INSPIRED BY LOVE

A t ime l e s s exp re s s i on o f t h e sou l , l o ve i s m i r r o r ed i n

t he poe t r y and na t u ra l beau t y o f a spa r k l i ng d iamond . Symbo l s o f

cou rage , l o ve and e t e r n i t y, a d iamond i s t h e r e t o w i t ne s s , p ro t e c t and

s ymbo l i s e you r l o ve t h rough t he j ou r ney o f you r l i v e s t oge t he r.

A t De Bee r s , unden iab l e na t u ra l beau t y i s a t t h e hea r t o f

e ve r y engagemen t r i ng and wedd ing band . We se l e c t on l y d iamonds

w i t h excep t i ona l spa r k l i ng pe r f e c t i on t o r e f l e c t t h e j ou r ney o f l i f e and

eve r l a s t i ng l o ve . Once t hough t t o be t he t i p o f Cup id ’s a r r ow, t he d iamond

i n a De Bee r s d iamond r i ng i s a con t empo ra r y dec la ra t i on o f l o ve

t ha t p i e r ce s t he hea r t w i t h i t s e ve r y spa r k l e and g l imme r.

2

T ime l e s s l y e l egan t , t h e de s i g n s a r e a l l c r ea t ed t o b r i ng t h e d i amond up i n t o t h e l i g h t t o l e t i t s pa r k l e e t e r na l l y.

4 5

6 7

THE PROMISE RING

The d iamond i s a p rom i se o f e t e r n i t y.

Rem ind i ng u s t ha t t h e t r ue p rom i se o f engagemen t i s t h e swee t e s t ,

De Bee r s ’ i con i c P rom i se R i ng cap t u r e s t he momen t when t oge t he r you

open t he ga t e s t o l o ve e t e r na l . L i k e you r p rom i se , you w i l l n e ve r

f o rge t you r f i r s t De Bee r s s e l e c t ed d iamond .

The i n t e r l o c k i ng m i c ropavé and p la t i n um r i ng s s ymbo l i s e

t he l o v i ng p rom i se t ha t t h e voyage t h rough l i f e w i l l now be made

toge t he r. Handmade by t he f i n e s t c ra f t smen , t h i s c l a s s i c s e t t i ng w i t h

a tw i s t o f t h e con t empo ra r y f r ames t he d iamond w i t h a r t f u l

s imp l i c i t y, b r i ng i ng ou t i t s spa r k l e and b r i l l i ance .

T he d i amond a s a s ymbo l o f l o v e i s a c l a s s i c s t a t emen t .

I t i s e t e r n i t y c augh t i n t h e s u r p r i s e o f i t s s pa r k l e , e v e r y day o f y ou r l i f e .

L i k e t h e e s s e n ce o f l o v e , t h e s e DB C l a s s i c s a r e t ime l e s s a nd pu r e .

S ee k i ng t h e s ub l ime t h r o ugh e l egan t s imp l i c i t y, t h e DB C l a s s i c Co l l e c t i o n

ha s b een de s i g ned w i t h p e r f e c t p r opo r t i o n s and a t t e n t i o n t o d e t a i l i n o r de r

t o s howca se t h e beau t y o f a De Bee r s s e l e c t ed d i amond . Equa l l y s oph i s t i c a t ed

w i t h a r o und b r i l l i a n t o r f a n c y s haped d i amond , ea ch DB C l a s s i c

r i n g wa s c r ea t ed t o embody t h e poe t r y o f y ou r l o v e s t o r y.

T h e DB C l a s s i c r i n g s ha ve been s pe c i a l l y d e s i g ned t o l i f t t h e s o l i t a i r e

d i amond s up i n t o t h e l i g h t i n a va r i e t y o f s hape s and s t y l e s , i n c l ud i ng t ape r ed

bague t t e s i d e - s t o ne a c c en t s a nd r e f i n ed m i c r opavé . Ea ch comb i na t i o n

ma i n t a i n s i t s s imp l i c i t y, c l a s s i c s t y l e a nd u nma t c hed f i n i s h .

DB CLASSIC

8 9

10 11

Each DB C l a s s i c r i n g i s d e s i g ned t o h i g h l i g h t i t s r o und b r i l l i a n t

o r f a n c y s haped d i amond and i s f i n i s h ed w i t h t h e

u tmo s t a t t e n t i o n t o d e t a i l t o e n s u r e t h a t t h e d i amond

s pa r k l e s w i t h b r i l l i a n c e a c r o s s t h e r oom .

As l o v e r s , a s f r i e nd s , y ou s e e t h e wo r l d t h r o ugh t h e s ha r ed l e n s o f

y ou r d r eams . T h e s e d r eams , l i k e t h e s pa r k l i n g s t a r s t h a t c i r c l e t h e h ea ven s

above , a r e s ymbo l i s ed b y t h e ha l o o f t h e De Bee r s Au ra R i ng , b i nd i ng

t h e e l emen t a l p u r i t y o f a d i amond t o t h e s an c t i t y o f y ou r l o v e .

T h e de l i c a t e c i r c l e o f l o v e i s r e f l e c t ed i n t h e

m i c r opavé r i ng o f d i amond s c r ea t i ng a ha l o o f r ad i an t l i g h t

s u r r o und i ng t h e De Bee r s Au ra s o l i t a i r e d i amond , p r o t e c t i n g i t a nd

s howca s i ng t h e beau t y and b r i l l i a n c e o f t h e c en t r ep i e c e .

De s i g ned t o c omp l emen t bo t h c u s h i o n and r o und b r i l l i a n t

s o l i t a i r e s , t h e u n i q ue Au ra s e t t i n g wa s c r ea t ed t o magn i f y t h e p r e s en ce

o f t h e c en t r e d i amond and a l l ow i t t o s i t f l u s h w i t h i t s ma t c h i ng wedd i ng band .

T h e na t u r e o f De Bee r s ’ s i g na t u r e f l o a t i ng m i c r opavé s e t t i n g m i n im i s e s t h e me t a l

s u r r o und i ng t h e d i amond s s o t h e y s pa r k l e f r e e l y. Toge t h e r t h e s e r i ng s

embody an au r a o f e t e r n i t y a nd u n i v e r s a l p e r f e c t i o n .

DE BEERS AURA

12 13

14 15

DE BEERSADONIS ROSE

The c l a s s i ca l e ra was one o f p ro found l o ve , a l o ve r ep re sen t ed by r o se s , by goddes se s .

As P la to sa id , “A t t he touch o f l ove , eve r yone becomes a poe t , ” and i t i s i n t h i s sp i r i t t ha t

t h e De Bee r s Adon i s Ro se r em ind s each coup l e o f t h e i nna t e poe t r y o f t h e i r l o ve .

I n sp i r ed by t he o r i g i na l l o ve s t o r y o f Aph rod i t e and he r Adon i s , t h e r o se and

in t r i ca te ly en twined leaves in th i s r ing and match ing band are symbol ic o f deep devo t ion .

A mo r t a l ’s l o ve f o r a goddes s was e t e r na l i s ed t h rough t he l egenda r y r o se s t ha t Aph rod i t e

wo re . E vok i ng t h i s i con i c l o ve s t o r y, t h i s r i ng and band a re a l i f e l ong r em inde r

o f t h e b i nd i ng powe r s and enchan tmen t o f you r l o ve f o r each o t he r.

T he de s ign o f t h e De Bee r s Adon i s Ro se R i ng f ea t u r e s

m i c ropavé t ha t d raws t he eye a l ong t he g l eam ing s t em o f t h e r o se . Marqu i s e

d iamonds m i r r o r t h e f o rm o f t h e l eave s , nu r t u r i ng t he b l oom o f t h e spec tacu la r

De Bee r s s e l e c t ed r ound b r i l l i an t d iamond se t i n p l a t i n um . Fea t u r i ng De Bee r s ’ spec ia l

m i c ropavé s e t t i ng and beze l - s e t ma rqu i s e d iamonds , t h e ma t ch i ng De Bee r s Adon i s Ro se

Band appea r s t o g row i n conce r t w i t h t he f o rm o f t h e engagemen t r i ng , m i r r o r i ng

t he de l i cacy o f na t u r e and ha rmon iou s l y e vo l v i ng l o ve .

T he c u r v e s o f t h e pa t h t o l o v e tw i s t a nd t u r n t h r o ugh t h e u n f o l d i ng s t o r y

o f y ou r l i v e s t oge t h e r. L i k e t h e c on t o u r s i n t h e h ea r t o f a d i amond , ea ch co r n e r o r

c u r v e i s o ne t ha t y ou c hoo s e t oge t h e r ; whe t h e r s e l e c t i n g t h e r o unded edge s o f a p ea r

o r o va l , o r t h e ang l e s o f a n eme ra l d o r p r i n c e s s c u t , t h e c ho i c e w i l l c ome na t u r a l l y.

A s a phy s i c a l man i f e s t a t i o n o f y ou r l o v e , a De Bee r s s e l e c t ed d i amond

mu s t b e ma r k ed w i t h p e r f e c t i o n . Wi t h o u r u npa ra l l e l e d e xpe r t i s e , t h e u n i q ue

qua l i t i e s we l ook f o r r ad ia t e f r om t he na t u ra l beau t y t ha t on l y t he mos t p ropo r t i ona t e l y

c u t d i amond can po s s e s s . Wha t e v e r t h e s hape o f y ou r l o v e , De Bee r s o f f e r s a w i de

s e l e c t i o n o f f a n c y s haped d i amond s , ea ch me t i c u l o u s l y s e l e c t ed f o r p e r f e c t

p r opo r t i o n s and s ymme t r y s o t h a t l i g h t r e f l e c t s ba c k o u t f r om t h e

d i amond , ca t c h i ng t h e e y e and i n t u r n s t i r r i n g t h e h ea r t .

CONTOURS Of THE HEART

17

2118 19

Ou r d i amond e xpe r t s s e l e c t o n l y f a n c y c u t d i amond s t ha t b u r n w i t h t h e pa s s i o n o f F i r e , L i f e a nd B r i l l i a n c e .

F em i n i n e and e x t r eme l y r a r e , De Bee r s ’ f a n c y c o l o u r ed d i amond s a r e me t i c u l o u s l y

c ho s en f o r t h e i r d e l i c a t e c omb i na t i o n o f t o n e , d ep t h o f c o l o u r a nd b r i l l i a n c e .

I t i s s a i d t h a t f o r e v e r y na t u r a l c o l o u r ed d i amond t h e r e a r e s ome t e n

t h ou sand co l o u r l e s s d i amond s , a nd De Bee r s ’ e xpe r t s ha ve an e l e va t ed and

e xac t i ng s t a nda rd f o r s e l e c t i n g t h e f a n c y c o l o u r s t h a t m i r r o r t h e me sme r i s i ng m i r a c l e

o f y ou r l o v e . I n f i n d i ng d i amond s t h a t r ad i a t e w i t h emo t i o n , o u r s p e c i a l l y s e l e c t ed

f a n c y c o l o u r ed d i amond s d i s c r e e t l y wh i s pe r t h e me s sage o f t h e i r b eau t y.

T h e beau t y o f f a n c y y e l l ow and p i n k d i amond s i s magn i f i e d b y

t h e s i g na t u r e b e spoke De Bee r s Au ra s e t t i n g , handc ra f t e d b y t h e f i n e s t

a r t i s a n s . T h e e ngagemen t r i n g i s p e r f e c t l y c omp l emen t ed b y t h e n e c k l a c e ,

p endan t a nd ea r r i ng s t o b r i ng t h e l i f e o f c o l o u r t o y ou r day.

THE RARITY OfTRUE COLOUR

20 21

22 23

Fancy co l o u r ed d i amond s s e l e c t ed b y De Bee r s i n t h e mo s t s t u n n i ng h ue s o f p i n k , y e l l ow and b l u e , a r e e nhanced b y t h e De Bee r s Au ra s e t t i n g s t h a t s u r r o und t h em .

“Among l i f e ’s p r e c i o u s j ewe l s ,

Genu i n e and r a r e ,

T h e one t ha t we ca l l f r i e nd s h i p

Ha s wo r t h b e yond compa r e . ”

25

Love ’s s imp l i c i t y, a s exp res sed in t he momen t o f you r vows , i s made

tang ib le fo reve r i n a De Bee r s wedd ing band . The r i ng symbo l i se s you r b ind ing

p romi se to each o the r ; a s a con t i nuous c i r c l e , t h i s anc ien t s ymbo l o f e t e r n i t y i s i n t ens i f i ed

by t he emb lema t i c d iamonds t ha t rad ia te w i t h t he eve r la s t i ng l igh t o f l ove . Worn on t he

fou r t h f i nge r o f you r l e f t hand , t he r i ng re s t s on t he vena amor i s , t he ve in

o f l ove t ha t connec t s you r hand to you r hea r t .

Our wedd ing bands o f f e r s imp le , t ime le s s s t y l e s fo r eve r y pe r sona l i t y.

Eve r yday e l egance rad ia te s t h rough a va r i e t y o f d iamond - s t udded o r p la in

bands i n p la t i num, wh i t e , ye l l ow o r p ink go ld . Soph i s t i ca t ion i s added

t h rough t he sub t l e spa rk l e o f m ic ropavé o r channe l - s e t des igns t ha t

g l eam wi th t he con f idence o f a new beg inn ing .

RINGS Of TIMELESSROMANCE

26 27

28 29

De Bee r s ’ wedd i ng band s a r e de s i g ned a s pa r t n e r s t o o u r e ngagemen t

r i n g s s o t h a t t h e y pe r f e c t l y c omp l emen t ea ch o t h e r.

Ea ch d i amond s h i n e s w i t h t h e l i g h t

o f l o v e i t i s w i t n e s s t o .

I n anc ien t t imes , d iamonds were symbo l s o f cou rage and s t r eng th .

Worn on l y by men , t he weare r s were deemed to be i nv inc ib le .

The r i ng i t s e l f s ymbo l i se s e t e r n i t y, t he space a t i t s cen t re

a ga teway o r door l ead ing to t h ings known and unknown,

to t he adven tu re s o f a l i f e w i t h t he woman you love .

Our men ’s bands a re c rea ted w i t h t h i s symbo l i sm in m ind .

The c i r c l e o f each band i s punc tua ted w i t h a d iamond; whe the r

p laced d i s c ree t l y i n s ide t he band o r showcased ex te r na l l y, t h i s mark

o f l ove , exp res ses t he mos t nob le o f emo t ions w i t h a sense o f

qu ie t s t r eng th and sub t l y g l immer ing con f idence .

MEN’S BANDS

30 31

“ L i f e i s t h e f l owe r f o r wh i c h l o v e i s t h e honey. ”

V i c t o r Hugo

32

D iamond s we r e on ce s a i d t o ha ve mag i ca l powe r s

t o b r i ng abou t l o v e , p u r i t y a nd t h e e t e r na l .

T h e s e my s t i f y i ng t r ea s u r e s o f t h e ea r t h , age l e s s l y mode r n , f i l l e d

w i t h l i g h t , l i n k pa s t , p r e s en t a nd f u t u r e . T h e s oph i s t i c a t ed ba l an ce o f o u r t ime l e s s

d e s i g n s make ea ch p i e c e t h e pe r f e c t c omp l emen t t o y ou r impo r t a n t day.

T he j ewe l l e r y y ou wea r o n you r wedd i ng day w i l l

b e imbued w i t h t h e memo r i e s o f t h o s e t r e a s u r ed momen t s o f

c e l eb r a t i o n and w i l l l i v e o n a s t h e h e i r l o oms o f y ou r l o v e .

34 35

™

36 37

E t e r na l l y t r e a s u r ed , t h e j ewe l l e r y f o r y ou r wedd i ng day s hou l d s pa r k l e w i t h t h e l i f e o f y ou r l o v e .

JEWELLERSOf LIGHT

Wi t h a pee r l e s s h e r i t age t ha t s pan s 120 y ea r s ,

o u r u n i q u e p a s s i o n a n d e x p e r t i s e i n c r e a t i n g j e w e l l e r y

w i t h t h e wo r l d ’s mo s t na t u r a l l y b eau t i f u l d i amond s i s u n r i v a l l e d .

A t De Bee r s , o u r p r o ud h e r i t age comp l emen t s t h e i n na t e l e gacy o f d i amond s

o l d e r t h a n t i m e ; o u r m e t i c u l o u s s e l e c t i o n a n d e x p e r t i s e i n c r ea t i ng

j ewe l l e r y b r i ng s o u r pa s s i o n f o r d i amond s t o l i f e .

Wha t na t u r e c r ea t e s i s e t e r na l . A t De Bee r s we c e l eb r a t e t h i s

e t e r n i t y t h rough t he t ime le s s beau ty o f ou r spec ia l l y se l ec t ed d iamonds .

We measu re and enhance t h i s pe r f e c t i on by t he l i gh t t ha t pa s se s t h rough

o u r d i a m o n d s ; c h a n n e l l i n g i n f i n i t y t h r o u g h t h e d i a m o n d ’s l i g h t , w e b r i n g

b r i l l i ance t o na t u r e ’s u l t ima t e t r ea su r e . A s t he J ewe l l e r s o f L i gh t , t h e d iamond

i s a l w a y s t h e i n s p i r a t i o n b e h i n d o u r d e s i g n s . F r o m c o n c e p t i o n t o

r ea l i s a t i o n , o u r t e am o f c r ea t i v e and s k i l l e d a r t i s a n s wo r k t o

e n s u r e t h e h i g he s t s t a nda rd s o f c r a f t sman sh i p .

38

Each r i ng i s d e s i g ned w i t h y ou r l o v e i n m i nd , a nd each co l l e c t i o n

i s c on ce i v ed f o r l a s t i n g s oph i s t i c a t i o n , e l egance and g r a ce . I n s p i r ed b y

r omance and t h e na t u r a l b eau t y o f t h e d i amond a t i t s c o r e , t h e r e i s n o mo r e

f i t t i n g s e t t i n g f o r a d i amond t han an e ngagemen t r i n g o f h i g h l y po l i s h ed

go l d o r p l a t i n um t ha t m i r r o r s t h e d i amond ’s i n n e r s pa r k l e .

De Bee r s s e t t i n g s l i f t t h e na t u r a l b eau t y o f t h e d i amond i n t o t h e l i g h t .

L i k e t ime i t s e l f , t h e r i n g s ha ve no e nd and no beg i n n i ng ; l i k e l i f e , t h e y f o r m

a pe r f e c t c i r c l e . T h e d i amond r i ng i s a r em i nde r t h a t o u r ab i l i t y

t o f e e l , t o l o v e and t o n u r t u r e a r e g i f t s f r om na t u r e .

A s a c r ea t i o n o f na t u r e , ea ch d i amond i s u n i q ue and ha s i t s

own s t o r y. F o r e x c ep t i o na l d i amond s o f c ha ra c t e r o u r b e spoke s e r v i c e

e nhance s t h i s i n d i v i d ua l i t y, p r o v i d i ng you w i t h a t r u l y p e r s ona l

e xpe r i e n c e and an u t t e r l y u n i q ue e ngagemen t r i n g .

41

BEAUTY OfDESIGN

The hands t ha t make ou r r i ngs a re

t hose o f t r u s t ed a r t i sans .

Care fu l l y se l ec t ed to be t he scu lp to r s o f ou r j ewe l l e r y,

t he se a r t i s t s a re gu ided by 120 year s o f De Bee r s expe r t i se .

No de ta i l i s t oo sma l l : each r i ng and i t s i nne r se t t i ngs a re a l l po l i shed

to g l immer ing pe r f ec t i on to ensu re t ha t t he spa rk l i ng b r i l l i ance

o f t he De Bee r s se l ec t ed d iamond i s p rope r l y showcased .

Cra f t ed to pe r f ec t i on , ou r r i ngs a re bo th

a symbo l o f you r l ove and ou r p ledge to you

fo r t he l i f e o f you r d iamond.

42

ART OfCRAfTSMANSHIP

A l l ou r d iamonds a r e e t h i ca l l y sou r ced ; we be l i e ve t ha t t h e

sanc t i t y o f a d iamond ’s o r i g i n i s pa ramoun t t o i t s phy s i ca l beau t y.

The d iamond i s a s cu l p t u r e c r ea t ed by na t u r e , bu t i t i s a l s o t r an s f o rmed

by i t s j ou r ney t o i t s owne r. We be l i e ve t ha t t h e pu r i t y o f t ha t j ou r ney

i s i n t eg ra l t o t he l i f e l ong en joymen t o f i t s p r e sence .

J u s t a s you r t r u s t i n each o t he r i s a p roo f o f you r l o ve , ou r

commi tmen t t o t he e th i ca l o r ig in s o f ou r d iamonds i s a p roo f o f ou r

f i de l i t y t o you f o r t h e l i f e o f you r d iamond . We gua ran t ee t ha t each

De Bee r s s e l e c t ed d iamond doe s no t o r i g i na t e f r om a con f l i c t a r ea , t ha t

i t s pa t h t o you i s a s pu r e a s t he e l emen t s t ha t c r ea t ed i t . T h i s

un seen pu r i t y o f a d iamond ’s o r i g i n i s mo re impo r t an t t o u s

t han t he b l em i she s v i s i b l e t o t he naked eye .

PURE

45

T he Wo r l d D i amond Counc i l h a s wo r k ed s u c c e s s f u l l y w i t h

t h e Un i t e d Na t i o n s , go ve r nmen t s , a nd g r oup s s u c h a s G l oba l Wi t n e s s

a nd Pa r t n e r s h i p A f r i c a Canada t o i n t r odu ce a s y s t em f o r t h e c e r t i f i c a t i o n

o f t h e s o u r c e o f u n c u t d i amond s and t o p r e v en t t r ade i n c on f l i c t d i amond s .

T h i s s y s t em , k nown a s t h e K imbe r l e y P r o c e s s Ce r t i f i c a t i o n S cheme ( K PCS ) ,

w a s f o r m a l l y a d o p t e d i n N o v e m b e r 2 0 0 2 , a n d c a m e i n t o o p e r a t i o n o n

Janua r y 1, 2003. De Bee r s , w i t h t he Wor ld D iamond Counc i l , ha s he lped

s pea r head t h i s i n i t i a t i v e o n beha l f o f t h e d i amond i ndu s t r y.

A t De Bee r s D i amond J ewe l l e r s , a l l o f o u r d i amond s a r e

accompan ied by ou r guaran tee t ha t you r j ewe l l e r y has been e th i ca l l y

s o u r c e d a n d r e s p o n s i b l y c r a f t e d . D e B e e r s r e q u i r e s t h a t e a c h a n d

e v e r y s upp l i e r ope ra t e s s t r i c t l y w i t h i n t h e K imbe r l e y P r o c e s s Ce r t i f i c a t i o n

S cheme , and r equ i r e s f u r t h e r w r i t t e n g ua ran t e e s t h a t t h e d i amond s s upp l i e d do

no t c ome f r om o t h e r c on f l i c t a r ea s o r ha ve o t h e r w i s e c ome f r om i l l e g i t ima t e

s ou r c e s . T h i s s t r i n gen t c on f l i c t d i amond po l i c y and i t s c e r t i f i c a t i o n

i s o u r c on f i d en t d e c l a r a t i o n t h a t e v e r y s i ng l e p i e c e o f De Bee r s

j ewe l l e r y i s e t h i c a l l y p r odu ced and 100% con f l i c t f r e e .

ETHICAL

46 47

A d i amond ’s s pa r k l i n g beau t y i s a s e vo ca t i v e o f

a pa s s i o na t e l o v e s t o r y a s i t i s o f l i f e ’s i n c r ed i b l e j o u r n e y.

You r De Bee r s d i amond i s s e l e c t ed t o s pa r k l e w i t h t h e

f i r e o f l i f e , r em i nd i ng you e v e r yday o f y ou r l o v e .

A t De Bee r s we be l i e v e t h a t p e r f e c t i o n i s a t t a i nab l e

t h r o ugh t h e me t i c u l o u s s e l e c t i o n o f d i amond s t h a t r ad i a t e

t h e F i r e , L i f e a nd B r i l l i a n c e o f na t u r e .

B eau t y t r u l y i s i n t h e e y e o f t h e beho l d e r ;

o n ce you l oo k i n t o t h e h ea r t o f y ou r d i amond ,

y ou w i l l k now t ha t i t s h i n e s o n l y f o r y ou .

PERfECT

48 49

T he conne c t i o n be tween t h e e y e , t h e b r a i n and t h e h ea r t i s

i n t r i n s i c a l l y l i n k ed t o l o v e , a nd i t i s t h i s s ame r e l a t i o n s h i p t h a t l e ad s t o t h e

d i s c o v e r y o f b eau t i f u l d i amond s . T h e a r t o f s e e i ng i s o ne t ha t we be l i e v e i n ; o u r e xpe r t s

a r e t r a i n ed t o r e cogn i s e and s e l e c t o n l y t h e mo s t na t u r a l l y s t u n n i ng d i amond s .

F u l f i l l i n g t h e ba s i c 4Cs o f c a r a t , c u t , c l a r i t y a nd co l o u r i s o n l y t h e beg i n n i ng

o f t h e pa t h o f d i s c o v e r y t owa rd s f i n d i ng t h e pe r f e c t d i amond . Wi t h o u r p ee r l e s s e xpe r t i s e

we s e l e c t o n l y d i amond s t h a t e x h i b i t a b eau t y b e yond compa r e .

We de f i n e t h e d i f f e r e n ce i n o u r d i amond s t h r o ugh t h e

t h r e e e l emen t s o f F i r e , L i f e a nd B r i l l i a n c e t ha t ea ch De Bee r s s e l e c t ed

d i amond mu s t po s s e s s : F i r e i s t h e d i s pe r s i o n o f l i g h t i n t o t h e c o l o u r s o f t h e r a i nbow ;

L i f e i s t h e f l a s h o f l i g h t , t h e s pa r k l e and t h e s c i n t i l l a t i o n when a pe r f e c t l y c u t

d i amond i s moved ; B r i l l i a n c e i s t h e na t u r a l t r a n spa r en c y

and b r i g h t n e s s , t h e s o u l o f t h e d i amond .

SPARKLE AND BRILLIANCE

BEYOND COMPARE

50

52 53

THE TWIN TEST

Asymme t r i ca l p ropor t i ons

and m i sa l igned face t s cause

d iamonds to l eak l i gh t .

S E L ECTED BY DE BEERSSE L ECTED BY OTHER BRANDS

Pe r f e c t p r opo r t i o n s and

f a c e t s e nab l e max imum

l i g h t r e f l e c t i o n .

Two d iamonds w i t h t he same g rad ing ce r t i f i ca te and iden t i ca l 4Cs

( c a r a t , c u t , c l a r i t y a nd co l o u r ) can d i f f e r g rea t l y i n beau ty. De Bee r s ’ s t r i ngen t s tandards

ensu re ou r expe r t s se l ec t on l y d iamonds w i t h supe r io r spa rk l e and b r i l l i ance .

You a re i nv i t ed to v i ew the pe r f ec t i on o f ou r d iamonds t h rough t he De Bee r s I r i s ava i lab le i n eve r y s to re .

Wi t h e xpe r t i s e t h a t s pan s o v e r a c en t u r y, De Bee r s s e l e c t s

o n l y d i amond s w i t h e x c ep t i o na l i n n e r F i r e , L i f e a nd B r i l l i a n c e . De Bee r s

ha s p i o nee r ed t h e s cann i ng o f d i amond s i n s ea r c h o f t h e s ub l ime s ymme t r y.

On l y De Bee r s D i amond J ewe l l e r s d emon s t r a t e s t h i s t o c l i e n t s .

Ea ch s t o r e i s equ i pped w i t h a De Bee r s I r i s , a u n i q ue p r op r i e t a r y

t e c hno l ogy t ha t p r o v i d e s a l l o u r c l i e n t s w i t h a n ob j e c t i v e way t o

s e e t h e beau t y o f t h e d i amond t h r o ugh t h e e y e s o f a n e xpe r t .

S l ow i ng down wha t y ou r e y e s s e e i n an i n s t a n t , t h e De Bee r s I r i s

r ep l i c a t e s d i f f e r i ng l i g h t c ond i t i o n s t o i l l u s t r a t e how t r u e beau t y i n t h e

p e r f e c t i o n o f t h e d i a m o n d ’s c u t c a u s e s a l l e i g h t s e t s o f f a c e t s t o i l l u m i n a t e

s imu l t a neou s l y, s pa r k l i n g w i t h b r i l l i a n c e e v en i n l ow l i g h t c ond i t i o n s .

On l y t h e mo s t b eau t i f u l d i amond s a r e s e l e c t ed t o b e come De Bee r s

d i amond s ; t h e y a r e e xpe r t l y s e l e c t ed f o r F i r e , L i f e a nd B r i l l i a n c e i n s t ead o f

we i gh t , r e s u l t i n g i n a s ymme t r i c a l image u nde r t h e De Bee r s I r i s .

THE DE BEERS IRIS

54

De Bee r s ha s d e ve l oped a p r op r i e t a r y p r o c e s s

o f p r o t e c t i o n f o r y ou and you r d i amond . A l l d i amond s

above 0 .20 ca ra t t h a t pa s s o u r s t r i n gen t c r i t e r i a a r e

m i c r o s cop i ca l l y b r anded w i t h t h e De Bee r s Ma rque .

Comp le te l y i nv i s ib l e t o t he naked eye , t h i s m ic roscop ic e t ch ing

u s e s ad vanced p r op r i e t a r y t e c hno l ogy f r om t h e De Bee r s G roup .

T h e De Bee r s Ma rque e n s u r e s t h a t ea ch d i amond w i l l r e t a i n i t s i d en t i t y

a s an o f f i c i a l De Bee r s d i amond a s i t pa s s e s f r om gene ra t i o n t o g ene ra t i o n ,

o r i n c a s e i t s o r i g i na l s e t t i n g i s c hanged . T h i s p r o c e s s doe s no t i n a n y

way a f f e c t t h e d i amond ’s c a r a t we i gh t , c o l o u r o r c l a r i t y g r ad i ng .

T h e d i amond i s t h e n ca t a l ogued i n

t h e De Bee r s D i amond Reg i s t r y, p r o v i d i ng an

add i t i o na l l e v e l o f p r o t e c t i o n and s e c u r i t y.

MARQUE OfAUTHENTICITY

PEACE Of MIND

Each p i e c e o f De Bee r s j ewe l l e r y i s

a c compan i ed b y a De Bee r s Pa s spo r t t o g i v e

you u l t ima t e p eace o f m i nd i n t h i s impo r t a n t a nd emo t i o na l

p u r c ha s e . T h e Pa s spo r t i s a c oun t e r f e i t - p r oo f c e r t i f i c a t i o n t h a t

g ua ran t e e s t h a t y ou r De Bee r s d i amond j ewe l l e r y ha s b een

e t h i c a l l y a nd r e spon s i b l y s o u r c ed and manu f a c t u r ed .

T h e De Bee r s Pa s spo r t c on f i d en t i a l l y do cumen t s

e v e r y a spe c t o f y ou r p u r c ha s e , i n c l ud i ng you r d i amond ’s

ca ra t we i gh t , e xa c t c u t , c l a r i t y, c o l o u r a nd mea s u r emen t s .

F u r t h e r mo r e , t h e Pa s spo r t r e co r d s t h e j ewe l ’s u n i q ue

De Bee r s Ma rque and me t a l t y pe .

I t i s y o u r g ua ran t e e and you r ab so l u t e p eace

o f m i nd f o r t h e l i f e o f y ou r d i amond .

57

Ce l eb ra t i ng a pee r l e s s h e r i t age w i t h o v e r 120 y ea r s o f d i amond e xpe r t i s e ,

De Bee r s ha s an u n r i v a l l e d u nde r s t a nd i ng o f wha t make s a d i amond e x t r ao rd i na r y.

T h e f i r s t t o i n t r odu ce t h e c on cep t o f t h e 4Cs t o c on s ume r s i n 1939 , De Bee r s c on t i n u e s

t o p i o nee r a nd s e t t h e ben chma r k f o r a s s e s s i ng d i amond s . Today, we a r e p r o ud t o c omb i n e t h e

a r t a nd s c i e n c e o f b eau t i f u l d i amond s ; l e v e r ag i ng t h e l a t e s t a nd mo s t ad vanced t e c hno l ogy,

we a l s o u s e o u r e xpe r t e y e and u n i q ue i n s i g h t t o go we l l b e yond t h e 4Cs t o f i n d

t h e wo r l d ’s mo s t e x c ep t i o na l d i amond s f o r o u r j ewe l l e r y.

De Bee r s ’ e xpe r t a na l y s i s a nd s t r i n gen t c r i t e r i a s t a r t w i t h a n i n - d ep t h

u nde r s t a nd i ng o f t h e d i amond ’s u n i q ue c r y s t a l l i n e s t r u c t u r e , i t s ba s i c 4Cs and

g r ad i ng r epo r t , b u t a l s o go we l l b e yond t h e s e c on ven t i o na l a s s e s smen t s . E xpe r t s a t

t h e De Bee r s I n s t i t u t e o f D i amond s i nd i v i d ua l l y a na l y s e t h e pe r f e c t i o n o f ea ch d i amond ’s c u t

a nd p r opo r t i o n s a s we l l a s i t s na t u r a l t r a n spa r en c y t o e n s u r e t h a t e v e r y De Bee r s d i amond

e xh i b i t s a s pa r k l e and b r i l l i a n c e beyond compa r e . A De Bee r s s e l e c t ed d i amond

w i l l a lway s ca t c h t h e l i g h t a nd s pa r k l e g l o r i o u s l y w i t h F i r e , L i f e a nd B r i l l i a n c e .

A t De Bee r s , we a r e de l i g h t ed t o s ha r e o u r e x c i t emen t a nd pa s s i o n f o r d i amond s ;

o u r e xpe r t B r and Amba s sado r s a r e a lway s a va i l ab l e t o o f f e r g u i dance t o o u r c l i e n t s

a s t h e y emba r k on t h e i r own j o u r n e y o f d i s c o v e r y t owa rd t h e i r p e r f e c t d i amond .

59

THE DE BEERS DIffERENCE

CLARITY

Some t ime s na t u r e l e a v e s i t s f i n ge r p r i n t o n a d i amond

i n t h e f o r m o f a na t u r a l i n c l u s i o n s o sma l l t h a t i t i s i n v i s i b l e t o t h e na ked e ye .

Wh i l e t h e g r ea t e s t b eau t y o f t e n l i e s i n t h e g r ea t e s t c l a r i t y, e n t i r e l y f l aw l e s s d i amond s

a r e e x t r eme l y r a r e , a nd a d i amond ’s t r a n spa r en c y i s e v en mo r e impo r t a n t . T h e beau t y

o f t h e d i amond i s a t t h e h ea r t o f o u r d e s i g n s ; n o d i amond f r om De Bee r s

c on t a i n s i n c l u s i o n s t h a t a f f e c t t h e tw i n k l e i n i t s e y e .

62

The co lou r o f t he d iamond, wh i l e

ex t r eme ly impor tan t , i s a l so t he mos t pe r sona l o f cho i ces .

Whe the r co lou r l e s s , s l i gh t l y warmer, o r pe rhaps even a fancy

co lou r, you w i l l r ecogn i se t he r igh t co lou r fo r you .

A t De Bee r s we be l i eve co lou r i s no t a qua l i t y ; i t i s a

cha rac te r i s t i c , l i ke t ransparency, t ha t when ma tched w i t h t he

na tu ra l b r i l l i ance and pe r fec t cu t o f De Bee r s se l ec t ed d iamonds

re su l t s i n j ewe l l e r y t ha t s c in t i l l a t e i n a l l l i gh t cond i t i ons .

COLOUR

63

CUT

T he t e r m ‘ c u t ’ r e f e r s t o bo t h t h e d i amond ’s s hape and t o t h e

n umbe r o f f a c e t s , t h e i r s i z e and t h e i r r e l a t i v e p r opo r t i o n s o n t h e s u r f a c e

o f a d i amond ; i t i s t h e mo s t c r u c i a l f a c t o r i n op t im i s i ng t h e d i amond ’s l i g h t

p e r f o r mance . A s J ewe l l e r s o f L i g h t , a t De Bee r s we s pe c i f i c a l l y p r e s c r i b e t h e p r e c i s e

p r opo r t i o n s o f e v e r y d i amond . We f o c u s o n t h e de f i n ed r e l a t i o n s h i p s b e tween

t h e t ab l e , c r own , pa v i l i o n and g i r d l e o f ea ch d i amond and a l s o e n s u r e t h a t

ea ch f a c e t a ng l e i s f u l l y a l i g ned f o r max imum r e f l e c t i o n o f l i g h t .

61

THE 4Cs

60

De Bee r s f i r s t i n t r odu ced t h e c on cep t o f t h e 4Cs

t o c on s ume r s i n 1939 a s a mean s o f q ua l i f y i ng t h e r a r i t y

o f a d i amond t h r o ugh t h e ca r a t , c u t , c l a r i t y a nd co l o u r.

T h e s e c r i t e r i a , h oweve r, a r e on l y t h e beg i n n i ng o f

t h e j o u r n e y t o f i n d you r d i amond , no t t h e f i n a l d e s t i n a t i o n .

A d i amond ’s b eau t y and l i g h t p e r f o r mance r equ i r e l o o k i ng beyond

t h e 4Cs ; t o t h e d i amond ’s i n na t e F i r e , L i f e a nd B r i l l i a n c e .

65

SHAPE

A we l l - c u t d i amond can make l i g h t p e r f o r m i n b r ea t h t a k i ng way s .

L i k e l o v e i t s e l f , t h e l um i nou s b l a ze o f y ou r d i amond s hou l d sweep you o f f

y o u r f e e t . Wi t h i n t h e h ea r t o f e v e r y d i amond i s a r ad i an ce t ha t wa s b i l l i o n s

o f y ea r s i n t h e mak i ng ; De Bee r s o n l y s e l e c t s d i amond s t h a t ha ve been

s c u l p t ed b y t h e mo s t d e l i c a t e , c a r e f u l a nd e xpe r i e n c ed o f hand s .

“ L o v e i s a can va s f u r n i s h ed b y na t u r e and emb ro i de r ed b y imag i na t i o n ” .

Vo l t a i r e

66

A ca ra t , e qu i va l e n t t o 0 .2 g r ams , i s t h e s t a nda rd i s ed u n i t o f we i gh t

f o r d i amond s , a nd i s n o t n e c e s sa r i l y a r e f l e c t i o n o f s i z e . A t De Bee r s we

s e l e c t o n l y d i amond s t h a t a r e c u t w i t h t h e r i g h t p r opo r t i o n s whe r e t h e we i gh t o f

t h e d i amond i s we l l r e f l e c t ed i n i t s f a c e and no t h i dden away i n i t s d ep t h .

‘Ca ra t ’ wa s o r i g i na l l y d e r i v ed f r om ‘ ca r ob ’ , a Med i t e r r a nean

s eed t ha t wa s u s ed f o r t r ade c en t u r i e s ago . A l t h ough i n ed i b l e , t h e s e ed s

had a v e r y u n i f o r m s i z e and we i gh t , a nd t h u s we r e u s ed t o ba l an ce

s ca l e s when we i gh i ng p r e c i o u s g ems t o ne s .

CARAT

64