“I draw memories to create what I have never seen.”

Joana Santos Barbosa Founder & Creative Director

INSIDHERLAND ESSENCE

Created by Architect Joana Santos Barbosa in 2012, INSIDHERLAND is a Portuguese brand of exclusive

author design. Drawn with the signature of the creator, all creations are closely connected with personal

memories and have been highlighted for their innovative contemporary designs that wisely interpret the

mysteries of the natural World.

INSIDHERLAND is internationally positioned in strategic markets of high-end luxury decoration, working

with the best Architects, Interior Designers and Showrooms of United Kingdom, France, United States of

America and several countries in the Middle East with special focus on Saudi Arabia.

INSIDHERLAND presents Beyond Memory Collection with exquisite furniture, lighting, upholstery and

accessories deeply influenced by organic forms of nature, legends and traditional cultures that arouse

emotions and stand out in exquisite spaces. Using the expertise of traditional craft techniques of extreme

value, all creations are made by the hands of Portuguese master craftsmen and jewelers who wisely sculpt

them in noble materials, finalizing every detail with elegance and perfection.

PRESS COVERAGE

INSIDHERLAND has been highlighted by the best decoration magazines such as Elle Decor or Architectural

Digest, and its pieces have been published in European countries like United Kingdom, France, Germany,

Italy and Sweden but also all over the world, in the United States, Russia, Brazil, New Zealand, Lebanon,

Qatar, Argentina, Colombia, Ukraine, Israel and many others.

EVENTS AND DESIGN SHOWS

Since the international debut on the early 2013, INSIDHERLAND has been a regular presence in some of

the most prestigious design and decoration events in Milan, Paris and London. Next September,

INSIDHERLAND will attend the most exclusive British decoration event, DECOREX INTERNATIONAL and in

2016 will once again exhibit at Maison&Objet in Paris and at the biggest European event, Isaloni in Milan.

JOANA SANTOS BARBOSA

Born in Oporto, Joana Santos Barbosa graduates in Architecture at the Faculty of Architecture of the

University of Oporto in 2006, later deepening her knowledge in Interior Design at St. Martin's School of Arts

and Design in London. Alongside with Architecture, the passion for the Detail motivates her to create her

own exclusive furniture design.

From her training she takes the discipline and persistence in the pursuit of the unquestionable accuracy.

From the World she seizes cultures and contexts, dissects memories and rearranges concepts, taking them

as starting points for the creative liberation which questions the immediate nature of the perception of

reality.

Having a refined intuition and a particular way of feeling, Joana Santos Barbosa has a vein of attachment to

the Land, a connection to the emotional and a devotion to the senses and is very early deeply influenced by

the mysteries of the natural world, taking an interest in legends and organic forms and by many trips that

opened her eyes to inspiring cultures and traditions.

She is fascinated by the limits of emotions and the threshold of feeling. Her creative perseverance and

curiosity for experimentation proves to be somewhere between the sinuous elegance and the harsh

aggressiveness, the softness of a touch and the strictness of a line, the organic forms of nature and the

geometric accuracy, a smooth trace of a sketch and the precision of a detailed drawing.

NEW RELEASES AT DECOREX INTERNATIONAL 2015

INSIDHERLAND will once again showcase in London. For the first time at DECOREX INTERNATIONAL, the

leading luxury interiors event for design professionals, INSIDHERLAND Founder & Creative Director Joana

Santos Barbosa will launch her newest exclusive creations in a sophisticated and elegant ambience.

Visit us at stand F36

20–23.09.15

SYON PARK, LONDON

STAND F36

TREE BRANCHES WALL LAMP H.50cm|19,70’’ W 10cm|3,95’’ D 10cm|3,95’’

WESTERN 2 SEAT SOFA H.95cm|37,40’’ W.150cm|59,06’’ D.82cm|32,28’’

The Tree Branches wall lamp handcrafted in hammered patinated brass is a conceptual approach, designed to recreate the sunbeams

that pierce the density of forests. The clean lines of this stylish piece have the same technique of the original side table, using a more

detailed approximation as if we were closely looking to a single branch that hides us from the sunlight while we stand in its shadow.

Therefore, the light only appears on a secondary plan, brightening the wall around it.

Western sofa is similar to the original design of the Western armchair that rescues the image of a cowboy hat standing in a saddle

rack. The top performs the concave hat with rounded tabs and the band around it turns into a comfortable cushion. The base in

walnut approaches the structure and color of the saddle rack.

FIGUEROA ARMCHAIR H.90cm|35,43’’ W.90cm|35,43’’ D.90cm|35,43’’

ALENTEJO SIDE TABLE H.60cm|23,62’’ W.49cm|19,29’’ D.49cm|19,29’’

Knowing Figueroa Mountain for so many years, I’ve always admired it as an invaluable painting that’s too superb to be confined in a Museum. Instead, the immeasurable curved forms rise freely above the ground, allowing me to absorb fragments of its beauty and transform them into one of my special creations. | Joana Santos Barbosa

Located in the sunny California on the south-west of the United States of America, the charming Figueroa Mountain is a magical

landscape that led to the creation of the Figueroa armchair. The long curves of this mountain were taken to the armchair’s exterior

and the mountainside ripples, that seem to have been dug by large fingers coming from the sky, were placed on the inside. The top of

the armchair features the great bow of the skyline and the yellow tone of the ground is replaced by the base in brushed brass. Both

soft velvet and brass are reunited in the soft curves that go all around this compact creation. Just like the mountain meets the land.

Since I can remember, I think of Alentejo as the most peaceful place in my Country. On the rolling plains of this land, thousands of cork oak trees open their branches to the sky and, in a powerful reunion, conceive an impressive scenario where time seems to stop. | Joana Santos Barbosa

Alentejo side table is a glimpse over the South of Portugal where thousands of cork oaks trees raise their canopies to the sky.

Overlapped on branches opened in obtuse angles, the canopies are separated from their support bases, being gracefully balanced

above the ground. These typical trees seem like tables spread across the horizon. Choosing one of the four tops available, we

approach the different seasons: Spring in a dark green lacquered, Summer in a sunburned tone of walnut marquetry, Autumn in an

empty space of acrylic and Winter in the white hues of Estremoz marble. The slender base in cast brass with patinated effect results

of a careful sculpted work that highlights the natural details. Each root lightly touches the ground taking its own direction as shadows

that vanish into the landscape.

NAVAJO CANYON CABINET H.200cm|78,74’’ W.100cm|39,37’’ D.54cm| 21,25’’

Diné Bikeyah or Navajoland is located in the United States of America within the boundary of four sacred mountains, Mt. Blanca to the east, Mt. Taylor to the south, San Francisco Peak to the west and Mt Hesperus to the north near Durango, Colorado. The Navajo natives, the Diné believe that these mountains were created by the Holy People who taught them how to live in harmony with Mother Earth, Father Sky and all other elements of nature such as man, animals and plants. In this impressive territory with dozen national monuments that cross Utah, Arizona and New Mexico, we find Navajo Canyon, a magnificent cliff formation. The sandstone canyon high waved walls in brownish red and white tones contrasting with Lake Powell’s blue waters perform an impressive sight. The cabinet Navajo Canyon reinvents the glorious majesty of Arizona cliffs with their twists and turns along the Colorado River. With

the identical proportions and tones of the rock formations sedimented over thousands of years, this cabinet is built through a

complex process finished in full height walnut veneer and its base in white sycamore.

By accentuating the long exterior lines without any visible opening, the apparently solid volume resembles the stone walls so we can

travel a long journey through the serpentine cliffs.

On the walnut interior, two glass shelves go unnoticed while the turquoise silhouette of the Colorado River suddenly appears

between four drawers. Taking advantage of the natural curves, each drawer opens, unveiling its interior totally lacquered in the same

hue which gives us the feeling of jumping in freefall from the top of the cliff to dive in the crystal clear waters of the river.

BEYOND MEMORY COLLECTION

When we look at reality through memory we create connections, eliminate the unnecessary and add

details that we wish to be true. Through the creative eye of Joana Santos Barbosa, Beyond Memory

Collection opens the gates of a Land almost as real as imaginary and each creation reveals a personality

trait of its creator taking us to places where “A tale never loses in the telling”.

Designed to stand out in exquisite spaces, the creations of Beyond Memory Collection evoke emotional

relations with the natural world, telling stories and memories that surprise a demanding public which seeks

exclusivity, innovation and elegance.

Each piece is made by craftsmen, using handcrafted techniques, whereby small differences between pieces

of the same model may occur which makes them particularly unique and exclusive.

Meet the memories and stories behind each creation at WWW.INSIDHERLAND.COM.

STORAGE & SHELVING

HOMELAND SIDEBOARD

H.118 cm|46,46’’ W.129cm|50,79’’ D.45cm|17,72’’

Wood structure coated with mass in satin matt and interior white lacquered with drawers lined

in white velvet | Central brown doors lacquered in half gloss and interior in high gloss

THE SPECIAL TREE CABINET

H.200cm|78,74’’ W.90cm|35,43’’ D.79cm|31,10’’

Wood structure exterior with exotic veneers and interior with satinwood veneer in high

gloss | Shelves in glass | Base and tubes handcrafted in polished copper and engraved work

THE SPECIAL TREE SIDEBOARD

H.95cm|37,40’’ W.200cm|78,74’’ D.53cm|20,87’’

Wood structure exterior with exotic veneers and interior with satinwood veneer in high gloss | Shelves in glass

| Base and tubes handcrafted in oxidized brushed brass with gloss varnish

INTO THE WOODS BOOKCASE

H.190cm|74,80’’ W.120cm|47,24’’ D.49cm| 19,29’’

Wood structure with walnut veneer in half gloss or white lacquered in high gloss| Base

and shelves handcrafted in oxidized brushed brass with gloss varnish | Glass top

NAVAJO CANYON CABINET

H.200cm|78,74’’ W.100cm|39,37’’ D.54cm| 21,25’’

Wood structure with walnut and sycamore veneers in half gloss | Shelves in glass |

Interior drawers lacquered in high gloss Ref. Colorado Blue

[NEW]

LIGHTING

INSPIRING TREES FLOOR LAMP

H.160cm|63,00’’ W.53cm|20,87’’ D.42cm|16,54’’

Top handcrafted in hammered brass with golden bath

Base handcrafted in polished brass with golden bath

INSPIRING TREES WALL LAMP

LARGE H.60cm|23,60’’ W.33cm|13,00’’ D.18cm|7,10’’

Handcrafted brushed brass, copper or steel with gloss varnish

INSPIRING TREES WALL LAMP

SMALL H.40cm|15,70’’ W.22cm|8,70’’ D.16cm|6,30’’

Handcrafted aged brushed brass, copper or steel with gloss varnish

INSPIRING TREES TABLE LAMP

H.60cm|23,60’’ W.39cm|15,40’’ D.31cm|12,20’’

Top handcrafted in hammered brass or copper and pricked steel with gloss varnish

Base handcrafted in polished brass, copper or steel with gloss varnish

TREE BRANCHES WALL LAMP

H.50cm|19,70’’ W 10cm|3,95’’ D 10cm|3,95’’

Handcrafted in hammered patinated brass with matt varnish

[NEW]

BETWEEN WAVES 2 SEAT SOFA

H.75cm|29,53’’ W.186cm|73,23’’ D.92cm|36,22’’

Wood structure white lacquered in half gloss and gold leaf in high gloss

Upholstery Ref. Exclusive Velvet - Arctic white

UPHOLSTERY

BETWEEN WAVES 3 SEAT SOFA

H.75cm|29,53’’ W.248cm|97,65’’ D.92cm|36,22’’

Wood structure white lacquered in half gloss and gold leaf in high gloss

Upholstery Ref. Exclusive Velvet - Atlantic blue

BETWEEN WAVES ARMCHAIR

H.75cm|29,53’’ W.132cm|51,97’’ D.92cm|36,22’’

Wood structure white lacquered in half gloss and gold leaf in high gloss

Upholstery Ref. Exclusive Velvet - Atlantic blue

ROCK STOOL

H.50cm|19,70’’ W.53cm|20,90’’ D.42cm|16,50’’

Wood structure | Upholstery Ref. Bright Velvet - Cream, Grey and Onix

WESTERN ARMCHAIR

H.95cm|37,40’’ W.85cm|33,46’’ D.82cm|32,28’’

Walnut in half gloss | Upholstery Ref.Canyon - Ivory

WESTERN 2 SEAT SOFA

H.95cm|37,40’’ W.150cm|59,06’’ D.82cm|32,28’’

Walnut in half gloss | Upholstery Ref.Canyon - Light Grey

[NEW]

[NEW]

FIGUEROA ARMCHAIR

H.90cm|35,43’’ W.90cm|35,43’’ D.90cm|35,43’’

Base handcrafted in brushed brass with matt finish | Upholstery Ref. Bright Velvet - Grey and Cream

NA PALI 2 SEAT SOFA

H.95cm|37,40’’ W.140cm|55,10’’ D.82cm|32,30’’

Walnut in half gloss | Upholstery Ref. Soft Velvet - Dune and Camel

NA PALI ARMCHAIR

H.93cm|36,60’’ W.72cm|28,30’’ D.82cm|32,30’’

Walnut in half gloss | Upholstery Ref. Soft Velvet - Olive and Green

NA PALI 3 SEAT SOFA

H.95cm|37,40’’ W.190cm|74,80’’ D.82cm|32,30’’

Walnut in half gloss | Upholstery Ref. Soft Velvet - Dune and Camel

FOUR… FOR LUCK CENTER TABLE

H.48cm|18,90’’ W.80cm|31,50’’ D.80cm|31,50’’

Wood structure with rosewood or ebony marquetry in half or high gloss

Handcrafted feet in solid polished brass finished with gloss varnish

FOUR… FOR LUCK CONSOLE

H.90cm|35,43’’ W.150cm|59,06’’ D.45cm|17,72’’

Wood structure with rosewood or ebony marquetry in half or high gloss

Handcrafted feet in solid polished brass finished with gloss varnish

TABLES & CONSOLES

TREE BRANCHES SIDE TABLE

H.60cm|23,60’’ W.60cm|23,60’’ D.60cm|23,60’’

Wood structure with rosewood, ebony and olive tree marquetry in half gloss

Handcrafted feet in hammered patinated brass with matt varnish | Glass top

NA PALI LOW TABLE

H.40cm|15,75’’ W.90cm|35,43’’ D.90cm|35,43’’

Wood structure with walnut veneer in half or high gloss | Rings in oxidized

brushed brass with matt varnish | Glass top

NA PALI HIGH TABLE

H.60cm|23,62’’ W.42cm|16,54’’ D.42cm|16,54’’

Wood structure white lacquered or with walnut veneer in half or high gloss |

Rings in oxidized brushed brass with matt varnish | Glass top

NA PALI MEDIUM TABLE

H. 50 cm|19,68’’ W.50 cm|19,68’’ D.50cm|19,68’’

Wood structure white lacquered or with walnut veneer in half or high gloss |

Rings in oxidized brushed brass with matt varnish | Glass top

THREE ROCKS LOW TABLE

H.37cm|14,57’’ W.112cm|44,10’’ D.75cm|29,50’’

Wood structure lined with black lacquered glass

THREE ROCKS MEDIUM TABLE

H.45cm|17,70’’ W.85cm|33,45’’ D.75cm|29,50’’

Wood structure lined with black lacquered glass

THREE ROCKS HIGH TABLE

H.48cm|18,90’’ W.51cm|20,10’’ D.40cm|15,75’’

Wood structure lined with black lacquered glass

THREE ROCKS LOW TABLE

H.37cm|14,57’’ W.112cm|44,10’’ D.75cm|29,50’’

Wood structure with smoky brown bird’s eye,

rosewood, ebony and olive tree marquetry in high gloss

THREE ROCKS MEDIUM TABLE

H.45cm|17,70’’ W.85cm|33,45’’ D.75cm|29,50’’

Wood structure with smoky brown bird’s eye,

rosewood, ebony and olive tree marquetry in high gloss

THREE ROCKS HIGH TABLE

H.48cm|18,90’’ W.51cm|20,10’’ D.40cm|15,75’’

Wood structure with smoky brown bird’s eye,

rosewood, ebony and olive tree marquetry in high gloss

THREE ROCKS LOW TABLE

H.37cm|14,57’’ W.112cm|44,10’’ D.75cm|29,50’’

Wood structure with walnut veneer in high gloss

(also available in Medium and High sizes)

THREE ROCKS MEDIUM TABLE

H.45cm|17,70’’ W.85cm|33,45’’ D.75cm|29,50’’

Wood structure white lacquered in high gloss

(also available in Low and High sizes)

THREE ROCKS HIGH TABLE

H.48cm|18,90’’ W.51cm|20,10’’ D.40cm|15,75’’

Wood structure lined with bronze mirror

(also available in Low and Medium sizes)

ALENTEJO SIDE TABLE

H.60cm|23,62’’ W.49cm|19,29’’ D.49cm|19,29’’

Tops: Acrylic, wood structure with white lacquered in high gloss, wood structure with walnut marquetry in high gloss or estremoz marble

Feet in cast brass with patinated effect finished in matt

[NEW]

THREE ROCKS LOW TABLE

H.37cm|14,57’’ W.112cm|44,10’’ D.75cm|29,50’’

Wood structure lined with aged mirror, bevelled edges

(also available in Medium and High sizes)

THREE ROCKS HIGH TABLE

H.48cm|18,90’’ W.51cm|20,10’’ D.40cm|15,75’’

Wood structure with aged silver leaf in high gloss

(also available in Low and Medium sizes)

THREE ROCKS HIGH TABLE

H.48cm|18,90’’ W.51cm|20,10’’ D.40cm|15,75’’

Wood structure with gold leaf in high gloss

(also available in Low and Medium sizes)

FALLEN LEAVES MIRRORS

Several Measures

Hand carved wood with copper leaf (black degrade) or

gold leaf (red and black degrade) in high gloss

MIRRORS

TREE BRANCHES MIRROR

H.100cm|39,37’’ W.100cm|39,37’’ D.2cm|0,78’’

Wood structure frame with rosewood, ebony and olive

tree marquetry in half gloss| Mirror

OSANI MIRROR

H.110cm|43,30’’ W.110cm|43,30’’ D.9cm|3,54’’

Wood structure frame with ebony veneer and aged gold leaf in

high gloss | Mirror

TUNA KVARN MIRROR

H.95cm|37,40’’ W.165cm|64,96’’ D.11cm|4,33’’

Frame of 88 pieces in cast brass with patinated effect finished in gloss | Mirror

FALLEN LEAVES MIRROR SPECIAL EDITION

H.187cm|73,62’’ W.102cm|40,15’’ D.9cm|3,54’’

Hand carved wood with gold leaf (red and black

degrade) in high gloss

TECNICAL DETAILS & HIGH RESOLUTION IMAGES

Consult us to receive technical details and high resolution images of INSIDHERLAND creations.

MATERIALS & FINISHES

All INSIDHERLAND creations are made by the hands of our team of Portuguese artisans, using handcrafted

techniques producing unique and exclusive pieces of furniture. This essential component of our work adds

high value to our creations and also gives them high sense of art, uniqueness and luxurious.

INSIDHERLAND’s creations are bespoke furniture, allowing our clients do change the materials and finishes

to adjust our portfolio to their projects. This customization will highlight the exclusivity of each creation.

Consult us to receive high resolution images of INSIDHERLAND materials & finishes.

CONTACTS

INSIDHERLAND

R. João Vieira, 455

4435-043 Rio Tinto, Portugal T. +351 914471689

T. +351 226105412

WWW.INSIDHERLAND.COM

WWW.FACEBOOK.COM/INSIDHERLAND

WWW.TWITTER.COM/INSIDHERLAND

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FOUNDER & CREATIVE DIRECTOR Joana Santos Barbosa

JSB@INSIDHERLAND.COM

PRESS OFFICE PRESS@INSIDHERLAND.COM

PRESSKIT SEPTEMBER 2015

INFO@INSIDHERLAND.COM | PRESS@INSIDHERLAND.COM T. +351914471689 | PORTO, PORTUGAL

WWW.INSIDHERLAND.COM