PORTFOLIO 2013

Retail And Exhibition DesignINSIYA PITHAWALA

Tensile StructuresClassroom project 3 weeks

individual project01

The properties of tensile membranes were explored by stretching a nylon cloth over the varying forms derived from a geometric grid. Di�erent patterns were projected on the membrane to understand and capture the visually interesting surfaces and spaces formed within.

Insiya Pithawala: Retail and Exhibition

Exploring Tensile Surfaces

Tensile Structures

SPA

CAFE

MERCHANDISE

ENTRANCE

PARKING

12 MODULES each representing one zodiac sign.

SCREENSDetailed information for browsing

ASTRO LOUNGE

POINT SUPPORTS

ARCH

STEEL STRUCTURE

BREATHING SPACEallows good quality natural air,creating a very natural ambience &eliminates the need for arti�ciallighting, during daytime.

ANTICLASTIC SURFACEPositive curvature in one principaldirection and negative curvature inthe other

Final Concept

Tensile Structures Insiya Pithawala: Retail and Exhibition

Zodiac Convention Centre

The zodiac convention centre is an interactive space for people to know more about their zodiac signs and therefore connect with themselves on a much deeper level. It also provides a platform for social interaction where compatible people can come together and connect thereby, creating new relationships. The structure comprises of 12 modules where each one represents a zodiac sign and comprises of various personalized experiences.

Prototype

Insiya Pithawala: Retail and Exhibition Tensile Structures

The tensile structure consists of the load bearing members (metal supports) that establish the boundary points and the anticlastic surface (nylon fabric) that �ts within these boundaries. The anticlastic tensile membrane acts like a shelter for the convetion cente. The membrane looks aesthetically pleasing and is spread over a large area which makes it versatile and gives ‘freedom of design’.

Nature And FormClassroom project 1 week

individual project02

White Button Mushroom ( Agaricus bisporus )

1

1.7

Front view cross sectionBottom view

Form Generation

Form Manipulation Final Form (2D)

2D Form Genereation Manipulation

Insiya Pithawala: Retail and Exhibition Nature And Form

The aim of the project was to study the life cycle of an element from nature and translate its attributes into forms that could furthur be used for problem solving and to create more intelligent and sustainable design solutions through the emulation of nature.

Tensile Structures

Tensile Structures

R50,8

10,3

4

28,2

7

16,75

20

Ø10

1,6

Final Form (3D)Form Manipulation (2D to 3D)

The 3D form is derived out of a sphere based on the attribute ‘enclosed’. The 2d motif was looked at as the ‘elevation’ for the 3d form. The re�ections of the form in the mirror highlight the di�erent visually interesting surfaces that have been developed.

3D Form

Insiya Pithawala: Retail and Exhibition Nature And Form

All measurements are in mm

Display DesignClassroom project 2 weeks

Group project03

Display Design

508

254

236

254

272

508

526

272

254

272

508

744

254 Box joint

Dowel

Mini Fix

Angle Bracket

Conceptualization

Insiya Pithawala: Retail and Exhibition Display Design

The unit was designed as an attempt to highlight the new arrival books by dedicating an exclusive space for the same as it it one of the most important and most selling section of a book store. The material constraint given was Mdf and the requirement was that is should accomodate a minimum of 3 kilograms of weight. Di�erent combinations of joineries were explored keeping in mind the compression and tension acting on it at all given times.

All measurements are in mm

Insiya Pithawala: Retail and Exhibition Display Design

Prototype

A combination of two modules have been used that can be changed as per the store layout. Each unit accomodates two new arrivals where one face of the unit is used for display of the cover while the copies of each are stacked on the side where they can be accessed by the customer. The varied angles of the geometric unit facilitates e�ortless viewing of each novel.

Insiya Pithawala: Retail and Exhibition Display Design

FQ - By Tanishq ( Kiosk Design )

Live project( On Going )

4 weeksIndividual project04

‘FQ’ - About The Brand

Insiya Pithawala: Retail and Exhibition FQ - By Tanishq

Current Kiosk

FQ belongs to the house of Tanishq, a prominent jewellery brand of India, a company promoted by the Tata Group. ‘FQ’ stands for fashion quotient but in this case it sounds like ‘fuck you’ a common slang used by teenagers. The brand aims at creating a niche market for teen jewellery. The whole idea was to introduce teens to authentic jewellery buying at an early age.

Threads: Rs. 399 Charms: Rs. 499 – 799Pendants: Rs. 499 – 1999Finger rings: Rs. 599 – 2999Earrings: Rs. 599 – 3999Toe rings: Rs. 799Bracelets: Rs. 799 – 1999Only chains: Rs. 1099Sets: Rs. 1299 – 3999

Product Range

The products are available in diamond studded sterling silver and gold and copper �nishes ranging between Rs. 399 to 3999.

‘FQ’ - New Concept

Insiya Pithawala: Retail and Exhibition FQ - By Tanishq

The way jewellery is percieved has changed over the years. Teenagers think of jewellery as more of a fashion accessory than a status symbol. They wear jewellery to enhace their beauty and not to showcase their wealth. So i have tried to create a space that the teens would rely on to buy their �rst diamond accessory.

96

46

All dimensions are in inches

48

Modular Unit

Shel�ng for earrings and pendants

Storage

Display for rings, charms & bracelets

Mirror

Metal Mesh for hanging earrings and sets

‘FQ’ - New Concept

Insiya Pithawala: Retail and Exhibition FQ - By Tanishq

The ‘D Lane’ Project ( Exhibition Design )

Live project 3 weeksGroup project05

The ‘D Lane’ Project ( Exhibition Design )

Portrays the people living and working along the 1.2 km stretch of the "D-Lane" , Koregaon Park. On 1100 meters, people of di�erent social classes live side by side. The street, partly running parallel to the river, is depicting a complex picture of the city, its people, their environment, activities and professions. The stories and destinies of the residents, medical doctors, craftsmen, salesmen, mobile teashops, slum inhabitants and many more depict this urban area.

About The Lane

Area 4.6 kmLength 1.2 kmInhabitants 4,50,000Ethnic groups 8Languages Spoken 9Nationalities 4

A lane

B lane

C lane

D lane

Koregaon Road

Mul

a M

utha

Riv

er

N. M

ain

Rd.

Osho Ashram

Insiya Pithawala: Retail and Exhibition The ‘D Lane’ Project

Stable symbiotic relationships of rich and poor along with various other religious groups have been established over the past years. These relationships facilitate harmonious living resulting in new ways of life developing in the cities and creating numerous opportunities for art and culture.

Inhabitants

Insiya Pithawala: Retail and Exhibition The ‘D Lane’ Project

Insiya Pithawala: Retail and Exhibition The ‘D Lane’ Project

Entry

Indo German Urban Mela

A 10-day unique theme based exhibition, designed by German artist Markus Heinsdor�, centered on the theme of 'StadtRaume' or 'city spaces'. A set of modern multi-purpose pavilions, designed especially for the year of Germany in India were arranged and adapted to the local conditions to create a unique temporary festival venue.

Indo German Urban Mela

Exit Pavilions

HospitalityArea

Beer GardenStage

The ‘D Lane’ Project

Panel Layouting

Insiya Pithawala: Retail and Exhibition The ‘D Lane’ Project

The ‘D Lane’ Project

The ‘D Lane’ Project

The exhibition showcases the life of the people residing in the ‘d lane’. The exhibition was a platform to bring forward the stories that are buried under the impact of urbanisation. As India is galloping towards higher economic growth, its cities and people struggle to keep up, it is perhaps only right that we take some time out and acknowledge the diverse culture and people around us.

The D Lane Project was featured in local as well as other indian newspapers like ‘Pune Newsline’ and ‘DNA’.

Studio Skills06

Sketch Book

Insiya Pithawala: Retail and Exhibition Skils

Posterization

Pencilling

Pen & Ink

Skils

All measurements are in mm

Insiya Pithawala: Retail and Exhibition Skills

Representation Techniques

AutoCad Drawing Axonometry

3Ds Max Renders

Skills

11 / B, Philips society, near Tatya Tope society,Wanowrie, Pune - 411040

+91 9049646450

insiya.pithawala.1@gmail.com

INSIYA PITHAWALA

Hello, I am a 3rd year Retail and Exhibition Design Student from MIT Institute of Design, Pune. I am openminded and hardworking. I believe in keeping myself updated with the fast moving world. I want to explore every opprtunity that comes my way. Creating unique Spatial experiences that catalyse interaction, action and evoke emotions that are appealing interest me the most. I enjoy travelling and adventure sports. New music and movies are usually what am exploring in my free time !

Education

2011 - 15 : MAEER’s MIT Institute Of Design, Pune, India

( Currently in the 3rd year )

2009 - 10 : S.M. Choksey Jr. College, Pune ( HSC , Science )

2008 : Sardar Dastur Girls High School, Pune (SSC)

Currently looking for a 6 - 8 week Summer internship, June onwards.

Date of birth - 1st October 1992Hometown - Pune, India

Software Skills

Autodesk AutoCad

Autodesk 3ds Max

Adobe Illustrator

Adobe Photoshop

Keyshot

Activities and Achievements

Black Belt in Karate under the Universal ‘Shotokan’ Karate-Do Association

Silver medalisist in the District Inter Do-Jo Karate Championship

Participated in the art exhibition’Little Wonders of Colours’ on behalf of ‘House of Art’

Worked on ‘The D Lane Project’ ,an exhibition Design project as a part of the Indo German Urban Mela. Here is a link to the website :

Conducted a summer Art and Craft workshop for 5 - 10 year old children

Twice winner of ‘Water Wise ’ , a swimming competetion organised by the Rashtriya Life Saving Society, India.

Contact Me :

http://www.germany-and-india.com/en/IGUM/836/