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Instagram Marketing:Advanced Growth Tactics
Meet the Team
John D. Saunders David J. Verjano
AgendaInstagram’s Current Landscape
New Features + How to Leverage Them
Case Studies + Examples
Q&A Session
Instagram has doubled its monthly active user base in two years
Source: The Verge
80% of Instagram users come from outside of the U.S.
Source: Hootsuite
75% say that they take action after seeing a post (i.e. visiting sites, searching, or telling a friend)
Source: Buffer
Instagram Engagement is down , but still higher than Facebook and
TwitterSource: Quintly
TL:DRInstagram is still growing but getting more competitive
Great platform for visual storytelling + evoking action
Social network with global appeal
Instagram Best PracticesBasic tips to optimize your profile:
1. Consistent Visual Theme2. Detailed, Engaging Bio3. Hi-Res Visual Content4. Quality Over Quantity5. Use Link in Bio
Instagram Best Practices (Cont’d)Business Page vs. Personal
1. Pros of Business:a. Instagram Analyticsb. Instagram Adsc. Search Increase (for business names)
2. Pros of Personal:a. Slightly more reachb. More “organic” profile
Instagram’s Latest Features
Instagram Ads New Algorithm Stories
Albums Save Feature Instagram Live
Statement from Instagram
The new algorithm is “based on the likelihood you’ll be interested
in the content, your relationship with the person posting,
and the timeliness of the post.”
R.I.P. Chronological OrderPosting in sequence becomes obsolete
Rethink “best times” to post
Organic reach likely to decline
Instagram StoriesWhat is it?
Share a series of photos & videos that disappear after 24 hours.
How to leverage it
● Tag potential customers & partners● Tease upcoming product releases, events, etc.● Use location tags to drive foot traffic
Instagram Live
What is it?
Live video streaming only viewable on Instagram, which publicly disappears upon completion.
How to leverage it
● Create exclusivity● Can now be saved after it ends● Live Q&A sessions
Instagram Albums
What is it?
Share multiple photos and videos (up to 10) in a single post.
How to leverage it
● Use event recaps + tag attendees● Creative panoramic visuals● Cliffhanger sequence
Save FeatureWhat is it?
Stores content to be viewed at a later time.
Possible algorithm rank factor.
How to leverage it
● Create “save-worthy” content● Encourage usage with call-to-action
Instagram Ads - ObjectivesAwareness
Drive awareness of your business, product, app or service.
● Reach ● Reach & Frequency ● Brand Awareness ● Local Awareness
Consideration
Have potential customers learn more about your products or services.
● Website Clicks ● Video Views ● Reach & Frequency
Conversion
Increase product sales, mobile app downloads, even visitors to your store.
● Website Conversions● Dynamic Ads on Instagram ● Mobile App Installs Mobile App
Engagement
Instagram Ads
Photo Ads
Tell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format.
Video Ads
Get the same visually immersive quality as photo ads—with the added power of sight, sound and motion. And now, you can share videos up to 60 seconds long in landscape or square format.
Carousel Ads
Bring another layer of depth to campaigns where people can swipe to view additional photos or videos in a single ad.
Engagement TacticsInstagress
Automate your activity and get more followers, likes and comments on Instagram.
● Like● Comment● Follow / UnFollow
With strategy, it can lead to organic growth and engagement
LIVE PRESENTATION
Instagress (Cont’d)
Engage with user’s followers. This is THE best way to engage with users who will have affinity toward your brand.
● Create a blacklist● DON’T use tags● Comments are an option● Like strategy works well● Follow Our “User’s Who Follow” Strategy
LIVE PRESENTATION
Influencers & Brand Ambassadors
Instagram influencers can be a HUGE asset.
By thinking outside of the box you can develop a unique and compelling creative direction, collaborating with the influencers to establish a memorable message.
● Use a VA to collect user data● Automate the outreach process
The Goodlife Inc.Our Approach:
- Curated feed based on luxury content- Targeted toward high-end consumers- Built brand exclusively on IG
The Results:
- Grew from 500k to 1.4m followers- Verified Instagram Account- Average 50k views per month- Partnerships with top luxury brands
LIVE PRESENTATION
Love Travel Co.We took a little known travel brand to 18k followers in just a few months.
The Results:
- More than $2,500k in sales from Instagram- Over 100k reached in a few months- Consistent brand influence
Quick RecapLeverage new features to build growth
Create a paid media strategy
Capitalize on tools and resources
Future Topics of DiscussionE-Commerce Strategies
Social Media Analytics
Website Optimization
Q&A
www.LevelUpWebinar.com
