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Instructional Systems Recruiting (IRC) Chair: Dr. Johnson Admissions/Recruiting Coordinator: Christie Suggs Mary Kate McGee e IS Recruiting Committee (IRC) and the IS Alumni Advisory Council Recruiting Committee (ISACRC) interact to recruit new

Instructional Systems Recruiting (IRC) Chair: Dr. Johnson Admissions/Recruiting Coordinator: Christie Suggs Mary Kate McGee How do the IS Recruiting Committee

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Page 1: Instructional Systems Recruiting (IRC) Chair: Dr. Johnson Admissions/Recruiting Coordinator: Christie Suggs Mary Kate McGee How do the IS Recruiting Committee

Instructional Systems Recruiting (IRC)

Chair: Dr. Johnson

Admissions/Recruiting Coordinator: Christie Suggs

Mary Kate McGee

•How do the IS Recruiting Committee (IRC) and the IS Alumni Advisory Council Recruiting Committee (ISACRC) interact to recruit new students?

Page 2: Instructional Systems Recruiting (IRC) Chair: Dr. Johnson Admissions/Recruiting Coordinator: Christie Suggs Mary Kate McGee How do the IS Recruiting Committee

IS Alumni Advisory Council Recruiting Committee

Dr Reiser

Chair: Marguerite Foxon

Subcommittees (not identified)

Darren Brooks

Eric Sikorski

Other Alumni members (un-named)

•How do the IS Recruiting Committee (IRC) and the IS Alumni Advisory Council Recruiting Committee (ISACRC) interact to recruit new students?

Page 3: Instructional Systems Recruiting (IRC) Chair: Dr. Johnson Admissions/Recruiting Coordinator: Christie Suggs Mary Kate McGee How do the IS Recruiting Committee

• ?? - 2006• IS Alumni Advisory Council Recruiting Committee currently reports to Reiser

Dr. Reiser

History of the IS Recruiting Program

Page 4: Instructional Systems Recruiting (IRC) Chair: Dr. Johnson Admissions/Recruiting Coordinator: Christie Suggs Mary Kate McGee How do the IS Recruiting Committee

Communication

Website

EmailSocial Media•Facebook•LinkedIn•Twitter

Idealized Recruiting plan, reference in the notes

Page 5: Instructional Systems Recruiting (IRC) Chair: Dr. Johnson Admissions/Recruiting Coordinator: Christie Suggs Mary Kate McGee How do the IS Recruiting Committee

Ongoing Maintenance of Recruiting Program

Recruiting Plans Implemented

Recruiting Planned for the Academic Year

Recruiting Budget

Established

Conference Events

Identified

Advertising Opportunities

Identified

Website Updates Planned

Conference Event

Participation Communicated

Sign up for event Plan booth Plan Travel

Market using email, website,

social media

Share Post Mortem after

the event

Place advertisements

in line with identified

opportunities

Monitor effectiveness

of ads

Prepare end of year ROI report

on effectiveness

of ads

Website Intern Identified

Website updates

completed

Monitor website for

student interest

Ongoing maintenance of

website to coincide with all recruiting events

Improve SEO of the FSU IS program

Re-establishRecruiting

Budget Annually

Evaluate Previous Year’s Conference

Event Post Mortem Reports

Identify Conference

Events for the next year

Evaluate Annual ROI report on

Advertising Efforts

Identify Next Year’s

Advertising Opportunities

Website Updates Planned

Process Map for FSU IS Recruiting

Page 6: Instructional Systems Recruiting (IRC) Chair: Dr. Johnson Admissions/Recruiting Coordinator: Christie Suggs Mary Kate McGee How do the IS Recruiting Committee

Process Step Map (by role) for FSU IS Recruiting - Planning Recruiting Activities

IRC Chair Budget Planning Establish Budget Fill out University Paperwork so fees are allocated to Recruiting

s

Conference Planning

Evaluate Report of suggested conference events prepared by ARC

Approve Conference Events

Advertising Planning

Evaluate Report of suggested advertising initiatives prepared by ARC

Approve Advertising Initiatives

Website Planning Identify Website Intern Create list of updates for the IS Website

IRC Admissions/Recruiting Coordinator (ARC)

Conference Planning

Identify Conference events Create report for the IRC Chair

Communicate approved Conference events to Faculty, ISARC, and ISSA

Advertising Planning

Identify Advertising Opportunities Plan Social Media initiatives Create report for the IRC Chair

ISARC Chair Conference Planning

Provide input to the ARC on the Approved Conference Events

ISSA Conference Planning

Provide input to the ARC on the Approved Conference Events

Page 7: Instructional Systems Recruiting (IRC) Chair: Dr. Johnson Admissions/Recruiting Coordinator: Christie Suggs Mary Kate McGee How do the IS Recruiting Committee

Process Step Map (by role) for FSU IS Recruiting - Implementing Recruiting ActivitiesMK AY Contacts Check for AY applications/requests

for informationCreate application folder Log information in the

contact logNotify the IRC ARC of new AY contacts

Website Answer requests for information sent by the WI

Forward requests for information sent by WI as required to appropriate individuals

IRC Chair Conference Approve conference booth plans Prep faculty and students who present at other conferences to speak about the recruiting program

Attend conferences to perform IS Recruiting

Advertising Place advertisements in accordance to approved plan

Track all contacts for responses to direct advertising

Website Manage the Website Intern

ARC Conference Register for conferences Plan booth presence at conference

Website Monitor SEO of Website and social media

Suggest enhancements to SEO to IRC chair and WI

AY Contacts When MK sends notification of AY applicant, notify ISARC chair, faculty, and ISSA

ISARC Chair

Conference Coordinate alumni to attend conferences to support the IS Recruiting effort

AY Contacts Coordinate alumni to respond to AY contacts sent by ARC

ISSA Conference Coordinate students to attend conferences to support the IS Recruiting effort

AY Contacts Coordinate students to respond to AY contacts sent by ARC

Website Intern (WI)

Website Update website per IRC Chair Forward requests for information to MK Post updates for faculty and staff

Page 8: Instructional Systems Recruiting (IRC) Chair: Dr. Johnson Admissions/Recruiting Coordinator: Christie Suggs Mary Kate McGee How do the IS Recruiting Committee

Process Step Map (by role) for FSU IS Recruiting - Planning Recruiting Activities

IRC Chair Budget Maintenance

Establish Budget Fill out University Paperwork so fees are allocated to Recruiting

Conference Maintenance

Evaluate post-mortem report from the ARC to determine what process improvements can be made to conference recruiting

Advertising Create end of year report outlining ROI of Advertising and Social media efforts

Determine what improvements in ROI can be made for the next year

IRC ARC Conference Maintenance

Create post-mortem report for each conference, detailing what did and did not work for IRC Chair

Provide the report to ISARC Chair for any further suggestions

Website Maintenance

Create end of the year status report on current state of SEO for the IRC Chair

ISARC Chair Conference Maintenance

Review Conference post-mortem report

Page 9: Instructional Systems Recruiting (IRC) Chair: Dr. Johnson Admissions/Recruiting Coordinator: Christie Suggs Mary Kate McGee How do the IS Recruiting Committee

Competition

• san diego state: http://edtec.sdsu.edu/• wayne state:

http://www.coe.wayne.edu/instructionaltechnology/• UGA: http://www.coe.uga.edu/epit/idd/• Indiana• Penn State:

http://www.worldcampus.psu.edu/AboutUs_FacultyContactInformation.shtml

• Arizona State

Page 10: Instructional Systems Recruiting (IRC) Chair: Dr. Johnson Admissions/Recruiting Coordinator: Christie Suggs Mary Kate McGee How do the IS Recruiting Committee

Part 1: Applicant IdentificationApply Yourself (AY) Process

Student applies via FSU Admissions

Department Emails prospective student

Mary Kate manually checks for new submissions from

Admissions

Creates application folder

Rates the student

MS – Tristan Johnson

PhD – Allan Jeong

Logs in the contact log

Provides email address to faculty

Provides email address to ISACRC

Provides email address to ISSA

The Apply Yourself process allows individuals to apply for the program.Once they have applied or expressed interest in the program recruiting efforts begin.

Page 11: Instructional Systems Recruiting (IRC) Chair: Dr. Johnson Admissions/Recruiting Coordinator: Christie Suggs Mary Kate McGee How do the IS Recruiting Committee

Part 2: IRC

Evaluate contact log , rating

Part 2: Recruiting Activities of the IRC, faculty, ISACRC, and ISSA after AY contact