INTEGRATED MARKETINGEXAMPLES 2013

Melanie Tsao

LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP

LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP

LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP

LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP

LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP

In the first break of Late Night with Jimmy Fallon, fans were encouraged to tweet an idea to #lexusis where an improv comedy troupe will act out a LIVE commercial.

LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP

Ideas for the LIVE commercial were submitted via Twitter through a custom hashtag #lexusis

THE BLACKLIST FACEBOOK APP

Custom Facebook App integrating friends’ profiles and opportunity to integrate sponsors. Friends have the chance to share their custom videos.

THE BLACKLIST FACEBOOK APP