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Insightful. Indispensable.
Media Kit | 2013
Informative.
CONTENTS
Introduction
Mission
Editorial Authority
Strong Growth & Current Metrics
Powerful Audience
Advertising / Sponsorship Opportunities
Our Channels
Advertising Units - Channel Home Pages
Advisory Committee
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- Home PagesPg.11
Pg.12 - Article Pages
- Blog Pages
- Photo Gallery Pages
- Interactive Pages
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TestimonialsPg.5
- NewslettersPg.16
INTRODUCTION
Informative. Insightful. Indispensible.
These are words we take very seriously at The Fiscal Times. It is our
mission to give our readers the best quality reporting, opinion and
analysis on important fiscal, budgetary, health care and economic
issues. Delivering constantly updated features from our bureaus in
New York and Washington, D.C., and our world-renowned content
partners, we strive to be the indispensible source for all things fiscal.
If you want to reach our affluent, well-educated, fiscally-minded and
influential readers, please drop me an email or give me a call. I’d love to
talk with you about how our powerful brand can work for your business.
Jeff Czaplicki
Account Manager
212-313-9683
www.thefiscaltimes.com
Our Partners
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MISSION
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The Fiscal Times (TFT) is a digital news and opinion publication devoted to quality reporting on U.S. policy
initiatives, business issues, global economic conditions and consumer trends. In the 2½ years since our official launch in March 2011, TFT has become one of the most trusted online publications on fiscal policy and its effects on the country at
large.
The Fiscal Times is an editorially independent enterprise, founded and owned by financier and philanthropist Peter G. Peterson. Clear-headed and pragmatic, TFT is written, edited and produced by experienced professional journalists. Expert columnists and bloggers also contribute and engage readers in thoughtful and timely discussions.
EDITORIAL AUTHORITY
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BEST NEW SITE
Editor-in Chief: Jacqueline Leo, former editor-in chief of Reader’s Digest and
Consumer Reports, and former editorial director of ABC’s “Good Morning America”
Washington Editor: Eric Pianin, former Washington Post editor and budget reporter
Managing Editor: Maureen Mackey, former senior editor at Reader’s Digest
Executive Editor: Yuval Rosenberg, former senior editor at Fortune and The Week
Senior Editors: Josh Boak, deputy bureau chief, Washington, D.C.; Beth Braverman,
Life + Money editor and former senior editor at Money Magazine; David Francis,
national correspondent, Washington, D.C.
News Assistant: Brianna Ehley, produces daily blog: Debt + Taxes
Bruce Bartlett, economist and former senior policy analyst under President ReaganSuzanne McGee, author and former finance writer for The Wall Street JournalEdward Morrissey, columnist and blogger for Hot AirLiz Peek, investment analyst and contributor to Fox NewsPatrick Smith, former analyst for the International Herald Tribune and The New Yorker.Mark Thoma, economics professor, University of OregonJohn Wasik, personal finance columnist focusing on health care reformAndrew Fieldhouse, economist and Op-Ed contributorDavid M. Walker, former U.S. Comptroller General and Op-Ed contributorMortimer Zuckerman, publisher and Op-Ed contributor
Columnists, Analysts, Bloggers, Contributors
TESTIMONIALS
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“The Fiscal Times is an indispensable resource for serious-minded readers. A
must-read that consistently provides high-quality reporting on the long-term fis-
cal, budgetary, health care and economic challenges facing the U.S. and world.”
- Donald Marron, Founder of Lightyear Capital
“The Fiscal Times has zeroed in on the important issues of the day, going
in depth on spending, savings and the country’s debt. The news and opinion
publication cuts to the chase with analysis, news and opinion. It’s a great read.”
- Maria Bartiromo, Anchor of CNBC’s “Closing Bell with Maria Bartiromo”
“In a very short time The Fiscal Times has become must reading for anyone
serious about the economy and business.”
- Mort Zuckerman, Publisher and Owner of the New York Daily News, editor-in-chief of
U.S. News & World Report, chairman of Boston Properties
“For those who wish to follow the story of our fiscal malaise at the federal and
state level, there is no better source of information than The Fiscal Times.”
- Dick Ravitch, former Lieutenant Governor of New York
“The Fiscal Times is a trusty companion to take along when navigating
the various tributaries of the new economy.”
- Graydon Carter, Editor-in-Chief of Vanity Fair
EDITORIAL PROFILES
Jacqueline Leo - Editor in ChiefJacqueline Leo is Editor in Chief of The Fiscal Times, a fast-growing digital news, opinion and media publication devoted to quality reporting on economic policy, business and consumer issues. Ms. Leo has worked in a variety of media and has held numerous leadership positions in editorial and marketing. She was Director of Digital Operations at the Meredith Corporation; Editorial Director of Women’s Magazines at The New York Times; and Editorial Director of ABC News’ “Good Morning America.” From 2001 through November 2007, Ms. Leo was Vice President and Editor-in-Chief of Reader’s Digest, the largest paid circulation magazine in the U.S. with a readership of 38 million. Prior to that, she was Director of Editorial Operations at Consumer Reports. Her latest book, SEVEN: The Number for Happiness, Love and Success, was published in December 2009 by a division of Hachette.
Ms. Leo is a former President of the American Society of Magazine Editors and a three-time nominee for
a National Magazine Award. Under her leadership, an article on toxic waste dumping won the 1990 National Magazine Award for Public Interest. A Matrix Award Winner from NY Women in Communications, she served on the Board of Governors of the New York Academy of Sciences for ten years and in 2011 was named to Media Industry Newsletter’s Editorial Hall of Fame. Leo is listed in Who’s Who in America.
Eric Pianin - Washington EditorEric Pianin is a veteran journalist and federal budget expert who has served as D.C. Bureau Chief for The Fiscal Times since its launch, managing the team’s political coverage, congressional budget and tax issue coverage, and more. He spent over 25 years as an editor and reporter at The Washington Post, covering the federal budget, D.C. government, environmental policy, homeland security and politics. He also served as The Post’s domestic policy editor and congressional editor and worked on its website for two years. A native of Detroit, Pianin graduated from Michigan State University and the Columbia University Graduate School of Journalism and worked for The Louisville Times, The Minneapolis Star and The Minneapolis Tribune’s Washington bureau early on in his career. He also covered the health care reform debate in Congress for the Kaiser Health News website.
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EDITORIAL PROFILES
Maureen Mackey - Managing Editor
Maureen Mackey, The Fiscal Times’ managing editor, oversees scheduling and work flow as well as editing, writing and reporting on analyses, features, and news. She manages partner content and handles book scouting and excerpts. She has over 20 years of editorial experience, and her work has appeared in The New York Times, Publishers Weekly, AARP, and elsewhere. She has edited numerous nonfiction books, including political biography, history and memoir, and was a co-editor of Everyday Greatness: Inspiration for a Meaningful Life by Stephen R. Covey (2006). She is a graduate of Fordham University.
Yuval Rosenberg - Executive Editor Based in New York City, Yuval Rosenberg is the Business and Economy editor for The Fiscal Times, directing coverage across all major industry sectors, with a focus on the economy, technology and Wall Street. He draws on his extensive experience in digital media, having previously worked as an editor for the websites of WNYC, Fortune and Newsweek. His writing has appeared in numerous print and online publications, including CNBC.com, CNNMoney, Fast Company, Fortune, Money, Newsweek, TheWeek.com and Time. He holds a bachelor’s degree in biology and a master’s degree in journalism from Columbia University.
Josh Boak - Deputy Bureau Chief, Washington Office
As the Washington office’s Deputy Bureau Chief, Josh Boak covers the economy, the Federal Reserve, and Capitol Hill politics. Previously, he worked on the staffs of POLITICO, The Chicago Tribune, and The Toledo Blade. Educated at Princeton and Columbia Universities, Boak received the Livingston Award for a series about the Ohio economy and was also a Pulitzer finalist for his articles about troubling investments made by that state’s government. He also worked as a researcher and reporter on investigative journalist Bob Woodward’s book, Obama’s Wars (2010), and spent time freezing in the Afghan desert for The Washington Post.
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EDITORIAL PROFILES
David Francis - National Correspondent
As national correspondent for The Fiscal Times based in D.C., David Francis covers the defense industry, national security and other political issues. He has written for The Christian Science Monitor, Financial Times Deutschland, and Deutsche Welle, and contributed to World Politics Review, SportsIllustrated.com, and The Pittsburgh Post-Gazette, among others. He’s reported from around the globe on topics ranging from transatlantic relations to border security. Francis has lectured at the Georgetown University School of Foreign Service, the Johns Hopkins School for Advanced International Studies, and the World Affairs Council of Pittsburgh. He holds an undergraduate degree from the University of Chicago and a master’s from Georgetown University.
Beth Braverman - Senior Editor, Life and Money
Based in New York City, Beth Braverman is the Life and Money editor for The Fiscal Times, covering the key financial issues that affect consumers at work and at home. A former senior reporter and social media editor for MONEY magazine, she also worked as a daily newspaper reporter and trade magazine editor. She holds a bachelor’s degree in newspaper journalism from the S.I. Newhouse School of Public Communications at Syracuse University and a master’s in business and economics reporting from the Graduate School of Journalism at Columbia University.
Brianna Ehley - Washington Bureau News Assistant
Based in Washington, D.C., Brianna Ehley covers tax and economic policy, government agencies and Congress for The Fiscal Times. She compiles the site’s daily Debt and Taxes blog and handles reporting and research. Her writing has appeared in The St. Louis Post-Dispatch and Reuters.
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POWERFUL AUDIENCE
In October 2012, The Fiscal Times conducted a survey of over 2,000 registered site readers and email subscribers.
Key Findings:
71% of the audience is Male Median Age is 55
Median HHI is $125,000
52.4% have a Household Income over $100,000
36.6% have a Household Income over $150,000
42.9% work for Small Businesses
27.8% work for Large Businesses
46.3% are C-Level/President/Owner/Chairman/Management/Entrepreneurs
Top Industries include:
Accounting/Banking/Finance
Health Care/Medical/Pharmaceuticals
Technology/Computer Software
Government/Military Manufacturing
Education
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ADVERTISING / SPONSORSHIP OPPORTUNITIES
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E-Mail Newsletters
Channel Sponsorships
Policy & Politics
Business & Economy
Life & Money
Social Media Targeting
Sponsored Twitter Posts (Daily/Weekly/Monthly Packages)
TheFiscalTimes.com Print Publication
Events
Webinars
Conferences
Roundtables
Content Sponsorships
Roadblocks
Custom Units
Video Pre-Roll
Push Downs
To deliver deep analysis of and commentary on the major issues confronting America. That includes the federal budget, the deficit, tax reform (both individual and corporate), Medicare, Social Security, and any other crucial topics that will be front and center in Election 2012.
To produce smart, often counterintuitive political stories and opinion pieces (both from the Right and the Left) that inform and provoke readers as they consider candidates for national office. TFT, for example, did one of the first major stories questioning Governor Rick Perry’s record of job creation in Texas.
Lifestyle, education, social trends, and service pieces are the mainstays of the L+M Channel. The channel has a special focus on jobs, real estate and money management.
A typical week might include stories that resonate with and inform corporate managers, such as “Gen Y vs. Boomers: Workplace Conflict Heats Up”; a service story for holiday shoppers such as “Black Friday 2011: 3 Reasons to Stay Home and Shop”; and a story with social value such as “Marriage: Couples That Save Together, Stay Together.” But the L+M Channel also has a more serious side, tackling topics such as “The New Poor: Elderly Hit Hard on Health Costs” and “Down and Out on $250,000 a Year.”
One major focus of TFT reporting is on the millennial generation — their prospects for jobs, the costs of higher education and whether or not the American Dream will still be viable as they age into adulthood.
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OUR CHANNELS
The Fiscal Times brings order to the chaos of a global economy. Our job is to get behind and ahead of the top stories affecting investors, consumers, voters and taxpayers. And while both public and private pocketbook issues are a core concern, TFT coverage manages to have far more breadth and depth than just a fiscal focus. There are three primary channels:
Politics + Policy
Business + Economy
Life + Money
Deep and proprietary economic analysis from columnists and TFT writers on everything from the housing crisis to Fed policy and China’s global ambitions.
Original stories that analyze events and issues of importance to Corporate America and small business. These can range from company stories, such as disarray at HP to the prospects for repatriation of overseas profits and beyond. The daily dissection of what is happening on Wall Street and in markets around the globe, plus insights and advice for investors. TFT was one of the first news outlets to recognize and report on the Occupy Wall Street movement. Technology coverage that doesn’t follow the pack. TFT has produced forward-looking stories on robotics and innovative ways to look at tech, such as a series of stories on “The iPhone Economy.”
The P+P Channel has two overarching missions:
The focus of B+E is even broader, spanning business large and small, the economy both domestic and global, plus finance and technology. Central to that mandate is:
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NEWSLETTERS
Number of Subscribers: Over 15,000
The Fiscal Times offers two distinct newsletters to their readers twice a day. The Morning Wrap is an easy-to-read snapshot of news, special reports and analysis of hot topics in economics, politics, business and finance, delivered at 7 am from Sunday through Friday. The Morning Wrap offers one 300x250 ad in every newsletter. Debt and Taxes offers an aggregation of news for all things related to debt and taxes sent out in the afternoon every weekday.
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Number of Subscribers: Over 15,000
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ADVISORY COMMITTEE
Robert D. Reischauer, President of the Urban Institute and former director of the Congressional Budget Office
Drew Altman, President and CEO of the Henry J. Kaiser Family Foundation and former commissioner of the New Jersey Department of Human Services
Jim Brady, President, Digital Strategy, Allbritton Communications and former executive editor of washingtonpost.com
Jodie T. Allen, Senior Editor of the Pew Research Center, former managing editor and political columnist for U.S. News & World Report, and editor of The Washington Post Sunday “Outlook” section
G. William Hoagland, CIGNA Corporation’s Public Policy Group Director and former policy and budget adviser to Senate Majority Leader Bill Frist (R-Tenn.) and staff director of the Senate Budget Committee
Our Advisory Committee consists of leading professional journalists and public policy experts who monitor the operations of The Fiscal Times. It periodically meets with TFT editors and executives to assess performance and progress in meeting our goals and standards.
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