Inspection Marketers, Inc. - MarketingThink - Social Media ...€¦ · Inspection Marketers, Inc., is more than a design shop! We’re marketing consultants and will help identify

Inspection Marketers, Inc. Marketing & Branding Products & Services

For Your Home Inspection Business

www.inspectionmarketers.com

About Us …

We’ve been providing home

inspectors with marketing

expertise since 1991 —

reaching thousands with

our articles, speaking

engagements, and individual

marketing services.

About Our Approach …

We’ve identified many business

opportunities presented to home

inspection companies and

addressed them with customized

marketing tools. We back all of

our marketing materials with a

promise to show you how to

make them work for you and

your staff!

Everything Is Customized!

We approach each marketing

challenge with a set of tools,

materials, and concepts already

created. Then we customize each

piece for you. Nothing is “stock”.

Everything can be changed!

Helping You Brand Yourself!

We’ll work to use your company’s

logo, color, fonts, branding, and

industry affiliations to

communicate your professional

and unique message!

Offering Another Viewpoint

Inspection Marketers, Inc., will be a resource to give

you objective insight and advice

on how to increase your

business and margins.

Give us a try!

What Our Clients Say

“Newsletter (InspectTips™) looks great. Thanks again!” Kenny Stepp, Pres., Step by Stepp Inspections — InspectTips™ newsletter user

“MOST EXCELLENT, MY FRIENDS !!!!!”Dan Warren, Pillar to Post — Insight™ newsletter user

“I want to thank you and your team for the great job you did on my new brochure. I have received a lot of compliments about the design and messaging. It is just what I needed to kick off my marketing campaign this year. Thanks again for giving me the "Peace of Mind" I needed to take my company to the next level.”

Tom Myers, President, HomeOwner Services, Inc. — Brochure user

“All the leg work is done and my products (InspectTips™) are delivered right and on time.”Skip Kelley, Skip Kelley Associates — InspectTips™ newsletter user


“Our New Jersey market competition for home inspection is one of very strong professionals most of which are highly educated. Gerry Moran & Cheryl Tuverson of Inspection Marketers have made us much more marketable with the design standards used in the production of our new brochure for 2004.”

James C. Hansen, President, JCH Home Inspection Service — Brochure user

“Gerry and his staff stuck to my newsletter project until it was laid out tomy satisfaction and worked with my printer to produce the desired results.Hats off to Gerry and crew!”

Michael Del Greco, Accurate Inspections, Inc. — HomeNotes™ newsletter user

“Your “Insight™” newsletter has been an effective advertising tool in my home inspection business ever since 1997. Keep up the good work and thanks for all that you’ve done to assist me in the growing of my business.” Chuck Hagerty, President, JF & Associates — Insight™ newsletter user


“HomePro has enjoyed the newsletter that Inspection Marketers has provided to us the last couple of years. We send the newsletter to all the Real Estate agents that use our company, and we have had a great response to all the info that is provided to them and their clients. Thank you Gerry and Cheryl.”

Alex Heinz, HomePro —Insight™ newsletter user

“Inspection Marketers has been our newsletter publisher and marketing consultants for all ten years of our business’ existence. The (Insight™) newsletter is superior, the articles Gerry and Cheryl write are both timely and interesting to our target readership. This is the heart of our marketing program. Their good judgment can be relied upon.”

Arthur S. Lazerow, President, Alban Home Inspection Service, Inc. — Custom newsletter user

“I have used Inspection Marketers to produce my newsletter (and brochure) for the past few years. Realtors love it! I love it, because Inspection Marketers helps positively and professionally promote my business. We are having a record year!”

Larry Mason, Owner, Great Lakes Home Inspections — Insight™ newsletter & Brochure user

HomeCards™ Postcards

Home Maintenance SeriesHome Inspection Series

Bring Down The House SeriesHomeOwner Services Series


We designed HomeCards™ postcards to be a powerful, yet affordable, marketing tool for your inspection business! Check out the following 4 series of postcards — targeted to Realtors and homeowners! All of our postcards are 4” x 6” ($.23 mailing cost) and are full-color on the front and black print on the mailing side.

300 postcards printed for $160!

(209) 814-4888 (510) 557-4200www.bluecreekinspectionservices.com

It takes more than state of the artequipment and a smile to be aprofessional home inspector!


HomeCards™ postcards are cost-efficient! Access the efforts of eye-catching, advertising agency-quality work for only a fraction of the cost you would have paid to have them designed yourself.

500 postcards printed for $175

Home Maintenance Series

Your past client homeowner database is an asset for your company! Use it regularly to mine for additional business through referrals, partial inspections, and vacation home inspections!



The Home Maintenance Series offers quarterly home maintenance tips! Every tip on the front and the back of the postcards can be changed to meet your individual and geographic needs!


You may think that your past home buyer clients are referring you because you did a great inspection 5 years ago. Are they really? This postcard series will help to keep your name top of mind and let you manage their word of mouth!




Use the Home Maintenance Series as a value-added service to your overall inspection package. Along with your other services, send these quarterly maintenance tips as part of your customer service strategy!



Even the back of this postcard

series is eye-catching! Use the

wording we provide, or write

your own, since nothing we

provide is “stock”!


Home Inspection Series

The Home Inspection Series targets Realtors with a message about your understanding and sensitivity to the real estate transaction and a quick review of the home inspection process — all printed on a 4-color, high-gloss, 4” x 6” postcard!



The Home Inspection Series offers vibrant and colorful graphics that are advertising agency-quality. Since the postcards are 4” x 6” (approx.), they can be mailed to your Realtor clients for only $.23 each via US mail!



Since an advertising agency created these postcards, you’ll see how the creative balance of copy and graphics make the post cards an eye-opener and a keeper!

All postcards can be customized — so you can use our wording or add your own, it’s up to you!



Inspection Marketers, Inc., is more than a design shop! We’re marketing consultants and will help identify your best audience and recommend a mailing schedule that best fits your needs. We’ll be happy to discuss your campaign’s goals, strategy, and budget.



The back of your postcard is printed in black and can be designed as a mailer or as a handout. Note your prices, services, or give an update about your company for your Realtor clients.



Just like you are the one-stop shop for your clients, Inspection Marketers, Inc., is your one-stop shop for your marketing needs. We’ve been the home inspection profession’s marketing source since 1991!


Bring Down The House Series

The Bring Down the House

Series, for Realtors, is a comical

approach to marketing. We’ve

selected some very interesting

antique photos and written hilarious

copy that will certainly get the

attention of your Realtor clients!



It takes more than state of the artequipment and a smile to be aprofessional home inspector!


Send the series of Bring Down The House postcards

to your Realtor clients

bimonthly. We’ll have new

postcards available annually!


Look Tommy. We can be home inspectors just by

answering this ad!



Like all of our products, nothing is

“stock” and everything can be

customized! We can reword and

re-colorize all of our postcards.

These funny postcards will be a hit

with your Realtor clients!

500 postcards printed for $175!

What do you mean you bought the house without getting a

home inspection! You dummy!



These Realtor postcards are 4”

by 6” and 4-color. They are

printed on high-gloss, coated,

12-point stock on the front for

maximum impact! You are not

going to be able to duplicate this

quality on your ink-jet printer or

at your local printer!


Mr. Smith, a successful Realtor®,took ill after learning a home hesold had undisclosed problems.



All marketing does NOT have to

be serious. Being light-hearted, at

times, lets your Realtor contacts

know you are approachable and

can communicate on many

different levels.



Trying to save money,Mr. Jones asked Johnny to check

for radon in the house.


Bring Down The House series postcards are sure to

be “keepers”, finding

themselves attached to

Realtors’ bulletin boards and

refrigerators! They’ll keep

you top of mind!


Who knows that recommeding ahome inspection protects the

Realtor and the seller?



On the back of the postcard

either provide your own

wording or have us write it

for you! Remember, every-

thing can be customized! This

is a great way to communicate

to your Realtor contacts!


Homeowner Services Series

The Homeowner Services Series will help you generate revenue from your past clients — promoting your services, such as environmental testing, on a 4” by 6”, 4-color, glossy, coated postcard!



Maintenance Inspections:Selling an annual home maintenance inspection to your past clients will generate a predictable and steady stream of income for your business!



Pre-Listing Inspections:A postcard is just the start to secure inspections for this fertile market. Give us a call to discuss our Pre-Listing Inspection Strategy Package!



Pre-Move Inspection Appointments:

Mail this to anyone who has their home on the market to get them to secure an inspection appointment now! From open house listings to mailing to high-turnover neighborhoods, the possibilities are endless!



New Home & Home Remodeling Inspections: Introduce the need for quality control for that large investment by selling your specialized inspection services.



New Home Warranty Inspections:Once you establish a process, predicting the amount of high-margin business you will be able to secure by targeting new homes whose warranties are about to expire will be simple!


Other Relationship BuildersOpen House Mailer

Client SurveyThank You CardSeller Tent Card

Checklist HandoutPamphlet Handout

Open House Mailer

This 8 1/2” by 5 1/2” camera-ready template mailer can be mailed to home owners, including those with their houses on the market, to pre-sell your services to the home owner before it gets too hectic!

Open House Mailer template cost is $95

Client Survey

Handing out this 5 1/2” by 8 1/2” survey is a good step toward providing excellent customer service!Use the survey results to communicate your flexibility and ability to address your clients’ needs!

Client Survey template cost is $95

Client Survey

Since this customized survey is a camera-ready template, you can print as many copies as you need. Clients simply complete, fold, and mail back to you. Having them pre-stamped helps assure quick return!

Client Survey template cost is $95

Thank You Card

Saying thank you is another good step toward great customer service! Use this 5 1/2” by 8 1/2” postcard template and make as many copies as you need! Use our words, or provide your own!

Thank You Card template cost is $95

Seller Tent Card

Use this 4 1/4” by 11” camera-ready template to make as many copies as you need. We’ll customize all of the wording and drop in your logo to professionally market yourself to your home sellers. The perfect leave-behind at all the homes you inspect!

Seller Tent Card template cost is $95

Checklist Handouts

Use this 1/3-sheet handout as a customized template to make as many copies as you need. It makes sense to always be providing your client base with new and updated information — which this checklist does!

Checklist template cost is $95

Pamphlet Handouts

Choose from our customized Life Expectancy, Home Safety, and Fire Safety pamphlets, or provide information to create your own! This 8 1/2” by 11” template is a great tool to add to the value of your services.

Pamphlet template cost is $125

Referral NewslettersRealtor Referral Newsletter

Past Client Newsletters

Referral Newsletters

Build and maintain your relationships with a tried and proven marketing tactic — a newsletter! Our affordable newsletters are designed to target either real estate agents or past clients — both major sources for referrals!

Newsletter templates start from $95

Top uses for our newsletters include:• Web Content• E-mail attachment as a PDF • Realtor training & educational tool• Branding tool to promote yourself as an expert• Awareness tool to counter your competition• Mailer to maintain contact with customers & past clients

Referral Newsletters

200 printed & folded newsletters for $150

InspectTips™, Insight™,

or Around the Home™

should be a part of your

bimonthly or monthly marketing

program to keep your name in

front of Realtors — an important

source of referral business.

Template newsletters start from $95

Realtor Referral Newsletters

The back of all versions can be

designed with a mailing panel —

complete with your customized

information. Or, if used as a

handout, we can customize the

mailing section to include

specific information about what

makes your inspection company

the best choice!


400 newsletters printed & folded for $220

All three versions of our Realtor

newsletters have unique content

and design. Each newsletter

comes with “geographic

exclusivity” that’s determined by

your zip code area. No one else will be able to use your newsletter!



All of our newsletters are

professionally written, copy-

edited, and then technically

edited by a home inspector to

insure that the information you

distribute is accurate! We

work with you until your

newsletter is branded to meet

your specifications!



You decide how you want to

receive your newsletters —

printed and ready-to-distribute or

as a paper or PDF template ready

to be taken or e-mailed to your

local printer!



We will customize your

newsletter to add an article,

column, price list, coupon, etc. at

no extra charge! We’ll replace

any article for our template

newsletters if you feel it is not a

perfect fit for your area!



HomeNotes™, a quarterly home maintenance newsletter, keeps your name top-of-mind when it comes to making referrals, marketing your testing services, or reminding past customers about home maintenance inspections.



Like our Realtor newsletters, we customize the back of HomeNotes™ to be a mailer or a drop-off piece, including more information about your company.


1,000 newsletters printed & folded for $350

Design Packages $299 Brochure Design Service

$250 Logo Service$499 Stationery Design & Printing

$1,750 New Inspector Start-up Package

Custom brochure design service for $299

Brochure Design Service

Why have a designer with no home inspection marketing background create your brochure? Let Inspection Marketers, Inc., who has been helping inspectors market their businesses since 1991, design a brochure with marketing in mind!


All of our brochures are customized for your individual needs! We take a current concept and modify it to meet your needs. We can change all wording, colors, fonts, and pictures in any of the brochures you see here!

1,000 color brochures printed for $475


Your brochure comes with geographic exclusivity, which means nobody else will be able to use your design in your area — ever! And if you need to make any changes to your brochure, we’ll do the change free of charge — forever!



For $299 why would you design your own brochure? For the 12 hours it would take you to create your brochure, you could do 4 inspections and make $1,200. You are losing money if you design your own brochure!



Once we design your brochure, we can give you the file so you can do your own printing, or we can do the printing for you. Please check out our prices though, we have some of the most competitive pricing available!



Our brochures are printed on 80lb. gloss text paper, which is standard brochure paper. If you need a heavier paper, we can accommodate most requests!


1212 Main StreetHappy, PA 12112

1-800-555-5555www.insight.com

• ROOF — gutters, spouting, shingles,rafters, sheathings, overhangs, cornices, drains, flashing

• ATTIC — insulation, ventilation, framing, storage

• BASEMENT — termite rot, dampness,joists, beams, foundation walls, concrete floors

• ELECTRIC — service capacity, interior wiring, circuit distribution, and special circuits

• HEATING — type, age, condition, capacity, heat pipes, radiators, thermostats, heat controls

• COOLING — central air systems, compressor/condensers, cools, roomunits, attic fans, air purifiers, filters

• PLUMBING — interior piping condition,pressure, drains, fixture, water heater

• INTERIOR — structural conditional ofwalls, floors, ceilings, stairways, bath-rooms, fireplaces, settlement cracks

• EXTERIOR — foundations, walls, additions,porches, chimneys, patios, driveways, walks, garages, barns

• KITCHEN — appliances, cabinets, exhaust fans, special equipment

• On-site computerized report.• Home-maintenance checklist.• Home Repair/Improvement

Cost Sheet.• Emergency system shut-off

location and tagging.• Component life-expectancy review

of home’s major systems.• Final walk-through checklist.• Ceiling insulation R-value

rating document.• Free follow-up telephone and

e-mail support for the operationand maintenance of your home.

• Quarterly home maintenance newsletter

Our technical and practical expertise is

built on a 25-year track record in the

construction industry. We have experience

in all phases of building, including new

construction, renovation, repair of exiting

buildings, and supervising the installation

of electric, plumbing, and HVAC systems.

All homes have positive and not so positive

points — not always being what they

appear to be. Insight Inspection Company

offers perspective and sound input to help

you make a well-informed decision with

your prospective property. In addition to

pointing out the positives and strong points

of the home, we offer a list of recommen-

dations of items that could be improved.

If we find a potential problem with a home,

it does not mean that you should not buy.

We simply put the situation in perspective

with the home’s overall inspection. By

noting the problem, you will know the

type of repair to anticipate. A seller may

be willing to make repairs, or you may feel

the strengths of the home outweigh the

need to address them.

A home inspection is not an appraisal

or a municipal code inspection. Insight

Inspection Company will not pass or fail

a house; we will simply describe in detail

its condition. The report you receive will

indicate which items will need immediate

or future repair, or replacement. If an

inspector finds deficiencies with a home,

it doesn’t necessarily mean you shouldn’t

buy it, only that you will know in advance

what types of repairs to anticipate

1212 Main StreetHappy, PA 12112

Call 1-800-555-5555 • www.insight.com

We provide inspection appointments

daily and deliver a computerized report

immediately at the end of the inspection.

We offer unlimited e-mail and phone

support for your post inspection concerns

or questions. Here’s what some of our

clients have to say about our customer

support and services:"Thank you for your prompt service and

well-written report. We look forward to future

business with you."

— Jo Ann Ulvan - Investment Broker, Sterling Realtors

"Thank you for inspecting our residence. We

feel much more comfortable now that we had

you over."

— John M. Butler - Home Buyer

"I have utilized their excellent service for four

years and he is always reliable. My clients are

very happy with his inspections."

— Michael Dickerson - Real Estate Agent


Our professional-grade, high-resolution color graphics combined with professional copywriting will add to your company’s professional image. Could you or your family really do this yourself?


There is potential for stress with

the purchase of a new home —

whether you are moving cross-town

or cross-country. Why add to theworry with the concern of the real condition of your new home, which you may be rushing to buy? Stewart

Residential Inspections can help giveyou the peace of mind when you areclose to your final home decision. Weunderstand the emotions and the realestate transactions and will help youthrough one of the most important partsof the deal — the home inspection.We’ll walk with you through your newhome and explain all of the good thingsabout it, along with some items thatmay need attention. We’ll give you that peace of mind you need at thistime in your life.

ADDITIONAL SERVICES• Termite inspection

• Well system evaluation

• Radon testing

• Pool inspection

• Septic system evaluation

• Environmental evaluation

• Water quality testing

1-800-555-5555www.stewartri.com

Stewart Residential Inspections Ltd.


Stewart Residential Inspections schedulesinspections Mondays through Saturdays anddeliver out computerized inspection report imme-diately at the end of every inspection. We pledgeto provide unlimited phone and e-mail consulta-tion and recommendations for problem relief.This means that Stewart Residential Inspectionswill be there when you need us!

Buyers and sellers rely on your expertise. The addi-tional information you gain with an inspection of theproperty will increase your knowledge and you willlikely have fewer questions about the transactions

Stewart Residential Inspections will assist you inplanning your renovation projects and maintenanceplanning. We will identify existing or potential prob-lems or require and prioritize them. This serviceallows for accurate project budgeting and planning.

Your trust is our most important asset. To earn and keep that trust, Stewart Residential Inspectionsmaintains the highest standards of integrity, inde-pendence, and objectivity. We do not perform anyrepairs that we may recommend and are not affiliat-ed with any outside services. We work exclusivelyfor you. We do not allow any participants in the saleto influence either the integrity of the inspectionprocess or the accurate reporting of the condition ofthe home.

Our role is to point out the positive features andstrengths of the property you are considering. Wealso note other conditions of the property that needattention. A home cannot fail an inspection. Wereport on the visible features that need to beaddressed for safety or maintenance reasons. Byunderstanding the strengths and areas of improve-ment, you can decide to what extent you want toinvest in improving and maintaining your home.

We provide a brief instruction on the normal operat-ing and maintenance steps for the equipment, andexplanation of the types of potential problems,which may occur in the future, and way of handlingsuch problems.


1-800-555-5555www.stewartri.com

Our inspectors will examine all major systems andperform a room-to-room analysis of your new home!This visual inspection includes basically everythingfrom the basement to the attic – inside and out! Weinterpret all findings and provide you with the bestavailable support in making an intelligent buyingdecision. We will tell you what repairs are neededimmediately and which one may be postponed. We also provide a complete overview of the entireproperty, a step-by-step room-by-room inspection.

You will be impressed with our thoroughness, concern, and insight. As part of our inspectors’training, each inspector learns that his primary

goal is to educate the client about the property. This education best occurs when the client can walkthrough the property with the inspector and hearabout the property first hand.


A brochure designed by an amateur, do-it-yourself resource is not necessarily saving you money. A poorly designed brochure could be costing you a fortune in business!


To provide prospective homebuyers with factual information they need to make aneducated decision about the purchase of a home. We put the information that a houseprovides into perspective. To provide realestate professionals with a service that willenable them to properly assist home pur-chasers in making a knowledgeable decision.To be a source of information for homebuy-ers, homeowners, and real estate profession-als regarding the components and systemsof t he homes, its maintenance, remodeling,and renovation.

Sometimes things are not really what theyseem. A thorough, professional inspectioncan not only help to remedy a problem beforeit becomes too costly, it can also provide the kind of information you need to make aresponsible and informed buying decision.A property that has been inspected gives anowner a clear view of the problems, solu-tions, and costs.

• Cost estimates on renovations and repairs

• Investment and commercial property inspections

• FHA/VA basement, roof, and other certifications

• New home inspector during warranty period

• Energy savings consulting

• Renovation/rehab work write-ups andprogress inspections

• Expert witness testimony services.

InsightHome InspectionCompany

InsightHome InspectionCompany1212 Main StreetHappy, PA 12112

1-800-555-5555www.insight.com

Our MissionOur Mission

EXPERIENCEPeace of MindEXPERIENCEPeace of Mind

Our Specialized ServicesWe can provide these services

tailored to individual needs:

Our Specialized ServicesWe can provide these services

tailored to individual needs:

When buying a home, there’semotional stress and inconveniencewith relocating your family…

When buying a home, there’semotional stress and inconveniencewith relocating your family…

so why add to it with worrying about thecondition of the home you want to buy?Insight Inspection Company is uniquelyqualified to provide you with home-buy-ing peace of mind. We understand thespecial needs and attention that yourfamily needs during this time ofupheaval. With a professional Insightinspection, you will find out about thecondition of your prospective property.

Your Insight inspectionincludes an analysis of:• Exterior walls, roof, driveway,

patios, and fences• Foundation, subflooring, attic,

and crawlspaces• Interior walls, ceiling floors,

doors, and windows• Plumbing and electrical fixtures,

lines, switches, and receptacles• Heating and air-conditioning systems,

insulation, vents, and ductwork• Water heaters, fireplaces,

and chimneys

What if the Report Reveals Problems?A problem revealed is no reason not to buy ahome. A reported problem only lets you knowin advance the types of repairs or changes youmay need or want to make. A seller may bewilling to make these changes for you as partof your negotiation, or you may be able to livewith whatever is found. If your report does notidentify any problem, the home inspection wasstill successful! In addition to giving you peaceof mind, you learned a few things about yourhome and how it works.

Who Benefits From the Inspection?The buyer, seller, and real estate broker allbenefit. The buyer will understand what is beingpurchased, gaining insight into his or her newhome. The seller and real estate agent willobtain information that will help avoid delays inthe real estate transaction by discoveringpotential problems before the transaction iscomplete — reducing liability and avoiding liti-gation. This avoidance increases the likelihoodof a smooth and complete transaction.

Your Guarantee of Protection!Insight Inspection Company inspections arebacked by more than our extensive experi-ence, certification with the American Societyof Home Inspectors, and specialized training— our inspections also include coverageunder the Buyer Assured® Warranty program.Although rarely needed, we provide thisservice for added peace of mind!

The Customer SupportExperience We provide inspection appointments dailyand deliver a computerized report immedi-ately at the end of the inspection. We offerunlimited e-mail and phone support for yourpost inspection concerns or questions.

InsightHome InspectionCompany

$250 Logo Design Service

We’ll design your logo for $250!

We start with identifying your

creative direction, then we’ll

match it with your company

image, and then create three

directional concepts for you. Once

we fine-tune your completed logo,

you’ll receive it in all usable print

and web formats.

Custom logo design for $250

$499 Stationery Design Service

The last part of your identity package is your stationery design. We’ll design and print 1000, 2-color business cards and letterhead for only $499!

Stationery design & printing for $499

Custom start-up package for $1,750

$1,750 Start-Up Package

Just getting into business? We’ll provide all of the customized marketing materials you’ll need for your first year of business. If we sold this package individually, it would cost you over $2,500! Add a custom logo for only $250!

• 1000 of each of the following: business cards, letterhead, envelops, and 4-color brochures

• 6 Around the Home (for Realtor contact) & 4 HomeNotes (for past client contact) referral newsletter templates

• Seller tent card template

• Thank you card template

• Checklist handout template

• One-year unlimited e-mail-based marketing support.

(Other quantities available!)

Thank you for your interest in Inspection Marketers, Inc.!

Please take some time to review our information and

contact us with any questions.

We look forward to helping you market your

inspection business in the near future.

Phone: (800) 851-8477

Fax: (610) 446-2659

email: [email protected]

Web: www.inspectionmarketers.com© 2004-2005. Inspection Marketers, Inc. All Rights Reserved.

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Inspection Marketers, Inc. - MarketingThink - Social Media ...€¦ · Inspection Marketers, Inc., is more than a design shop! We’re marketing consultants and will help identify