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August 2017
CLEVIS Research GmbH
Erika-Mann-Straße 53
D-80636 Munich
Instruction Material: The basics of thorough primary and secondary research
CLEVIS Research Training
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Outline
Chapter 1 – Secondary Research
Chapter 2 – Primary Research
Chapter 3 – Conclusion
Chapter 4 – Project Examples
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Secondary
Research
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What is secondary research and why to do it?
Comprehensive research projects always start with an investigation of secondary information sources
4
Secondary information delivers fairly quick and inexpensive answers to many questions
Secondary information consists of existing data
sources and information collected by others
This type of research is based on information gleaned
from studies previously performed by government
agencies, chambers of commerce, trade associations,
and other organizations
This kind of information is mostly available on the web,
local libraries, books, business publications,
newspapers and magazines
Although secondary research is quite inexpensive, it is
not as accurate or useful as specific primary research
Example: Secondary research may tell you how much
automotive OEMs spent on consulting, but not how
much they are willing to pay for specific consulting
services
It is almost always the point of departure for primary research
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Prior to your desk research, make sure to know the answers to all of the following questions:
How to structure the secondary research?
Before you start your desk research, plan and structure your approach thoroughly
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What is the purpose of the information being researched?
What is the time period your research should cover?
What geographies are needed?
What is the time frame? Make sure to allot enough time data purchasing, integration of external
researchers, etc.
What are appropriate search terms to be used?
How can the research be split up into logical packages to be allocated?
How much time needs to be spent on further research concerning the importance of the information
(80:20 rule)?
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Consider the following information in your research:
Where to search?
These sources might be an assistance and first guideline to ease your access to secondary research
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Ma
cro
ec
on
om
ics
&
sta
tis
tics
Co
mp
an
y i
nfo
rma
tio
n
Sta
nd
ard
so
urc
es
Pri
nte
d M
ed
ia
News articles
trade press
academic journals
Websites
Financial statements,
Broker reports/company ratings
Market research data
Economic indicators & demographics
Trade statistics
Forecasts
Trade press
Interest rates, Exchange rates
Dictionaries
Encyclopedias
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Where to search: Printed media
News articles, trade press and academic journals are great sources for information on industry trends, technologies
and recent developments
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Type Contents / description Examples
Information on trends & opinions
Interviews with experts, company
representatives, etc.
General information on private
companies
Regional press for local news,
statistic, particular companies,
logoffs, etc.
Newswires
Factiva
Genios
Financial Times
Reuters
Bloomberg
News articles
Academic
journals
Trade press
articles
Industry trends & developments
Information on new products,
innovations, management topics
Statistical data, tables
Market shares & developments
Job descriptions & salaries
Supplier information & profiles
steelonthenet.com
lme.com
Detailed information on
technologies & products
Product functionalities and
applications
Case studies
Academic opinions
University Login (if possible)
oxfordjournals.org
jstor.org
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Where to search: Company websites
Company websites are a good start to gather information – BUT pay attention to information provided on company
websites as they may be biased!
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Company profiles
Completed profiles of companies covering any
of the above
Usually high-level, summarized data, but may
provide some insights
Ownership data
M&A data on historical deals, values &
ratios
Intelligence on forthcoming M&A deals
Shareholder movements
Changes in shareholders
Company ownership charts
Company press & data
History, ownership, locations, product portfolio,
service descriptions
Management bias, organization charts
Financial results, investor presentations,
press releases, IPO information
Broker presentations
Company directories
Locations and addresses
Company executives & biographies
Product data and specifications
Company
Information
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Where to search: Company statements
Many companies are required to release financial statements, which can be obtained from governmental
organizations or third party publishers
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Type Contents / description Examples
Filings that registered companies legally have to file in the country of incorporation
As reported, accounts and other reported documents form the most accurate form of
accounts data
Often scanned from original documents
In some cases, private or very small companies are allowed to report very little
financial data
bundesanzeiger.de (DE)
Companies House (UK)
SEC (US)
Company
registers
Credit rating
agencies
Financial data
publishers
Information companies that specialize in collecting financial data
Interface often allows for additional manipulation and screening based on industry or
other parameters; data usually downloadable to Excel
Comparison of financial data across different countries is easier due to
standardization of accounts items
Usually, no notes to accounts included
Careful: data quality varies across providers
Bureau van Dijk
Datastream
Regional stock exchange
websites
Credit rating agencies collect information on financial strengths and risk exposure of
companies, based on supplier payment data, legal proceedings, news and other
verification tools
Often, they also collect company filings
Sometimes they can only provide estimates for financial items
They do cover private companies
They often sell raw data to the financial data publishers
S&P
Moody’s
Fitch
Creditreform
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Where to search: Broker reports & company
ratings
Furthermore broker reports as well as company ratings are helpful sources of information
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Type Contents / description Examples
Equity analyses can be used to track the performance of individual companies and
industries (indexed)
Share prices, market capitalization and other financial instruments such as bonds,
trusts, futures and option performance over time
Datastream
Thomson Markets
Yahoo Finance
Equity
analysis
Betas &
consensus
earnings
Broker
reports
Often provides valuable insights into operational and financial performance,
strategies as well as industry performance for quoted companies
Historical and financial projections
Particularly good at financial breakdowns on divisional levels, WACC and DCF
analysis
Quality varies, try to pick longer reports or "initiating coverage reports" for more
depth
Some boutique firms cover specific industries while other do not publish their reports
Thomson One
Thomson research
Reuters research
A series of additional tools to rate company performance and investment risk:
Betas: return on company share price in relation to market to measure
investment risk
Consensus earnings: average to several broker estimates on company earnings
Company ratings: ratings given to bonds by credit agencies (indicating the
risk of default)
D&B
Bureau van Dijk
Bloomberg
LMS
S&P, Moody's, Fitch
Experian, Equifax, Graydon
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Where to search: Market research data
Extensive market research data is provided by specific research publishers
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Type Contents / description Examples
Reviews of markets with forecasts, competitors and market shares
Often with additional databases/expertise that can either directly be purchased or
requires a subscription/contract
Reports can often only be purchased in whole at high prices
Includes niche research suppliers that specialize in certain industries (e.g. Forecast
International) or type of research (e.g. consumer surveys)
Report listings can be found on their websites
Freedonia
Global Industry Analysts
IBIS World
Forecast International
Frost & Sullivan
Statista (DE)
Market
analysis
Broker
reports
Online portals that allow access to parts of market reports such as tables, chapters
etc. Cheaper access to high-price market reports
Sometimes new reports are delayed when published in portals
List of reports from publishers are not comprehensive
Reports purchased in whole maybe more expensive compared to purchasing
directly from publishers
No access to market research company for questions
marketresearch.com
Profound
Thomson Research
Reuters on Demand
Tablebase
researchandmarkets.com
marketsearch-dir.com
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Where to search: Macroeconomic and statistical
data
National and international organizations provide this information, sometimes including sound forecasts that can be
used in market models
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Type Contents / description Examples
Basic economic indicators such as gross domestic product (GDP), consumer price
index (CPI), purchasing managers index (PMI) etc.
Collected by national bodies - always first source
Aggregated by international associations for comparison
Population (births, marriages, migration, deaths etc.)
Labor, wages, employment
Sector analyses, e.g. by industry
CIA – The World Factbook
National census organizations
Eurostat
International
monetary fund IMF
United Nations
Economic institutions/ NGOs
HBOS Economic Factbook
OECD
European Central Bank
World Economic Forum
World Health Organization
International Energy Agency
World Trade Organization
UNCTAD
UN Commodity Trade
Statistics
Euroconstruct
Cambridge Econometrics
Economic
indicators &
demographic
s
Forecasts
Trade
statistics
& commodity
prices
Imports and exports of specific goods, based on international systems of harmonized
product codes
Production and growth of specific items and services, often collected by international
trade associations
Historical wholesale prices for bulk commodities
National and international associations produce some forecasts, mostly short-term
Investment banks sometimes also produce or quote forecasts
Longer-range forecasts, produced by specialized economic research companies,
are often very expensive
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interest rates,
conversion
tables
Exchange rates often needed over time
Interest rates for property transactions
Conversion tables (often supplied by industry associations that need them)
www.oanda.com
www.imf.org
convertworld.com
umrechnungstabelle.de
www.ft.com
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Where to search: Standard sources
Many websites provide standard insights into the meaning of a certain topic as well as general information about it
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Type Contents / description Examples
Checking of spelling, synonyms
Foreign language terms
Definition of technologies and terms, often glossaries supplied by trade associations
Standard literature on business topics (Wöhe, Hopfenbeck, Varian, etc.) featuring
important definitions
Dictionary.com
dict.leo.org
www.wie-sagt-man-noch.de
Wikipedia
Duden
PONS
Dictionaries,
thesauri &
encyclopedia
s
Maps,
mapping,
post codes,
phone
directions
Atlas and map collection for identifying locations, catchment areas etc.
Statistical packages for manipulating geographical information
Online yellow and white pages
Google maps
teleauskunft.de
Mapquest
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How to search – How to “Google”?
Here are some nifty modifiers to type in your Google search box to refine your searches and get the best results
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Exact
Phrases
" "
What it does: searches for an exact phrase
What to type: "one small step for man“
What you’ll get: results including the exact
phrase "one small step man”
Find
Meanings
define:
What it does: defines a word or phrase
What to type: define: plethora
What you’ll get: links to definitions of the word
"plethora"
Excluded
Words
–
What it does: excludes search results with a
particular word or phrase
What to type: bass-fishing
What you’ll get: results about bass that are not
related to fishing
Site
Specific
site:
What it does: searches only particular websites
What to type: global warming site: edu
What you’ll get: references to global warming
found on .edu websites
Similar
Words
What it does: searches for a word and all its
synonyms
What to type: mobile phone
What you’ll get: results with the word "phone", as
well as "cellular", "wireless", etc.
Specific
file types
filetype:
What it does: narrows search results to specific
documents types (e.g. pdf)
What to type: fileytpe:pdf or filetype:ppt
What you’ll get: references to pdf/ppt documents
that match your search pattern
Multiple
Words
OR
What it does: searches for web pages that
include either word
What to type: vacation London OR Paris
What you’ll get: results with the word "vacation"
and either "London" or "Paris"
Math
Answers
1 + 1
What it does: basic calculator functions
What to type: 4+7, 30% of 55, 20^2, sqrt (4), etc.
What you’ll get: the answer
Numerical
Ranges
…
What it does: searches for a range of numbers
What to type: Willie Mays 1950 … 1960
What you’ll get: results about Willie Mays during
this time period
Conversio
n
Cm in foot
What it does: converts units of measure
What to type: cm in foot, 28C in F, $ in pound,
days in fortnight, miles in league,
mph in speed of light, etc.
What you’ll get: the converted answer
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How to record your research findings?
x
The structure of the list (columns, etc.) should be planned and set up before the actual research is started.
Every information which is found ends up in a long- or shortlist – a detailed list of research findings - which is often
handed over to the client
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Why is documenting so important?
Keeping track of your research findings right from the start helps you to avoid multiple investigations on similar topics
and facilitates auditing
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An information spreadsheet helps to…
…identify gaps in your research
…eliminate multiple searches that have already been done
…explain your research process to your team
…archive successful research projects
…audit work done for a project
…reduce risk associated with recommendations to clients
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LISTING ALL FOUND
INFORMATION THOUROUGHLY
IS THE FIRST STEP TO A
SUCCESSFUL
RESEARCH RESULT
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Before you finally start your research, please discuss your initial setup of your list with your PM
Listing at CLR – Some Principles!
When recording your results it is essential to consider some basic principles (for more insights you can also check
our CLR guidelines)
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Consider to use the official CLEVIS Research or client colors for your list
In some cases your lists are directly transmitted to the customer – the formatting has to be uniform, faultless and
correct
Please pay attention to aligned formatting and the complete display of available information – do not copy and
paste
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What is primary research?
x
Telephone interviewing puts you at the heart of the information gathering of the case and often makes you one of the
best- informed team members
Telephone interviews let you gather very specific information that you would never be able to generate from
secondary sources
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Research tool to collect highly current („hot“)
data on short notice
Main source for a classic market analysis
In combination with secondary sources, you
develop a deeper understanding of market
issues
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Why to do primary research?
Telephone interviews make valuable, but nontransparent pieces of information available
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EXPERTS CUSTOMERS COMPETITORS
Areas of
enquiry
Market characteristics:
History
Trends
Growth
New products
Technology
Product gap
Product classification
Key market drivers
Identification of key players
Players in the market and
comments on them
Purchase criteria and switching
costs
Key success factors
Purchasing process
Factual data on a company:
Number of employees
Production sites
Turnover
Product mix
Salaries
Market shares
Cost breakdowns
Margins in specific product
areas
Result Basic understanding of a market
and its characteristics
Important information to generate a
ranking of key purchase criteria and
key success factors
Highly sensitive and critical
information on a firm's financials,
market position
and competitiveness
Easy
Low
Difficult
High
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Availability
Confidentiality
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How to do primary research?
The primary research process includes both, the time you spend on conducting interviews and the one you need to
prepare yourself for calling
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Preparation Interview phase Analysis and
recommendation
/
input for slide
production
Interview log;
questionnaire Initial research Cold/paid calls Callbacks
What information
do you need?
Are there useful
secondary
sources?
Specify exactly the
scope of your
interviews
Create a contact list
Look up experts,
customers,
suppliers and
competitors
Check with old
cases if there are
contacts you might
be able to use
again
Design the
questionnaire
Include all relevant
areas of interest
Conduct your interviews in
this order
Experts
Customers/ purchaser
Competitors
Add paid interviews, but
only if needed
Callbacks are important if
specific topics are still
not clear
new topics arise
Ask your interview partners
if you could call them back
for further questions
Documentation
Document your interviews on the same day (important!)
Provide interview write-ups/memos to your project manager on the same day the
interview is performed, including name and contact details of interviewee
Should be done outside calling hours, when contacts are best available
This is essential to ensure that
no information gets lost
team members can easier understand market topics immediately
all team members benefit from each others’ experiences
Preparation should not last more than 1-2 days!
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Either provided by or needs close
interaction with CLR PM
Enlarge contact list with research specific new contacts
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There are many platforms which might be helpful to gather contact details
How to do create a contact list?
Being creative while researching interview contacts is crucial for the success of calling
x
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Associations
Books
Company
websites
Institutes
Publications
Trade fair
websites
Governmental
departments
NGOs
Conference
programs
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How to prepare for calling?
It is crucial to be prepared before one picks up the phone so one can be focused only on the call as soon as it starts
23
Know your
subject
Interviewees are usually more willing to talk to someone who knows what they are talking about
and the interview is more useful
Spending time teaching a "divisional manager" the industry basics is not good use of their time and
does not enhance the caller’s image
However, in certain circumstances ignorance can be used to your advantage
Write down
key questions
Prevents you from forgetting important key questions
The respondent may not be as co-operative second time around
Be prepared to be asked specific questions on the topic by the interviewee – an expert talks to an expert…
Order your
questions
Control the interview as far as possible – often interviewees will talk about what they want to talk
about rather than what you want them to talk about
Keep most sensitive questions until the end of the interview, when you have developed a better idea
of how to feed your critical questions and when the interviewee is more relaxed – however, do not
leave them until the point where the interviewee tries to end the conversation
Have "intros"
and "exits"
ready
Interview work can be positioned as market research, a two-way dialogue between industry experts,
a survey of potential suppliers etc.
Ask your interviewees if it would be okay to call them back again in case of further questions
Always ask if they can recommend or forward you to other people worth speaking to
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What rules to follow “on the phone”?
Pay attention to a few rules in order to have a profitable interview
24
Rule Description
Focus on topics, on which you think your interviewee can deliver the most
information
Be careful asking overly sensitive questions, BUT push to get the data you
need
Modify your questionnaire as new issues develop
Make your interviewee feel important and valuable
Feed your interviewee with new insights in order to get the information you
need
Be interactive and positive to keep the interview alive
Be polite and grateful but not desperate or needy
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Give feedback to your PM if you see new issues developing/recurring/arising
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On the phone: Examples of introducing interviews
Your opening gambit is one of the most important parts of the interview
25
„Hello, I am XY from CLEVIS Research in Munich. I am calling you because I found your name in/on
XY. We are currently analyzing the furniture industry in Austria with the aim to identify future trends
and developments, particularly in light of today’s market scenarios.
In this course we speak with a number of renown market participants, and I am interested in your
view on future developments and perspectives. Would you mind discussing a few topics with me?”
„Hello, I am XY from CLEVIS Research in Munich. I am calling you because I found your name in/on
XY. We are currently analyzing the market of UV-technology and light sources with the aim to
identify future trends and developments in Europe, Asia-Pacific and North America. I have been
recommended to call you as someone who could give advice on the European UV-market. Would
you mind discussing a few topics with me?”
„Hello, I am XY from CLEVIS Research in Munich. I am calling you because I found your name in/on
XY. We are currently collecting feedback from the market following the merger of Sony & Ericsson.
We speak with a number of market participants, and I am interested in your opinion on the impact of
the joint venture on future market perspectives. Would you mind discussing a few topics with me?”
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On the phone: Stay positive and keep your
attitude!
This is a summary of some aspects you should consider before you start calling
26
… awkward questions … put-offs
Never ever tell the interviewee our client’s name, no matter
how often this question arises (just in case your PM told you
so, it`s ok to report the client’s name)
Quite often people you talk to are not really interested in the
client’s name – they are just curious; making a clear
statement can prevent any rumors
Give the interviewee the feeling his input will be
very much appreciated and is important for
your work
Depending on the industry sector you are trying to call people
can be very unfriendly when it comes to telephone interviews.
They might block you completely or ask if you could send
questions via Email
Clarify that your call is not “just another market
research survey” – avoid sending emails
Offer to send extracts of your study to the
interviewee to raise his interest in this
conversation (if your PM agrees)
… business ethics ... windbags
How to
deal with
… Never lie – just don’t tell them the whole
truth
Keep your word: if you promised to send
extracts later, make the note in the interview
tracking
Be polite and courteous – you never know if you
will have to call the person again someday
Don’t be afraid of stopping a conversation
once you realize the other person is a
windbag
If you have a long contact list to go through,
don’t waste your time with people who add no
value to your project or market analysis
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On the phone: Dealing with “awkward” questions
Try to prepare for all sorts of questions in advance, so you never are surprised… The more scenarios you think
through beforehand the more professional you act
27
Possible
questions
…
“How did you
get my
contact?”
“You don’t
know
anything
about this
business?”
“Who are
you working
for?”
“Please send
me an email
or fax with all
your
questions”
“Why should
I waste my
time talking
to you?”
“The
company
policy is not
to talk to
people over
the phone”
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Possible answer:
„We are in general searching the xxx
market and during the search we
came across your name and details“
Possible answer:
„I am at the moment trying to collect
all important information in order to
get an overall market understanding.
But you are the expert, that is why I
am glad that you share your
knowledge with me!“
Possible answer:
„It would be very helpful if we could it discuss it by phone… it helps
to directly clarify questions and reach a shared understanding.“
ALWAYS TALK TO THE PM BEFORE YOU SEND ANYTHING!
Possible answer:
„I understand and respect that. Would
it perhaps nevertheless be possible
that you answer two or three small
questions. Your confidentiality is of
course ensured.“
Possible answer:
„Because you might also be glad
to receive some more market
insights in the end… we might
send you some of our results
afterwards.“
Depends on project whether we take over client
name, our name or a certain role (DEFINED
BEFORE CALLING!)
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On the phone: Closing interviews
Three things to remember before closing interviews
28
By closing an
interview
professionally your
interviewee will
always feel valued
and you might have
won a useful source
to contact again in
the future
A complete stranger gave you his time and valuable information
Have you ever declined to give your opinion on a subject, on which you were an
authority?
Be thankful if the interviewee helped you to gather important data
“Thank you very much for your time and cooperation”
Be thankful
If you have identified a valuable source, try to keep it
Quite often new issues arise and you have to call back some of your interviewees
Always ask valuable interviewees if it’s okay to call them back for further questions
and note contact data, so we can provide the interview participants with the results
of the market study if promised
Get the
permission to
call back
and note
contact data
Your interview partner might know further valuable contacts
At the end of a good interview you should ask if the interviewee has knowledge of
any other people whom interviewing would be useful
This is an easy way of getting additional valuable contacts you might not have found
by browsing online
Ask for further
contacts
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On the phone: Main tips
Prompting a provoking statement can help you generate the information you need
29
Do not allow yourself to be blocked by receptionists/secretaries
watch out for trigger words like survey or market research
tell them as little as possible, sound confident and imply that it is important to talk to Mr. XY
Always try to be as straightforward and as natural as possible!
Stay positive – after every bad experience follows a good one at some point…
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If you have a long “to call” list, don’t be afraid to apologize and end the call if you think you are
wasting your time
Suggestions and prompting can help to generate information you need
if extracting “hard data” is very difficult, try to woo your interviewee with provoking statements, e.g.:
“I’ve talked to competitors of yours. They said the market is forecasted to increase by 5% over the next three years.
Are you as optimistic as they are?”
“Would you consider switching suppliers for a 5% discount?”
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How to track your interview status?
Recording conducted interviews in your “contact list” helps you to track your status and update your team members
(for more insights you can also check our CLR guidelines)
30
Global
statistics
Company, interviewee
& position Last contact date, status
and commentary are most
important in managing
your interview program
Phone
number
Source where the
interviewee has
been found
A tracking template is available on
request from your project manager
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How to record your interview results?
Provide detailed write-ups about every interview you conduct – either in Excel or in Word
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Rules of documentation
1. Create a standard telephone interview form as a
word/excel document (if not provided through your
project manager)
2. Document the interview straight away to ensure no
important information gets lost, or in the low-calling
times in the evening or during lunch break
3. Organize the notes in their logical order to be more
efficient in slide production afterwards
4. Write down interview results in detail and in your own
words – no catchword!
5. Note full interviewee data and demographic data of the
interview
6. Answer in complete and comprehensive sentences,
which also feature your analysis of the meaning of the
response
7. Include examples to make sure your answer is clear
and cannot imply second understandings
8. Make sure that your project manager gets the write-ups
and memos in due time
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Why is documentation so important?
A standardized and consequential documentation ensures that your results are also traceable by other persons and
different analyses can be deducted
32
An exact documentation of your results is especially
important as write-ups are sometimes directly
delivered to the client (so they need to be overarching,
complete, sound and flawless)
The PM needs to understand the content of the
interview, even if he was not there, to make sense for
a further client analysis, etc.
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240, 240, 240
Before you start calling, please discuss basic rules with your PM (Can I say the client name, etc.)
Listing at CLR – Some Principles!
When recording your results it is essential to consider some basic principles (for more insights you can also check
our CLR guidelines)
33
Write down interview results in detail and in your own words – no catchword!
In some cases your write-ups are directly transmitted to the costumer – the formatting has to be uniform, faultless
and correct
Please pay attention to aligned formatting and the completeness of your write-ups – they have to be
understandable for people who did not take part in the interview
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Conclusion &
Examples
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Necessity of good secondary and primary
research
generating very specific and detailed data
delivering sound client recommendation
modelling market sizes and developing forecasts (primary input is used to double-check the model and to provide
qualitative backing)
finding valuable qualitative information such as market drivers, their impact, future trends as well as market trends by
specific segments
identifying of key decision makers, which are crucial in any customer analyses
analyzing important players in specific markets in order to investigate the competitive environment
identifying a range of soft skills for companies moving into global markets
delivering an overview on market shares, which is one of the trickiest tasks in market research and requires a large-enough
sample of good interviews
Because every list and every write up is used to conduct a client analysis, it has to be formally and content-
wise consistent and correct!
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Good research work causes good results and satisfies the customer
Secondary and primary research results are necessarily needed for:
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Project example: Successful international market
entry
We carried out a European focused market analysis for UV curing applications in several industries in order to help
the client understand his growth possibilities
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Short description of project
The client‘s aim of the project was to get insights into the UV
curing market
This was done by ..
Providing market information (volume, etc.)
Listing market participants and interesting markets
Depicting the competitive landscape
Identifying future trends and market drivers
Preparing a market entry strategy
Results market volume
Results market trends
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The client‘s aim of the project was to understand the key
purchasing criteria and values of customer and non-
customer segments
The project was based on a 360°stakeholder primary
research in China, Germany and USA
It revealed insights into the brand selection, design features,
lacking standards and sales channels
Project example: Successful product strategy
development
We carried out a strategic survey for a mid-range product market in order to help the client understand whether he
can enter the market with a slightly premium product
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Short description of project
Results key decision criteria
Research funnel
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The client‘s aim of the project was to get an insight into the
iOS-based POS market in the hospitality sector
This was done by…
An initial assessment of company data
A thorough insight into the industry
A detailed analysis of products
An evaluation of the competitive landscape
A deep dive into competitor profiles
An identification of market drivers and trends
A forecasting of market penetration rates
Project example: Successful due diligence
We carried out a due diligence in the market of iOS-based POS systems in the hospitality sector to help the client
understand the risks and opportunities of buying a certain company
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Short description of project
Results market volume forecast
Results qualitative analysis
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Areas you can support in
We need you…
In order to deliver further successful client projects we need your support
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Carry out thorough secondary research
Deliver market understanding to CLEVIS Research its clients
Steer your own researcher team
Become the best in interviewing market participants
Support us in analyzing data and preparing it for the client
Add your perspective to our results
Become part of a project team
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CLR Company Profile
We are market-based management consultants and research experts...
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Leading consultancies 15%
PE/VC funds 15%
Start-Ups 10%
Medium-sized companies 40%
Multinational corporations 20%
Customers
Mission
CLR is an expert boutique helping companies of any size/industry to position themselves in a challenging environment by well-grounded research activities in the B2B area completed with tailored consulting solutions by a proven and holistic mix of methodology, by delivering first-hand market information locally and internationally with a skilled and committed team
Research &
Consulting
Expert knowledge and experience in relevant topics related to market-based management:
- Sales & market strategy
- Marketing & customer journey
- Product and business innovation
- Mergers & acquisitions
- Procurement & IT
Over 300 successful research &
consulting projects in over 100
markets and more than 50 different
languages
Young talents and a vital pool of
over 200 freelance analysts
Managing entrepreneurs
Innovators, lean manager and
experts in virtual collaboration
Who we are and what we can offer..
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CLEVIS Research GmbH
Erika-Mann-Straße 53
D-80636 Munich
Tel. +49 (0)89 242 111-0
Fax +49 (0)89 242 111-55
www.clevis-research.de
Contact details
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