Institute of Advanced StudiesApproved by AICTE, HRD Ministry, Affiliated to G.G.S. I.P. University, Delhi

• NAAC Accredited, ‘ ’ Grade (2nd Cycle)

• Member of AMDISA, AIMA, CII, DELNET, DMA, CEGR, ICT

Academy, NDL, NHRDN

• MoU Signed with MSME-TDC, PPDC Agra, Ministry of MSME,

Govt. of India

A+

A+

A

• Category ‘ ’ Institution by SFRC, Govt of NCT of Delhi.

• Highest Category ‘ ’ by Joint Assessment Committee of GGSIPU

& DHE, Govt. of NCT of Delhi.

An ISO 9001 : 2008Certified Institute

Ever wondered why the same ads keep showing

up on your Facebook feed or how location- With the eventual increase of digitization, the

based ratings keep spamming your searches? markets are now on online (E-commerce) and on

social and thus, you need to be there too.

The Digital Age: Therefore, Digital strategies need to adapt the

ever changing demand. These strategies are

Where ever you turn around, you will see masses online essentials which act as the enhancer of

hooked on to their smartphones, PCs or laptops the relationships between the brands and the

even for a minimal thing. People are consuming customer.

more and more digital data each day leading to

the demise of traditional analog ways which What is the importance of Digital Marketing?

include radio broadcasts, newspapers or TV or The fact that the digital communication is

even print campaigns putting up pamphlets or extremely faster, reliable and so affordable has

brochures etc. for communication. Rapidly taken it to the next level in the world of

increasing digital media will eventually communication methods. This leads us to

extinguish these ways in coming years. welcome the Digital Marketing Strategies into

the big picture in order to increase awareness of

our own business or work in the ever growing

market. Various digital marketing schemes

adopted these days are as follows:

Websites and Search Engine Optimization (SEO)

• Websites are the platform to showcase the

brand products, services. These must be

attractive and easily accessible by the users.

While Search Engine Optimization focuses

on the visibility in the organic i.e. non-paid

Rukmini Devi Institute of Advanced Studies Monthly E-Newsletter

We are pleased to present Radiance Radiance Radiance E-Newsletter @ E-Newsletter @ RDIAS April, 2018April, 2018

the latest edition of our monthly E-

Newsletter – Radiance, April 2018.

April was a month of nostalgia, joy and

anxiety - nostalgia about leaving the

college life, joy of entering the new

corporate world and anxiety to excel in

the upcoming exams. Nevertheless

April was buzzing with fruitful

activities, the highlight being the

International Conference hosted by

RDIAS. The other events included

Internship Fair, classroom lectures and

workshops. Hope you enjoy reading

the latest issue. International Conference - Disruptive Technologies: The Path ahead 2023

DIGITAL MARKETINGMunira Kaynat

MBA II - 1st Shift, Section ADO you knowDO you know

Motivational CornerMotivational Corner

Digital Age

Rukmini Devi Institute of Advanced Studies Monthly E-Newsletter

Training and PlacementTraining and PlacementTraining and PlacementTraining and Placement

For further details about the above events, suggest ions or feedback, p lease mai l at radiance@rdias.ac.in

Stay connected!You can reach us at

See you soon!

Highlights

1. Placement Department organized Internship

fair on 6th April, 2018 for MBA II, BBA II and

BBA IV semester students. There was a

participation of 30 companies and footfall of

342 students of which 282 got selected for

multiple profiles with stipend upto 10k.

2. Aditya Birla conducted On Campus drive and

selected 35 of our MBA students for summer

internship for the profile of Management

Trainee (Finance & Marketing) at a stipend of

10k-15k.

3. Fidelity conducted On campus for our MBA

students for the profile of Management

Trainee and shortlisted 5 students for final

round of interview offering salary package of

3.75 LPA – 5 LPA.

4. Club Mahindra conducted Off Campus drive

for our MBA students for the Profile of Sales

Trainee salary package of 3.5 LPA.

5. RBS conducted Off Campus drive and

selected 10 of our MBA students for the

Profile of Operations offering salary package

of 2.46 LPA.

6. Times of India (TOI) conducted Off Campus

drive and selected 1 of our MBA students for

the Profile of Retail Sales Manager at a salary

package of 4.5 LPA.

7. Resurgent India conducted Off Campus drive

and selected 2 of our MBA students for the

Profile of Wealth Analyst offering salary

package of 3.0 LPA.

April, 2018

An ode to our mentors..An ode to our mentors..

Ms. Amandeep Kaur

Asst. Professor

The soft spoken yet assertive nature of mam is a source

of inspiration to many. Her ability to explain things in a

simplified yet interesting manner is what makes her

classes a pleasure to attend. We look forward to interact

with her and she is always there to support us whenever

needed. Her patient and calm attitude gives us

important lessons of life which we will carry forever.

Thank you mam for always being there.

From all your students.

for marketing. It helps in broadening the search engine results. SEO encompasses

customer reach and increases exposure for both technical and creative elements to

the brand. Providing the consistent improve rankings, drive traffic.

engaging content in the feed of the

customer increases the chances of sales Email marketing

majorly.• Sending emails with commercial message

i .e advertisements, ongoing sales

/discounts, deals, loyalty discounts etc to

the current and the potential customers. It Google Adwords

impacts the customers in a variety of ways.• Google Adwords is a program developed by

the Google, previously known as Google Pay-Per-Click (PPC)

Partners in which advertisers pay to • It is also known as Cost-Per-Click (CPC). It is

advertise their advertisements to the web used to direct traffic to the websites

users. Google places the ads on the pages wherein the user gets certain minimal

when the user searches for relevant amount by the advertiser each time an ad is

information or according to the keywords clicked.

provided by the advertisers. Advertisers

pay when the users divert their browsing to Search Engine Marketing (SEM)

their ads.• SEO is the subset of SMM which also deals

with the area which increases the visibility Web Analytics

of the websites in the search results mainly • Web analytics is used to analyze the traffic

by paid advertising. SEM includes both PPC upon the website for the purpose of

as well as SEO.understanding and optimizing the website

as per needs. It helps to know the impact of Social Media Marketing (SMM)

the website upon the users.• It utilizes all the major social media sites

such as Facebook, YouTube, and Twitter etc.

Digital Marketing Strategies

Sneak peekSneak peekSneak peekClassroom and Guest lectures

External Viva - MBA & BBA

Financial Modelling and ASA Classes

Rukmini Devi Institute of Advanced Studies Monthly E-Newsletter

CouRtesy :-

) Raman Garg (Editor-in-chief)

Dr. Irameet Kaur (Editor)

Mr. Vijay Kumar (Graphics Designer)

Prof. (Dr.

Rukmini Devi Institute of Advanced Studies2A & 2B, Phase-1, Madhuban Chowk, Outer Ring Road, Rohini, Delhi-110085

Phone:- 011-27864596, 27867301Fax: - 011-27867212 E-mail -: admin@rdias.ac.in

Student Editors}Megha Katoch - MBA I , 1 Shift, Section ALovely Arya - MBA I, 1 Shift, Section A

Sneak peekSneak peekSneak peek

Internship Fair 2018

International Conference 2018

Workshops for Faculty members