SURVEY: INSTANT NOODLES AS A QUICK MEAL

Demographics

Gender Male FemaleAge 20 or below 21-35 36-50 51-65 Above 65Occupation Student Service Unemployed Business OthersEducation Primary Secondary College University OthersMonthly Income (Family) (BDT): Below 5k 5k-25k 26k-45k 46k-65k Above 65kFamily Size (Number of members): 1-2 3-4 5-6 7-8 Above 8Location (Major Cities): Dhaka Chittagong Sylhet Khulna Barisal

Habit regarding quick meal

Quick meal is something I prefer Always Often Sometimes Rarely NeverOn an average per week I’ve quick meal 1-3 times 4-6 times 7-9 times 10-12 times 12+ timesI usually have quick meals during Morning Late Afternoon Evening Late Night No Specific TimeFor a quick meal, I usually have Bread Cereal Roti/Paratha Rice OthersMy average budget for a quick meal is BDT 10-20 BDT 21-30 BDT 31-40 BDT 41-50 Above BDT 50I mostly need quick meals during rush hours

Strongly Agree Agree May Be Disagree Strongly Disagree

After consuming, I store the left (quick meal)

Always Often Sometimes Rarely Never

I usually store the quick meal in Refrigerator Containers Cooking pan Plastic bag Othersstoring meal is inconvenient (satisfaction) Strongly Agree Agree May Be Disagree Strongly DisagreeOn a working day, I prepare quick meals within

5-10 mins 11-15 mins 16-20 mins 21-25 mins 26 mins or more

Attitude towards noodles

I have tried noodles as a quick meal Always Often Sometimes Rarely NeverI like the taste of noodles in general Always Often Sometimes Rarely NeverI like to eat noodles in every 2-3 days 4-5 days Week Fortnight MonthI usually prefer the following flavor of noodles

Masala Curry Thai/Chinese Sweet-Sour Tomato Cream-Cheese

Perception: instant noodles as a quick mealInstant noodles is a good choice for a quick meal

Strongly Agree Agree May Be Disagree Strongly Disagree

For instant noodles, I usually have a budget/pack of

BDT 10-20 BDT 21-30 BDT 31-40 BDT 41-50 Above BDT 50

My favorite brand of instant/noodles is Maggie Mr. Noodles Kulson Mama OthersI think instant noodles is a healthy quick meal

Strongly Agree Agree May Be Disagree Strongly Disagree

I usually buy instant noodles/quick meal from (

Super store Nearby store Distant store Vendors Anywhere found

I can travel far (+2 km) to buy my favorite instant noodles or any regular quick meal

Strongly Agree Agree May Be Disagree Strongly Disagree

For instant noodles/quick meal, I am brand sensitive

Strongly Agree Agree May Be Disagree Strongly Disagree

Presently I’m satisfied with whatever I’m having as my quick meal

Strongly Agree Agree May Be Disagree Strongly Disagree

SatisfactionPreparing quick meal is easy during rush hours

Strongly Agree Agree May Be Disagree Strongly Disagree

 Presently I’m satisfied with my noodles/instant noodles brand/s in terms of price

Strongly Agree Agree May Be Disagree Strongly Disagree

Presently I’m satisfied with my noodles/instant noodles brand/s in terms of features

Strongly Agree Agree May Be Disagree Strongly Disagree

I do not like the following about my present Taste/Flavors Cooking Time Quantity Price Health Factor

brand of noodles/instant noodlesMarket ExpectationAttribute/s that I look for in my quick meal such as instant noodles are

Taste/Flavors Cooking Time Quantity Price Health Factor

A good price for a pack of instant noodles is

BDT 10-20 BDT 21-30 BDT 31-40 BDT 41-50 Above BDT 50

 A good  size of a pack of instant noodles (as per the price mentioned above)

60 g (Maggie cake size)

70 g 80g 90 g (cup siz)

100+ g

The ideal time to prepare quick meals should be (expectation)

5-10 mins 11-15 mins 16-20 mins 21-25 mins 26 mins or more

Expected promotional offer and present Media HabitI mostly prefer watching advertisements with

Information Drama/Humor Celebrity Morals Emotional factor

I usually watch TV between 8am–12am 12am–4pm 4pm–8pm 8pm–12am No Specific TimeLocal TV channel that I usually watch is BTV ATN Bangla Channel i NTV OthersInternational TV channel that I usually watch is

Drama/Movies News Music Cartoon Others

I usually listen to radio between 8am–12am 12am–4pm 4pm–8pm 8pm–12am No Specific TimeMy favorite radio station is Radio Foorti Radio Today Radio Amar BD Betar OthersMy favorite local newspaper is Daily Star Prothom Alo Independent Ittefaq OthersMy favorite local magazine is ICE Today E Bizz Shaptahik Binodon OthersMy favorite social media is Facebook Twitter Youtube LinkedIn OthersPromotional offer that I enjoy the most is Discounts Bonus packs Free gifts Contests OthersFor a quick meal, the following factor is most important

Quality/Taste Availability Price Brand Promotional offers

If I’m given a pack of the tastes I like most, at an affordable price and at convenience, I can have instant noodles as a quick meal every

2-3 days 4-5 days Week Fortnight Month