisement on Visitor Form
Filling Counters in Entrance Halls¥940
AI/TIF/CDR/
JPG(≥300 dpi)
3
3
□ C11Outside Billboard Advertisement at Entrance
Hall 1# & Hall 2# Squares¥12,500
AI/TIF/CDR/
JPG(≥300 dpi)
Advertisement at Entrance Hall 1# Square 8
swop 2017 Integrated Marketing Order Form
— 19 —
swopPROCESSING & PACKAGING
swopPROCESSING & PACKAGING
The organizers have the right to change the number and form of advertisements according to the actual situation, your understanding will be appreciated.
Please check
No. Item Unit PriceAvailable Quantity
Order Quantity
Format
Entrance Hall 2# Square 6
□ C12Scrolling Lighting Panel Advertisement at
Entrance Hall 1# Square¥12,000 2
AI/TIF/CDR/
JPG(≥300 dpi)
□ C13Triangular Advertising Post Outside of Entrance
Hall 1# Square¥2,800 10
AI/TIF/CDR/
JPG(≥300 dpi)
□ C14Inside Corridor Advertisement Between
Entrance Hall 1# & Hall W1¥5,200 4
AI/TIF/CDR/
JPG(≥300 dpi)
□ C15Outside Corridor Advertisement Between
Entrance Hall 1# & Hall W1¥10,400
AI/TIF/CDR/
JPG(≥300 dpi)
□ C16Outside Corridor Advertisement Between
Entrance Hall 2# & Hall W5¥4,000 2017.9.30
□ C17Corridor Ceiling Banner Entrance Hall 1# -
Hall W1-W5¥4,680
AI/TIF/CDR/
JPG(≥300 dpi)
Entrance Hall 1# - Hall W1 10
Hall W1-W5 39
□ C18Advertisement in Lobby Hall Between Every 2
Halls (Hall W1-W5)¥4,680
□ C19 Inside Hall Glass Wall Banner (Hall W1-W5) ¥260,000
□ C20Inside Hall Glass Wall Banner (Entrance Hall
1#-W1 & W4-W5 )¥120,250
□ C21 Hanging Banner inside of Exhibition HallsAI/TIF/CDR/
JPG(≥300 dpi)
≤5 m2 ¥2,500
No
limitation
>5 m2 ¥500
No
limitation
□ C22 W1-W5 Outdoor Triangular Advertising Tower ¥15,600
□ C23Set-Top Triangle Board of Tour-Sighting
Electrical-Powered Car¥4,500
□ C24Electrical-Powered Car Stop
¥3,000
□ C25 Substation Fences Board (Near W3) AI/TIF/CDR/
JPG(≥300 dpi)
4.95m(W) x 3.8m(H) ¥5,900 4
10
2
8
10.4m(W) x 3.8m (H) ¥11,800 4
Total Amount