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INSTANT RESPONSE DIAL SESSION FOCUS GROUPS FOR POLITICAL CAMPAIGNS
Background Presentation for the 17th Annual EAPC Conference
THE INSTANT RESPONSE FOCUS GROUP
VIDEOS FOR TESTING
Campaign Ads
Speeches
Media Interviews
Party Spokesperson
Opponent’s Messages
THE RESULTS
PRINT / IMAGE MATERIAL FOR TESTING
OR
Which do you prefer? Why?
OR
OR
WHO & WHEREWho?• 15-30 participants per group• Cumulative results of all participants• Representative recruitment
Where?• Any city or country• Focus group facility• On location• Adaptable to any language
SEGMENTATION BY…..
Gender
Age
City Race / Religion
Income
Education Spoken Language
Past Vote
Support for Candidate
..or any other demographic
SEGMENTING BY PARTY
Merkel - Click while connected to Internet
German Chancellor Angela Merkel speaking at DAVOS, results are segmented by CDU voters and SPD voters
Or copy and paste this link into a browser:http://www.youtube.com/watch?v=qvsffynF54Y
SEGMENTING RESULTS BY GENDER
Brown - Click while connected to the Internet
Or copy and paste this link into a browser:http://www.youtube.com/watch?v=hpUiMWh2MGk
British PM Gordon Brown at the Labour Party Conference, results are segmented by gender
PM BROWN’S CONVENTION SPEECHMALE / FEMALE
Women reacted more positively than men
This is a graphical representation of the speech from the previous slide: http://www.youtube.com/watch?v=hpUiMWh2MGk
ADVANTAGES OF INSTANT RESPONSE
• Fully engages participants• Anonymous and discreet• Eliminates “dominant” participant• Moderator is aware of results in “real-time”• Feedback drives discussion• Build demographic profile• Quantitative element• Find out what really works!
EXPERTISEMessage / Language expertStrategy based on researchFormer Spokesman for President Shimon PeresPolled for PM Ehud OlmertPM Ariel Sharon SpeechwriterWorked with Dr. Frank Luntz & Arthur FinkelsteinFormer Aide to Benjamin Netanyahu Global experienceMulti-lingual capability
KEEVOON’S POLLS QUOTED IN…….
MITCHELL BARAK
US: +1-202-510-9290
IL: +972-52-404-6600
INUM: +883-5100-1342-5140
www.keevoon.com