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Integrate Enterprise Mobility with your Supply Chain Strategy
Jon Duncan, Director, Systems [email protected]
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Agenda
•The Enterprise Mobility Opportunity
•Best Practices: Mobile Supply Chain Management
•Real World Applications
•Getting it Done
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“The ability for a person (or object) to have the freedom of movement while retaining their role and relationship to the organization.”
− Research Board
Enterprise Mobility
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Mobility Viewed as Highest Priority
“As IT reacts to a chaotic increase in device types, wireless networks and demand for mobile apps, firms report that providing more mobility support to information workers, task workers and now customers ranks as the top of their priorities.”
− Forrester, The Mobile Architecture Imperative, July 2008
Mobility is the biggest priority
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More Powerful Devices.More Powerful Devices.
• From laptops, 3G iPhones, next-gen BlackBerrys, smart-phones, WinMobiledevices, and more.
• Better processing, memory, UI, battery power & screen resolution.
Faster Networks.Faster Networks.Upgraded networks enabling faster and more reliable communications.
• Wireless broadband
• 3G networks
• WiFi / WiMax
• Seamless, ubiquitous networks
Adoption of ServiceAdoption of Service--Oriented Architecture Oriented Architecture (SOA) & Web Services.(SOA) & Web Services.
• Reduces the “heavy lifting” required for app integration
• Enables easy access into a variety of different points of information.
State of Enterprise MobilityIT feeling the “burn”
Enterprise Mobility
NetworksNetworks SoftwareSoftwareDevicesDevices
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State of Enterprise MobilityIT feeling the “burn”
Enterprise Mobility
Overwhelming Diversity.Overwhelming Diversity.
• How do I create an app for so many different devices?
• How do I test it on so many different mobile platforms?
• How do I support and manage it down the road?
Intermittent Connectivity.Intermittent Connectivity.• What do I do for users
who routinely go in and out of coverage?
• How much logic actually needs to be on the device for it to work when occasionally connected?
EverEver--Changing Software.Changing Software.• How do I address
changes to the backend systems?
• How do I avoid having to redeploy software whenever upgrades occur?
• Should I use the mobile capabilities provided by the ISV?
NetworksNetworks SoftwareSoftwareDevicesDevices
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!! Not about 1 group !!
!! Not about 1 process !!
!! Not about 1 system !!
!! Not about 1 device !!
!! Not about 1 application !!
Technology Process Data ApplicationsPeople
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Challenges with the Linear ApproachTechnology Process Data ApplicationsPeople
!! New users coming online !!
!! Business process changes !!
!! Changes to backend system(s) !!
!! New devices introduced !!
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Business View
− Business goals are defined & processes engineered
Technology View − Defines the
technology infrastructure to support the application(s)
Data View
− Information resources are defined, created & managed
− Where mobility is controlled, managed and secured.
Mobile Application Platform
People View
− Business goals turned into actual work activities
Elements of a Mobile Platform
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MerchandisingImpact on the Workflow
2. Locate outlets 3. Check product
displays1. Start shift & review schedule
4. Assess product inventory
5. Order new stock
6. Travel to next outlet (directions)
7. End shift
Back‐Ends
8. End of day reconciliation
AMP™Enterprise Connect
AMP™ Studio
AMP™Management
Center
AMP™ GatewayAMP™Mobile Connect
Back‐Office
End‐Users
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Direct Store DeliveryImpact on the Workflow
2. Shipment Preparation 3. Reconcile
delivery to advance shipment notification
1. Review inventory orders
4. Deliver product to backroom
5. Check‐in delivery (DEX)6. Create proof of
delivery doc/invoice
7. Receive verification (signature)
8. End of day reconciliation
AMP™Enterprise Connect
AMP™ Studio
AMP™Management
Center
AMP™ GatewayAMP™Mobile Connect
Back‐Ends
Back‐Office
End‐Users
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Merchandising & DSDReal-time collaboration
4. Deliver product to backroom
Back-Office
AMP™Enterprise Connect
AMP™ Studio
AMP™Management
Center
AMP™ GatewayAMP™Mobile
Connect
Back-Ends
Direct Store Delivery
End-User
Back-Office
AMP™Enterprise Connect
AMP™ Studio
AMP™Management
Center
AMP™ GatewayAMP™Mobile
Connect
Back-Ends
Merchandising
End-User
5. Order new stock
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Solution includes…• Integration into multiple Legacy Systems (via webMethods)
•Real‐time communication•Route Management•Survey Management•Time/Break Tracking•GPS Tracking
•AMP Management Center also provides:•Survey Management•Re‐routing/exception handling•GPS Location Visibility
CPG Industry Case Studies
Solution includes…• Integration to Siebel CRM
•Accounts management•Activities management•Visits management•Promotional management•Audit management
Objective•Sales/audit application for merchandisers to support Heineken’s critical business initiative with their large retailers.
Objective•Mobilize and real‐time enable the paper/IVR processes for 10,500 Merchandisers in North America
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SmartClientDevice Data Capture
SmartClientSmartClient FrameworkFramework
Device O/SDevice O/S
Device HardwareDevice Hardware
SmartClientSmartClient ApplicationApplication
IMIM Package Package TrackingTracking
ExpenseExpenseMgmtMgmt
Time Time MgmtMgmt
Data Signals
Voice Signals
Signature Capture
WiFi Signals
GPS and LBS
Device Camera
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Mobile App Options – WebClient vs SmartClient
XApp does not require expensive and unreliable mobile VPN technology to access back office applications
XApp supports push technology (alerts and notifications) – alert technician when high priority data is available
XApp runs in either offline or online modes – data/workflow and business logic works when disconnected
OTA Download
Does not require software download
partialApp completely independent of device
XUses standard web technology
SmartClientWebClientFeature
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Mobile App Options – WebClient vs SmartClientContinued…
XApplication performance not tied to network performance ‐ fast access to local data store
XTransactions are queued – submit and forget so that user does not have to worry about connectivity
XSupports integrated IM for collaboration – app presence aware
XTight Integration with device features – GPS, camera, signature capture, phone, email, etc…
XSupport for peripherals – bar code scanners, printers, credit card readers
XUser Interface is device optimized – apps work like similar apps on same device
SmartClientWebClientFeature
Who is Antenna?
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Antenna Provides…..
The industryThe industry’’s most proven s most proven mobile mobile SaaSSaaS architecture for architecture for enterprises to design, build, enterprises to design, build, deploy & manage dynamic deploy & manage dynamic mobile applications.mobile applications.
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At a GlanceOrganizationOrganization Antenna Software
InvestorsInvestors Venture backed by:
•Polaris, North Bridge, & Commonwealth
LocationsLocations Headquartered in Jersey City, NJ – USA
•With offices in WA, Canada, London and Bangalore
Product & Product & ServicesServices
Antenna Mobility Platform
Concert Platform
AMP and Concert Mobile Solutions
CustomersCustomers Coca‐Cola Enterprises, Wal‐Mart, Johnson & Johnson, Pitney Bowes, Xerox, 3M Virgin Media and Lilly
PartnersPartners Large ecosystem of carriers, ISVs, SIs &
Devices Manufacturers
•AT&T, Vodafone, IBM, SAP, Microsoft, RIM, Motorola, Oracle and many others
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AMP™Enterprise Connect
AMP™ Studio
AMP™Management
Center
AMP™ GatewayAMP™Mobile
Connect
Enterprise Apps
Internal Systems & Content
Multipoint Integration
Sec
ure
Sys
tem
s In
tegr
atio
n
• SOAP
• HTTP
• XML
• MSG BUS
• GSM
• EVDO
• EDGE
• GPRS
• CDMA
• WIFI
Multipoint Access
BlackberryAMP Studio WinMobile/XP iPhone
Flexible Mobile Development
Unified Mobile Management
Reporting System Mgt. User Mgt. Policy Mgt. Location Mgt.
Symbian
Any W
orker -Any N
etwork --A
ny Device
Web Integration
Location Services
Middleware
Exec
Maintenance
Field Service
Sales
HR
Support
Backup
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On‐demand deployment model lowers TCO and accelerates time to deployment
A Unique Approach to Mobility
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1. Mobility On Demand or On Premise1. Mobility On Demand or On Premise
2. Solutions Powered by a Platform2. Solutions Powered by a Platform
3. Device Independence3. Device Independence
4. Centralized Management4. Centralized Management
5. Fast & Simple Deployment5. Fast & Simple Deployment
6. Leverages What You Have6. Leverages What You Have
7. Process Driven Composite Apps7. Process Driven Composite Apps
8. Communications, Collaboration, Context8. Communications, Collaboration, Context
9. Field9. Field--ProvenProven
10. Global Leadership & Vision10. Global Leadership & Vision
Our packaged industry solutions are powered by the platform.
Any to any to any. Use the right device for the right workgroup, and take advantage of latest device innovation without costly re‐tooling.
Centralized management center provides real‐time window into wireless transactions and user activity for greater control and business visibility.
Rich mobile IDE for configurable and reusable applications – speeds development and lowers cost.
Don’t rip and replace –use mobile technologies to enhance and rejuvenate existing devices, systems and processes.
Integrates and extends multiple systems into seamless process‐driven workflows via mobile composite application.
Leverage location, communications, and collaboration tools with mobile apps for greater knowledge, sharing and productivity.
Proven experience and deep know‐how based on hundreds of successful enterprise deployments.
Bet on a winner. The brightest people, the best technology. Go with the leader. Go mobile with Antenna.
1. Mobility On Demand or On Premise
2. Solutions Powered by a Platform
3. Device Independence
4. Centralized Management
5. Fast & Simple Deployment
6. Leverages What You Have
7. Process Driven Composite Apps
8. Communications, Collaboration, Context
9. Field‐Proven
10. Global Leadership & Vision
