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Instagram is #1 social
network for swimmers
and they are 6x more
likely to use it over
coaches
2014 Sponsorship Research International (SRi) research study of USA Swimming members
Director of Public Relations & Communications
@scottleightman
SCOTT LEIGHTMAN • USA SWIMMING
Picture This: Introduction to Instagram
Instagram – The Fastest Growing Social Network
A picture is worth a thousand words
newspaper editor Arthur Brisbane, 1911
Missy Franklin, 2015
See the world through
the eyes of others
Standard body copy text
THE INSTAGRAM AUDIENCE
More than 300 million members
• 16-24 year olds = 41%
• 25-34 year olds = 35%
More than 70 million photos, videos daily
60% of adults ages 18-29 use Instagram
JUST THE STATS
Half of Instagram users
engage with the platform
daily, trailing only
Twitter dropped from 46% to 36% last year
INSTA-LIKES
58x more engagement
than Facebook
120x more engagement than
45 million Facebook fans
liked the photo about 20,000
times
2.2 million Instagram
followers liked the photo more
than 70,000 times
INFORM. INSPIRE. ENTERTAIN
• Understand your audience
• Create a content theme and be
consistent
• Tell stories through your images
and captions
INFORM. INSPIRE. ENTERTAIN
• Take lots of photographs; make them fun and creative
• Give followers a reason to follow
• Frequency of posts = once or twice a day
• Engage with your followers
• Comment
• Follow back
• Heart them
GONE IN 60 SECONDS…
A picture is worth a thousand words
INFORM. INSPIRE. ENTERTAIN