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Instead of taking a half day to evaluate what auditors need to review for one piece, they can get a feel for what they’re up against in 15 minutes Charlotte Sylvest Senior Master Data Governance Manager VS 15 minutes 3-4 hours Results Better visibility Electronic audit trails help auditors quickly verify content is compliant Streamlined content workflows Process-driven content approval process improves operational efficiency Increased content control & distribution Centralized access to documents and assets allows for greater reuse of content Solution Claims directly link to supporting evidence stored in the central system 1 2 3 Streamlined, process-driven workflows combine content creation, review, and distribution The ability to analyze content performance trends helps reduce marketing spend and promotes reuse of the right content Challenge LIMITED VISIBILITY AND CONTROL OF COMMERCIAL CONTENT Multiple systems and processes for managing content Insufficient audit trail for claims Impact INSIGHTS INTO CONTENT USAGE TRENDS promotes reuse reduces marketing spend Success Story Improved visibility and streamlined workflows across the digital supply chain

INSIGHTS INTO CONTENT USAGE TRENDS · 2018-02-01 · content performance trends helps reduce marketing spend and promotes reuse of the right ... Impact INSIGHTS INTO CONTENT USAGE

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Page 1: INSIGHTS INTO CONTENT USAGE TRENDS · 2018-02-01 · content performance trends helps reduce marketing spend and promotes reuse of the right ... Impact INSIGHTS INTO CONTENT USAGE

Instead of taking a half day to evaluate what auditors need to review for one piece, they can get a feel for what

they’re up against in 15 minutesCharlotte Sylvest

Senior Master Data Governance Manager

VS 15 minutes3-4 hours

Results

Bettervisibility

Electronic audit trails help auditors quickly verify

content is compliant

Streamlined content workflows

Process-driven content approval process improves

operational efficiency

Increased content control & distribution

Centralized access to documents and assets

allows for greater reuse of content

Solution

Claims directly link to supporting evidence stored in the central system1 2 3Streamlined,

process-driven workflows combine content creation, review, and distribution

The ability to analyze content performance trends helps reduce marketing spend and promotes reuse of the right content

ChallengeLIMITED VISIBILITY AND CONTROL OF COMMERCIAL CONTENT

Multiple systems and processes for managing content

Insufficient audit trailfor claims

ImpactINSIGHTS INTO CONTENT USAGE TRENDS

promotes reuse reduces marketing spend

Success Story

Improved visibility and streamlinedworkflows across the digital supply chain