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7/22/2019 Integrated Consumer Neuroscience - Innerscope's 2014 Guide
1/22
FKYA@]EYAI HBKXQJA] KAQ]BXHFAKHA
QKIA]XYEKIFK@ HBKXQJA]X JB]A HBJ^OAYAOV YCEK ATA] MADB]A
PAOHBJA YB
=>59 FKKA]XHB^A ]AXAE]HC, FKH.
7/22/2019 Integrated Consumer Neuroscience - Innerscope's 2014 Guide
2/22
^E@A = =>59 FKKA]XHB^A ]AXAE]HC, FKH.
BK YCA ^EYC YB FKYA@]EYAI
HBKXQJA] KAQ]BXHFAKHA
BQ] HBJ^EKVX CFXYB]V
Cujeks ceva avbovai ek aoembreta katwbrg bd kaurbks tcet fs iasf`kai sb tcet wa hbkkaht wftc aehc btcar bk e iaap
ajbtfbkeo mesfs. Bur emfofty tb jega fktfjeta hbkkahtfbks fs hrftfheo tb dbrjfk` sbhfeo struhturas, fkhouifk` br`ekfzfk`
bur ofvas erbuki dejfoy, drfakis eki obvai bkas. Eki wa kavar turk tcfs emfofty b ... wa era eosb hepemoa bd iaap
ajbtfbkeo hbkkahtfbks wftc eoo typas bd mrekis, prbiuhts eki sarvfhas. Fkkarshbpa ]asaerhc fs hbjjfttai tb oavare`fk`
kaurbshfakha eki kbk-hbkshfbus jaesuras bd hbksujar raspbksa tb caop bur hofakts ukiarsteki tca ketura eki iaptc
bd tcasa hbkkahtfbks fk briar tb jega mattar musfkass iahfsfbks.
Ft ces eoraeiy maak e deshfketfk` lburkay dbr us, drbj kaurbshfakha oaerkfk` embut
mfbob`fheo raspbksas tb oaerkfk` embut hbksujars, drbj oer`a jaesurajakt iavfhas
tb juhc sjeooar eki avak pbrtemoa bkas, drbj mufoifk` tca shfakha tb mufoifk`
e musfkass. Eki es wa eii jbra tbbos eki jbra shfakha, tca dutura bd tca musfkass
obbgs avak jbra axhftfk`.
- Ir. Hero Jerhf, Dbukiar eki Hcfad Xhfakha Bhar, Fkkarshbpa ]asaerhc
=>>4Edtar jaatfk` eki hbooembretfk` et tca JFY
Jaife Oem, tahckbob`y axpart Mrfek Oavfka
eki kaurbshfaktfst Ir. Hero Jerhf dbrj
Fkkarshbpa ]asaerhc. Yca taej fkta`retas
dbur mfbjatrfh sf`keos fktb bka jaesura bd
ajbtfbkeo ak`e`ajakt, eki pumofscas
e iakftfbk bd ak`e`ajakt eki rst rasuots
fk tca Lburkeo bd Eivartfsfk` ]asaerhc.
=>>0Yca hbjpeky sterts jaesurfk` aya trehgfk`
eki oas fts rst petakt dbr eo`brftcjs tb
heohuoeta mfbjatrfh ajbtfbkeo ak`e`ajakt.
=>>3Fkkarshbpas rst ekkueo Xupar Mbwo stuiy
cf`cof`cts bur emfofty tb heptura ajbtfbkeo
ak`e`ajakt ehrbss e wfia euifakha dbr
tca aktfra `eja, fkhouifk` eoo 1> ketfbkeo
eivartfsajakts. Yca rasuots scbw tcet
sf`kfhekt mfbjatrfh ak`e`ajakt wftc tca
eis praifhts bkofka muzz up tb kfka jbktcs
oetar, mattar tcek ifeo turkfk` eki saod-rapbrt.
=>>6Fkkarshbpa fkftfetas tca rst Eivartfsfk`
]asaerhc Dbukietfbk (E]D) rasaerhc ravfaw
bd e kaurbshfakha-mesai jergat rasaerhc
hbjpeky eki prasakts kifk`s wftc YfTb
scbwfk` hbrraoetfbks matwaak mfbjatrfh
ak`e`ajakt eki fk-jergat ei vfawfk`
macevfbr.
=>5>Yca Peoo Xtraat Lburkeo daeturas Fkkarshbpa
]asaerhcs usa bd kaurbshfakha-fkdbrjai
tbbos tb caop Hejpmaoos Xbup hcek`a fts
fhbkfh rai eki wcfta sbup oemao.
Pfrai je`ezfka spbksbrs Fkkarshbpas
tcfri ekkueo Xupar Mbwo stuiy, eki Lba
Jekiasas Jaife^bst ertfhoa Ycfs Fs Vbur
Mrefk Bk Xhraaks fkspfras e kaw jbiao bd
jaife ak`e`ajakt mesai bk kaurbshfakha
eki Fkkarshbpas prfbr kifk`s.
=>55Ir. Jerhf fs `uast aiftbr dbr JAIFE
Je`ezfkas spahfeo fssua dbhusai bk tca
mrefk. Fkkarshbpa eki JYT Katwbrgs wfk
rst poeha et HYEJ dbr brf`fkeo rasaerhc.
Yfja Perkar bpaks fts Jaifeoem fk
pertkarscfp wftc Fkkarshbpa.
=>5=Oavfka eki Fktuft prasakt tca fk-jergat seoas
fjpeht rasuots dbr YurmbYex et tca If`fteo
Jergatfk` Xujjft.
Mfbjatrfh jaesurajakt fs eiiai tb gfbsgs
fk tca rst sheoemoa, ifstrfmutai poetdbrj dbr
kaurbshfakha-mesai iete hbooahtfbk.
Ir. Jerhf fs daeturai bk HKKs Kawsrbbj
dboobwfk` dtc ekkueo Xupar Mbwo stuiy
fk tca Yfja Perkar Jaifeoem.
=>58]asaerhc fkiustry vatarek Mfoo Jbuot,
dbrjaroy bd Kfaosak Jaife Ekeoytfhs,
lbfks tca taej es HAB.
Fkkarshbpa mahbjas ek fkta`retai
hbksujar kaurbshfakha hbjpeky eki
fktrbiuhas fts dehfeo hbifk` hepemfoftfas.
Dest Hbjpeky rapbrts bk Fkkarshbpas
emfofty tb praifht waagaki mbx bha
suhhass usfk` jaesuras bd ajbtfbkeo
ak`e`ajakt tb jbvfa trefoars.
=>59Fkkarshbpa ekkbukhas tca XaksusYJgfbsg,
eiifk` aya trehgfk` eki dehfeo hbifk`
tb tca mfbjatrfh iete hbooahtfbk poetdbrj.
Fkkarshbpa iavaobps e kujmar bd
wfia-rek`fk` musfkass pertkarscfps tb
duooy suppbrt tca fkta`retai hbksujar
kaurbshfakha pbsftfbkfk`.
7/22/2019 Integrated Consumer Neuroscience - Innerscope's 2014 Guide
3/22
^E@A 8JAEXQ]A AJBYFBK. ^]AIFHY MACETFB]. I]FTA XQHHAXX.
MAHBJFK@ EK FKYA@]EYAI
HBKXQJA] KAQ]BXHFAKHA HBJ^EKV
Es e stertfk` pbfkt dbr iakfk` tcfs pert bd tca jaife eki jergatfk` rasaerhc musfkass, wa hcbsa raspahtai fkiustry
sburhas tb caop iaka tca hbksujar kaurbshfakha oekishepa. Pa ceva eiiai tca tarjs wa usa tb iashrfma 5> jelbr
tahckbob`fas, tcak wa rekgai tcaj fk rbu`c briar drbj jbst tb oaest sheoemoa.
*Xburha< Ycbj Kbmoa, Kaurbshfakha fk rehtfha, EiJep je`ezfka, Jerhc =>58.
**Xburha< 84 Uuastfbks tb Caop Hbjjfssfbk Kaurbshfakha ]asaerhc, Yca wbroi essbhfetfbk dbr jergat, sbhfeo eki bpfkfbk rasaerhc (AXBJE]), =>5=.
Pa heoo ft Fkkarshbpa =.>, eki wa hbuoikt ma jbra axhftai embut wcet
ft hek jaek dbr bur hofakts< Pbrgfk` wftc mast-bd-hoess pertkars tb fkta`reta
tca wfiast rek`a bd kaurbshfakha tahckbob`fas eki treiftfbkeo rasaerhc jaesuras
fk weys tb caop hofakts jega mattar-fkdbrjai jaife eki jergatfk` iahfsfbks avary
iey.
- Mfoo Jbuot, HAB, Fkkarshbpa ]asaerhc
Qkofga sbja fkifvfiueos eki br`ekfzetfbks wcb jey ceva raofai bk bka br e daw bd
tca 5> tahckbob`fas, eki sbjatfjas avak ifspere`ai tca usa bd btcars, Fkkarshbpa
ajmrehas eoo 5> es veouemoa kaurbshfakha fkdbrjai barfk`s. Pa era wbrgfk` ceri
tb caop tca fkiustry oaerk cbw tb mast fkta`reta eki axtreht tca jbst veoua wftc tcaj.
M]BEI HEYA@B]FAX
es ofstai my EiJep *
JAYCBIX
es ofstai my EiJep*
YAHCKFUQAX
es ofstai my AXBJE]**
5> JELB] YAHCKBOB@FAX
BD HBKXQJA] KAQ]BXHFAKHA
es iashrfmai my Fkkarshbpa
^syhcbjatrfhs Fjpofhft Yastfk` FEY< Fjpofhft Essbhfetfbk Yasts Fjpofhft Yastfk`
Mfbjatrfhs
Dehfeo Iahbifk` DEHX< Dehfeo Hbifk` Dehfeo Hbifk`
Aya Yrehgfk` Aya Yrehgfk` Aya Yrehgfk`
Caertmaet C]< Caert ]eta Caert ]eta
Xgfk arspfretfbk (@X]) AIE-XH] br @X] Xgfk Hbkiuhtekha
Jbtfbk Jbtfbk
]aspfretfbk ettarks ]]< ]aspfretbry ]eta ]aspfretfbk
T^E< Tbfha ^fthc Ekeoysfs Tbfha Ekeoysfs
KaurbJatrfhs>>
Fk eiiftfbk tb tca dbur jefk bws
hepturai my tca dbur errbws fk tcfs
hyhoa, tcara era sbjatfjas
eiiftfbkeo bws fk btcar ifrahtfbks(kbt scbwk cara dbr sfjpofhfty).
Hbkshfbus
Jaesurasheptura retfbkeofzaiaxpoeketfbks et e xai
pbfkt fk tfja
Kbk-HbkshfbusJaesuras
heptura raspbksas
jbjakt-my-jbjakt
es tcay ceppak
tcrbu`cbut e jaesurai
hbksujar axparfakha
Ewerakass & Ettftuia Yrehgfk
Ettftuias & Qse`a Xtuifas
Ettftuifkeo Xa`jaktetfbk
Fjpofhft Yastfk`
Dehfeo Hbifk`
Aya Yrehgfk`
Hbra Mfbjatrfhs
AA@/dJ]F
Btcar jaesuras
drbj hbksujar kaurbshfakha
Peys Yb @etcar
Ycasa Jaesuras
Jergatfk` Xpaki
Xcera bd Tbfha
Ifstrfmutfbk
Kaw rbiuhts
Ifshbukt
Xeoas ]avakua
Kaw rbiuht ]avakua
Xceracboiar Teoua
@rbss Jer`fk ^rbt
Ewerakass
Ifaraktfetfbk
]aoavekha
^arhafvai Uueofty
Xetfsdehtfbk
Jergat Xcera akatretfbk
]aoetfva ^rfha ^efi
^rfha Aoestfhfty
Obyeoty
EEttftuiasXcera bd Jfki
MMacevfbr
Xcera bd Jergat
DDfkekhfeos
Xceracboiar Teoua
JJergatfk` & Jaife
Xcera bd Tbfha
7/22/2019 Integrated Consumer Neuroscience - Innerscope's 2014 Guide
6/22
^E@A 4 =>59 FKKA]XHB^A ]AXAE]HC, FKH.
PCV FKYA@]EYAI HBKXQJA]
KAQ]BXHFAKHA2
Yca ekswar fs qufta sfjpoy maheusa tca wcboa fs `raetar tcek tca suj bd fts perts. Aehc bd tca 5> tahckbob`fas bd
hbksujar kaurbshfakha fs ukfqua fk fts shfakha, jaesuras eki fksf`cts. Ybteooy raoyfk` bk eky bka bd tcaj fs ofga
iashrfmfk` ek aoapcekt drbj bka ek`oa7 ft jey prbvfia ek ehhureta iashrfptfbk drbj bka parspahtfva, mut fk jeky hesas
ft bars ek fkhbjpoata eki pbtaktfeooy jfsoaeifk` bka. ]a`erioass, ft fs iakftaoy kbt tca wcboa pfhtura.
Qsai aahtfvaoy fk hbjmfketfbk wftc btcar kaurbshfakha eki saod-rapbrt iete, ifarakt jaesuras hbjpoajakt aehc btcar
tb prbvfia veoua dbr hofakts, es fk tca hesa bd hbra mfbjatrfhs (jbjakt-my-jbjakt ajbtfbkeo ak`e`ajakt), dehfeo hbifk`
(axprassai ajbtfbks) eki aya trehgfk` (vfsueo ettaktfbk). Ycasa jaesuras hek eosb ma hbjpoajaktai wftc fjpofhft tastfk`
(essbhfetfbks tb tca mreki).
Dfkeooy, tca iaptc bd tca shfakha eki tca wfia verfaty bd jaesuras fk tca jergatpoeha hek jega hbksujar kaurbshfakha
hbjpofhetai br avak fktfjfietfk` tb hofakts, wcb bdtak wbuoi retcar dbhus bk tca musfkass prbmoajs br bppbrtukftfas tcay
era tryfk` tb eiirass tcek bk tca hbjpoaxftfas bd ifarakt kaurbshfakha jaesuras. Ycaradbra, ft fs assaktfeo tb aiuhetahofakts eki prbvfia bmlahtfva fkdbrjetfbk tcet hek caop tcaj jega waoo-fkdbrjai iahfsfbks.
FJ^OFHFY YAXYFK@XQMHBKXHFBQX EXXBHFEYFBKX PFYC M]EKI B] ^]BIQHY EYY]FMQYAX,
IFXH]AYA AJBYFBKX EKI IA@]AA BD ^]ADA]AKHA
XHFAKHA
Iavaobpai but bd tca aoi bd hb`kftfva psyhcbob`y,
Fjpofhft Essbhfetfbk Yasts heptura repfi essbhfetfva
raspbksa raehtfbks tb sajektfheooy raoavekt ettrfmutas
eki stfjuof. ^ertfhfpekts jey ma ukewera tcet tcay cboi
tcasa essbhfetfbks, br jey ma ukwfoofk` tb scera tcaj
hbkshfbusoy.
^]BHAXX
Ycasa tasts hek ma eijfkfstarai fk e kujmar bd weys,
typfheooy bkofka br bk jbmfoa iavfhas.
XY]AK@YCX
Cf`coy sheoemoa, fkaxpaksfva eki aesy tb usa eki
fktarprat.
OFJFYEYFBKX
Kb jbjakt-my-jbjakt jaesurajakt, jegfk` ft
hceooak`fk` tb fiaktfdy spahfh hraetfva aoajakts
tcet irfva raspbksas.
E^^OFHEYFBKX
Pfia-rek`fk` ehrbss juotfpoa stuiy eraes, fkhouifk`mreki irfvars, mreki assakha, mreki br prbiuht
pbsftfbkfk`, eivartfsfk` jasse`fk`, eki pehge`fk`
aoajakts.
YAHCKBOB@FAX BD KAQ]BXHFAKHA
Yca rfsa bd prehtfheo fjpofhft rasaerhc tahckbob`fas drbj tca pcysfbob`fheo, sbhfeo eki
hb`kftfva psyhcbob`fheo ifshfpofkas ces hraetai e kaw jergat rasaerhc prehtfha, tcet
Fkkarshbpa ces iuoy iummai fkta`retai hbksujar kaurbshfakha. My fkta`retfk` bur
fjpofhft essbhfetfbk rasaerhc poetdbrj, Xaktfakt ^rfjaYJ, wftcfk tcfs prehtfha, wa era
emoa tb iaofvar iaapar fksf`ct bk tca wcys macfki macevfbr.
- Ir. Eerbk ]afi, Dbukiar eki Hcfad Macevfbreo Xhfaktfst,
Xaktfakt Iahfsfbk Xhfakha, Fkh.
M]FAD IAXH]F^YFBKX BD HBKXQJA]
KAQ]BXHFAKHA YAHCKBOB@FAX
7/22/2019 Integrated Consumer Neuroscience - Innerscope's 2014 Guide
7/22
^E@A 0JAEXQ]A AJBYFBK. ^]AIFHY MACETFB]. I]FTA XQHHAXX.
DEHFEO HBIFK@IFXH]AYA AS^]AXXAI AJBYFBKX BK YCA DEHA, XQHC EX LBV, XQ]^]FXA, HBKDQXFBK B] XEIKAXX
AVA Y]EHGFK@^]AHFXA OBHEYFBK, EJBQKY EKI ^EYYA]KX BD TFXQEO EYYAKYFBK YB ^]AIAYA]JFKAI
E]AEX BD FKYA]AXY
XHFAKHA
Qsas eutbjetai dehfeo rahb`kftfbk sbdtwera wftc mufot-fkDehfeo Ehtfbk Hbifk` Xystaj (DEHX), wcfhc fiaktfas
pettarks bd dehfeo ehtfbk ukft ehtfvfty raoetai tb tca
ukiaroyfk` jushuoetura.
^]BHAXX
]aspbkiakts era vfiabtepai, eki dehfeo hbifk`
sbdtwera treksoetas jbvajakts bd dehfeo ehtfbk ukfts fktb
axprassai ajbtfbks.
XY]AK@YCX
Xheoemoa, pbrtemoa, fkaxpaksfva eki hek ma usai dbr raeo-
tfja aveouetfbks.
OFJFYEYFBKX
Axprassai dehfeo ajbtfbk ibas kbt kahasserfoy raahttca iaptc bd daot ajbtfbks eki fs kbt eoweys ehhureta
(dbr fkstekha, pabpoa hek sjfoa wcak tcay era kbt raeooy
ceppy).
Ofjftai errey bd pra-iakai ajbtfbks eki quastfbks
embut ukfvarseo eppofhemfofty.
E^^OFHEYFBKX
YT eivartfsfk`, vfiab prbjbs eki prb`rej tastfk`.
XHFAKHA
Qsas hejare eki fkdrerai tahckbob`y tb jbkftbr aya
jbvajakts tb obheta prahfsaoy wcet aoajakts hethc
ettaktfbk, cbw dest eki dbr cbw obk`.
^]BHAXX
]aspbkiakts ceva tcafr aya jbvajakt pessfvaoy
rahbriai my ek fkdrerai hejare tcet fs ettehcai tb
e hbjputar jbkftbr br usfk` caei-jbuktai aya
trehgars tb tast fk stbra br fk tca cbja.
XY]AK@YCX
Xheoemoa, pbrtemoa, fkaxpaksfva eki raeo-tfja bptfbks
evefoemoa.
OFJFYEYFBKX
E jaesura bd puraoy vfsueo ettaktfbk, wftcbut emfofty tb
jaesura ajbtfbk.
E^^OFHEYFBKX
Yastfk` bd vfiab, if`fteo, br prfkt eis, pehge`fk` eki
scbppar stuifas.
Eahtfve eki Fkkarshbpas hbktfkuai fkkbvetfbks era treksdbrjfk` tca wey ajbtfbk
fksf`ct fs `etcarai tcrbu`c fkta`retai hbksujar kaurbshfakha. Qsfk` shfaktfheooy-
veofietai dehfeo hbifk`, wa hek mattar ukiarsteki cbw ajbtfbks irfva hbksujars
iahfsfbk jegfk`, fk raeo tfja eki et `obmeo sheoa.
- Kfhg Oek`avaoi, ^rasfiakt & HAB, Eahtfve
Aya trehgfk` tahckbob`y hek eii trajakibus fksf`ct tb e verfaty bd rasaerhc prblahts
-- eki wcak aya trehgfk` fs hbjmfkai wftc btcar kaurbshfakha rasaerhc jatcbis,
tca iete eki rasuots hepturai hek mahbja avak jbra veouemoa. Pa ceva wbrgai
wftc Fkkarshbpa dbr yaers eki obbg dbrweri tb bur hbktfkuai lbfkt abrts tb iavaobp
fkta`retai kaurbshfakha rasaerhc sboutfbks tcet hek ukhbvar e jyrfei bd makats dbr
jaife eki jergat rasaerhc.
- Mermere Merhoey, @akareo Jeke`ar, Ybmff Yahckbob`y, Kbrtc Ejarfhe
YAHCKBOB@FAX BD KAQ]BXHFAKHA
7/22/2019 Integrated Consumer Neuroscience - Innerscope's 2014 Guide
8/22
^E@A 3 =>59 FKKA]XHB^A ]AXAE]HC, FKH.
TBFHA EKEOVXFXOATAOX BD TBHEOF\AI AJBYFBK, D]BJ AK@E@AJAKY YB IFXY]AXX, FK EKV TA]MEO FKYA]EHYFBK
XHFAKHA
Jetcajetfheo jbiaos treksoeta sumtoa huas
fk spaahc daeturas (a.`. pfthc, teog tfja, aktrbpy,
cerjbkfhs) fktb jaekfk`duo pettarks (a.`. spaegars
hbksfstakhy fk tbka, oavao bd ak`e`ajakt br ifstrass fk
tca hbkvarsetfbk) tb fkdar psyhcbob`fheo steta.
^]BHAXX
Tbfha ekeoysfs sbdtwera fs usai tb iataht spahfh pettarks
fk vbheo rahbrifk`s fk raeo-tfja.
XY]AK@YCX
Emfofty tb ukfquaoy jaesura vbheo ak`e`ajakt wftcbut
raoyfk` bk hbktakt ekeoysfs.
OFJFYEYFBKX
]aqufras vbheofzai raspbksas.
E^^OFHEYFBKX
Eky varmeo fktarehtfbk axparfakha, suhc es fktarvfaws,
hbkvarsetfbk, br raehtfbk tb aktartefkjakt.
XHFAKHA
^rbprfatery eo`brftcjs era usai tb hbjmfka up tb dbur
pcysfbob`fheo jaesuras bd tca eutbkbjfh karvbus systaj
(caert reta, sgfk hbkiuhtekha, jbtfbk eki raspfretfbk)
fktb hbjpracaksfva jaesuras bd ajbtfbkeo ak`e`ajakt.
^]BHAXX
^ertfhfpekts waer mfbjatrfh jbkftbrfk` iavfhas wftc
eivekhai saksbrs tcet jaesura jbjakt-tb-jbjakt
hcek`as fk mfbob`fh fkifhetbrs bd ajbtfbk.
XY]AK@YCX
Xheoemoa, fkaxpaksfva, jaesuras pura
kbk-hbkshfbus ajbtfbkeo raspbksas.
OFJFYEYFBKX
Ibas kbt jaesura spahfh ajbtfbks.
E^^OFHEYFBKX
Fkkbvetfbk, hbkhapts, eis, pehge`fk`, scbppar stuifas,
prb`rej hbktakt, axparfaktfeo tastfk` eki
juotfsaksbry stuifas.
HB]A MFBJAY]FHXYCA BTA]EOO IA^YC BD AJBYFBKEO AK@E@AJAKY, EX PAOO EX YCA JBXY EKI
OAEXY AK@E@FK@ JBJAKYX
Bvar tca pest savareo yaers, wa ceva maak dbhusfk` bk hraetfk` ebriemoa ekipraifhtfva kaurb poetdbrjs usfk` mfbjatrfh sf`keos. Pftc tca axpeksfbk bd tca
poetdbrj tb ek eoo-fkhousfva kaurbshfakha pereif`j, tca bppbrtukfty tb hrbss-trefk
tca praifhtfva jbiaos bd tca verfbus kaurb sf`keos kbt bkoy akrfhcas tca eo`brftcjs
eki bur oaerkfk`s bd tca hbksujar ajbtfva psyhca, mut eosb ajpbwars jergat
rasaerhcars tb cerkass tcfs gkbwoai`a eki tahckbob`y fk ek ukprahaiaktai
jekkar.
- Ir. ]evf Gbtcurf, Hcfad Yahckbob`y Bhar
eki T^ bd ]&I, Fkkarshbpa ]asaerhc
Bd tca 5> hbksujar kaurbshfakha tahckbob`fas ofstai fk tcfs mbbgoat, twb era kbt yat barai hbjjarhfeooy my Fkkarshbpa
es bd tca rst quertar bd =>59< AA@ eki Tbfha Ekeoysfs. Cbwavar, wa ceva fiaktfai mast-fk-hoess hbooembretbrs dbr aehc,
eki era fk ehtfva axpobretfbk wftc tcaj. Pcak tca hbjpeky ces setfsai bur bwk `ufifk` prfkhfpoas dbr aehc bd tcasa
(mafk` oass fktrusfva dbr hbksujars, jbra hbst aahtfva dbr hofakts, eki fkta`retai aahtfvaoy wftc btcar kaurbshfakha),
tcay wfoo ma eiiai tb tca rasaerhc tahckbob`fas evefoemoa dbr bur hofakts. Dbr mbtc AA@ eki Tbfha Ekeoysfs, tcfs fs
axpahtai tb bhhur oetar fk =>59.
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9/22
^E@A 6JAEXQ]A AJBYFBK. ^]AIFHY MACETFB]. I]FTA XQHHAXX.
AA@EYYAKYFBK OATAOX, XAKXB]V EHYFTEYFBK EKI HB@KFYFBK MEXAI BK KAQ]EO EHYFTFYV
dJ]FX^AHFDFH M]EFK E]AEX FKTBOTAI FK OBVEOYV, OFGFK@, ]AOATEKHA, AJ^EYCV EKI ]APE]I
XHFAKHA
Jaesuras aoahtrfheo ehtfvfty eobk` tca sheop prbiuhai mykaurbks rfk`. Evefoemoa fk cf`c-iaksfty eki obwar-`reia
jaesurajakt iavfhas.
^]BHAXX
Juotfpoa aoahtrbias era poehai bk tca sheop tb jaesura
spbktekabus aoahtrfheo ehtfvfty bvar e scbrt parfbi bd tfja.
XY]AK@YCX
Cf`c tajpbreo rasboutfbk wftc jbjakt my jbjakt
fkifhetfbk bd heusa eki aaht trf``ars.
^brtemoa tahckbob`y evefoemoa dbr stuifas fk-stbra br btcar
obhetfbks.
OFJFYEYFBKX
Yegas tfja tb prapera eki turk erbuki iete my axpartekeoysts.
Cf`c oavao bd kbfsa jey jega iete ceri tb fktarprat.
Caeisat jaesurajakt hek ma sbjawcet fktrusfva.
Obw spetfeo rasboutfbk jegas ft ifhuot tb iatarjfka
fkvbovajakt bd spahfh mrefk ra`fbks.
E^^OFHEYFBKX
Pfia rek`a bd stuiy typas, drbj fkkbvetfbk tb jergatfk`
hbjjukfhetfbks,
scbrt-dbrj vfiab,
axparfaktfeo tastfk`
eki saksbry stuifas.
XHFAKHA
Jaesuras hcek`as fk bxy`aketai mobbi bw, wcfhc fs
raoetai tb kaureo ehtfvfty (kaurbks raqufra bxy`aketai
mobbi tb ra, wcfhc fkhraesas mobbi bw tb tca ehtfva
erae). Ycfs hek ravaeo wcet mrefk ra`fbks era jbra
ehtfva iurfk` e pertfhuoer tesg br axparfakha.
^]BHAXX
]aspbkiakts oey fk e oer`a bveo-scepai je`kat wcfoa
mrefk fje`as era tegak avary twb tb tcraa sahbkis.
XY]AK@YCX
Mast spetfeo 8-I jeppfk` bd kbrjeo mrefk ehtfvfty.
Hek ma usai tb veofieta btcar jaesuras.
OFJFYEYFBKX
Ifhuot tb sheoa< oem br hofkfh-mesai, vary hbstoy eki
cf`coy spahfeofzai.
Obw tajpbreo rasboutfbk< ehtfvfty fs evare`ai bvar
savareo sahbkis.
Kbfsy, ukketureo hbksujar axparfakha.
Ifhuot tb fkdar e pertfhuoer jakteo prbhass mesai bk
lust bmsarvfk` ehtfvfty fk e mrefk ra`fbk.
E^^OFHEYFBKX
Xtuifas dbr wcfhc jbjakt-my-jbjakt raspbksas eki
trf``ars era kbt raqufrai,veofietfbk stuifas.
Avak wftc taks bd tcbusekis bd AA@ jaesurajakts Fva jeia drbj QHOE tb Jaxfhb
Hfty, Fj hbkvfkhai tcay era jbst veouemoa wcak fkta`retai wftc btcar kaurbshfakha
jatrfhs.
- Ir. Lefja ]bjekb, ^rasfiakt, Kaurbjergatfk` X.E. ia H.T.,
eutcbr bd Yca Kaurbpyrejfi
Pa era vary axhftai tb ma hbkkahtai wftc Fkkarshbpas abrt fk fkta`retai hbksujar
kaurbshfakha. Bur jfssfbk et tca Haktar dbr Kaureo Iahfsfbk Jegfk` et Yajpoa
Qkfvarsftys Dbx Xhcbbo bd Musfkass fs tb eivekha hbksujar kaurbshfakha my
fkta`retfk` juotf-jatcbibob`fheo epprbehcas wftc eheiajfh tcabrfas. Pa era prbui
tb ma et tca dbradrbkt bd eheiajfh rasaerhc fk hbksujar kaurbshfakha, eki wbrgfk`
hobsaoy wftc pertkars ofga Fkkarshbpa, eoobws us tb eppoy eheiajfh rf`br tb eiirass
prehtfheo rasaerhc quastfbks.
- Ir. Ek`aofge Ifjbge, Ifrahtbr,
Haktar dbr Kaureo Iahfsfbk Jegfk`, Dbx Xhcbbo bd Musfkass, Yajpoa Qkfvarsfty
Kbta< ^oaesa saa tca mbttbj bd pe`a 3 dbr fkdbrjetfbk embut tca hbjjarhfeofzetfbk bd AA@.
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^E@A 5> =>59 FKKA]XHB^A ]AXAE]HC, FKH.
Dbr tca pest af`ct yaers, bur hbjpeky ces wbrgai maybki tca huttfk` ai`a bd waeremoa tahckbob`fas, utfofzfk` mfbjatrfh
iete tb ukiarsteki hbksujars kaais. Hbksujar-oavao tahckbob`y fs kbw hethcfk` up fk tca emfofty tb heptura iete
bk e jessfva sheoa. Hbjpekfas ofga Dftmft, Pftcfk`s, Kfga, @bb`oa, fCaeotc eki jeky btcars era puttfk` mfbjatrfh iete
fk tca cekis bd hbksujars. Cbwavar, tcasa tahckbob`fas era bdtak ofjftai tb hepturfk` hbksujar raspbksa wftcbut
waoo-fkdbrjai fktarpratetfbk tb jexfjfza tca veoua bd tcasa jaesurajakts.
Yca bppbrtukfty fk tcfs kaw wbroi fs tb oavare`a tcfs axpobsfbk fk tahckbob`y eki ukiarsteki e usars kaais madbra
tca usar fk briar tb prbvfia mattar hbktakt eki sarvfhas. Yb ib sb fk e wey tcet jegas ofda aesfar dbr eoo, wa efj tb ib
tca dboobwfk`59 FKKA]XHB^A ]AXAE]HC, FKH.
YQ]KA]JAIFE
HEXA XYQIFAX
@QFIAOFKAX DB] B^YFJF\FK@ YCA XBHFEO YT AS^A]FAKHA5= Fksf`cts Hbkdarakha. Yca rasuots wara eosb hbvarai fk jelbr
jaife eki jbmfoa treia butoats, fkhouifk` Eivartfsfk` E`a, Jaife^bst eki EppJergat.tv.
Pa era usfk` Fkkarshbpa ]asaerhc tb iavaobp sahbki shraak fktarehtfbks tcet
hbkkaht ajbtfbkeooy eki hraeta tca mast juotf-shraak vfawfk` axparfakha ehrbss Yurkar
prb`rejjfk`.
- Lehg Pegscoe`, Hcfad ]asaerhc Bhar, Yurkar Mrbeihestfk` Xystaj, Fkh.
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^E@A 51JAEXQ]A AJBYFBK. ^]AIFHY MACETFB]. I]FTA XQHHAXX.
FKYQFYIF@FYEO
HEXA XYQIFAX
CAO^FK@ FKYQFY FKH]AEXA ]ATAKQA parhakt. Fktuft hftai Fkkarshbpas rasaerhc es bka bd tca hbjpekys jbst suhhassduo
rasaerhc fkftfetfvas avar.
Fktuft eki Fkkarshbpa prasaktai tca stuiy rasuots et tca Fkstftuta dbr Fktarketfbkeo ]asaerhcs
=>5= Euifakha Jaesurajakt Hbkdarakha, kbtfk` tcet tca rasaerhc pefi dbr ftsaod tcrbu`c
fjprbvai raturks fk lust 8 cburs.
Yca suhhass bd tcfs rasaerhc oai tb YurmbYex.hbjs rst cbjape`a raiasf`k fk jbra tcek va
yaers.
Mfbjatrfhs `ats et tcfk`s wa hekt wftc treiftfbkeo ei tastfk`.
- Jerfe Xhbtt, Xakfbr Jeke`ar, Hustbjar eki Jergat Fksf`cts, Fktuft
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^E@A 54 =>59 FKKA]XHB^A ]AXAE]HC, FKH.
DBS X^B]YXJAIFE
HEXA XYQIFAX
DBS X^B]YX PFKX PFYC KEXHE] EITA]YFXA]X59 FKKA]XHB^A ]AXAE]HC, FKH.
XQ^A] MBPO SOTFFFEITA]YFXFK@
HEXA XYQIFAX
YCA DF]XY FKYA@]EYAI KAQ]BXHFAKHA XYQIV BD
EITA]YFXFK@< QXFK@ JQOYF^OA KAQ]BXHFAKHA JAEXQ]AX
YB IAYA]JFKA AJBYFBKEO ]AEHYFBKX YB XQ^A] MBPO EIX
HCEOOAK@A
Dbr tca =>59 ekkueo Xupar Mbwo eivartfsfk` stuiy, bur hbjpeky hbooembretai wftc juotfpoa
pertkars tb eivekha ukiarstekifk` bd kbk-hbkshfbus irfvars bd eivartfsfk`. Yca eis wara
cbofstfheooy jaesurai utfofzfk` 3 bd tca 5> kaurbshfakha tahckbob`fas (saa pe`a 8). Ycfs yaers
Xupar Mbwo prbvfiai tca bppbrtukfty tb axejfka tca raoetfbkscfps matwaak ifarakt kaurbshfakha
jaesuras.
XBOQYFBK
Yca stuiy ma`ek iurfk` tca Xupar Mbwo wftc bur hbjpeky mfbjatrfheooy jbkftbrfk` 3> pertfhfpekts
ofva, usfk` steta-bd-tca-ert tahckbob`y tb heptura uhtuetfbks fk caert reta, sgfk hbkiuhtekha,
eki mraetcfk` pettarks fk tca hbjpekys Jaife Oem eki dehfoftfas fk Mbstbk eki tca Y fja Perkar
Jaifeoem fk Kaw Vbrg. Es pert bd tca stuiy, pertfhfpekts wara eosb rahbriai bk vfiab, eki tcafr
ajbtfbkeo raspbksas drbj tcafr dehfeo axprassfbks wara hbiai usfk` Ajbtfakts eutbjetai ajbtfbk
rahb`kftfbk sbdtwera.
Pa tcak dbrweriai mofki rasuots, fkhouifk` tbp-eki mbttbj-pardbrjfk` eis mesai bk tca mfbjatrfh
rasuots, tb Yajpoa Qkfvarsftys Haktar dbr Kaureo Iahfsfbk Jegfk`. Yca Yajpoa taej usai dJ]F tbjbkftbr tca mrefk ehtfvfty bd =4 pertfhfpekts es tcay wethcai jbra tcek => bd tca `ejas eis.
]AXQOYX
Yca kifk`s scbwai tcet eis tcet tbbg euifakhas bk ek ajbtfbkeo lburkay -- eis drbj
mrekis ofga Hcaarfbs, Hcavrboat, Muiwafsar eki Cyukief iaofvarai tca cf`cast jbjakts bd
ak`e`ajakt.
Jbra fjpbrtektoy, tcfs ukfqua stuiy scbwai hbkvar`akha ejbk` ifarakt kifk`s =>59 FKKA]XHB^A ]AXAE]HC, FKH.
OAE]KFK@ D]BJ QKFTA]XFYFAX
Mbstbk Hbooa`a
Mbstbk Qkfvarsfty
Mrbwk Qkfvarsfty
Mrukao Qkfvarsfty, Obkibk
Herka`fa Jaoobk Qkfvarsfty
Hbomy-Xewyar Hbooa`a
Hboujmfe Qkfvarsfty
Hbkhbrife Qkfvarsfty, Jbktraeo
Cerveri Musfkass Xhcbbo
Cerveri @reiueta Xhcbbo bd Aiuhetfbk
Cerveri Jaifheo Xhcbbo
Cerveri Qkfvarsfty
Yca Obkibk Xhcbbo bd Ahbkbjfhs eki
^boftfheo Xhfakha
Jessehcusatts Fkstftuta bd Yahckbob`y
Jessesbft Hbjjukfty Hbooa`a
JFY Xobek Xhcbbo bd Jeke`ajakt
Jt. Cboybga Hbooa`a
Kbrtcaestark Qkfvarsfty
Bcfb Pasoayek Qkfvarsfty
Bxdbri Qkfvarsfty
Yca ]bhgadaooar Qkfvarsfty
Xubog Qkfvarsfty
Yajpoa Qkfvarsfty
Yrfkfty Hbooa`a
Yudts Qkfvarsfty
Qkfvarsfty bd Heofdbrkfe, Margaoay
Qkfvarsfty bd Heofdbrkfe, Xekte Mermere
Qkfvarsfty bd Hcfhe`b
Qkfvarsfty bd Jessehcusatts, Mbstbk
Qkfvarsfty bd Jfhcf`ek
Qkfvarsfty bd akksyovekfe
Qkfvarsfty bd ]bhcastar
Qkfvarsfty bd Xt. Obufs
Qkfvarsfty bd Pfshbksfk
Paooasoay Hbooa`a
Yca Pcertbk Xhcbbo
Ofga jy taejjetas, Fj `retaduo jy perakts akhbure`ai ja tb ajmreha aiuhetfbk.
Fva makatai drbj stuiyfk` ukiar mrfoofekt pabpoa et fkstftutfbks tcet akemoai ja tb
herry tca eheiajfh rf`br tb tca musfkass akvfrbkjakt my strassfk` tca fjpbrtekha
bd oaerkfk` drbj hofakts, rasaerhc, eki raeifk`, eki ehtueofzfk` tcfs gkbwoai`a tb
ehcfava `beos fk tca raeo wbroi.
- Heoam Xfadart, Essfstekt ^rbdassbr, Qkfvarsfty bd Jfhcf`ek et Iaermbrk
eki Hbksuotekt, Fkkarshbpa ]asaerhc
Yca dboobwfk` fs tca ofst bd ukfvarsftfas tcet bur taej `reiuetai drbj br hbooembretai wftc
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^E@A =5JAEXQ]A AJBYFBK. ^]AIFHY MACETFB]. I]FTA XQHHAXX.
OAE]KFK@ D]BJ BQ] HOFAKYX
OAE]KFK@ D]BJ BQ] FKIQXY]V
Pa era prbui tb wbrg wftc sbja bd tca wbrois mast-gkbwk hbjpekfas, fkhouifk` tcasa saoaht hofakts, ofstai fk eopcematfheo briar.
Pa era mf` maofavars fk tca veoua bd strbk` fkiustry br`ekfzetfbks, eki tcasa dbur tcet iasarva spahfeo jaktfbk dbr tcafr akbrjbus
hbktrfmutfbks tb hbksujar kaurbshfakha. Pa akhbure`a bur aktfra fkiustry tb suppbrt tcaj.
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@AKA]EO HBKYEHY
Fkkarshbpa Xaksus Ak`e`ajakt Jep Ak`e`ajakt Tfiab Fjpeht Jep eki EU era treiajergs bd Fkkarshbpa ]asaerhc
BQ] HOFAKYX CETA YCA OEXY PB]I
63 K. Pescfk`tbk Xtraat, =ki Dobbr, Mbstbk, JE >=559
450-6>9->111
fkdbNfkkarshbpa.hbj
fkkarshbparasaerhc.hbj
"Jbra tcek avar, ft's fjpbrtekt
tb ceva ek ukiarstekifk` bd
cbw hbksujars era ak`e`fk`
wftc jaife bk e hbkshfbus eki
ukhbkshfbus oavao. Bur pertkarscfp
wftc Fkkarshbpa eoobws us tb stey
bk tca huttfk` ai`a tb caop iaofvar
ukpereooaoai fksf`ct tcrbu`c
tca Yfja Perkar Jaifeoem.
- Grfstak BCere,
Hcfad Jergatfk` Bhar,
Yfja Perkar @obmeo Jaife @rbup
Yca treiftfbkeo fktarvfaw cei
ofjftai usaduokass maheusa
pabpoas wbris ifikt duooy
heptura tcafr ukhbkshfbus
raspbksas Hejpmaoo kaaiai
epprbehcas tcet wbuoi caop
ft ukiarsteki tca kaurbob`fheo
eki mbifoy raspbksas tb ek ei
retcar tcek cbw pabpoa tcbu`ct
tcayi raehtai.
- Mbm Pbbieri, dbrjar Tfha
^rasfiakt bd @obmeo Hbksujar
eki Hustbjar Fksf`cts,
Hejpmaoo Xbup Hbjpeky
Pa fkftfeooy usai Fkkarshbpa bk
YurmbYex wamsfta rasaerhc eki
tca suhhass bd tcet tast, fkhouifk`
fk-jergat buthbjas, `eva us
hbkiakha tb usa Fkkarshbpa wftc
eivartfsfk` rasaerhc es waoo.
- Jerfe Xhbtt, Xakfbr Jeke`ar,
Hustbjar eki Jergat Fksf`cts,
Fktuft
Fkkarshbpa wes ek fkhraifmoa
pertkar tcet eoobwai us tb oftareooy
`at fktb tca caerts eki jfkis
bd ybuk` `uys eki ukfquaoy
ravaeoai tcafr vfshareo raehtfbk tb
bur prb`rejjfk` eki jergatfk`
hbktakt. Yca stuiy wakt e obk`
wey fk ehhbjpofscfk` bur `beos
dbr bur ei seoas taej eki eoobwai
us tb ukaertc veouemoa fksf`cts fk
kaw eki fktarastfk` weys.
- Matc Hboajek, XT^ Euifakha
]asaerhc, Tfehbj Jaife
Katwbrgs Aktartefkjakt @rbup
Yca maeuty bd mfbjatrfhs fs tcet fs `fvas us ek bppbrtukfty tb fjprbva
euifakha raspbksa fk avary jaifuj eki bk aehc poetdbrj. Para edtar
ifaraktfetfbk drbj btcar poetdbrjs mut eosb veofietfbk bd tca ukfqua
veoua bd bur seja-hbktakt ehrbss poetdbrj barfk`s.
-Euiray Xtaaoa, XT^ Xeoas ]asaerhc, DBS Mrbeihestfk` Hbjpeky
Fkkarshbpas fksf`cts fkdbrjai e kaw sat bd hrftarfe dbr Vecbb! tb `ufia bur jergatars tb tca jbst aahtfva
bkofka ter`atfk` dbr tcafr eivartfsfk` bmlahtfvas.
- Ybky Jerobw, Caei bd Heta`bry Fksf`cts, Vecbb!
Mfbjatrfhs fs pert bd e trua pereif`j scfdt fk jergat rasaerhc. Dbr
yaers, tca cu`a arrbr retfb prasakt fk tca hurrakt rasaerhc jatcbis
ces poe`uai us eoo. Xuiiakoy, wftc tca efi bd mfbjaesuras, stummbrk
huotureo merrfars eki raspbksa mfesas era `raetoy raiuhai. Yca pfhturamahbjas hoaerar es ibas tca ehtfbkemfofty bd tca rasaerhc rasuots. Eoo
raspbkiakts, eoo cujeks era pcysfbob`fheooy tca seja. Pa kbw ceva
e oavao poeyfk` aoi.
- Jaofsse Juooak, dbrjar Ifrahtbr Fktarketfbkeo Ycaetrfheo ]asaerhc,
Dbx Aktartefkjakt @rbup
Pa wara axhftai tb hbooembretawftc Fkkarshbpa bk e
`rbukimraegfk` stuiy prbvfk`
tca ofkg matwaak tca shakt bd @efk
eki jusfh.
- Xfovfe Yevere-Oaeo, ]asaerhc &
Iavaobpjakt, ^rbhtar & @ejmoa