20
grownyc.org/recycle 1 Inspiring Better Recycling Behavior with Effective Outreach

Inspiring Better Recycling Behavior with Effective Outreachnyfederation.org/wp-content/uploads/2019/pdf2019/45 RieserM.pdf · 1.Why is recycling important to you? 2.Listen to the

  • Upload
    others

  • View
    2

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Inspiring Better Recycling Behavior with Effective Outreachnyfederation.org/wp-content/uploads/2019/pdf2019/45 RieserM.pdf · 1.Why is recycling important to you? 2.Listen to the

grownyc.org/recycle 1

Inspiring Better Recycling

Behavior with Effective Outreach

Page 2: Inspiring Better Recycling Behavior with Effective Outreachnyfederation.org/wp-content/uploads/2019/pdf2019/45 RieserM.pdf · 1.Why is recycling important to you? 2.Listen to the

grownyc.org/recycle 2

There are few tangible rewards that municipalities can apply cost-effectively to compel residents to

recycle.

Page 3: Inspiring Better Recycling Behavior with Effective Outreachnyfederation.org/wp-content/uploads/2019/pdf2019/45 RieserM.pdf · 1.Why is recycling important to you? 2.Listen to the

grownyc.org/recycle 3

How do we identify the motivators that inspire people to make environmentally

conscious choices?

Page 4: Inspiring Better Recycling Behavior with Effective Outreachnyfederation.org/wp-content/uploads/2019/pdf2019/45 RieserM.pdf · 1.Why is recycling important to you? 2.Listen to the

grownyc.org/recycle 4

Speak into interests that motivate participation.

Environment Community Money

Page 5: Inspiring Better Recycling Behavior with Effective Outreachnyfederation.org/wp-content/uploads/2019/pdf2019/45 RieserM.pdf · 1.Why is recycling important to you? 2.Listen to the

grownyc.org/recycle 5

“The Conversation” 1. Why is recycling important to you? 2. Listen to the response. 3. Respond with supportive facts.

• “I recycle because it’s good for the environment,”

• “I recycle because it’s good for the community,”

• “I recycle because it’s good for the economy,”

Page 6: Inspiring Better Recycling Behavior with Effective Outreachnyfederation.org/wp-content/uploads/2019/pdf2019/45 RieserM.pdf · 1.Why is recycling important to you? 2.Listen to the

grownyc.org/recycle 6

Leverage your work with Volunteers

Page 7: Inspiring Better Recycling Behavior with Effective Outreachnyfederation.org/wp-content/uploads/2019/pdf2019/45 RieserM.pdf · 1.Why is recycling important to you? 2.Listen to the

grownyc.org/recycle 7

Train & Incentivize Volunteers

Page 8: Inspiring Better Recycling Behavior with Effective Outreachnyfederation.org/wp-content/uploads/2019/pdf2019/45 RieserM.pdf · 1.Why is recycling important to you? 2.Listen to the

grownyc.org/recycle 8

Improving recycling in communities that recycle the least.

Page 9: Inspiring Better Recycling Behavior with Effective Outreachnyfederation.org/wp-content/uploads/2019/pdf2019/45 RieserM.pdf · 1.Why is recycling important to you? 2.Listen to the

grownyc.org/recycle 9

Neighbor-to-neighbor communication is exponentially more effective

Page 10: Inspiring Better Recycling Behavior with Effective Outreachnyfederation.org/wp-content/uploads/2019/pdf2019/45 RieserM.pdf · 1.Why is recycling important to you? 2.Listen to the

grownyc.org/recycle 10

People are looking for opportunities to contribute to

their community.

Page 11: Inspiring Better Recycling Behavior with Effective Outreachnyfederation.org/wp-content/uploads/2019/pdf2019/45 RieserM.pdf · 1.Why is recycling important to you? 2.Listen to the

grownyc.org/recycle 11

Environmental Ambassadors demonstrate that recycling is a contribution that everyone

can make to their community.

Page 12: Inspiring Better Recycling Behavior with Effective Outreachnyfederation.org/wp-content/uploads/2019/pdf2019/45 RieserM.pdf · 1.Why is recycling important to you? 2.Listen to the

grownyc.org/recycle 12

Create community pride and ownership

Page 13: Inspiring Better Recycling Behavior with Effective Outreachnyfederation.org/wp-content/uploads/2019/pdf2019/45 RieserM.pdf · 1.Why is recycling important to you? 2.Listen to the

grownyc.org/recycle 13

Meeting People Where They Are

Page 14: Inspiring Better Recycling Behavior with Effective Outreachnyfederation.org/wp-content/uploads/2019/pdf2019/45 RieserM.pdf · 1.Why is recycling important to you? 2.Listen to the

grownyc.org/recycle 14

Be a bigger fish at a smaller event.

Page 15: Inspiring Better Recycling Behavior with Effective Outreachnyfederation.org/wp-content/uploads/2019/pdf2019/45 RieserM.pdf · 1.Why is recycling important to you? 2.Listen to the

grownyc.org/recycle 15

“Got questions about recycling?” “Play the recycling game!”

Page 16: Inspiring Better Recycling Behavior with Effective Outreachnyfederation.org/wp-content/uploads/2019/pdf2019/45 RieserM.pdf · 1.Why is recycling important to you? 2.Listen to the

grownyc.org/recycle 16

You are the face of government

Page 17: Inspiring Better Recycling Behavior with Effective Outreachnyfederation.org/wp-content/uploads/2019/pdf2019/45 RieserM.pdf · 1.Why is recycling important to you? 2.Listen to the

grownyc.org/recycle 17

Reward Volunteers

Page 18: Inspiring Better Recycling Behavior with Effective Outreachnyfederation.org/wp-content/uploads/2019/pdf2019/45 RieserM.pdf · 1.Why is recycling important to you? 2.Listen to the

grownyc.org/recycle 18

See you next

week…

Keep the conversation going by staying positive in the face of negativity

Page 19: Inspiring Better Recycling Behavior with Effective Outreachnyfederation.org/wp-content/uploads/2019/pdf2019/45 RieserM.pdf · 1.Why is recycling important to you? 2.Listen to the

grownyc.org/recycle 19

Page 20: Inspiring Better Recycling Behavior with Effective Outreachnyfederation.org/wp-content/uploads/2019/pdf2019/45 RieserM.pdf · 1.Why is recycling important to you? 2.Listen to the

grownyc.org/recycle 20

Michael Rieser GrowNYC

[email protected]