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Inspire Campaign Manager. Agenda. Marketing Creative Flow Main Objective of 7.0 Relevancy Challenge Template and Digital Assets Multi-channel Campaign Management Solution Data Repository Version 8 Update. Marketing Creative Flow. 7.0. * from Gartner. Main Objective of 7.0. - PowerPoint PPT Presentation
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Inspire Campaign Manager
April 21, 2023 1
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Agenda
• Marketing Creative Flow
• Main Objective of 7.0
• Relevancy Challenge
• Template and Digital Assets
• Multi-channel Campaign Management Solution
• Data Repository
• Version 8 Update
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Marketing Creative Flow
* from Gartner
7.0
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Main Objective of 7.0
• Business users can target and execute campaigns without involvement of IT staff
• Instant availability of relevant campaigns
• Active customer info = refined corporate memory
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Relevancy challenge
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Campaign
Manager
Customer
Database
Marketing
Analyst
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Template and Digital Assets
• Assets assigned to universal communication template
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MCCM Solution
7
AutomationAutomation
Click-Through Server
Click-Through Server
DesignerDesigner
ChannelChannel
7.07.0
RepositoryRepository
Campaign Manager
Campaign Manager
SurveySurvey
`
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Data Repository
Enables single view
of customer– Consolidated data from silos
(CRM, ERP, Facebook)
– New data from Analytics (Preference,PURL,Survey,Clicks)
Structured database
of marketing events– Transactional
– Preference
– Promotion
– SocialApril 21, 2023 8
1´000´000 records in 47 sec
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Connection to Enterprise Data
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ETL
Campaign ManagerCampaign Manager
Data RepositoryData Repository
CRM
ERP
Multi-channel ProductionMulti-channel Production
PrintNet T Data Processing
PrintNet T Data Processing
Business Inteligence
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Campaign Manager Summary
Integrated Data management- Effective utilization of data staff
Single view of marketing activities and data
- Campaign contains references to marketing message, channel and split
Project management - Optimized for Campaigns
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Version 8 Update
Inspire Campaign Manager
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Campaign Concept
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Production progress and response tracking is integrated in Campaign Manager
Production Progress & Response
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Campaign – Response Tracking
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Campaign - Tracking Drill Down
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Write text content in WYSIWYG Web editor
WYSIWYG Editor
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Analyses provide you with tools to visualize and understand your customer data
Analyses
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Profiler helps you to visualize your customer preferences and buying motivators
With only a few clicks, you can profile, segment and create campaigns that provide each customer with relevant information that reflects their interests
Profiler
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A decision tree is a decision support tool that uses a tree-like graph or model of decisions and their possible consequences
Decision Tree
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Enhanced Campaign concept environment to visualize marketing communications and their status
Production progress tracking and response tracking integrated in Campaign Manager
WYSIWYG editor for content writing on Web
Analyses to visualize and understand your customer data
•Profiler
•Decision Tree
Campaign Manager 8 Summary
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Thank you
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