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WG S NI N S TO C KR E P O R T : T H E COAT& JAC K E TC AT E G O RY
J U N E 2 0 1 9
A I MTo p r ov i d e i n s i g h t i n t o g l o b a l t r e n d s
b e i n g s e e n w i t h i n t h e Co a t s a n d J a c ke tca t e g o r y r e l a t i ve t o M o h a i r
O V E RV I E W
Th e WG S N I N S t o c k F u n c t i o n wa s u s e d a s a d a t a s c ra p i n g m e t h o d t o o b t a i n i n s i g h t s i n t o co m m o n t r e n d s b e i n g s e e n w i t h i n t h e ca t e g o r y . D a t a wa s s c ra p e d b e t we e n t h e p e r i o d o f 1 J a n u a r y 2 0 1 9 t o d a t e .
Th e f o l l ow i n g r e g i o n s we r e i n c l u d e d w i t h i n t h e a n a l y s i s :
Th e t o p t h r e er e g i o n s we r eco n s u l t e d w i t hfo r e a c hca t e g o r y
S o u t h A f r i ca
Au s t ra l i a
U S A
I r e l a n d
U n i t e d K i n g d o m
S p a i n
G e r m a ny
O V E RV I E W
I n o r d e r t o a r r i ve a t i n fo r m e d i n s i g h t s , t h e p r o d u c t ca t e g o r y wa s i nve s t i g a t e d r e l a t i ve t o wo m e n ’ s , m e n ’ s a n d c h i l d r e n s we a r .
W i t h t h e f o l l ow i n g co n s i d e ra t i o n s b e i n g t a ke n i n t o a cco u n t :
P O P U L A R CO L O U R S C H E M E S
TO P P R I N T S A N D G R A P H I C S
TO P R E TA I L E R S
TO P B R A N D S
F I B R E CO M P O S I T I O N / B L E N D S
K E Y TA K E O U T S
W O M E N S W E A R
W O M E N S W E A R
Th e f o l l ow i n g d e p i c t s w h i c h r e g i o n s a r e co n s u m i n g t h e g r e a t e s t q u a n t i t i e s o f wo m e n s we a r - s p e c i fi c M o h a i r co a t s a n d j a c ke t s .
3 0 % P l u s
1 0 % P l u s
L e s s t h a n 1 0 %
P e r ce n t a g e S h a r e
R E G I O N N O. O F W O M E N S W E A RM O H A I R COAT S & JAC K E T S
U S AU K
G e r m a ny S p a i n
Au s t ra l i aI r e l a n d
S o u t h A f r i ca
6 6 76 3 13 0 79 61 15- -
U S A – W O M E N S W E A R
Th e f o l l ow i n g d e p i c t s w h i c h r e g i o n s a r e co n s u m i n g t h e g r e a t e s t q u a n t i t i e s o f wo m e n s we a r - s p e c i fi c M o h a i r co a t s a n d j a c ke t s .
Bel le Rose – £248.52 Dondup – £510.31 Ermanno Scervino – £2 ,976.70
U S A – W O M E N S W E A R
Th i s , wh i l s t B laze r s and Spor t s Coat s adopted more s l im-fi t shapes w i th s t ruc tu red ta i l o r ing . The s t y le s saw ta i l o red j acke t s sho r t in l ength , o f ten adopt ing doub le -b reas ted s i lhouet tes , such as the fo l l ow ing :
Antonio Berardi – £1 ,542.80 Vintage Prada – £980.83 No. 21 – £810.49
U S A – W O M E N S W E A R
Of a l l consu l ted-w i th p roduct s , black co lourb lock des igns were ub iqu i tous , cont ra s ted aga ins t a t rend o f mu l t i - co lou r checks / p la ids and s t r ipes , Blue fu r the rmore demons t ra tes a common t rend , be ing seen w i th in 102 o f a l l Moha i r coa t s and j acke t s in the USA .
The fo l l ow ing demons t ra tes the top five co lours u sed ac ros s a l l Moha i r coa t s and j acke t s found in the US :
O t h e r 3 6 6 / 4 1 %
Colourways
1
2
3
4
5
B l a c k
M u l t i
B l u e
G r ey
N e u t ra l
1 6 3
1 3 9
1 0 2
8 1
5 1
1 8 %
1 5 %
1 1 %
9 %
6 %
R a n k Co l o u r way s % To t a l
U S A – W O M E N S W E A R
The co lou r t rends were reflec ted as fo l l ows :
Givenchy – £1 ,683.82 Balmain – £2 ,070.56
Just Caval l i – £345.56 Prada – £1 ,924.66
Vintage Valentino – £635 Giada Benincasa – £961.28
U S A – W O M E N S W E A R
Pr in t s and Graph ics t rends were fu r the r ident i fied .
B lockco lou r des igns p roved mos t popu la r amongs t i tems des igns , wh i l s t checks and p la ids , a s we l l a s s t r ipe p lacement p r in t s were fu r the r common amongs t Moha i r coa t and j acke t i tems . The fo l l ow ing demons t ra tes the top p r in t and g raph ic t rends used ac ros s a l l Moha i r coa t s and j acke t s found in the US :
S o l i d / P l a i n
C h e c k s / P l a i d s
S t r i p e
A n i m a l P r i n t
A b s t ra c t
3 9 5
1 0 8
1 2
1 1
9
7 1 %
1 9 %
2 %
2 %
2 %
U S A – W O M E N S W E A R
The p r in t and g raph ics t rends were reflec ted as fo l l ows :
Bottega Veneta – £1 ,780.16 Max Mara – £1 ,316.62
Burberry – £970.36 Alexa Chung – £455.16
Kriz ia – £1 ,098.11 Kenzo – £834.23
U S A – W O M E N S W E A R
The fo l l ow ing may be under s tood as the top five re ta i l e r s s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the US marke t , the re ta i l e r ’ s co r re spond ing s tock count has a l so been inc luded :
Count : 399 Items Count : 53 I tems
Count : 39 I tems Count : 24 I tems
Count : 16 I tems
U S A – W O M E N S W E A R
The fo l l ow ing may be under s tood as the top five b rands s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the US marke t , the b rands ’ co r re spond ing s tock count has a l so been inc luded :
Count : 30 I tems Count : 16 I tems
Count : 15 I tems Count : 15 I tems
Count : 10 I tems
U K – W O M E N S W E A R
O f t h o s e co a t a n d j a c ke t ca t e g o r i e s i d e n t i fi e d w i t h i n t h e U K , C l a s s i c Co a t S i l h o u e t t e s a n d B l a z e r a n d S p o r t co a t s d o m i n a t e d t r e n d s r e l a t i ve t o t h e M o h a i r Co a t a n d J a c ke t ca t e g o r y . C l a s s i c Co a t s s aw l o n g , c l a s s i c - fi t co a t s i n c l u d i n g t i m e l e s s s i l h o u e t t e s a n d s h a p e s s u c h a s ca r a n d t r e n c h co a t s – w i t h b o t h s i n g l e a n d d o u b l e - b r e a s t e d s t r u c t u r e s . Th e f o l l ow i n g c l a s s i c s t y l e s we r e n o t e d :
Maison Margiela – £9 ,892.00 Burberry – £2 ,690.00
U K – W O M E N S W E A R
W h i l s t t h i s wa s ev i d e n t , B l az e r s a n d S p o r t s Co a t s a d o p t s l i m - fi t s h a p e s w i t h s t r u c t u r e d t a i l o r i n g .
M a ny s t y l e s m i r r o r e d t h o s e a s ava i l a b l e w i t h t h e U S – s e e i n g t a i l o r e d , s h o r t e r j a c ke t s – b o t h s i n g l e a n d d o u b l e - b r e a s t e d b l az e r s we r e ev i d e n t .
Chanel – £8 ,923.00 Prada – £1 ,565.00 Petar Petrov – £1 ,375.00
U K – W O M E N S W E A R
F ind ings re la t i ve to the UK marke t mi r ro red those o f the US in te rms o f dominant co lou r ways , w i th b lack des igns be ing the mos t p rominent . Mu l t i - co lou r and b lue shades fo l l owed f rom the da rke r t rend , w i th g rey and neut ra l tones a l so su r fac ing .
O t h e r 3 6 6 / 4 1 %
Colourways
1
2
3
4
5
B l a c k
M u l t i
B l u e
G r ey
N e u t ra l
1 1 2
9 4
8 5
5 8
3 9
1 7 %
1 4 %
1 3 %
9 %
6 %
R a n k Co l o u r way s % To t a l
U K – W O M E N S W E A R
The co lou r t rends were reflec ted as fo l l ows :
Givenchy – £1 ,824.00 Chloé – £1 ,700.00
Irene – £739.00 Balenciaga – £1 ,775.00
Haider Ackermann – £1 ,885.00 Giada Benincasa – £1 ,876.00
U K – W O M E N S W E A R
Pr ints and Graphics t r ends were fu r the r ident i fied .
As was ev ident w i th the US , blockco lour des igns p roved the mos t popu la r amongs t Moha i r coa t s and j acke t s , w i th checks and p la ids , an imal pr ints and s t r ipes a l so fea tu r ing .
A key d i f fe rence between the two reg ions , howeve r , was tha t the UK saw a g rea te r emphas i s on geometr ic pat tern ing i n compar i son to the US .
The fo l l ow ing obse r va t ions were noted :
S o l i d / P l a i n
C h e c k s / P l a i d s
A n i m a l P r i n t
S t r i p e
G e o m e t r i c
4 0 3
9 0
1 3
7
5
7 4 %
1 6 %
2 %
1 %
1 %
U K – W O M E N S W E A R
The p r in t and g raph ics t rends were reflec ted as fo l l ows :
Miu Miu – £2 ,138.00 Loewe – £3 ,477.00
Gucci – £1 ,610.00 Thom Browne – £1 ,920.00
Missoni – £1 ,760.00 Etro – £1 ,073.00
U K – W O M E N S W E A R
The fo l l ow ing may be under s tood as the top five re ta i l e r s s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the UK marke t , the re ta i l e r ’ s co r re spond ing s tock count has a l so been inc luded :
Count : 403 Items Count : 51 I tems
Count : 29 I tems Count : 27 I tems
Count : 21 I tems
U K – W O M E N S W E A R
The fo l l ow ing may be under s tood as the top five b rands s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the UK marke t , the b rands ’ co r re spond ing s tock count has a l so been inc luded :
Count : 22 I tems Count : 20 I tems
Count : 16 I tems Count : 15 I tems
Count : 9 I tems
G E R M A N Y – W O M E N S W E A R
O f t h o s e co a t a n d j a c ke t ca t e g o r i e s i d e n t i fi e d w i t h i n t h e G e r m a n m a r ke t , C l a s s i c Co a t S i l h o u e t t e s a n d B l a z e r a n d S p o r t co a t s d o m i n a t e d t r e n d s r e l a t i ve t o t h e M o h a i r Co a t a n d J a c ke t ca t e g o r y – a s wa s ev i d e n t w i t h b o t h t h e U S a n d U K m a r ke t s .
C l a s s i c Co a t s s aw t i m e l e s s s i l h o u e t t e s , s e e i n g l a r g e l y s i n g l e - b r e a s t e d s t r u c t u r i n g , a s e v i d e n t w i t h i n t h e f o l l ow i n g d e s i g n s :
Miu Miu – £2 ,200.00 Gerry Weber – £136.90
G E R M A N Y – W O M E N S W E A R
B l a z e r a n d S p o r t s Co a t s s aw s t r u c t u r e d , t a i l o r e d fi t s – w i t h m a ny d e s i g n s m i r r o r i n g s t y l e s ava i l a b l e i n t h e U S a n d U K .
A n o t a b l e d i f f e r e n ce wa s a g r e a t e r ava i l a b i l i t y / d e m a n d f o r b l az e r s a n d s p o r t s co a t s w i t h g ra p h i c p r i n t s a n d a d d i t i o n a l m a t e r i a l s , s u c h a s s e q u i n s , i n c l u d e d w i t h i n t h e d e s i g n s .
Gucci – £2 ,308.92 Loewe – £1 ,472.13 Brunel lo Cucinel l i – £1 ,464.38
G E R M A N Y – W O M E N S W E A R
F ind ings re la t i ve to the German marke t mi r ro red those o f the US and UK in te rms o f dominant co lou r ways .
Howeve r , wh i l s t b lack p roved the mos t p rominent co lou r w i th in the US and UK , mu l t i co lou r p roved more popu la r by nea r l y doub le the quant i t i e s o f ava i l ab le s tock – s ta rk l y cont ra s t ing what was found w i th in both a l te rna t i ve marke t s .
The fo l l ow ing ins ight s were es tab l i shed re la t i ve to dominant co lou r ways :
O t h e r 1 4 9 / 3 8 %
Colourways
1
2
3
4
5
M u l t i
B l u e
B l a c k
G r ey
N e u t ra l
8 7
4 6
4 5
3 4
3 1
2 2 %
1 2 %
1 1 %
9 %
8 %
R a n k Co l o u r way s % To t a l
G E R M A N Y – W O M E N S W E A R
The co lou r t rends were reflec ted as fo l l ows :
Acne Studios – £1 ,007.25 Etro – £567.16
Etro – £2 ,082.68 Missoni – £677.96
BOSS – £249.99 Balmain – £2 ,312.80
G E R M A N Y – W O M E N S W E A R
Pr ints and Graphics t r ends were fu r the r ident i fied . In l ine w i th the t rends ev ident w i th in the US and UK , co lou rb lock / so l id co lou r des igns fea tu red mos t f requent l y .
Cont ra s t ing th i s t rend , howeve r , was the l i kes o f animal pr int , a s we l l a s Aztec- insp i red themes and abst ract mot i f s .
S o l i d / P l a i n
C h e c k s / P l a i d s
A n i m a l P r i n t
A z t e c
A b s t ra c t
1 9 7
7 2
1 0
4
4
6 7 %
2 4 %
3 %
1 %
1 %
G E R M A N Y – W O M E N S W E A R
The co lou r t rends were reflec ted as fo l l ows :
Amber & June – £139.46 Marc O Polo – £232.40
Etro – £716.70 Dolce & Gabanna – £786.43
Prada – £1 ,937.01 Closed – £302.17
G E R M A N Y – W O M E N S W E A R
The fo l l ow ing may be under s tood as the top five re ta i l e r s s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the German marke t , the re ta i l e r ’ s co r re spond ing s tock count has a l so been inc luded :
Count : 34 I tems Count : 12 I tems
Count : 11 I tems Count : 10 I tems
Count : 8 I tems
G E R M A N Y – W O M E N S W E A R
The fo l l ow ing may be under s tood as the top five b rands s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the German marke t , the b rands ’ co r re spond ing s tock count has a l so been inc luded :
Count : 5 I tems Count : 5 I tems
Count : 4 I tems Count : 4 I tems
Count : 4 I tems
M E N S W E A R
M E N S W E A R
Th e f o l l ow i n g d e p i c t s w h i c h r e g i o n s a r e co n s u m i n g t h e g r e a t e s t q u a n t i t i e s o f m e n s we a r - s p e c i fi c M o h a i r co a t s a n d j a c ke t s .
4 0 % P l u s
1 0 % P l u s
L e s s t h a n 5 %
P e r ce n t a g e S h a r e
R E G I O N N O. O F W O M E N S W E A RM O H A I R COAT S & JAC K E T S
U S AU K
G e r m a ny S p a i n
Au s t ra l i aI r e l a n d
S o u t h A f r i ca
1 7 41 6 94 01 4- -- -- -
U S A – M E N S W E A R
O f t h o s e co a t a n d j a c ke t ca t e g o r i e s i d e n t i fi e d w i t h i n t h e U S A , t h e s c ra p i n g o f r e t a i l d a t a d e p i c t e d t h a t t h o s e p r o d u c t ca t e g o r i e s t h a t a r e t r e n d i n g a r e u n d e r s t o o d a s “ u n c l a s s i fi e d ” .
O n e a s p e c t o f t h e “ u n c l a s s i fi e d ” ca t e g o r y ca m e t o i n c l u d e ca s u a l b o m b e r a n d z i p - u p j a c ke t s – f o l l owe d by c l a s s i c , l o n g e r s i l h o u e t t e s i n c l u d i n g t h e l i ke s o f ca r co a t s . R e fl e c t e d a s f o l l ow s :
Saint Laurent – £3 ,980.00 Alexandre Matt iussi – £530.56
U S A – M E N S W E A R
Co n t ra s t i n g t h e ca s u a l co m p o n e n t o f t h e “ u n c l a s s i fi e d ” m e n ’ s M o h a i r co a t s a n d j a c ke t ca t e g o r y , wa s t h e i n c l u s i o n o f m o r e f o r m a l a t t i r e .
F o r m a l j a c ke t s ra n g e d f r o m d ay b l a z e r s t o d i n n e r j a c ke t s a n d t u xe d o b l a z e r s , i n c l u d i n g t h e f o l l ow i n g :
Comme Des Garcons – £615.03 Lanvin – £1 ,103.00 Calvin Klein – £1 ,648.91
U S A – M E N S W E A R
When addres s ing the o f fe r ings ’ dominant co lou r ways , i t became ev ident tha t da rke r , co lde r hues f requented the ca tegor y .
B lack , b lue and g rey were p rominent , ev ident mos t f requent l y in so l id / co lou rb lock des igns . Th i s was o f f se t by a mul t i - co lou r t rend wh ich saw a w ide r spect rum o f co lou r -use , a s we l l a s au tumna l b rown hues .
The fo l l ow ing b reakdown may be cons ide red :
O t h e r 6 5 / 3 0 %
Colourways
1
2
3
4
5
B l a c k
B l u e
G r ey
M u l t i
B r ow n
5 3
3 9
2 3
1 9
1 6
2 5 %
1 8 %
1 1 %
9 %
7 %
R a n k Co l o u r way s % To t a l
U S A – M E N S W E A R
The co lou r t rends were reflec ted as fo l l ows :
Dolce and Gabanna– £1 ,153.96
Aleandrew Matt iussi– £530.56
Aleandrew Matt iussi– £527.07
Calvin Klein– £516.59
Thom Browne – £1 ,605.63 Hevo – £494.25
U S A – M E N S W E A R
Ident i f y ing the mos t p rominent p r in t s and g raph ics ev ident w i th in the p roduct ca tegor y , i t becomes ev ident tha t so l id and b lockco lou r des igns a re the mos t p rominent . Checks / p la ids and s t r ipes were a l so commonplace , wh i l s t placement pr ints and pais ley pat terns a l so fea tu red .
S o l i d / P l a i n
C h e c k s / P l a i d s
S t r i p e
P l a ce m e n t P r i n t
P a i s l e y
1 1 3
3 3
7
2
1
7 1 %
2 1 %
4 %
1 %
1 %
U S A – M E N S W E A R
The p r in t s and g raph ics t rends were reflec ted as fo l l ows :
Thom Browne – £1 ,591.67 Etro – £630.38
Off-White – £657.61 Maison Flaneur – £490.76
Gucci – £4 ,036.41 Z Zegna– £1 ,082.06
U S A – M E N S W E A R
The fo l l ow ing may be under s tood as the top five re ta i l e r s s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the USA marke t , the re ta i l e r ’ s co r re spond ing s tock count has a l so been inc luded :
Count : 123 Items Count : 16 I tems
Count : 3 I tems
Count : 10 I tems Count : 4 I tems
U S A – M E N S W E A R
The fo l l ow ing may be under s tood as the top five b rands s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the USA marke t , the b rands ’ co r re spond ing s tock count has a l so been inc luded :
Count : 16 I tems Count : 8 I tems
Count : 6 I tems
Count : 7 I tems Count : 6 I tems
U K – M E N S W E A R
Th e U K m a r ke t s e e s a M o h a i r co a t s a n d j a c ke t ca t e g o r y d o m i n a t e d by c l a s s i c s i l h o u e t t e s – co m p r i s i n g m o s t l y t ra d i t i o n a l s t r u c t u r i n g s u c h a s ca r co a t s , h e r r i n g b o n e co a t s , o ve r co a t s a n d b o m b e r j a c ke t s .
Th e ca t e g o r y a l s o i n c l u d e s t ra d i t i o n a l t a i l o r e d b l az e r s .
Rick Ownes – £1 ,157.00 Thom Browne – £1 ,270.00 Canal i – £1 ,380.00
U K – M E N S W E A R
The dominant co lou r ways seen w i th in the o f fe r ings mi r ro red the UK ’ s t rad i t i ona l s i lhouet te - lean ing , w i th c la s s i c tones dominat ing .
Da rke r , moody hues were seen w i th in the ident i fied co lou r s – inc lud ing nav ie s , da rk g reys , tweed g reens and midn ight b lacks .
O t h e r 4 3 / 2 5 %
Colourways
1
2
3
4
5
B l a c k
B l u e
G r ey
M u l t i
G r e e n
4 8
3 0
2 1
1 8
1 1
2 8 %
1 8 %
1 2 %
1 1 %
6 %
R a n k Co l o u r way s % To t a l
U K – M E N S W E A R
The co lou r t rends were reflec ted as fo l l ows :
Kenzo – £360.00 Stel la McCartney – £630.00
Zegna – £2 ,360.00 Moncler Grenoble – £1 ,160.00
Givenchy – £1 ,350.00 Raf Simons – £1 ,233.00
U K – M E N S W E A R
The UK coat s and j acke t ca tegor y sees a sa tu ra t ion o f so l id / b lock co lou r des igns , w i th nea r l y fou r t imes a s many as the nex t mos t popu la r p r in t ca tegor y , be ing checks / p la ids . Wh i l s t s t r ipe and pa i s l ey des igns were a l so apparent , a s was ev ident w i th the US , the UK marke t saw flo ra l p r in t s a s a popu la r t rend .
S o l i d / P l a i n
C h e c k s / P l a i d s
S t r i p e
P l a ce m e n t P r i n t
P a i s l e y
1 1 2
3 0
8
3
1
7 2 %
1 9 %
5 %
2 %
1 %
U K – M E N S W E A R
The p r in t s and g raph ics t rends were reflec ted as fo l l ows :
Gucci – £1 ,770.00 Thom Browne – £1 ,230.00
Ji l Sander – £1 ,245.00 Hevo – £690.00
Alexander McQueen – £2 ,050.00 Gucci – £3 ,440.00
U K – M E N S W E A R
The fo l l ow ing may be under s tood as the top five re ta i l e r s s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the UK marke t , the re ta i l e r ’ s co r re spond ing s tock count has a l so been inc luded :
Count : 131 Items Count : 8 I tems
Count : 4 I tems
Count : 7 I tems Count : 6 I tems
The fo l l ow ing may be under s tood as the top five b rands s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the UK marke t , the b rands ’ co r re spond ing s tock count has a l so been inc luded :
Count : 13 I tems Count : 7 I tems
Count : 6 I tems
Count : 7 I tems Count : 6 I tems
U K – M E N S W E A R
G E R M A N Y – M E N S W E A R
A s wa s ev i d e n t w i t h t h e U K M a r ke t , t h e G e r m a n M o h a i r co a t s a n d j a c ke t l a n d s ca p e wa s s a t u ra t e d by c l a s s i c s i l h o u e t t e s .
O ve r co a t s d o m i n a t e d , a s d i d “ r e t r o ” s t r u c t u r i n g w i t h v i n t a g e a p p e a l .
Windsor – £309.91 BOSS – £271.17
I n l ine w i th the t rend o f t rad i t i ona l s i lhouet tes dominat ing , so too were more conse r va t i ve co lou r ways .
Da rk b lue navy hues a re p rominent , a s a re b lack , g rey and da rke r shades o f g reen .
Mu l t i co lou r des igns a re conse r va t i ve , mak ing use o f t rad i t i ona l co lou r pa le t te s .
O t h e r 7 / 1 5 %
Colourways
1
2
3
4
5
B l u e
B l a c k
G r ey
M u l t i
G r e e n
1 4
9
8
6
4
2 9 %
1 9 %
1 7 %
1 3 %
8 %
R a n k Co l o u r way s % To t a l
G E R M A N Y – M E N S W E A R
The co lou r t rends were reflec ted as fo l l ows :
Sandro – £306.05 Raf Simons – £983.23Tomy Hi lfiger – £216.91 BOSS – £216.94
G E R M A N Y – M E N S W E A R
The German coat s and j acke t ca tegor y sees a sa tu ra t ion o f so l id / b lock co lou r des igns – compr i s ing a to ta l o f 92% o f a l l to ta l s tock .
Checks and p la ids were fu r the r ev ident , a s we l l a s the inc lus ion o f a “hea r t - shaped ”g raph ic p r in t .
S o l i d / P l a i n
C h e c k s / P l a i d s
H e a r t s
3 4
2
1
9 2 %
5 %
3 %
G E R M A N Y – M E N S W E A R
The p r in t s and g raph ics t rends were reflec ted as fo l l ows :
Alexander McQueen – £1 ,392.33AMI – £598.00 Saint Laurent – £2 ,316.67
G E R M A N Y – M E N S W E A R
G E R M A N Y – M E N S W E A R
The fo l l ow ing may be under s tood as the top five re ta i l e r s s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the German marke t , the re ta i l e r ’ s co r re spond ing s tock count has a l so been inc luded :
Count : 34 I tems Count : 12 I tems
Count : 11 I tems Count : 10 I tems
Count : 8 I tems
G E R M A N Y – M E N S W E A R
The fo l l ow ing may be under s tood as the top five b rands s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the German marke t , the b rands ’ co r re spond ing s tock count has a l so been inc luded :
Count : 3 I tems Count : 3 I tems
Count : 3 I tems
Count : 6 I tems Count : 7 I tems
C H I L D R E N S W E A R
C H I L D R E N S W E A R
To date , the re have been no reco rded Moha i r coa t s o r j acke t s made ava i l ab le fo r young boys , the re sea rch the re fo re dep ic t s those find ings re la t i ve to the gi r l s ’ Moha i r coa t s and j acke t s ca tegor y .
C H I L D R E N S W E A R – G I R L S
Th e f o l l ow i n g d e p i c t s w h i c h r e g i o n s a r e co n s u m i n g t h e g r e a t e s t q u a n t i t i e s o f g i r l s ’ M o h a i r co a t s a n d j a c ke t s .
4 0 % P l u s
2 5 % P l u s
2 0 % P l u s
L e s s t h a n 5 %
P e r ce n t a g e S h a r e
R E G I O N N O. O F G I R L S M O H A I RCOAT S A N D JAC K E T S
U S AU K
S p a i nG e r m a nyAu s t ra l i aI r e l a n d
S o u t h A f r i ca
1 81 081- -- -- -
U S – G I R L S
The G i r l s ’ Moha i r coa t s and j acke t ca tegor y cons i s t s o f l a rge l y c l a s s i ca l s i lhouet tes see ing ma in l y doub le -b reas ted s t ruc tu r ing . Trad i t i ona l s i lhouet tes a re noted in l ine w i th the l i kes o f ca r and ove rcoat s . The fo l l ow ing s i lhouet tes have been ident i fied as ub iqu i tous :
Burberry – £517.99 Maan – £130.54
U S – G I R L S
Given the ca tegor y , i t i s expected and ident i fied tha t mul t i co lou r schemes as we l l a s heavy use o f shades o f p ink , wh i te and neut ra l tones a re ev ident w i th in the des igns .
So f te r , de l i ca te hues a re p rominent and seen ac ros s the o f fe r ings .
The fo l l ow ing scheme demons t ra tes dominant t rends w i th in the ca tegor y :
O t h e r 9 / 2 6 %
Colourways
1
2
3
4
5
M u l t i
P i n k
W h i t e
G r ey
N e u t ra l
6
6
5
4
4
1 8 %
1 8 %
1 5 %
1 2 %
1 2 %
R a n k Co l o u r way s % To t a l
U S – G I R L S
The co lou r t rends were reflec ted as fo l l ows :
Bobo Choses – £157.00Douuod Kids – £131.94 Douuod Kids – £171.73
U S – G I R L S
The co lou rb lock t rend , a s ev ident w i th the men ’ s and womenswear ca tegor ie s , dominated G i r l s ’ coa t s and j acke t s in the US . Co lou rb lock a s fo l l owed by p lay fu l spot s and checks and p la ids , w i th s t r ipes and p lacement p r in t s fo l l ow ing the rea f te r .
S o l i d / P l a i n
S p o t s
C h e c k s / P l a i d s
S t r i p e
P l a ce m e n t P r i n t
1 2
2
1
1
1
7 1 %
1 2 %
6 %
6 %
6 %
U S – G I R L S
The p r in t s and g raph ics t rends were reflec ted as fo l l ows :
Zara – £18,62 Bonpoint – £173.13
Douuod Kids – £133.34 Caffe D’Orzo – £193.37
Fendi Kids – £362,14
U S – G I R L S
The fo l l ow ing may be under s tood as the top five re ta i l e r s s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the US marke t re la t i ve to the G i r l s ca tegor y , the re ta i l e r ’ s co r re spond ing s tock count has a l so been inc luded :
Count : 20 I tems Count : 3 I tems
Count : 1 I tems
U S – G I R L S
The fo l l ow ing may be under s tood as the top five b rands s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the US marke t , r e l a t i ve to the G i r l s ca tegor y , the b rands ’ co r re spond ing s tock count has a l so been inc luded :
Count : 7 I tems Count : 4 I tems
Count : 2 I tems
Count : 3 I tems Count : 2 I tems
U K – G I R L S
The G i r l s ’ Moha i r coa t s and j acke t ca tegor y , r e l a t i ve to the UK marke t , cons i s t s o f l a rge l y c l a s s i ca l s i lhouet tes .
Cocoon coat s , doub le -b reas ted s t ruc tu r ing and shea red co l l a r s a re ev ident .
Typ ica l s i lhouet tes inc lude :
Burberry – £470 Caramel Baby – £240
U K – G I R L S
As was ev ident w i th the US marke t , so f t hues o f p ink , b lue and wh i te were found ac ros s the des igns – w i th mul t i co lou r des igns a l so be ing ident i fied as a t rend w i th in the ca tegor y . B rown autumna l shades were a l so ev ident , w i th des igns embrac ing the warmer , r i che r tone . The fo l l ow ing b reakdown dep ic t s the co lou r t rends a s ment ioned :
O t h e r 9 / 2 2 %
Colourways
1
2
3
4
5
P i n k
B l u e
W h i t e
M u l t i
B r ow n
1 2
8
5
4
3
2 9 %
2 0 %
1 2 %
1 0 %
7 %
R a n k Co l o u r way s % To t a l
U K – G I R L S
The co lou r t rends were reflec ted as fo l l ows :
Zara – £18,62 Bonpoint – £173.13
Douuod Kids – £133.34 Caffe D’Orzo – £193.37
Fendi Kids – £362,14
U K – G I R L S
The ca tegor y saw heavy use o f so l id co lou rb lock des igns , a long w i th checks and p la ids . As w i th the US marke t , spo r t s and s t r ipes were fu r the r ev ident , a s was the inc lus ion o f p lacement p r in t .
Reflected as fo l l ows :
S o l i d / P l a i n
C h e c k s / P l a i d s
S p o t s
S t r i p e
P l a ce m e n t P r i n t
2 3
5
2
1
1
7 2 %
1 6 %
6 %
3 %
3 %
U K – G I R L S
The p r in t s and g raph ics t rends were reflec ted as fo l l ows :
Zara – £39Burberry – £490 Zara – £24.99
U K – G I R L S
The fo l l ow ing may be under s tood as the top five re ta i l e r s s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the UK marke t re la t i ve to the G i r l s ca tegor y , the re ta i l e r ’ s co r re spond ing s tock count has a l so been inc luded :
Count : 20 I tems Count : 3 I tems
Count : 2 I tems
Count : 3 I tems Count : 2 I tems
U K – G I R L S
The fo l l ow ing may be under s tood as the top five b rands s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the UK marke t , r e l a t i ve to the G i r l s ca tegor y , the b rands ’ co r re spond ing s tock count has a l so been inc luded :
Count : 10 I tems Count : 4 I tems
Count : 2 I tems
Count : 3 I tems Count : 2 I tems
S PA I N – G I R L S
The G i r l s ’ Moha i r coa t s and j acke t ca tegor y , r e l a t i ve to the Span i sh marke t , cons i s t s l a rge l y o f t rad i t i ona l s i lhouet tes appropr i a te fo r younger baby g i r l s .
Cocoon coat s , fin i shed in both s ing le a s we l l a s doub le -b reas ted s t ruc tu red were ev ident .
Sma l l coa t co l l a r s were ident i fied , w i th many o f the coa t s exh ib i t ing hoods . Typ ica l s i lhouet tes inc lude :
Pil i Carrera – £131.64 Pi l i Carrera – £78.95
S PA I N – G I R L S
Autumna l co lou r s l a rge l y dominate the G i r l s Moha i r coa t s and j acke t ca tegor y in Spa in , w i th r i che r , wa rmer co lou r s be ing seen more f requent l y than i t s UK and US counte rpa r t s .
Bu rn t o ranges , deep reds , compl imented by neut ra l shades a re commonplace .
Wi th mul t i co lou r des igns a l so be ing seen .
The fo l l ow ing co lou r way dep ic t s the noted t rends :
Colourways
1
2
3
4
5
N e u t ra l
O ra n g e
M u l t i
G r ey
R e d
3
2
1
1
1
3 8 %
2 5 %
1 3 %
1 3 %
1 3 %
R a n k Co l o u r way s % To t a l
S PA I N – G I R L S
The co lou r t rends were reflec ted as fo l l ows :
Pil i Carrera – £77.40Pi l i Carrera – £92.90 Zara – £35.60
S PA I N – G I R L S
Whi l s t co lou r t rends va r i ed in compar i son to the UK and US marke t s , p r in t s and g raph ics rema ined cons i s tent w i th the ident i fied in te rna t iona l t rends .
Th i s reflec t s when not ing the p ro l i fe rance o f so l id / co lou rb lock des igns , fo l l owed by checks and p la ids , a s we l l a s p lacement p r in t s .
S o l i d / P l a i n
C h e c k s / P l a i d s
P l a ce m e n t P r i n t
5
1
1
7 1 %
1 4 %
1 4 %
S PA I N – G I R L S
The p r in t s and g raph ics t rends were reflec ted as fo l l ows :
Pil i Carrera – £77.40Pi l i Carrera – £92.90 Zara – £35.60
The fo l l ow ing may be under s tood as the top re ta i l e r s s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the Span i sh marke t re la t i ve to the G i r l s ca tegor y , the re ta i l e r ’ s co r re spond ing s tock count has a l so been inc luded :
Count : 5 I tems Count : 3 I tems
S PA I N – G I R L S
The fo l l ow ing may be under s tood as the top b rands s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the Span i sh marke t , r e l a t i ve to the G i r l s ca tegor y , the b rands ’ co r re spond ing s tock count has a l so been inc luded :
Count : 4 I tems Count : 3 I tems
Count : 1 I tems
S PA I N – G I R L S
C O N C L U D I N GC AT E G O RY T R E N D S
The womenswear ca tegor y saw a sa tu ra t ion o f c l a s s i c , l onger s t y le s i lhouet tes , w i th f requent use o f co lou rb lock des ign . Wh i l s t da rke r tones a re p ro l i fic , th i s i s o f ten o f f se t by mul t i co lou r , b r ight des igns . Howeve r , a key t rend to take note o f in the ca tegor y , i s undoubted l y the use o f animal pr int
C O N C L U D I N G C AT E G O RY T R E N D S- W O M E N S W E A R
A fu r the r no tab le t rend was the use o f moha i r in faux fu r des igns .
Due to inc reas ing p res su re on the luxu r y sec to r , the movement away f rom genu ine fu r ga rments has seen a rap id inc rease in faux fu r us ing o the r na tu ra l fib res to mimic the look and fee l o f fu r .
One such fibre i s ev ident l y tha t o f moha i r , and has been seen ac ros s a mul t i tude o f des igne r s ’ l a te s t co l l ec t ions .
C O N C L U D I N G C AT E G O RY T R E N D S- W O M E N S W E A R
Typ ica l l y , fib re compos i t i on in the womenswear ca tegor y sees b lends inc lud ing po l yes te r , v i scose , po l yamide , ac r y l i c , woo l and Moha i r . B lends w i th luxu r y fib res were a l so p resent , i nc lud ing the l i kes o f Cashmere and A lpaca . H igh Moha i r compos i t i on b lends s i t a t be tween t yp ica l l y 60% and 70% Moha i r – o f ten inc lud ing the l i kes o f t a i l o r ing .
The ma jo r i t y o f compos i t i ons s i t a t anywhere between 20% and 40% Moha i r b lends . Wh i l s t those i tems w i th l e s s Moha i r s i t a t be tween approx imate l y 5% and 10% Moha i r .
F I B R E B L E N D C O M P O S I T I O N S
8% Mohair 22% Mohair 60% Mohair
The menswear ca tegor y comes to inc lude a number o f p reva lent t rends .
Pe rhaps the mos t p ro l i fic i s tha t o f s t ruc tu red j acke t s – the ma jo r i t y o f wh ich see nods to t rad i t i ona l sa r to r i a l Eng l i sh ta i l o r ing , w i th the l i kes o f t a i l o red j acke t s sa tu ra t ing the ca tegor y ac ros s marke t s .
Longer , c l a s s i c s i lhouet tes a l so dominate – many o f wh ich see t rad i t i ona l ove rcoa t s t y le s in da rk hues , des igned to be worn ove r ta i l o r ing .
C O N C L U D I N G C AT E G O RY T R E N D S– M E N S W E A R
Sty l i s t i ca l l y , more conse r va t i ve des igns and s t y le s a re noted – in l ine w i th th i s t rend , t rad i t i ona l co lou r pa le t te s a re a l so noted . Many des igns come to inc lude t rad i t i ona l , co lou rb lock canvas ses , o f f se t by the inc lus ion o f p lacement p r in t and cont ra s t ing mate r i a l s .
C O N C L U D I N G C AT E G O RY T R E N D S– M E N S W E A R
Given the pro l i ferat ion of ta i lored coats and jackets , many fibre blend composi t ions come to inc lude Wool and Mohai r specifical ly . Th is whi l s t the coat categor y comes to see a vast range of b lends inc luding Cotton , C i re and Polyamide Nylon , Polyurethane with Wool and Mohai r .
A lpaca , S i lk and Cashmere with Mohai r i s fur ther ev ident . I t i s noted that typ ica l l y , menswear sees h igher Mohai r composi t ion blends , wi th greater Mohai r composi tes as h igh as90%+ Mohai r . Median mohai r composi t ions were found to be between 40 and 60% Mohai r . Whi l s t those i tems with less Mohai r composi tes ranged between 10 and 20% Mohai r .
F I B R E B L E N D C O M P O S I T I O N S
16% Mohair 60% Mohair 92% Mohair
The G i r l s ca tegor y re la t i ve to Moha i r coa t s and j acke t s found nea r -unan imous t rend resu l t s ac ros s the ident i fied th ree reg ions .
Neut ra l , so f te r hues in b lockco lou r a re mos t notab le , w i th a key focus on p ink shades ac ros s the coa t and j acke t ca tegor y – a notab le except ion i s under s tood as checks and p la ids , wh ich a re a fu r the r t rend in the ca tegor y . Trad i t i ona l s i lhouet tes in doub le -b reas ted s t ruc tu r ing dominate .
C O N C L U D I N G C AT E G O RY T R E N D S– G I R L S
I t was ident i fied tha t the ave rage Moha i r fib re b lend compos i t i on was t yp ica l l y l ow .
Typ ica l compos i t i ons inc luded Ac r y l i c , Woo l , Po l yes te r and Moha i r b lends .
A lpaca a l so fea tu red w i th in Moha i r b lends f rom luxu r y des ign houses such as Burbe r r y .
Moha i r b lends were notab l y l ow , rang ing f rom 5% to h igher compos i te s o f 18% .
F I B R E B L E N D C O M P O S I T I O N S
5% Mohair 12% Mohair 18% Mohair
T H A N K Y O U