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Housing’s heat map Hot and cold markets charted by Long Realty Page 23 Monetizing social media INSITE digs deep into data mining Page 14 Ambitious agenda Mayor Rothschild’s goals offer up a fresh perspective Page 6 Your Weekly Business Journal for the Tucson Metro Area WWW.INSIDETUCSONBUSINESS.COM • FEBRUARY 17, 2012 • VOL. 21, NO. 38 • $1 GROWING BUSINESS IS A DAILY GRIND PAGE 11 HT Metals thrives with special services and material supply Frontier pulls out of Tucson for the summer Inside Tucson Business Frontier Airlines is pulling back its service at Tucson International Airport. Effective May 17, the airline will dis- continue daily flights to its Denver hub, moving Tucson to a “seasonal destination.” “We’re really focused on our most profitable routes and for this one we’ve made the decision to operate it during the peak fall and winter seasons,” said Lindsey Carpenter, senior manager of public relations and government affairs. “We’ll be back.” Frontier has set its schedule through Sept. 9 without the Tucson flights. Currently, Frontier offers two round-trip flights per day between Tucson and Denver. at is to be reduced to one flight per day each way effective April 17 and then eliminated entirely a month later. Carpenter said the airline would work with its Tucson employees at the airport as a result of the change but she said she didn’t have the details on what would happen. For travelers, the elimination of Frontier’s flights should have minimal impact because both Southwest and United also offer non-stop service to Denver where United also operates a hub. United is currently scheduled to offer four flights a day and Southwest two flights a day to Denver through most of the summer. Frontier has been at Tucson International since 2002 but this is the first year the airline has decided to make Tucson a “seasonal destination.” For awhile, the airline came close to being the dominate carrier on the Tucson-Denver route, especially during the years when the Colorado Rockies held their Spring Training at Hi Corbertt Field. In recent years Frontier has faced financial challenges and went through Chapter 11 bankruptcy reorganization from April 2008 to August 2009, emerging as a subsidiary of Republic Airways Holdings, which merged Frontier with another subsidiary, Midwest Airlines that had a hub at Mil- waukee. is year’s seasonal reduction is a reversal from last win- ter season when Frontier expanded with seasonal nonstop flights to Milwaukee. Since then, Frontier has eliminated much of its service at Milwaukee. Republic Airways says it is now looking to find a way to spin off Frontier into a sepa- rate carrier. At Denver, Frontier has been challenged the past six years in part by the arrival of Southwest there. As of last year, Southwest replaced Frontier as the second busiest air- line at Denver. J.D. Fitzgerald photo Aaron Thornburg of Bookmans’ says postal closing could cause problems for company’s online sales. Page 3

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Page 1: Inside Tucson Business 02/17/12

Housing’s heat mapHot and cold markets charted by Long Realty

Page 23

Monetizing social mediaINSITE digs deep into data mining

Page 14

Ambitious agendaMayor Rothschild’s goals offer up a freshperspective

Page 6

Your Weekly Business Journal for the Tucson Metro Area

WWW.INSIDETUCSONBUSINESS.COM • FEBRUARY 17, 2012 • VOL. 21, NO. 38 • $1

GROWING BUSINESS IS A DAILY GRIND

PAGE 11

HT Metals thrives with special services and material supply

Frontier pullsout of Tucsonfor the summerInside Tucson Business

Frontier Airlines is pulling back its service at Tucson International Airport. Eff ective May 17, the airline will dis-continue daily fl ights to its Denver hub, moving Tucson to a “seasonal destination.”

“We’re really focused on our most profi table routes and for this one we’ve made the decision to operate it during the peak fall and winter seasons,” said Lindsey Carpenter, senior manager of public relations and government aff airs. “We’ll be back.”

Frontier has set its schedule through Sept. 9 without the Tucson fl ights. Currently, Frontier off ers two round-trip fl ights per day between Tucson and Denver. Th at is to be reduced to one fl ight per day each way eff ective April 17 and then eliminated entirely a month later.

Carpenter said the airline would work with its Tucson employees at the airport as a result of the change but she said she didn’t have the details on what would happen.

For travelers, the elimination of Frontier’s fl ights should have minimal impact because both Southwest and United also off er non-stop service to Denver where United also operates a hub. United is currently scheduled to off er four fl ights a day and Southwest two fl ights a day to Denver through most of the summer.

Frontier has been at Tucson International since 2002 but this is the fi rst year the airline has decided to make Tucson a “seasonal destination.” For awhile, the airline came close to being the dominate carrier on the Tucson-Denver route, especially during the years when the Colorado Rockies held their Spring Training at Hi Corbertt Field.

In recent years Frontier has faced fi nancial challenges and went through Chapter 11 bankruptcy reorganization from April 2008 to August 2009, emerging as a subsidiary of Republic Airways Holdings, which merged Frontier with another subsidiary, Midwest Airlines that had a hub at Mil-waukee.

Th is year’s seasonal reduction is a reversal from last win-ter season when Frontier expanded with seasonal nonstop fl ights to Milwaukee. Since then, Frontier has eliminated much of its service at Milwaukee. Republic Airways says it is now looking to fi nd a way to spin off Frontier into a sepa-rate carrier.

At Denver, Frontier has been challenged the past six years in part by the arrival of Southwest there. As of last year, Southwest replaced Frontier as the second busiest air-line at Denver.

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Aaron Thornburg of Bookmans’ says

postal closing could cause problems

for company’s online sales. Page 3

Page 2: Inside Tucson Business 02/17/12

2 FEBRUARY 17, 2012 INSIDE TUCSON BUSINESS

2012 Nominees

tucson.bbb.org/torchawards

Award CategoriesEthics Award - Customer Excellence Award - Good Neighbor Award

BBB of Southern Arizona l 5151 E Broadway Blvd., Ste. 100 l Tucson l 520.888.6161

2012 Torch AwardsThursday, April 26

11:30 am-1pmJW Marriott Starr Pass

911 Caliber CollisionAdult Care Hunters, LLC.AGM Container Controls, Inc.Air Tropics, LLC.Alpine Heating and Cooling, LLCAmerican Openings, Inc.Arizona Business EquipmentArizona Hearing Specialists, LLC.Arizona Pest Control Co.Automotive Specialist, LLC.BeachFleischman PCBest Finsihing, Inc.Bill's Home Service Co.Bob's Custom RoofingBorst Automotive, LLC.BRAKEmax Car Care CentersCarpet Police, LLC.Cartridge World TucsonChef ChicChild Shield, U.S.A.Choice Air Conditioning and Heating, LLCCompression PrintingCustom Solar & Leisure, LLC.Del Oro RealtyDolly Quinn SalonSpa

EffortlessHR, Inc.Empire Today, LLCEric's CARSTAR Collision RepairFellowship Square -TucsonFirst Impression Security DoorsFlynn ElectricGolden Eagle Distributors, Inc.Hands On Home Inspections, LLCHome Watch CareGiversHughes Federal Credit UnionIntegrity Automotive CorporationJayBees Auto ServiceJohn Wesley Miller CompaniesMarksman Pistol InstituteMassage Envy SpaMatthew Foley, PLCMcCaleb Construction, Inc.MyGo2GuyNational Auto Collision Centers, LLC.National PC SolutionsNeet, LLCNew Dogs - Old Trix of TucsonPatio Pools & SpasPhysician's Hair InstitutePima Dermatology, PCPinnacle Plan Design, LLC

Porter Construction Services. LLC.RealmRite Way Ventilating Co.Rockafellow Law FirmRoof Coating Specilaits, Inc.Rubs Massage StudioSafe Electric, LLCSandbrook Benefits Group, LLCSanta Rita Nursing & Rehabilitation CenterScooby's Auto Works & DetailingSierra ToyotaSigns NowSkin Spectrum PCSkyline Printing Company, Inc.Snell & Wilmer LLP.Soaring Heights CommunitiesSoreo In Home Support Services, LLCStaff Matters, Inc.Synergy HomeCareTemperature Control, IncThe Paint Kings, Inc.The Scott Pattison Agency, Inc.The Villas at La CanadaTompkins Family ChiropracticTrader Joe'sWilliams & Associates, Ltd.Xcel Delivery Services

• NAWBO is proudly presenting “NAWBO Business Woman of the Year Award”• Reserve your seat by April 20th | Single Attendee $65, Table of 10 $600

Register by visiting Tucson.bbb.org/torchawards or call 520-888-6161

2012 Nominees

Page 3: Inside Tucson Business 02/17/12

FEBRUARY 17, 2012 3InsideTucsonBusiness.com

Public Notices 6Meals and Entertainment 8Arts and Culture 8Lists 10Profile 11 Inside Media 13Calendar 18

Briefs 21People in Action 20Finance 22Real Estate &Construction 23Biz Buzz 24Editorial 24Classifieds 27

EDITION INDEX

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Inside Tucson Business (ISSN: 1069-5184) is published weekly, 53 times a year, every Monday, for $1 per copy, $50 one year, $85 two years in Pima County; $6 per copy, $52.50 one year, $87.50 two years outside Pima County, by Territorial Newspapers, located at 3280 E. Hemisphere Loop, Suite 180, Tucson, Arizona 85706-5027. (Mailing address: P.O. Box 27087, Tucson, Arizona 85726-7087, telephone: (520) 294-1200.) ©2009 Territorial Newspapers Reproduction or use, without written permission of publisher or editor, for editorial or graphic content prohibited. POSTMASTER: Send address changes to: Inside Tucson Business, P.O. Box 27087, Tucson, AZ 85726-7087.

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CARTOONISTWES HARGIS

Businesses look to alternatives if Postal Service closes sorting center By Patrick McNamaraInside Tucson Business

Th e possible closing of the U.S. Postal Service processing center in Tucson is rais-ing concerns — not only about the direct job losses but also the potential residual im-pacts to other businesses and throughout the region.

“It would be extremely concerning if they closed that facility,” said Aaron Th ornburg, warehouse and online sales manager at Bookmans warehouse, 5120 S. Julian Drive.

Th e company ships an average of 600 books, CDs and DVDs each day from the south side warehouse, most of it through the U.S. Postal Service.

Th e U.S. Postal Service announced last year it had identifi ed 252 out of 487 sort-ing it wanted to close to cut $20 billion in expenses by 2015. For fi scal year 2011, the postal service ran an operating defi cit of more than $5 billion. Tucson’s facility at 1501 S. Cherrybell Stravenue was among those identifi ed.

Under its plan, all mail from Southern Arizona would be trucked to a sorting facil-ity in Phoenix and then brought back for de-livery. Postal Services offi cials insist almost all fi rst-class mail would still be delivered within three business days, though next-day deliveries would be eliminated.

“It’s extremely important,” Th ornburg said of Bookmans’ relationship with Tuc-son’s only postal processing center. “We re-ally need to maximize our shipping poten-tial. Th e U.S. Postal Service does that for us.”

He said, for example, that Bookmans’ workers easily can drive to the post offi ce to pick up additional carts the company fi lls each day. Also, if late orders come in, work-ers can bring them to the post offi ce for pro-cessing that day.

Th e biggest possible drawback of the potential facility closure would be the addi-

tional shipping time added to each order.“It could be the determining factor to end

our work with the U.S. Postal Service,” Th orn-burg said.

He said using a private shipper would raise costs but it’s something he expects Bookmans and other online retail companies would do.

Another company that could be impacted is the Western Passport Center, 7373 E. Rose-wood St. When it opened in June 2008, owner Stanley Inc. said one of the reasons it selected Tucson for the center was the “robust Postal Service facilities” that were available. Stanley was acquired in 2010 by CGI Group, an infor-mation technology company. A CGI Group spokeswoman deferred comments about the Postal Service to the State Department.

Among its responsibilities, the high-vol-ume Western Passport Center is responsible for expedited passport applications for U.S. citizens and foreign residents who must trav-el out of the country in 14 days or less.

Local governments are also raising con-

NEWS

cerns. Tucson City Council members cite the potential loss of more than 100 jobs as a blow to the economy. And the Pima County Board of Supervisors codifi ed its objections with a resolution saying the closure would leave a $30 million hole in the region’s econ-omy and the loss of $4.8 million annually in tax revenues to local, state and federal juris-dictions.

Th e county’s resolution also notes that while it has contracted with a vendor in Phoenix to assemble vote-by-mail ballots, many of them were brought to the Tucson postal service facility for mailing because the processing center in Phoenix couldn’t handle the volume for the entire state.

Pima County Recorder F. Ann Rodriguez also has criticized the proposed closure, saying it would delay the delivery of election ballots, which would be especially problem-atic across the reservations.

Contact reporter Patrick McNamara at

[email protected] or (520) 295-4259.

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Samuel Lavelle wrapping books to be shipped out of Bookmans’ online retail warehouse.

Judge orders $82.75M bepaid to jilted Asarco

A bankruptcy court judge has ordered Sterlite Industries Ltd. to pay Asarco $82.75 million in damages for walking away from a deal to acquire the Tucson-based miner out of bankruptcy in 2008.

In an order issued Feb. 13, U.S. Bankrupt-cy Judge Richard Schmidt, of the Southern District of Texas in Corpus Christi, said that while Asarco is entitled to a gross amount of $132.75 million in incidental damages, the amount was reduced by $50 million, which was already paid by Sterlite.

Th e bankruptcy had previously rejected Sterlite’s claim for a refund of the $50 mil-lion.

Sterlite, based in Mumbai, India, and Grupo Mexico, headquartered near Mexico City, had separately bid for Asarco while it was in Chapter 11 bankruptcy in 2008. Ster-lite originally won the bidding but decided against pursuing the acquisition after cop-per prices subsequently dropped.

Offi cials of Sterlite said the company was still determining a course of action.

Tech fi rm CDEX fi lesCh. 11 reorganization

CDEX Inc., an 11-year-old technology de-velopment company, has fi led for Chapter 11 bankruptcy reorganization with a plan to restructure its debt.

Th e company said its board of directors determined the reorganization would pro-vide the most effi cient means to restructur-ing with minimal impact to the business.

“Although the company has worked closely with its noteholders and other credi-tors and constituents over the past year, which led to the reduction of certain obli-gations, the company needs to complete its comprehensive restructuring due to its cur-rent inability to negotiate restructuring terms with all noteholders,” said Jeff rey Brumfi eld, chairman and CEO.

CDEX, headquartered at 4555 S. Palo Verde Road, listed liabilities totalling more than $2.8 million and assets of $425,725. Its largest creditor was listed as Gemini Master Fund Ltd., a hedge fund of Gemini Invest-ment Strategies LLC in New Jersey that is owed $927,437.

Th e company has about 20 employees who work on two primary product lines, a medication safety system named ValiMed G4 and security products marketed as ID2 Meth Scanner and the Pocket ID2 Meth Scanner.

Page 4: Inside Tucson Business 02/17/12

4 FEBRUARY 17, 2012 INSIDE TUCSON BUSINESS

Accenture golf championship to bring in million-dollar payday for winner, charities

By Roger YohemInside Tucson Business

For Luke Donald, the world’s top-ranked golfer, it’s hard work trying to win a million bucks in a tournament. For the Tucson Conquistadores, it’s hard work try-ing to earn a million bucks in the Accenture Match Play Championship by helping out.

Starting Monday (Feb. 20), the work ethic of both Donald and the Conquistado-res will pair up at the Accenture Match Play Championship to be played through Feb. 26 at the Ritz-Carlton Golf Course, Dove Mountain in Marana.

Th is is also the Conquistadores’ 50th an-niversary.

“Th e number one ranking is and isn’t important. Certainly, it is something to be proud of. But it’s the process, the hard work that leads you to it over time that is more re-warding. You put yourself in contention to succeed,” Donald said at the Feb. 13 media day preview for the championship.

Donald is the defending champion, the PGA Player of the Year and the top money winner in both the European and PGA rankings. Th e Accenture championship brings together the world’s top 64 golfers playing head-to-head, hole-by-hole in the only match play event on the professional circuit.

For the Conquistadores, tournament chairman Rocco Bene also follows a rigid process of hard work, overseeing 52 fellow members who oversee 900 volunteers who work the event.

Th at frees up Conquistadores’ president Steve Glaser for community outreach.

“Our business model can be a little com-plicated to achieve. If the weather cooper-ates and the right people win going into Sunday, there’s over 100,000 in attendance,” Bene said. “Unlike other tournaments that sell themselves as a big party, we are a more intimate gathering.”

Since the event came to the Tucson re-gion in 2007, the PGA partnership has raised $7.5 million for local youth charities. Most of the benefi ciaries work with kids who are disadvantaged, and mentally and physically challenged. Last year’s “payday” was $1.3 million.

“It’s pure revenue-sharing. Th rough a contract with the PGA, we do the ticket sales and program advertising,” Bene said.

Bene personally took ticket sales to a higher level this year by partnering with 22 Fry’s Food Stores and 10 Costco Wholesale stores to help “reach the masses. It is a great charitable connection for the stores and both companies are donating back 100 percent of ticket sales,” he said. “For the kids, we have to sell every ticket we can.”

Th e Conquistadores also sell tickets to the tented hospitality suites at the champi-onship, a product “that spikes high revenue for us.” Depending on the package, prices range from $500 to $46,000.

PGA Tour President David Pillsbury confi rmed the championship will remain in the Tucson region through 2014, the length of Accenture’s sponsorship agreement.

For fans, there are several major chang-es this year:

• Parking will be off Dove Mountain Boulevard and Tangerine Road, eliminat-ing longer bus rides.

• Cell phones will be permitted, though with restrictions on their use.

• Fans will be allowed onto the fairways on the fi nal day, Sunday, to follow the lead-ers during the championship rounds.

“I really look forward to match play. It’s diff erent and makes for very interest-ing TV. I especially enjoy the one-on-one challenge, it’s tough, you either play well or go home. I think all the players really en-joy that,” said Donald. “Every match is do or die, that’s what makes it exciting for the players. Match play is a diff erent strategy, anything can happen.”

Contact reporter Roger Yohem at ryohem@

azbiz.com or (520) 295-4254.

NEWS

Roge

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Golfer Luke Donald looks forward to defending his title and especially enjoys the one-on-one challenge of Match Play.

BIZ FACTS

World Golf Championships/ Accenture Match PlayChampionshipFebruary 20–26Ritz-Carlton Golf Club, Dove Mountain6501 Boulder Bridge PassTickets: www.worldgolfchampionships.comOr call the Tucson Conquistadores(520)571-0400

Westward Look Resort acquired by Wyndham

Wyndham Hotels and Resorts LLC, a subsidiary of Wyndham Worldwide Corpo-ration, has announced the purchase of the 241-room Westward Look Resort, 245 E. Ina Road.

Wyndham purchased the resort for $31 million.

First opened in 1912, the 80-acre foothills resort will now go by the name Westward Look Wyndham Grand Resort and Spa.

Th e property is the third Wyndham ho-tel in Arizona, joining Wyndham Green Valley Canoa Ranch Resort in Green Valley and Wyndham Garden Hotel Prescott in Prescott.

County seeks propertiesas buff er to Raytheon

Th e Pima County Board of Supervisors could move on a proposal to purchase 382 acres south of Raytheon Missile Systems to ensure an undeveloped buff er around the defense contractor.

County Administrator Chuck Huckelber-ry wants the board to approve the purchase to prevent more of what he’s called “unwise urban encroachment.”

Huckelberry wants the supervisors to approve the $5.9 million acquisition of two parcels south of Raytheon near South Nogales Highway and Hughes Access Road.

Money for the purchases would come from the county’s general fund and recent sale of the Posada del Sol Healthcare Cen-ter.

Th e real estate investment company Auriga Properties owns one of the parcels, which the county would buy for $3.7 mil-lion. Local developer Donald Diamond is the president and CEO of Auriga Proper-ties.

First Tucson Airport Investors owns the second property, for which the county would pay $2.2 million. It is owned by Law-rence Cutler, according to public records fi led with the Arizona Secretary of State.

Deadline is Wednesday forUp & Comers nominations

Wednesday (Feb. 22) is the deadline to nominate Southern Arizonans in their 20s, 30s or early 40s to be recognized and hon-ored as Up & Comers.

Th is is the 10th year Inside Tucson Busi-ness is conducting the annual recognition program. To nominate a candidate, go to www.InsideTucsonBusiness.com and click on the Up & Comers icon. People are wel-come to nominate, friends, family members and business colleagues. Self nominations also are accepted.

Ten honorees will be selected from the nominations and profi led in a special sec-tion in the April 13 issue of Inside Tucson Business.

Page 5: Inside Tucson Business 02/17/12

FEBRUARY 17, 2012 5InsideTucsonBusiness.com

Casino Del Sol unveils plans for golf course, Jack Nicklaus Academy By Lee AllenInside Tucson Business

Now, more than three months after the Nov. 11 opening of the $130 million, 10-sto-ry Casino Del Sol Resort Hotel, the Pascua Yaqui Tribe is embarking on the next ma-jor component of the resort: the Sewailo Golf Course. But wait, there’s more.

Th e 18-hole golf course, announced Th ursday (Feb. 16), is designed by Notah Begay III, the fi rst full-blooded Native American on the Professional Golfers As-sociation tour. And on its heels, comes word of yet another related coup: the fi rst Jack Nicklaus Academy of Golf to be built in Arizona.

Th ese are both parts of what Sol Casi-nos President and Chief Development Of-fi cer Mark Birtha promised in November would be the mission “to create a boutique property with all the bells and whistles of a Las Vegas resort.”

Ted Simons, chief operations offi cer of the Nicklaus Academies, says, “We’re not all going to be a Golden Bear or a Ti-ger Woods, but we can all go out and have fun with the game.” He adds, “Our primary goal at the academy will be to introduce fun back into playing golf.”

Already providing instruction at 22 academies in 10 countries around the world, this will be the fi rst Nicklaus Acad-emy built on Native American soil.

“When the facility is completed (ten-tative grand opening slated for Dec. 12), it will be unique, customized for the cli-ent and the market with diff erent mixes of technologies and teaching tools,” Simons says. “We’ve got the most advanced, fully-integrated technologies of anyone in the marketplace. Everything will be there to not only enhance the learning experience, but to shorten the learning curve.”

Th e Nicklaus Academy bunkers, greens, and grass will replicate the design of the Sewailo course. Because it’s not inside private gates nor restricted to hotel guests, the academy will be open to anyone seek-ing individual hour-long, half-day, full-day or multiple-day lessons.

“We’ll hold women’s-only clinics, cor-porate golf schools, specialty clinics on how to maximize distance and accuracy off the tee, or the short game from 100 yards in. Our instruction, led by veteran Mike Malaska, will provide a non-intimidating introduction to a variety of golf programs.”

In conjunction with the Casino Del Sol Hotel, the academy will be able to create vacation, “stay-learn-play,” opportunities. Th e comprehensive training/practice fa-cility, which will be separate from the golf

course driving range, includes:• A 375-yard dual-ended driving range• 2,000 square feet of climate-controlled

teaching studios• A large putting green, chipping green,

and pitching green• Multiple practice bunkers, both green-

side and fairway, mirroring actual course bunkers

• An uneven lie practice area• Target greens from 50-yards and up for

distance control practiceAnd, yes, to answer the inevitable ques-

tion. While there are no absolute guaran-tees, plans are being made to ensure the man who won 18 professional major cham-pionships — the man Golf Inc. magazine called “Th e Most Powerful Person in Golf” — will be on hand for the dedication of his namesake academy.

A lot of dirt is currently being dug west of town on the Pascua Yaqui tribal village, home to the recently- opened 10-story-tall $130 million Casino Del Sol Resort with more announcements forthcoming.

At the November 2011 resort ribbon cut-ting, Sol Casinos President and Chief Devel-opment Offi cer Mark Birtha promised more development was in the works — “a giant retail master plan, a golf course, anything from frozen yogurt stands to hundred mil-

NEWS

lion dollar developments. Our mission is to create a boutique property with all the bells and whistles of a Las Vegas resort.”

All signs point to more progress toward that goal with an imminent announcement concerning construction of the Sewailo Golf Course destined to join the 3 Tucson cours-es that have already made Golf Digest’s list of 75 Best Golf Resorts in North America — Ritz-Carlton (Dove Mountain); the Lodge at Ventana Canyon, and Loews Ventana Can-yon.

“We’re fortunate our tribal council mem-bers are patient and have a long-term out-look approaching development. We are fo-cused on the direction the tribe wants to go in the future — new projects and new ways to enhance our amenities on the current property,” says Birtha.

Th e Nicklaus Academy bunkers, greens, and grass will replicate the design of the pending tribal course. Because it’s not inside private gates nor restricted to hotel guests, the Academy will be open to anyone seeking individual hour-long, half-day, full-day, or multiple-day lessons.

“Our teaching philosophy may not be as sexy as some that grace the covers of golf magazines. For us, it’s a golf ball and a club head and how those two interact is the key. If you can start the ball down a tar-get line and control its distance, you have a chance. Doesn’t matter how many X factors — you’ve got to get the club face squared up to the golf ball. End of story.”

Th e economic impact to the Tucson area is unknown, but positive. “We have the lux-ury of having a hotel here so we can create Stay-Learn-Play packages for guests. Th is is a big parcel of land and we’ve been able to take a blank piece of canvas and design a full-size range with putting, chipping, pitch-ing, and private tees for private lessons. We can do multiple events without people being on top of each other,” says Simons. “What we bring to the golfi ng population of Southern Arizona is a public facility off ering branded instruction.”

—TED SIMONS

“Our primary goal at the academy will be to introduce fun back into playing golf.”

This Week’s Good NewsD-M up for award

Davis-Monthan Air Force Base under Col. John Cherry, commander of the 355th Fighter Wing, is one of two fi nalists for the Air Force’s 2012 Commander-In-Chief In-stallation Excellence (CINC IE) award to be announced this Spring. Th e winner receives a $1 million cash prize that’s to be used for quality of life enhancements on the base.

A board visited D-M last month to ob-serve the base’s performance in a variety of categories, including airfi eld, mission oper-ations and housing managmement.

Last October, D-M was named the best installation in the Air Combat Command. It is now competing with Barksdale Air Force Base near Bossier City, La.

Th e CINC IE award was created by Presi-dent Ronald Reagan in 1984 to help pro-mote innovative and creative ways of en-hancing base-level services, facilities and quality-of-life.

The Tucson

INSIDERInsights and trends on developing and

ongoing Tucson regional business news

Lewis out at Rio NuevoTh e Rio Nuevo Multipurpose Facilities

District Board allowed the contract of ex-ecutive director Larry Lewis to lapse earlier this month. Lewis was paid $10,000 a month for six months as an independent contrac-tor.

It’s not entirely clear what got accom-plished under Lewis. Th e district only this week managed to get a searchable database of fi nancial information on its website, even though that was one of the primary charges two years ago when the Legislature installed the new board. Th e Tucson Convention Center isn’t on any fi rmer ground, literally.

Even a computer-printed sign posted on the locked front door of Rio Nuevo’s offi ce in the State Building downtown read: Rio Nuevo Multipurpose Faculties District.

To be fair, it’s becoming clear the board may not have wanted Lewis to do much in the fi rst place. In advertising for his replace-ment, the board is looking for an “operations administrator” to be paid a salary starting at $29,000.

FOLLOW

THE LEADER

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Page 6: Inside Tucson Business 02/17/12

6 FEBRUARY 17, 2012 INSIDE TUCSON BUSINESS

BANKRUPTCIESChapter 11 - Business reorganization CDEX Inc., 4555 S. Palo Verde Road #123. Principal: Jeffrey K. Brumfi eld, CEO. Assets: $425,725.00. Liabilities: $2,805,824.65. Largest creditor: Gemini Master Fund Ltd, San Francisco, $927,437.65. Case No. 12-02402 fi led Feb. 10. Law fi rm: Eric Slocum Sparks

Thomas L. Culpepper and Pamela O. Culpepper, 6050 E. Miramar Drive. Principal: Thomas L. Culpepper and Pamela O. Culpepper, joint debtors. Estimated assets: More than $500,000 to $1 million. Estimate liabilities: More than $500,000 to $1 million. Largest creditor: Not fi led. Case No. 12-02530 fi led Feb. 13. Law fi rm: Eric Slocum Sparks

FORECLOSURE NOTICES Spring Mill Properties Inc. 505 E. Elm St. 85705Tax parcel: 115-02-134COriginal Principal: $89,600.00 Benefi ciary: Washington Federal, formerly known as Washington Federal Savings, Phoenix Auction time and date: 11:30 a.m., May 2, 2012 Trustee: Larry O. Folks, Folks & O’Connor, 1850 N. Central Ave., Suite 1140, Phoenix

NSEW LLC 7368 N. La Cholla Blvd. 85741Tax parcel: 225-45-142Original Principal: $419,000.00 Benefi ciary: Compass Bank, Dallas Auction time and date: 11:30 a.m., May 7, 2012 Trustee: Adam B. Nach, Lane & Nach, 2025 N. Third St., Suite 157, Phoenix

LIENSFederal tax liens Frenchville Enterprises LLC and Shane R. French, 2634 N. First Ave. Amount owed: $26,419.01. Desert Sky Collision Inc., 501 N. Eighth Ave. Amount owed: $99,689.91. Western International Aviation Inc., 5951 S. Wilmot Raod. Amount owed: $2,378.06. All State Inspection Inc. and James Melendez, 6841 W. Rifl e Way, Marana. Amount owed: $26,559.30. Go Printing Inc., 861 S. Osborne Ave. Amount owed: $21,533.94. El Mezon Del Cobre and El Mezon Del Cobre Inc., 2960 N. First Ave. Amount owed: $1,492.90. Horizon West and Dimeglio Landscaping LLC, 3344 N. Flanwill Blvd. Amount owed: $18,672.96. Formula I Ltd., 596 E. 23rd St. Amount owed: $21,251.61. Law Offi ce Lenore Tsankanikas PLLC and Lenore Tsakanikas, 239 N. Church Ave., Suite 101. Amount owed: $7,087.22. Long Wongs and O.B. Wong LLC, 2500 E. Sixth St. Amount owed: $16,571.03. Arizona Moda LLC and Parisa Arabshahi, 7827 N. Ancient Indian Drive. Amount owed: $11,383.64. Cimaco Floor Service Inc., 3812 E. 37th St. Amount owed: $19,747.38. Law Offi ces Dan W. Montgomery and Danny W. Montgomery, 432 E. Speedway. Amount owed: $2,151.58. Checkered Flag Construction LLC and Armando R. Rico, 3042 W. Carnauba St. Amount owed: $2,850.05. Sierra Mining & Crushing LLC and Shane R. Madsen, PO Box 22110, 85734. Amount owed: $5,590.69. Huachuca Concrete Inc., 7777 E. Valencia Road. Amount owed: $194,755.71. Dimension 3 18 Limited Liability Company and Nancy C. Nolan, 9281 N. Sea Otter Place. Amount owed: $34,335.47. Val’s Trucking and Valentine Kozielski, PO Box 950, Sahuarita. Amount owed: $21,827.36. Southwest Airport Services Inc., PO Box 11189, 85734 (7250 S. Tucson Blvd.). Amount owed: $10,528.42. DAR Tile LLC, 4300 W. Bilby Road. Amount owed: $24,040.90. J&S Commercial Concrete Contractors Inc., 5820 S. Nogales Highway. Amount owed: $113,397.04. Masonry By Design Inc., 4101 W. Barque Drive. Amount owed: $4,810.40.

PUBLIC NOTICESPublic notices of business bankruptcies, foreclosures and liens filed in Tucson or Pima County and selected filings in Phoenix. Addresses are Tucson unless otherwise noted.

Revenue, customer service and partnerships are Rothschild’s goals

By Roger YohemInside Tucson Business

As Tucson’s new mayor, Jonathan Roth-schild has an ambitious list of administra-tive goals. His vision is broad and includes a fresh perspective on city government, the business community and many con-stituency causes.

His focus is on growing revenue for both the public and private sector, getting better customer service from city employ-ees, and not making the same administra-tive and public policy mistakes once the city regains its fi nancial stability.

With enthusiasm, Rothschild off ered his platform to just under 1,000 attendees at the State of the City address presented by the Tucson Metro Chamber Feb. 14 at the Tucson Convention Center.

“We have an opportunity to remake our city government, to address our long-term concerns, assert our role as the largest city in Southern Arizona, and fulfi ll our com-mitments to our citizens. In short, to make Tucson work,” he said. “Th is means putting people back to work, making city govern-ment work, and establishing partnerships to fi nd creative solutions to our long-term challenges.”

To address the need for money, the decades-long issue of annexation is back in play. Additional state-shared revenues from annexation will help fund Roth-

schild’s “back to basics” plan that focuses on core services such as police, fi re, street maintenance, parks, transit, water and sani-tation.

“For years, we’ve heard the reasons for annexation, but we have not heard how we go about annexing. It’s simple, we have not put the necessary resources into the pro-ject,” he said. “We will look at where annexa-tion makes sense and train a small staff and volunteers to go door-to-door and make the case,” he explained. To accomplish this, he hopes to partner with the mayors of Ma-rana, Oro Valley and Sahuarita and has in-vited them to participate in this ambitious process.

His focus on customer service targets two well-known, long-standing thorny is-sues with the business community: Devel-opment Services and the Land Use Code. Since taking offi ce in December, Rothschild said he has been working with Develop-ment Services “to streamline” the permit review and approval process.

For over three years, the business com-munity has been pressuring city staff to re-form the Land Use Code. Many city offi cials admit that it is a convoluted, self-contradic-tory policy, one that Rothschild has called crazy in the past.

Financially, sales tax revenues are up about 4.6 percent and the city’s budget situ-ation is slowly improving. Th at will allow the city to avoid any further layoff s, furloughs

and cuts to basic public services.However, as revenues recover, the city

also faces higher fi xed costs and expenses.“Long-term issues, aging infrastructure

in both roads and transit systems, and ris-ing pension costs, must be addressed,” said Rothschild. “Th ere is no simple solution. Everything will be on the table: Charter reform, dedicated revenue streams, bond-ing, transit reform, compensation and an-nexation.”

As the economy recovers, Rothschild’s analysis of government’s public policy-making and spending habits was very as-tute, stating that “it will be tempting to go back to how we’ve done things in the past. It is imperative that we not fall into that trap.”

Mike Varney, CEO of the Tucson Met-ro Chamber, praised Rothschild for the business-friendly tones coming out of City Hall during his fi rst 60 days in offi ce. Th e business community “is being heard and being taken seriously. We look forward to ongoing work with the city to pursue part-nerships,” he said.

Varney acknowledged that the cham-ber and Rothschild will not agree on ev-ery public policy, regulation or issue, but clearly Varney appreciates Rothschild’s style of open communications and sincer-ity.Contact reporter Roger Yohem at ryohem@

azbiz.com or (520) 295-4254.

NEWS

Geo

rge

How

ard

phot

os

Tucson Metro Chamber’s Mike Varney, left, has high hopes for improved business relations with Tucson city government. Mayor Jonathan Rothschild, right, plans to pursue annexation as one of his goals.

Page 7: Inside Tucson Business 02/17/12

FEBRUARY 17, 2012 7InsideTucsonBusiness.com

GRAPHIC DESIGN

A growing division of Wick Communications has immediate openings for full and part-time Graphic Designers. We fi nished off 2011 with a bang, and we continue to grow in 2012. Recently we have added two top-notch designers and we are looking for more. The next great designer should have an outstanding portfolio demonstrating advertising design and talents in typography, hierarchy and WOW factor.

Wick Communications is a family owned community Newspaper Company with 28 newspapers and 18 specialty publications in 12 states. We offer competitive pay with experience and a comprehensive benefi ts package including health insurance, dental, vacation and a 401K retirement plan.

WHAT WE ARE LOOKING FORThe qualifi ed candidate will join our team in Tucson and will work in a local offi ce, to design advertising for newspapers and website advertisements. You will also be required to thrive while working on strict deadlines, be punctual and detail-oriented all while working on multiple projects. Two years experience of newspaper or print advertising preferred, in addition, a four year degree in Visual Arts or Visual Communi-cation and Emphasis in graphic design.

If interested please email [email protected] cover letter.-A resume summarizing your qualifi cations and experience.-A link to your online portfolio

employment opportunity

TECHNICALLY SPEAKING

What you need to know aboutbrute force, scraping and hacking

Not long ago a senior-level professional said about her association, “Our website got hacked.” Th e next day, several more people were asking, “Did our site get hacked?” Th e answer was no. It got scraped — not compromised and not hacked.

Th e lingo sounds like a mixture of spy thriller and boxing movie. Professionals of all kinds might want to know what the terms mean, why anyone should care and what can be done about these threats.

“Scraping” involves using a “bot” — a program or application — to copy informa-tion out of a website for unauthorized used. Because websites must be viewable to visitors, a program can be used to scrape out the content. Here’s an example, with the off ender left anonymous.

One online event calendar gets nearly all its content by scraping events out of other sites and compiling them. Th is approach is called a mash-up. Often it’s easy to identify a mash-up.

In this example, the site’s event calendar shows the University of Arizona’s Men’s Basketball game as taking place from 7 p.m. to 12 a.m. — that’s a long game — at 1401 East University — an address mapped by Google and Mapquest near Old Main and not McKale Center, 1 National Champion-ship Drive, which is the correct location.

Aside from annoying event managers by providing the wrong times and addresses for events, scrapers also off end people by spamming them. A scraper can copy email addresses from a site, dump them into a database and use them to spam people. Th us the professional who was reporting “our site got hacked” would have been correct saying, “our site got scraped.”

Code can be added to the front of Web pages making it harder for scrapers to work, but this kind of code, badly written, will keep out search engines as well as scrapers. Th at can have a devastating impact on search-engine ranking.

Th e term “hacked” can also be mislead-ing because it means diff erent things to diff erent people. A “brute force” attack on a website, in order to gain access to it, involves using a program that randomly tries millions of combinations of words and phrases to gain access to the website, usually through a site’s backdoor — the FTP access that enables site management.

Hackers look for points of entry through the code itself, which may be faulty, or by intercepting email in which one person is telling another a site’s username and password.

You can protect yourself against hackers. Take the creation of a password seriously. Th e minimum standard is a password that is

eight characters and includes a combination of numbers, letters, upper and lower case and punctua-tion. A password should never include your user name or other easily obtained details, like street

addresses or phone numbers. It can be a nuisance to create a completely nonsensi-cal, hard-to-remember password, but using one is an important step you can take.

Remember, too, to use a diff erent password for every site or account. If one site or account you have is compromised (accessed), the hackers can try your password in other places. At a minimum, sensitive accounts — for example, any-where your credit card or fi nancial information is stored — should have unique passwords.

Encryption can also help protect your personal information, especially if you use your laptop or iPad on public Wi-Fi networks — at the neighborhood coff ee shop, or at the airport, for example. See if your email provider off ers secure (encrypted) access.

Lastly, if you must convey usernames and passwords to other people, go retro and use the fax machine or make a phone call to send the information. Otherwise, a would-be hacker might fi nd a copy of your email message, along with a billion others, on an email server somewhere by simply doing a search for the phrase “password.”

Most of all, use common sense. I know of one entrepreneur who did a great job of creating a 12-character, random password. Th e username was equally complex. Th e problem was, both were so complex that a person in that offi ce had written the username and password on a Post-It Note, labeled them, and attached the Post-It to the computer screen! Anyone who was ever in the offi ce could have simply jotted them down — or just removed the Post-It.

Th e Internet can be a rough and tough place to hang out as it is, so do all you can, before and after you get online, to avoid getting scraped and hacked and attacked with brute force.

Contact Dave Tedlock, president of the

website development and marketing company

NetOutcomes, at dave.tedlock@netoutcomes.

com or (520) 325-6900, ext. 157. His Technically

Speaking column appears the third week of

each month in Inside Tucson Business.

DAVE TEDLOCK

GOOD BUSINESS

Page 8: Inside Tucson Business 02/17/12

8 FEBRUARY 17, 2012 INSIDE TUCSON BUSINESS

available from 10:30 a.m. to 2 p.m. Th e regular lunch menu is also available.

• Don Pedro’s Peruvian Bistro, 3386 S. Sixth Ave. — http://donpe-drosperuvianbis-tro.com — (520) 209-1740

Pizza for hockey On Sunday (Feb. 19), California Pizza

Kitchen is partnering with the Wildcat Youth Hockey team to raise money and awareness for the Tucson Youth Hockey Association. Whether you dine-in or carry out, 20 percent of your bill will be donated to the association. You must bring in a fl yer, which you can download from Tucson Mall’s website — www.tucsonmall.com events .

As an added bonus the Wildcat hockey team will be in the courtyard outside California Pizza Kitlchen from 2-6 p.m. giving stick demonstrations.

• California Pizza Kitchen, 4500 N. Oracle Road at Tucson Mall — www.cpk.com — (520) 407-5004

Contact Michael Luria at mjluria@gmail.

com. Meals & Entertainment appears weekly in

Inside Tucson Business.

DAILY NEWS — DELIVERED TO YOU!EVERY MORNINGDAILY NEWS — DELIVERED TO YOOUU!U

FREE TO SIGN UP: GO TO INSIDETUCSONBUSINESS.COM AND CLICK THE NEWSLETTER TAB!

Are you interested in business news everyday? SO ARE WE!

Sign up today and receive the Inside Tucson Business e-newsletter directly to your inbox everyday. PRO TUCSON. PRO BUSINESS.

needy bride who after much rejection finds her peace in feeling her feelings.

• “Th e Starter House,” a story of a young man who stumbles into an offi ce without any recollection as to

how he got there (it was the hallway) or why he’s there (because that’s where the hallway lead). He attempts to unravel the riddle of where he is and what he’s doing there with questions such as: What is the mysterious salesman’s commission rate and can it be avoided?

• “Unreality Shows: Th ree Short Plays” are “Happens All Th e Time” about a newcomer who joins a terminal cancer support group and begins asking tough questions, “Kids!” about two moms and their precocious kids who are joined by a handsome stranger and his child while spending a day at the beach, and “Is A Pig’s Ass Pork?” is a play set in a dystopian matriarchal society decades into the future.

Tickets for each of the plays are $10 each or $7 for students and seniors. See the schedule and buy tickets online at www.tucsonfringe.org or Antingone Books, 411 N. Fourth Ave.

Contact Herb Stratford at herb@

ArtsandCultureGuy.com. Stratford teaches Arts

Management at the University of Arizona. He

appears weekly in Inside Tucson Business.

HERB STRATFORD

ARTS & CULTURE

A showcase of cutting-edge, experi-mental and uncensored theater and performance art, the second annual Tucson Fringe Th eater Festival takes place next weekend at two venues: Beowulf Alley Th eatre, 11 S. Sixth Ave., and Solar Culture, 31 E. Toole Ave.

Five pieces will be performed three times each during the Feb. 23-26 span of the festival.

• “The Barely Free Baja Spectacular!” spontaneously created by a performance company named One Gentle Mule, the show’s manifesto is “We shall secrete a concentrated but vast parody spectacle of New Old-Timey music, Fresh Bold-Slimy humor, miracles, vagabonds, politicians, maniacs, psychos, and freakishly good musicians! There will be no blood! Everything will be up for sale, and nothing shall be sold! We shall insist upon a Free Baja in the way only those from Baja may possibly understand! Fun will be had, and mayhem, and music! There will be no available exclamation points when we are through! And anyone from north of Sierra Vista shall be positively enriched by the unacceptability of the continued Mari-copa Sheriff-ness of Massachusetts Joe! Do you dare not participate?”

• “Lethal Fairy Tales” is a song cycle about the plight of those unfortunates who are encumbered by unwonted intelligence and thus feel alone and alienated in modern society. By explicitly following the instructions contained in these songs, however, these affl icted souls can fi nally throw off the shackles of reason and analysis and thus transform themselves into true Americans.

• “Numb” is a tribute to the adult children recovery movement and shamanic self-knowledge. It’s about a

ARTS & ENTERTAINMENT

Fringe Th eater Festival off ersup fi ve cutting-edge plays

EXPENSE ACCOUNT

MICHAEL LURIA

MEALS & ENTERTAINMENT

Addictive cookie butteris back at Trader Joe’s

Th ere is a product called cookie butter. It’s addicting. Trader Joe’s stores intro-duced it to shoppers last holiday season.

It’s a spread with a consistency similar to peanut butter and made from speculoos, a type of shortbread cookie that’s made in the Netherlands usually around the holidays.

Th e mixture includes the spices nutmeg, cinnamon, ginger and cloves.

From that you get what Trader Joe’s describes as an “unusual spread reminis-cent of gingerbread and made with crushed biscuits.”

How you describe doesn’t do it justice. It’s amazingly delicious.

To the point: cookie butter is no longer just for the holidays. Trader Joe’s has repelenished its shelves with a new supply.

It’s not a healthy treat but I doubt that will keep its fans from going back for more.

• Trader Joe’s — www.traderjoes.com — 4209 N. Campbell Ave., (520) 325-0069; 4766 E. Grant Road, (520) 323-4500; and 1101 N. Wilmot Road, (520) 733-1313, Tucson; and 7912 N. Oracle Road, Oro Valley, (520) 797-4207.

Don Pedro’s for lunchDon Pedro’s Peruvian Bistro has

introduced new daily lunch specials featuring a diff erent entrée each weekday. Th e special is priced under $10, includes a fountain drink and a choice of soup or salad.

Th ree new menu items making their debut on the specials menu are Tallarin Verde, a pasta dish with a green sauce made from basil and spinach, on Tuesdays; Estofado de Pollo, a chicken stew, on Wednesdays; and Cau Cau, a stew made with tripe, on Th ursdays.

Th e weekday lunch specials are

Page 9: Inside Tucson Business 02/17/12

FEBRUARY 17, 2012 9InsideTucsonBusiness.com

SALES JUDO

‘ARM’ing your revenue producers - Step 1: Th e right job fi tTh is week we continue our eff orts to

attract, retain and motivate (ARM) revenue producers — the sales executives, account representatives, sales engineers, fundraisers, business development managers, brokers and professional service providers who are responsible for generating revenues.

Th ere are four general types of revenue producers: “hunters,” “farmers,” “special-ists” and “non-selling professionals.” Each type requires diff erent levels and kinds of job fi t, compensation, recognition, management and support.

Hunters may be called outside sales executives in the for-profi t world or “directors of major giving” in the nonprofi t sector. In mature organizations their primary functions are to add new accounts for growth and to replace lost revenues to maintain the base. Th ey really have to scramble.

If the growth objective of an organiza-tion is 15 percent per year and if 15 percent of revenues from existing sources are lost annually through defections, acquisitions and business failures, then they and their teammates, the farmers, must add 30 percent in new accounts. If the farmers can expand revenues by 10 percent from their existing clients through cross-selling and up-selling activities, then hunters are responsible for the rest.

In organizations that are starting up or ramping up and haven’t yet reached break-even, hunters activity levels must be far greater. Th ere will also be a larger proportion of hunters to farmers.

Hunters and farmers are supported by specialists, often called sales engineers or proposal writers. While they may not have as much interaction with prospects or existing clients, their contribution makes or breaks most new business opportunities. Established organizations may have one or two specialists for every 10 hunters and farmers.

Non-selling professionals have to do a bit of just about everything. True, some-times they have marketing departments to beat the bushes for opportunities and specialists to write proposals or dazzle prospects with their technical virtuosity but all must actively network and prospect while delivering professional services themselves.

Let’s begin with the job fi t and compen-sation of hunters. Th ese producers must continually prospect and, in the process, endure repetitive rejection without losing their drive, nerve or enthusiasm. Th ey are extremophiles. Only a small percentage of the general population can tolerate and thrive in the heat and pressure of their environments.

To illustrate this point, the “Disc Traits” table contains the percentages of 275,000

DISC — domi-nance, infl uence, steadiness and compliance — behavioral pro-fi les. Only 12 percent of the profi les had the high “D” gener-ally associated with tolerating repeated setbacks

and 20 percent had the high “I” associated with extroversion. Only 1 percent had the low “S” associated with multitasking and rapid change and 12 percent had the low “C” associated with being able to perform without guidance or precedent. All four of these traits are usually found in high-per-forming hunters. Th e occurrence of all four together is uncommon and explains why good hunters are so hard to fi nd.

Th ere are two important points: 1. Most of us without these traits can still

“hunt,” but the problem is that we tire more rapidly and tend to return to the tasks for which we are best suited.

2. Th ere are about six classic profi les for hunters, not just the one I’ve described here. If you would like to receive a copy of them, shoot me an email (the address is at the bottom of this column) and I’ll send you a pdf fi le containing all of them.

How can you determine if a producer candidate has the required traits to be a hunter, farmer, specialist or non-selling professional? For Hunters, the best way is to hire only producers with demonstrated performance and to verify it by checking their W-2 and Form 1099 income. For all the traits, ask the candidate to take a DISC instrument and compare it to the classic DISC profi les for each position.

Sometimes you will design a job for a producer that doesn’t fi t the criteria listed above, and there won’t be a pre-existing classic profi le to use as a template. When-ever this happens, you can produce a customized profi le by answering a series of questions using the online Human Job Analysis provided by most DISC providers. Doing so will produce a draft for you to edit and modify until you are comfortable with the end product.

A word of caution: If you produce a Human Job Analysis profi le with identical DISC values of 3, 3, 3 and 3, you will have described a “fl at-liner,” which is someone who is supposed to be all things to all people. Good luck with that, because you will have created a position that is guaran-teed to fail. Likewise, if a candidate produces a fl at-line DISC, check to see if there are any major stressors present or if the person has attempted to game the instrument.

Once you have brought someone on board with the right profi le, remember that those without experience will still require training and coaching. If they have the right traits and aptitude, the training will stick far more eff ectively than if they don’t.

Th e next step is to design compensation plans that reward, recognize performance,

motivate and retain. We’ll cover those in the next column on March 2.

Contact Sam Williams, president

of New View Group, at swilliams@

newviewgroup.net or (520) 390-0568. Sales Judo

appears the fi rst and third weeks of each month

in Inside Tucson Business.

SAM WILLIAMS

SALES

THE 4 TYPES OF REVENUE PRODUCERS

Also known as Primary Functions Work Environment

Hunters Outside sales, Major gifts New accounts, major gifts, replacing lost accounts

Frequent failure, high activity level, prospeciting

Farmers Account reps, CSRs, Donor stewards Retaining and penetrating existing accounts

Frequent client touches, sandwiched between the organization and the client

Specialists Sales engineers, Proposal writers Sales support, technical

competence

Key to closing, detail and precision-minded

Non-selling professionals

Accountants, Attorneys, Architects,Engineers, Bankers, some Doctors

New accounts, penetrat-

ing existing accounts,

technical support

Multi-faceted: hunt, retain, penetrate and service

DISC TRAITS Percentage of high and low traits taken from sample of 275,000 DISC profi les

D

Dominance

I

Infl uence

S

Steadiness

C

Compliance

High 12% 20% 31% 5%

Low 11% 8% 1% 12%

DISC Traits of Successful Producers

Hunters 5 4-5 1-2 2

Farmers 3 4-5 3-4 3-4

Specialists 1-2 2 3-4 4-5

Non-sellingprofessionals

4-5 2 2 4-5

5 = Very high 4 = Medium high 3 = Middle 2 = Medium low 1 = Very low

FOLLOW

THE LEADER

http://twitter.com/#!/azbizTwitter

Page 10: Inside Tucson Business 02/17/12

10 FEBRUARY 17, 2012 INSIDE TUCSON BUSINESS

Page 11: Inside Tucson Business 02/17/12

FEBRUARY 17, 2012 11InsideTucsonBusiness.com

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Metal supplier fi nds growth in specialty servicesBy Christy KruegerInside Tucson Business

Carlos Ruiz has demonstrated that business growth can happen even during a down-turned economy. Th e key, he believes, is simply keeping a focus on the customers and being fl exible enough to meet their needs.

When Ruiz opened HT Metals in 2003, he never imagined the business would become as large as it has. In fact, last year he was recognized as a fi nalist for a Wells Fargo Copper Cactus award in the business growth category.

His nomination stemmed from annual growth in the three years from 2008 to 2010 of 37, 46 and 66 percent respectively. HT Metals is now one of southern Arizona’s largest suppliers of metallic raw material and it’s the region’s only distributor of all specialty metals.

He provides cutting services with his in-house equipment and retains a steady list of machine shop customers, many of which manufacture parts for the aerospace, medical and electronics equipment industries. Turbine engine and airframe components, diagnostic medical equipment and parts for data storage and retrieval devices are some of the products created from HT Metals’ wide range of materials. One client makes components for elevators.

Ruiz formerly worked in the raw materials supply chain for Honeywell Engines and other companies in the Phoenix area. Before moving to Tucson to launch HT Metals, he surveyed businesses in the region about their need for a local supplier and received many positive responses. But the actual upstart was slower than he anticipated.

“I cold-called machine shops to see the potential here, but when I came back, they said they’re buying from someone else,” he said. Convincing them that a small business could service them as well or better than distributors in Phoenix was his biggest hurdle. “But I convinced enough of them so that I was able to grow and I got some key customers.”

What sets Ruiz apart from other suppli-ers, he feels, is his knack for fi nding materials others can’t fi nd and his ability to handle all aspects of material supply and management.

“I act as a purchasing agent for some customers and I set up stocking programs and cut materials to size. By buying ahead in bulk and keeping inventory for the customers, I save them money.”

Ruiz is also quick to point out that he purchases materials directly from distribu-tors that won’t sell to machine shops. “Th ere are things I can buy that the customers can’t so I’m on a level playing fi eld with the distributors in Phoenix.” Ruiz feels it’s important that his manufacturing custom-ers understand he’s not a manufacturer himself, so he’s not competing against them.

In May 2010, HT Metals moved from its original location southwest of Palo Verde Road and Ajo Way into a larger facility across the street in Butterfi eld Business Park, expanding from 1,000 square feet to 3,000 square feet. With two fully automatic band saws, he had run out of space. And the extra room allowed him to add a waterjet machine and launch a new division, HT WaterJet.

Th e purchase of the JetMachining Center came about primarily due to one customer who was using the technology regularly. As

much as it cost to sub out the work, Ruiz fi gured it would be a wise business decision to buy the equipment and do the cutting himself. Now, he says, all his major custom-ers have used it.

While the band saws are parting machines — cutting long pieces into smaller sections, the waterjet moves across fl at metal and is able to cut profi les and intricate shapes, Ruiz explained. It also allows for a much closer, cleaner cut with little burring or distortion. In addition to metals, it can cut fi berglass, plastics, foam, granite, hardwood and other materials.

Expansion plans for this year include reaching out to a wider area for new customers and adding a retail division,

possibly in the vacated space next door.“With retail, it’ll be a whole diff erent set

of people,” Ruiz said. “When people know you have it, they show up. Th ey may be fi xing a cooler or building a bench for the garage; it’s mostly hobbyists and do-it-your-selfers. We’ll keep pre-cut sizes in stock or for an extra charge we could cut it for them.”

While the growth of his business has been a surprise to Ruiz, it’s always reward-ing and educational. Th e best lesson he’s learned is the importance of taking care of those who have given him a chance. “Once you get a customer, it’s easier to keep the customer than to go out and get new ones. Once we get someone, we do everything to keep him happy.”

J.D. F

itzge

rald

Carlos Ruiz

BIZ FACTS

HT Metals/HT WaterJet4650 S. Coach Drive, Suite 120www.htmetals.com(520) 807-6157

Page 12: Inside Tucson Business 02/17/12

12 FEBRUARY 17, 2012 INSIDE TUCSON BUSINESS

70 years still counting.

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FEBRUARY 17, 2012 13InsideTucsonBusiness.com

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MEDIAMartha Vazquez, a sad end to long and solid TV career By David Hatfi eldInside Tucson Business

Of all the ways a TV news anchor can end a long and otherwise solid career, the route taken this week by Martha Vazquez has to be the saddest. She resigned from KVOA 4 Monday after being accused of shoplifting a $338 hoodie jacket and $30 earrings from Dillard’s in Tucson Mall two days earlier (Feb. 11).

KVOA 4 offi cials would only say she resigned and that it was for personal reasons.

While I have no specifi c inside informa-tion about Vazquez’s situation, her decision was most likely tied to the fact that, according to the police report, she admit-ted to stealing the items — though she also said she could have used a credit card and did in fact buy other items that day — which would run counter to a typical morals clause in her contract.

Further, according to the police report, Vazquez acknowledged she would be trespassing if she were to be seen at either Tucson Mall or Park Mall, both of which are owned by General Growth Properties. Th at ban applied to her both “professionally and as a customer.”

So shuts the door on a career that lasted more than 35 years, almost all of which was spent here in her hometown. A graduate of Cholla High School, Vazquez started working at KOLD 13 after graduating from the University of Arizona in 1976. KOOL-TV, the CBS affi liate in Phoenix at the time, hired her away but she returned to KOLD less than two years later. In the early 1980s she co-hosted the Tucson version of the nightly feature show “PM Magazine.” When that ended she became weekend anchor at KOLD and then moved over to KVOA 4 in 1984.

Vazquez was the most high-profi le Hispanic person on English-language TV in Tucson, though her popularity was probably waning. Although she was never KVOA’s main female TV anchor, Vazquez anchored numerous newscasts over the years. At the end she was anchoring only the station’s 4 p.m. news.

To add further insult, KOLD’s 4 p.m. newscast, which was just launched in September, beat KVOA’s four-year-old newscast in the time period in the latest local Nielsen ratings.

For the future, KVOA President and General Manager Bill Shaw said the station will begin a search for a new anchor. He said he anticipates the search would be both inside and outside the station. In the short-term, he said Kristi Tedesco is assuming the anchor role on the 4 p.m. newscast.

Fox 11 full HDViewers should now be seeing KMSB

11’s local newscasts in full high-defi nition. Th e switch was to take place mid-morning Th ursday (Feb. 16). Th e Fox affi liate is the last station in Tucson to show local live HD programming, now possible as a result of parent company Belo Corp. turning over the operations of it and KTTU 18 to Raycom Media’s KOLD 13 under a shared services agreement.

KOLD began producing KMSB’s newscasts on Feb. 1 but needed more time to complete the conversion for the master control functions. Th e switch now means all of KMSB’s and KTTU’s programming will be run through a control room in Tucson. Under Belo, master control was in Phoenix.

Parting rantAs of today Comcast cable subscribers

are seeing the West Coast high-defi nition feeds of Comedy Central, MTV and VH1 instead of the Eastern Time feeds. Cox Cable made the change last month. I don’t know who — if anyone — makes this decision but it’s clearly not something that will benefi t either the viewers or do anything to help make the cable networks more successful.

Viewers in the Mountain Time zone have become accustomed by the broadcast networks airing prime time shows from 7- 10 p.m. as they are in the Central Time zone, instead of 8-11 p.m. as it is on the two coasts.

Now take Comedy Central and its “Daily Show.” In the other U.S. time zones, the network’s marquee show has become a hit as competition to late local newscasts. While that was never the case in the Mountain Time zone, the show now winds up being shown at midnight competing with the likes of the last half of Jimmy Fallon on NBC and Craig Ferguson on CBS. In fact, today’s “Daily Show” is no longer available today to cable viewers in the Mountain Time zone.

I get it that the Mountain Time zone’s small population is inconsequential on a national scale and that many of us have DVRs now but, really, is that Comedy Central and the cable folks want us to do? Th at means fast-forwarding through commercials.

Contact David Hatfi eld at

dhatfi [email protected] or (520) 295-4237.

Inside Tucson Media appears weekly.

Page 14: Inside Tucson Business 02/17/12

14 FEBRUARY 17, 2012 INSIDE TUCSON BUSINESS

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By Patrick McNamaraInside Tucson Business

Th e explosion of social media in recent years has left the digital landscape strewn with data.

But more than mere rubble, the informa-tion hidden in the data could prove a gold-mine for many businesses, according to Sud-ha Ram, University of Arizona McClelland Professor of management information sys-tems at the Eller College of Management.

“Really what social media is giving us is not the ability to network with friends, it’s giving us large amounts of data to mine,” Ram said.

Ram is one of the creative forces behind INSITE, Center for Business Intelligence and Analytics.

Th e idea behind INSITE is to help busi-nesses make sound decisions based on the digital information around them and pro-vide business clients with the knowledge to monetize social media.

To better understand how Ram and her colleagues plan to do that, some explana-tion of social media is appropriate.

Th e term generally refers to the second generation of the internet that has facilitated greater user interaction and participation.

In its initial iteration, the Web was largely a passive media where users looked at or read material that others put online. In to-day’s Web world, users have become partici-pants, interacting with and contributing to online content, often as a matter of course.

New University of Arizona institute to mine data deposit for private sector companies

Sudha Ram

J.D. F

itzge

rald

NEXT GENERATION

Th e universe of social media includes the most rudimentary online message boards, to news site comments pages to the now ubiquitous Facebook and twitter.

“We’re in a paradigm shift because there are all these sources of data,” Ram said.

In fact, the amount of data web users de-posit each day is enough to fi ll the world’s libraries multiple times.

In 2010, Google CEO Eric Schmidt esti-mated that as much data is generated over a standard two-day span now as was created from the dawn of mankind to the year 2003.

Google alone produces more than 20 petabytes of data every day. Roughly trans-lated, one petabyte is the equivalent of 250 billion pages of text.

INSITE will compile and analyze select

portions of data people deposit while using the various social media sites. Once Ram and others at INSITE weed through the in-formation they and other researchers can start to identify patterns of behavior that would prove valuable to business clients.

From that data they then can develop technologies and generate detailed reports to draw meaning from the data that busi-nesses can use.

“We want to work on the big problems that companies face,” said Paulo Goes, pro-fessor and MIS department head at the Eller College of Management.

Marketing would be an obvious applica-tion for INSITE services, as their data analy-sis can help identify what customers want or locate potential new customer groups.

Th eir analysis also can track comments and discussions about businesses and prod-ucts on social media.

“What we want to be able to do is track portions of this data and take the pulse of humanity,” Ram said.

Goes said the service also could prove valuable to companies with complex supply chains.

INSITE’s analytics could be employed to locate supply chain bottlenecks and other hang-ups that can inhibit productivity.

“If you’re able to monitor data, you can start to anticipate problems,” Goes said.

INSITE plans to off er diff erent member-ship levels with varying costs.

Ram said a membership lasts for at least two years and can cost as much as $100,000 per year.

Goes and Ram would not mention any companies they have spoken with about IN-ISTE, but said the service they plan to pro-vide would benefi t the healthcare and drug manufacturing industries; retail and gov-ernment sectors.

Th e Center will also apply for matching funds from National Science Foundation and other federal sources.

Next Generation is a monthly feature

of Inside Tucson Business profi ling Southern

Arizonans on the cutting edge of developing

their ideas. If you’ve got an idea or someone

you think should be profi led, contact reporter

Patrick McNamara at pmcnamara@azbiz.

com or (520) 295-4259.

BIZ FACTS

INSITE: Center for Business Intelligence and Analytics

http://insite.eller.arizona.edu

Page 15: Inside Tucson Business 02/17/12

FEBRUARY 17, 2012 15InsideTucsonBusiness.com

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Page 16: Inside Tucson Business 02/17/12

16 FEBRUARY 17, 2012 INSIDE TUCSON BUSINESS

Bill seeks to put more controls on Pima County bondingBy Hank StephensonInside Tucson Business

PHOENIX — Saying Pima County abuses the voter-approved bond process and has misspent bond money, Southern Arizona Re-publican lawmakers are proposing a bonding oversight committee with veto power over the county’s new bond proposals and changes in bonding projects.

State Rep. Terri Proud, R-Tucson, says she drafted the legislation, with the help of the Town of Marana, because Pima County Administrator Chuck Huckelberry abusively wields power over property tax-paying county residents, and uses corrupt bait-and-switch tactics to reallocate bond money into other projects without public approval.

Her bill (HB 2656), which passed the House Technology and Infrastructure Com-mittee on a party-line vote and now heads to a vote by the full House, would create a six-member Regional Bond Accountability Com-mittee comprised of appointed offi cials from the region’s fi ve municipalities — Tucson, Marana, Oro Valley, Sahuarita and South Tuc-son — and the county. Th e committee would have veto power over any new bond plans or changes to approved bond spending.

Supporters say the bill would create more

transparency and more checks and balance in the bonding process, over which Pima County has too much control. Opponents say it could give three people representing less than 10 percent of the region’s population the ability to kill a bonding project that would aff ect al-most 1 million people in the county.

As an example of the kind of corruption she says exists, Proud cited a $76 million 2004 bond for a new combined Tucson justice and municipal courthouse that still isn’t built. Th e county has already spent $59 million on the

courthouse, she said, and all they show for it is a dirt lot with a chain link fence around it.

“Southern Arizona is really no stranger to corruption,” Proud said “I think this is a level of transparency that is needed in Southern Arizona. I think for too long we have had one man controlling everything, and I think that needs to stop.”

But Huckelberry, who has been the target of this and other legislation, says Proud’s claim that the county has spent bonding money on unrelated projects, and her basis for the legis-

lation, aren’t based in reality. “It’s an absolute fantasy and it never hap-

pens,” Huckelberry said. “Th ere is a process for modifi cation, but that happens very very rarely and then only with a good specifi c rea-son, and then only after public input oppor-tunities usually by three diff erent government bodies. It’s one of the myths, I guess, it’s a great legend, but it’s not true.”

When workers started excavating the land for the courthouse downtown on the east side of Stone Avenue, between Toole Avenue and Alameda Street, they found an old cemetery, which had to be excavated according to law. Th e project hasn’t exactly gone off as planned, Huckelberry said, but there are some things you just cant help.

“If somebody would have told us 1,500 people were buried under this property we probably would have thought diff erent about building a courthouse there,” he said.

It ended up costing an extra $20 million to excavate the property, he said, and the county has shifted money to pick up the tab out of their general fund.

Huckelberry said more than two-thirds of the bond projects from the last two cycles have been completed, and more than 95 percent of those were without any change to the plan.

Th ough he admits there were problems with spending on bonds approved by voters in 1997, he said the “Truth in Bonding Act” has made the process more transparent and made Proud’s legislation moot, unless the point is to try to stop bonding altogether.

Marana Town Attorney Frank Cassidy, told the House Infrastructure and Technology Committee Pima County has consolidated its own power and has created a “culture of intimidation” surrounding the bonding pro-cess.

He said the committee makes their recom-mendations to the hundreds of projects in-cluded in the bond question, and Huckelberry runs a column of his own recommendations next to theirs. When they diff er, the county ad-ministrator’s recommendations carry the day, Cassidy said.

Th is legislation would give Marana and the other incorporated communities the power to have real input and a real vote in propos-ing bonds that they pay for in property taxes, he said.

Proud says besides the allegations of Huckelberry abusing his power, the larger is-sue is that Pima County already has the high-est bond debt in the state, and not much to show for it.

“Most of the bonding is all about parks,” she said. “We spent $1.5 billion and that’s what we get — some freaking cactus. For $1.5 billion dollars, we should have Pima County looking like the god dang Wizard of Oz, like the Ritz Hotel.”

Bonds are used all sorts of public improve-ment projects, including new roads, traffi c and road safety improvements, psychiatric and emergency facilities, libraries, law en-forcement communications equipment,

CAPITOL

State Rep. Terri Proud’s bill would rein in Pima County bond spending.

Hank

Ste

phen

son

phot

o

Page 17: Inside Tucson Business 02/17/12

FEBRUARY 17, 2012 17InsideTucsonBusiness.com

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bridges, new building and repairs to govern-ment buildings, as well as parks and trails.

Currently, a 25-member Pima County Bond Advisory Committee drafts bond pro-posals, which are then sent to the county board of supervisors, which decides whether to put them up for voter approval. Th e com-mittee is made up of three appointments from each of the fi ve county supervisors and Huck-leberry; one from each of the fi ve municipali-ties, and one each from the Tohono O’odam and Pascua Yaqui nations.

Proud says this distribution waters down the input and infl uence of the cities and towns, and her committee would remedy that by giving their appointed representatives a real voice and vote in bonds.

Rep. Sally Ann Gonzales, D-Tucson, voted against the measure in the House Technol-ogy and Infrastructure Committee, citing con-

cerns that it would take away representation by the Native American and rural communi-ties that the current structure provides.

However, the bill would not eliminate input and planning from the 25-member committee, and Proud asked if there’s no big change, why the opposition?

Rep. Bruce Wheeler, D-Tucson, also voted against the bill in committee, saying he didn’t like the idea of three appointed people hav-ing the power to kill bonding for the whole county.

“To me, this is an attempt to try to remedy a problem by creating another set of problems,” he said. “It is another layer of people involved, it could be controlled by a tiny number of un-elected extremists who could kill any progress in our community.”

Pima County is currently planning a bond package that could be put to voters in 2013.

Page 18: Inside Tucson Business 02/17/12

18 FEBRUARY 17, 2012 INSIDE TUCSON BUSINESS

SPECIAL EVENTS

Fair Labor Standards, Break Time for Nursing Mothers SeminarWednesday (Feb. 29)11:30 a.m. to 1 p.m. Tucson Metro Chamber 465 W. St. Mary’s Road Contact: Cindy Brown [email protected] (520) 792-2250 ext.154 Cost: $5 www.tucsonchamber.org Women In Construction WeekTucson Chapter of the National Association of Women in ConstructionSunday (March 4) to Saturday (March 10)Contact: Michelle Quinn

[email protected] or (520) 440-7627Website: www.nawictucson.orgFree

REGULAR MEETINGS

Southern Arizona Chapter of Enrolled AgentsThird Tuesday 11:30 a.m.Knights of Columbus Hall601 S. Tucson BoulevardInfo: (520) 751-8986, www.aztaxpros.org/sacea

Southern Arizona Architects & Engineers Marketing AssociationThird Tuesday11:30 a.m. to 1 p.m.Viscount Suite Hotel4855 E. Broadway

RSVP: James Patrick, [email protected]: $20 members / $30 Nonmembers

Southern Arizona Chapter of the Society for Design AdministrationFourth Tuesday Noon to 1:30 p.m.Viscount Suites Hotel 4855 E. BroadwayInformation: www.sacsda.com or [email protected] RSVP: [email protected] Cost: $20 members, $25 nonmembers

Southern Arizona Logistics Education Organization (SALEO)Third Wednesday

Location and times varyInformation: al@saleo, (520) 977-3626 or www.saleo.orgCost: $25 members and 1st-timers; $30 nonmembers Superior Business NetworkingFirst and third Tuesday 11:30 a.m. to 1 p.m. Info: (520) 631-7398, [email protected]

The Annuity Doctor — Curt ZachariasEvery Tuesday 3:30 p.m. Bookmans 6230 E. Speedway, Community RoomInformation: Curt Zacharias (520) 990-0009Cost: Free

Tucson Association of ExecutivesEvery Wednesday 6:30 to 8 a.m.Tucson Country Club 2950 Camino PrincipalRSVP: (520) 321-0879, taeoffi [email protected]

Tucson Business ConnectionFirst Wednesday 5 to 7:30 p.m.

Pearl Nightclub 445 W. Wetmore RoadInformation: (520) 219-0266, [email protected] or www.tbcnetworking.comRSVP: Not requiredCost: Free to attend, free snacks, cash bar

Tucson Christian Business Connections First and third Thursdays 7 a.m.3516 E. Grant RoadInformation: Robert E. Hinske, (520) 795-7195 or (520) 990-5374

Tucson Computer SocietyThird Monday 6 p.m. (pre-session) 7 p.m. (meeting)Pima County Medical Society Auditorium 5199 E. Farness DriveInformation: (520) 625-4419 or www.aztcs.orgCost: Free*No meeting in September

Tucson Downtown Sertoma Club First and third Wednesday 11:30 am to 1 p.m.Viscount Suites 4855 E. Broadway

Information: www.tucsonsertoma.org RSVP: [email protected]

Tucson Goal GettersEvery other Sunday 1 p.m.Spill the Beans 2920 N. Swan RoadInformation: www.meetup.com/The-Tucson-Goal-Getters or (520) 370-6961Cost: $20

Tucson GLBT Chamber of CommerceMonthly breakfast meetingThird Thursday 7:30 to 9:30 a.m.Hotel Tucson City Center475 N. Granada Ave.RSVP: (520) 615-6436 or [email protected]: $15 members, $20 guests

Tucson Hispanic Chamber of CommerceMonthly Networking LuncheonThird Thursday 11:30 a.m.The Manning House 450 W. Paseo RedondoRSVP: www.tucsonhispanicchamber.org.Cost: $25 members, $30 nonmembers

CALENDAR

Page 19: Inside Tucson Business 02/17/12

FEBRUARY 17, 2012 19InsideTucsonBusiness.com

New UA president has had full-circle journeyBy Patrick McNamaraInside Tucson Business

It appears a near certainty the Univer-sity of Arizona has found a new president. The decision is scheduled to be made fi-nal today (Feb. 17) by the Arizona Board of Regents.

Temple University President Ann Weaver Hart paid her first visit to the UA campus Monday (Feb. 13).

Hart was named the top candidate for the UA presidency, a position left open after former-President Robert N. Shelton resigned last June to take a job with the Fiesta Bowl. Since then, long-time agri-culture college dean Eugene Sander was been interim president.

“The journey seems to have come full circle to prepare me for this great chal-lenge,” Hart told a group of about 100 people at the UA Student Union’s Gal-lagher Theatre.

Hart said her experiences at Temple and previously at the University of New Hampshire helped to prepare for the UA job.

As president, Hart said she plans to be-come an active member of the community within and outside of the university.

“All of us who work and live in a great university should be involved in the com-munity,” Hart said in response to a ques-tion from an audience member.

Hart spoke of her involvements in nonprofit, business and community orga-nizations in the Philadelphia area where Temple is located.

Regents who attended a media ques-tion-and-answer session said they think Hart is the best candidate for the job.

“We did what I believe was our charge, and that was to go out and find the best president,” said regent Dennis DeConcini, a former U.S. Senator.

Regent Rick Myers said Hart has the experience in every aspect of university life from student to faculty and adminis-tration.

“She’s a consummate leader who knows how to put together a team,” My-ers said.

Asked about how she would approach ongoing issues with state funding for the university system, Hart said she would work to build relationships with lawmak-ers.

“You need to know people and they need to know you,” Hart said, adding that that is especially true of lawmakers. “You don’t want them to say, ‘Hart’s here, it must be budget time.’”

She said Temple has endured budget cuts in recent years similar to what Arizo-na’s universities have faced. To cope with the cuts, she said, the UA should look to

developing additional revenue sources. One area where the UA has already

begun to look for new revenue has been technology transfer.

In December, Tech Launch Arizona was announced as an effort to monetize faculty research and bring associated technologies to market more quickly. Len Jessup, dean of the Eller College of Man-agement, is overseeing the project while the UA looks for a permanent executive director.

In 2010, according to an Association of University Technology Managers survey, UA researchers formed six startup com-panies, issued 64 licensing agreements and were awarded 16 patents. The survey says the university’s income from licens-ing agreements was $718,000. UA officials say total income was more like $1.25 mil-lion.

Hart said she would continue to fo-cus on technology and other university knowledge transfers.

“I hope to be deeply involved in tech-nology transfer,” Hart said.

She was scheduled to meet with Sand-er to discuss the UA’s Tech Launch center and other technology transfer plans.

Hart also answered questions about her choice to come to Arizona as opposed to Utah, her home state and where her alma mater, the University of Utah, had made an effort to recruit her.

She said she and her husband had al-ways intended to move to the West but that proximity to her native state was not the reason.

“Geographically convenient is much different than geographically compel-ling,” Hart said, adding that she thinks the West would lead the nation in higher edu-cation innovation.

Hart said a university in New York also

NEWS

recruited her for a job. “This is where I want to be,” she said.Other issues Hart said she would focus

on were academic medicine and gradua-tion rates.

On the latter, Hart said the university

Ann Weaver Hart

Univ

ersit

y of

Ariz

ona

phot

oneeds to improve graduation rates and reduce the number of years it takes many students to complete a bachelor’s degree.

Contact reporter Patrick McNamara at

[email protected] (520) 295-4259.

“We did what I believe was our charge, and that was to go out and fi nd the best president.”

WHAT THEY’RE SAYING

Regent Dennis DeConcini, a former U.S. Senator

Page 20: Inside Tucson Business 02/17/12

20 FEBRUARY 17, 2012 INSIDE TUCSON BUSINESS

PEOPLE IN ACTION

offi cer for the more than 700 university and community physicians who practice at The University of Arizona Medical Center – University Campus. He also will serve as chairman of the hospital’s Medical Executive Committee. Gordon has been a board-certifi ed family practice physician in Arizona since 1986. He received his medical degree at Mount Sinai School of Medicine in New York and completed his internship and residency in family medicine at the University of Rochester. He also completed a faculty development fellowship and Master of Public Health degree at the UA.

The Pima Association of Governments has elected it 2012 offi cers. They are: chair, Jennifer Eckstrom, mayor of South Tucson; vice chairman, Robert Valencia, Pascua Yaqui Tribe; treasurer, Jonathan Rothschild, mayor of Tucson.

United Way of Tucson and Southern Arizona President and CEO Tony

APPOINTMENTS

The TMC Foundation, which supports Tucson Medical Center, has announced the appointment of Julie Wolfe Beadle as director of major gifts. Beadle has worked for more than a decade with the United Way of Tucson and Southern Arizona, most recently as vice president of resource development. In her new role at TMC Foundation, Beadle will work directly with Michael Duran, vice president and chief development offi cer, to build relationships with major donors. The TMC Foundation serves as both the development arm and grant-making body of Tucson Medical Center and TMC HealthCare.

Oro Valley Town Councilman Barry Gillaspie has been appointed to the National League of Cities (NLC) 2012 Information Technology and Communications Policy and Advocacy Committee. This

committee has the lead responsibility for developing NLC federal policy positions on issues involving telecommunications and information systems, cable TV, phone services, spectrum issues, communications tower siting, universal service, broadcasting and defense of city rights-of-way from degradation caused by installation of communications facilities. As a member of the committee, Gillaspie will play a key role in shaping NLC’s policy positions, while advocating on behalf of America’s cities and towns on Capitol Hill, with the Administration, and at home.

ELECTIONS

Family practice physician Paul Gordon, MD, MPH, has been elected to a one-year term as chief of staff at The University of Arizona Medical Center – University Campus. Gordon will be the chief administrative

Penn has been elected to serve on United Way Worldwide’s National Professional Council, a leadership body advising on issues of importance to United Way both nationally and in local communities. The council comprises 64 United Way CEOs in the U.S. and serves as a national leadership body for a movement of nearly 1,200 member United Way

organizations, advising United Way Worldwide’s president and providing leadership in building the United Way network in the United States.

The UMC Foundation welcomes two new board members: Nancy M. Davis and James W. Murphy. Davis has volunteered with several Tucson non-profi t organizations since moving to the community in 1999. Davis has a master of business administration in fi nance from Northeastern University in Boston. Murphy, vice president and fi nancial adviser for Morgan Stanley Smith Barney, currently manages

the funds for 30 non-profi t organizations in Tucson. A U.S. Army veteran with a bachelor’s degree in fi nance from Northern Arizona University, Murphy moved to Tucson with his wife 36 years ago and is committed to giving back to the community through volunteering. He is a past president of the Ronald McDonald House.

GLHN Architects & Engineers, Inc. has announced the election of Brian Hagedon, AIA, to the fi rm’s board of directors and appointment as a principal. Hagedon joins President Bill Nelson, P.E.; David Grigsby, AIA; Roger Harwell, P.E.; Henry Johnstone, P.E.; and Ted Moeller, P.E. on the board. In his expanded role, Hagedon will head architectural design at GLHN, assisting the fi rm’s next generation of leaders as they advance their development in Building Information Modeling (BIM).

NEW HIRES

Ethan E. Larson, MD, has joined the University of Arizona Department of Surgery Division of Reconstructive and Plastic Surgery as assistant professor. Larson performs all aspects of plastic surgery, including reconstruction of traumatic, oncologic or surgical defects, as well as breast reduction, body contouring and cosmetic surgery. Larson attended the University of Arizona, graduating summa cum laude with degrees in both microbiology and psychology. He attended the UA College of Medicine as a Dean’s Scholar. Larson completed his internship and residency in plastic surgery at Georgetown University in Washington, D.C. He received fellowship training in microsurgery and complex oncologic defect reconstruction at the University of Washington in Seattle.

TONY PENN BRIAN HAGEDONPAUL GORDON

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Page 21: Inside Tucson Business 02/17/12

FEBRUARY 17, 2012 21InsideTucsonBusiness.com

GET ON THE LIST

Next up: Wedding planners, Convention and meeting facilities, Caterers

Now that the 2012 Book of Lists has been published, we’re collecting data for the 2013 edition. Upcoming categories that will be published in the weekly issue of Inside Tuc-son Business are:

• Feb. 24: Commercial photographers, Video and fi lm production companies

• March 2: Wedding planners, Conven-tion and meeting facilities, Caterers

• March 9: Acute-care hospitals, Reha-bilitation centers, Nursing care centers and Home healthcare agencies

• March 16: Environmental resources, Recycling fi rms, Janitorial services, Pest control companies

• March 23: Airlines serving Tucson, Top airline destinations from Tucson

If your company fi ts one of these catego-ries, now is the time to update your profi le. Go to www.InsideTucsonBusiness.com and click the Book of Lists tab. New and unlisted businesses can create a profi le by following the directions.

Th e Book of Lists is a year-round refer-ence for thousands of businesses and indi-viduals. To advertise your business, call (520) 294-1200.

PROFESSIONAL SERVICES

BBB warns of tax preparation scams

Th e Better Business Bureau of Southern Arizona is warning that people should be cautious of tax preparers who claim they can get larger refunds than their competi-tors.

According to IRS investigators, some preparers have used their clients’ personal information to fi le falsifi ed returns and kept most of the fraudulent refund for them-selves.

Th e taxpayer is ultimately responsible for the accuracy of all information on a tax return, even if someone else prepares it.

Individuals with fraudulent tax returns can face signifi cant prison time as well as payment of back taxes with interest and penalties.

BBB recommends following these tips from the IRS:

• Avoid preparers who base fees on a per-centage of the refund.

• Use a reputable tax professional who signs the tax return and provides you a copy.

• Consider whether the individual or the tax preparation fi rm will be around to an-swer questions about the tax return months, or even years, after the return has been fi led.

• Check the preparer’s credentials. Only attorneys, certifi ed public accountants and

enrolled agents can represent taxpayers be-fore the IRS in matters including audits, col-lections and appeals.

• Find out if the preparer is affi liated with a professional organization that provides its members with continuing educational re-sources and holds them to a code of ethics.

• Ask friends and family whether they know anyone who has used the tax preparer before and whether they were satisfi ed with the service they received.

Report suspected tax fraud activity to the IRS immediately by completing a Form 3949-A, Information Referral. And the BBB’s website — www.tucson.bbb.org — has a checkable database.

Check out any preparer with BBB by vis-iting www.tucson.bbb.org or calling (520)888-5353.

RETAIL

After 9 years, car washfirm buys locations here

Car Wash Partners, which operates car washes and lube centers in 10 states, is now the owner of four car washes and two lube centers here in its hometown with the ac-quisitions of Capin Car Care Center loca-tions.

Th e newest acquisitions bring the com-pany’s total operations to 78 car washes and 30 lube centers in 17 markets across the U.S.

Th e company operates its car washes un-der the name Mister HotShine Car Wash & Express Lube Centers, often just Mister Car Wash. Offi cials say they will remodel and re-brand the four Tucson locations by May. Th e two car wash and lube centers acquired from Capin are at 6345 E. Tanque Verde Road and 8175 N. Oracle Road, Oro Valley. Th e two car wash-only locations are at 320 W. Irvington Road and 8215 N. Courtney Page Way, Marana.

Details of the transaction were not dis-closed.

“We are excited to now be able to provide our services and products to our very own Tucson community after having operated from here for almost 13 years.” said CEO Ron Peterson.

Mister Car Wash started with a single lo-cation opened in 1969 in Houston. It was acquired in 1996 by Car Wash Partners, which added seven locations. Th e corporate headquarters was moved to Tucson in 1999, although it did not operate locations here. In 2007, Car Wash Partners was purchased by ONCAP, a Canadian Private Equity sub-sidiary of Onex Corporation.

Th e company has 45 employees at its corporate headquarters, 3561 E. Sunrise Drive, Suite 125. With the addition of the new Tucson locations, that will grow to nearly 200 employees, the company said.

Walgreens takes hitat pharmacy counter

Th is year’s cold and fl u season has turned out to be milder than expected and that’s one reason why Walgreens says its retail store sales were down 7.9 percent. Th e big-ger reason, however, was prescription sales dropped 8.6 percent due in large part to the fact that Express Scripts dropped the retailer as part of its network as of Jan. 1.

Express Scripts prescriptions accounted for 12.4 percent of Walgreens prescriptions in January 2011.

Overall January sales totaled $5.8 billion, down from $5.93 billion in January 2011.

Despite the loss of Express Scripts, Wal-greens offi cials say they are continuing to develop relationships with employers, health systems, physician groups and other pharmacy benefi t managers.

Walgreens is the largest operator of phar-macy and drug stores in Southern Arizona, with 53 locations including 44 in Tucson, two each Green Valley and Oro Valley and one each in Marana, Sahuarita and Vail

ARCHITECTURE & DESIGN

Landscaping firms announce merger

Santa Rita Landscaping and Southwest Enviroscapes Inc. have announced they are merging.

Santa Rita Landscaping, founded in 1985 by brothers Brian and Garrett Ham, pro-vides custom residential landscape design and installation, landscaping and grading services for home builders, and commercial landscaping and maintenance.

Southwest Enviroscapes was founded in 1992 by Richard Spross and is a provider of landscaping services for the commercial and public sectors. Its recent projects in-cluded the Unisource’s new corporate head-quarters and the Interstate 10 widening be-tween Prince Road and 29th Street.

Brian Ham, CEO of Santa Rita, and Spross, CEO of Southwest Envrioscapes, said the merger will allow both fi rms to pro-vide a complete line of landscaping servic-es.

Th e merged companies are taking the name Santa Rita Landscaping Inc.

REAL ESTATE/LAND

Fairfield, Dorn launchGreen Valley project

Solterra, a 256-lot active adult commu-nity in Green Valley, is a new joint venture by Fairfi eld Homes and Dorn Homes. Lo-cated at 690 Observation Trail, the develop-ment features four fl oor plans sized from 1,400 to 1,991 square feet. Base prices run from $170,000 to $209,900 and each home surpasses standards set by the U.S. Govern-ment’s Energy Star Program, according to

company offi cials.“We are proud of our partnership with

Dorn Homes and of the community we’ve created together. By the nature of their de-sign, homes in this community will be up to 70 percent more energy effi cient than the typical pre-existing home.” says Fairfi eld Homes CEO David Williamson.

To reach the development from Inter-state 19, exit Esperanza Boulevard and go west to Desert Bell Drive, then north to the community. More details are at www.Solt-erraAz.com.

GOVERNMENT

PAG’s 2011 aerial imagery available to the public

Orthophotos — imagery captured through aerial photography — done in 2011 for the Pima Association of Governments (PAG) are now available to the public through online ordering at www.PAGregion.com.

PAG contracted with Sanborn Mapping Co. for the project in April 2011.

Th e aerial photos cover about 2,100 square miles of eastern Pima County and portions of Pinal and Cochise counties.

Local jurisdictions use the data sets from the orthophotos for transportation, air qual-ity, water quality and land use planning and in many other areas.

POLITICS

Barber gets nod fromGiffords to replace her

Ron Barber, the former district director of U.S. Rep. Gabrielle Giff ords, is running for the seat held by his former boss until she stepped down last month to continue her recovery from being shot Jan. 8, 2011. Bar-ber has already received the support of Gif-fords and her husband, former NASA astro-naut Mark Kelly.

Barber’s decision to run in the special election prompted the only other Democrat in the race, state Rep. Matt Heinz, D-Tucson, to step aside in the special election, though he is now considered a leading candidate in the regular election later this year in the new district boundaries.

Meanwhile, there are fi ve Republicans who’ve announced their intentions to run in both elections: State Sen. Frank Antenori, R-Tucson; marketing executive and TV broadcaster Dave Sitton; 2010 candidate Jesse Kelly; U.S. Army veteran John Lervold; and retired Air Force Col. Martha McSally, who was the fi rst woman combat pilot.

Th e special election primary will be April 17 and the general election is June 12. Th e winner will serve the remainer of Giff ords term, which is due to expire Jan. 13, 2013. Th is year’s regular elections will determine who holds the seat in the new Congressio-nal districts starting Jan. 14.

BRIEFS

Page 22: Inside Tucson Business 02/17/12

22 FEBRUARY 17, 2012 INSIDE TUCSON BUSINESS

FINANCEYOUR MONEY

Do you know the best wayto save for retirement?

Financial professionals often fol-low two rules of thumb when provid-ing clients with fi nancial advice.

First, they suggest clients save as much as possible in qualifi ed retirement plan accounts, such as 401(k) plans and Individual Retirement Accounts (IRAs). Contributions to these plans generally are made with pre-tax dollars and they have the opportunity to grow tax-deferred.

Second, they advise that retirees delay taking distributions from quali-fi ed accounts for as long as possible because no taxes are owed on qualifi ed accounts until distributions are taken.

As with many general rules of thumb, these principles are not accurate or reli-able in every situation. Consequently, it is important to work with an advisor to evaluate your specifi c circumstances and determine the best course of action.

Here are some issues that should be considered:

Taxable or tax-deferred?Should I save for retirement in tax-

able or tax-deferred accounts? From a fi nancial planning perspective, it is benefi cial to have a blend of qualifi ed and non-qualifi ed assets. Th is provides more opportunity to balance and potentially minimize income tax liability over time.

Traditional Roth IRA?Should I contribute to a traditional

Roth IRA? Most of the time, the answer will be a resounding yes! I consider the Roth IRA one of the greatest retirement plans available, especially for younger participants who can potentially ben-efi t more from compounding interest.

If you are eligible to make Roth IRA contributions, the maximum an-nual contribution limits for 2011 and 2012 are $5,000 if you are age 49; and under and $6,000 if you’re 50 and over. Since there are adjusted gross income phase-out limits, be sure to verify your eligibility with your tax professional.

Th ere are some primary diff erences between a traditional IRA and a Roth IRA. Contributions to a traditional IRA are tax deductable and the earnings grow tax-deferred whereas contribu-tions to a Roth IRA are not tax deduct-ible but earnings grow tax-free as long as withdrawals are taken after age 59½.

Remember you can still make contributions for the 2011 tax year until April 15, 2012.

Matching contributionsDo you receive company matching

contributions? If your company’s 401(k)

plan off ers match-ing contributions, it is providing an automatic return on your invest-ment. A company match of 50 cents on the dollar repre-sents a 50 percent return on invest-ment from day one, assuming you

are 100 percent vested in the plan.When a matching contribution is

available, it may be a good idea to con-tribute at least enough to the plan to receive the maximum match every year.

Qualifi ed savingsShould more qualifi ed plan sav-

ings be set aside by an older spouse or a younger spouse? Th e answer depends on the couple’s goals and expectations.

In general, an older spouse will be able to access qualifi ed plan savings sooner than a younger spouse. However, a younger spouse will have more years to invest tax-deferred, which may mean that he or she accumulates more savings.

If the younger spouse saves and ac-cumulates more, his or her Required Minimum Distributions (RMDs) may be greater at age 70½. Since RMDs are taxed at ordinary tax rates, the long-term tax consequences should be considered.

Drawing assetsShould I draw assets from a taxable or

tax-deferred account fi rst? Many people assume it is best to let qualifi ed plan accounts grow tax-deferred for as long as possible. However, when you take a distribution from a qualifi ed account, it will be taxed at your ordinary income tax rate.

It may be advantageous to use a combination of non-qualifi ed and quali-fi ed account assets to moderate taxable income over time. In addition, higher qualifi ed plan distributions may aff ect the taxability of your Social Security benefi ts.

Th ere are many considerations when structuring retirement savings and retirement income plans. When combined, federal and state income tax rates often total 30 to 45 percent.

It is essential to plan care-fully and understand the tax im-plications of your decisions.

Contact Drew Blease, president and

founder of Blease Financial Services, 7358 N.

La Cholla Blvd., Suite 100, at drewblease@

bleasefi nancial.com or (520) 299-7172.

DREW BLEASE

TUCSON STOCK EXCHANGEStock market quotations of some publicly traded companies doing business in Southern Arizona

Company Name Symbol Feb. 15 Feb. 8 Change52-Week

Low52-Week

HighTucson companiesApplied Energetics Inc AERG.OB 0.06 0.06 0.00 0.04 0.97CDEX Inc CEXI.OB 0.02 0.05 -0.03 0.01 0.10Providence Service Corp PRSC 14.98 15.24 -0.26 8.35 16.59UniSource Energy Corp (Tucson Electric Power) UNS 37.53 38.05 -0.52 32.96 39.25

Southern Arizona presenceAlcoa Inc (Huck Fasteners) AA 10.10 10.66 -0.56 8.45 18.47AMR Corp (American Airlines) AMR 0.53 0.64 -0.11 0.20 7.60Augusta Resource Corp (Rosemont Mine) AZC 3.20 3.44 -0.24 2.65 6.29Bank Of America Corp BAC 7.78 8.13 -0.35 4.92 14.91Bank of Montreal (M&I Bank) BMO 57.90 58.74 -0.84 51.83 66.64BBVA Compass BBV 9.22 9.72 -0.50 7.02 13.01Berkshire Hathaway (Geico, Long Cos) BRK-B* 78.07 79.60 -1.53 65.35 87.65Best Buy Co Inc BBY 25.35 25.43 -0.08 21.79 33.74BOK Financial Corp (Bank of Arizona) BOKF 52.67 53.39 -0.72 43.77 59.59Bombardier Inc* (Bombardier Aerospace) BBDB 4.65 4.81 -0.16 3.30 7.29CB Richard Ellis Group CBG 18.66 18.08 0.58 12.30 29.88Citigroup Inc C 31.72 34.23 -2.51 21.40 49.60Comcast Corp CMCSA 28.52 27.21 1.31 19.19 28.52Community Health Sys (Northwest Med Cntrs) CYH 20.76 19.90 0.86 14.61 42.50Computer Sciences Corp CSC 32.97 31.36 1.61 22.80 51.43Convergys Corp CVG 12.86 13.06 -0.20 8.49 14.86Costco Wholesale Corp COST 83.24 84.25 -1.01 69.54 88.68CenturyLink (Qwest Communications) CTL 37.83 37.78 0.05 31.16 43.49Cvs/Caremark (CVS pharmacy) CVS 43.53 43.59 -0.06 31.30 44.09Delta Air Lines DAL 10.83 10.99 -0.16 6.41 12.13Dillard Department Stores DDS 48.86 49.35 -0.49 37.87 61.08Dover Corp (Sargent Controls & Aerospace) DOV 65.63 65.17 0.46 43.64 70.15DR Horton Inc DHI 14.53 14.51 0.02 8.03 14.79Freeport-McMoRan (Phelps Dodge) FCX 42.40 46.51 -4.11 28.85 58.75Granite Construction Inc GVA 26.13 27.18 -1.05 16.92 29.68Home Depot Inc HD 45.71 45.15 0.56 28.13 46.21Honeywell Intl Inc HON 59.00 59.89 -0.89 41.22 62.28IBM IBM 192.25 192.84 -0.59 151.71 194.90Iron Mountain IRM 30.33 30.88 -0.55 24.53 35.79Intuit Inc INTU 56.65 57.50 -0.85 39.87 58.90Journal Communications (KGUN 9, KMXZ) JRN 4.76 5.25 -0.49 2.69 6.18JP Morgan Chase & Co JPM 37.40 38.24 -0.84 27.85 48.36Kaman Corp (Electro-Optics Develpmnt Cntr) KAMN 32.96 33.43 -0.47 25.73 38.40KB Home KBH 12.39 10.94 1.45 5.02 15.07Kohls Corp KSS 50.85 50.14 0.71 42.14 57.39Kroger Co (Fry's Food Stores) KR 23.75 23.65 0.10 21.14 25.85Lee Enterprises (Arizona Daily Star) LEE 1.17 1.12 0.05 0.49 3.47Lennar Corporation LEN 23.56 23.37 0.19 12.14 24.10Lowe's Cos (Lowe's Home Improvement) LOW 27.43 26.96 0.47 18.07 27.57Loews Corp (Ventana Canyon Resort) L 37.59 38.45 -0.86 32.90 44.46Macerich Co (Westcor, La Encantada) MAC 55.57 55.51 0.06 38.64 56.50Macy's Inc M 34.97 35.85 -0.88 22.50 36.37Marriott Intl Inc MAR 34.73 36.23 -1.50 25.49 41.92Meritage Homes Corp MTH 27.38 27.60 -0.22 13.68 28.66Northern Trust Corp NTRS 43.18 44.18 -1.00 33.20 54.90Northrop Grumman Corp NOC 59.65 60.47 -0.82 49.20 70.61Penney, J.C. JCP 42.25 42.32 -0.07 23.44 43.18Pulte Homes Inc (Pulte, Del Webb) PHM 9.03 8.68 0.35 3.29 9.12Raytheon Co (Raytheon Missile Systems) RTN 49.34 49.79 -0.45 38.35 53.12Roche Holdings AG (Ventana Medical Systems) RHHBY 43.75 44.53 -0.78 34.02 45.65Safeway Inc SWY 22.53 21.90 0.63 15.93 25.43Sanofi -Aventis SA SNY 36.94 37.18 -0.24 30.98 40.75Sears Holdings (Sears, Kmart, Customer Care) SHLD 52.70 48.67 4.03 51.14 94.79SkyWest Inc SKYW 13.06 13.32 -0.26 10.47 17.28Southwest Airlines Co LUV 9.53 9.63 -0.10 7.15 12.88Southwest Gas Corp SWX 41.86 42.67 -0.81 32.12 43.22Stantec Inc STN 29.40 29.44 -0.04 20.96 31.89Target Corp TGT 51.81 52.54 -0.73 45.28 56.00TeleTech Holdings Inc TTEC 16.86 17.24 -0.38 14.10 23.46Texas Instruments Inc TXN 33.41 33.85 -0.44 24.34 36.71Time Warner Inc (AOL) TWX 37.48 38.11 -0.63 27.62 39.24Ual Corp (United Airlines) UAUA 23.16 23.88 -0.72 15.92 27.67Union Pacifi c Corp UNP 109.41 114.36 -4.95 77.73 117.40Apollo Group Inc (University of Phoenix) APOL 53.01 52.91 0.10 37.08 58.29US Airways Group Inc LCC 8.89 9.11 -0.22 4.53 10.35US Bancorp (US Bank) USB 28.63 29.59 -0.96 20.10 29.74Wal-Mart Stores Inc (Wal-Mart, Sam's Club) WMT 61.76 61.58 0.18 48.31 62.63Walgreen Co WAG 33.82 33.12 0.70 30.34 47.11Wells Fargo & Co WFC 30.17 30.58 -0.41 22.58 33.78Western Alliance Bancorp (Alliance Bank) WAL 8.10 8.33 -0.23 4.44 8.51Zions Bancorp (National Bank of Arizona) ZION 18.51 18.55 -0.04 13.18 24.92Data Source: Dow Jones Market Watch

*Quotes in U.S. dollars, except Bombardier is Canadian dollars.

Page 23: Inside Tucson Business 02/17/12

FEBRUARY 17, 2012 23InsideTucsonBusiness.com

INSIDE REAL ESTATE & CONSTRUCTION

By Roger YohemInside Tucson Business

For potential home buyers, sellers and investors who have a “show me” attitude to-ward real estate, Long Realty has drawn up the perfect illustration. It’s a “heat map” that CEO Rosey Koberlein describes as just a plain variation of that old real estate credo: location, location, location.

“It’s an educational tool for agents and consumers, both buyers and sellers. Real-tors have to have absolutely the best avail-able information. For buyers, it educates them on how the market has turned. And if a seller is thinking of putting their home up, it helps them to see and understand the competition in the marketplace,” said Ko-berlein.

Th e map is based on data from the Tuc-son Association of Realtors Multiple Listing Service. Long Realty analyzes where the most homes are for sale, and based on months of inventory, categorizes each zip code area into one of fi ve “heat” categories.

Th e categories are a hot buyer’s market, hot seller’s market, normal market, and two “in between” markets.

A buyer’s market has nine months or more of inventory. A seller’s market has two months or less of inventory. Five to six months of product is considered a normal market.

“Th e map validates that you cannot ap-proach each zip code or subdivision or home exactly as another. Supply and de-mand infl uences price bands,” she said.

For example, it is a buyer’s market on Tucson’s far northeast side and across sev-

eral zip code areas north of River Road and west into Marana. Th e key factor in those ar-eas is high inventory.

Due to supply-demand balance, most of the city’s western, central, eastern and southern areas are normal markets. When pricing is thrown into the equation, sellers have the advantage in the far southwest and areas surrounding Tucson International Airport.

Since the beginning of the year, it has been a buyer’s market in zip codes 85658, 85715, 85716, 85718, 85737, 85739, 85749, and 85755. Th e in-between buyer-normal market is in 85750.

Th e normal market is in zip codes 85735, 85745, 85713, 85701, 85705, 85704, 85712, 85748, 85641, and 85719. Th e in-between seller-normal market is in 85653, 85743, 85741, 85746, 85629, 85756, 85711, 85710, 85730, and 85747.

Only two areas of the Tucson region are seller’s markets: 85757 and 85706.

Long Realty created the map about four years ago “so our agents would have more expertise,” Koberlein said. But in response to the housing market crash, it is now gener-ally available to the entire real estate com-

Long Realty’s ‘heat map’ charts hot markets

THE PULSE: TUCSON REAL ESTATE

2/6/2012 1/30/2012

Median Price $123,500 $130,000Active Listings 5,429 5,551New Listings 413 421Pending Sales 455 471Homes Closed 149 233Source: Long Realty Research Center

WEEKLY MORTGAGE RATES

Program Current Last WeekOne

Year Ago12 Month

High12 Month

Low

30 YEAR 3.88% 4.125%APR 4.00% 4.25%APR 6.18% 6.88% 3.88%

15 YEAR 3.25% 3.56%APR 3.38% 3.625% APR 5.94% 6.75% 3.25%

3/1 ARM 3.00% 3.375%APR 2.88% 3.25% APRThe above rates have a 1% origination fee and 0 discount . FNMA/FHLMC maximum conforming loan amount is $417,000 Conventional Jumbo loans are loans above $417,000Information provided by Randy Hotchkiss, National Certifi ed Mortgage Consultant (CMC) Peoples Mortgage Company, 1610 E. River Road, Suite-118 Tucson, Arizona 85718 • 520-324-000MB #0115327. Rates are subject to change without notice based upon market conditions.

2/14/2012

Rosey Koberlein, Long Companies CEO, uses a “heat map” to educate home buyers and sellers.

munity “to help everyone get through this tough market.”

Appraisers tap BaierBruce Baier, owner of Baier Appraisal

Services in Oro Valley, has been named 2012 president of the Southern Arizona Chapter of the Appraisal Institute. Baier is a com-mercial real estate appraiser with over 30 years of experience.

Joining him as offi cers are vice president Michael Bernstein, M. Bernstein Real Estate Appraisers; secretary Sarah Baker, Baker, Peterson, Baker & Associates; and treasurer Robert Wenzel, Tucson Appraisals. Derrick Sinclair, Sinclair Appraisal Services, is the group’s immediate past president.

Elected to the board of directors were: Carolyn Holliday, Pima County Real Prop-erty Services; Tom Harvey and Jeff Teplitsky, Baker, Peterson, Baker & Associates; Sarah Vetault, Compline Group; and Gordon Wicker, Quality Valuation.

With more than 24,000 members, the Appraisal Institute is the nation’s largest or-ganization of real estate appraisers. Baier said the local chapter has about 50 desig-nated members and 35 associate members.

Sahuarita lot saleTucson-based Rancho Bridge LLC has

acquired 48 fi nished lots within the Rancho Sahuarita master planned community for just over $1 million. Th e land was sold by Pulte Home Corp., represented by Will White, Land Advisors Organization.

Rancho Sahuarita is a 2,800-acre devel-opment in the town of Sahuarita about nine miles south of Tucson.

Sales and leases • Equilibrium Fund Prop1 LLC pur-

chased the 101-unit Craycroft Gardens Apartments, 5402 E. 30th St., for $2.1 million from Mid-First Bank, the court-appointed receiver. Bob Kaplan and Allan Mendels-berg, Picor Commercial Real Estate Servic-es, handled the transaction.

• 4582 N. First LLC purchased a 4,300 square foot medical offi ce building at 4582 N. First Ave., for $772,038 from Cinbin LLC, represented by Tony Reed, Long Realty Company. Randy Emerson and Gary Emer-son, GRE Partners, represented the buyer.

• Th e Drawing Studio leased 9,228 square feet lease at 33 S. Sixth Ave. from Gibson Family LLC, represented by Tom Knox, Pi-cor.

• Diversifi ed Pharmacy Solutions LLCleased 5,288 square feet at 1171 E Rancho Vistoso Blvd. from Mountain Vista Plaza LLC, represented by John Yarborough, Ro-mano Real Estate.

• 42Six leased 4,930 square feet at 3280 E. Hemisphere Loop, Suite 198, from Tucson Property Investors LLC, represented by Pat Welchert, Picor. Paul Hooker and Tom Nie-man, also with Picor, represented the tenant.

• A Perfect Pantry leased 4,200 square feet at 21 E. Congress St. from Henriette Sie-benberg Trust, represented by Tom Knox, Picor Commercial Real Estate Services.

• Phoenix Bolt USA LLC leased 3,763 square feet at 3745 N. I-10 East Bound Front-age Road from Peacock Investment Build-ers Tucson II LLC, represented by Rob Glaser and Stephen Cohen of Picor. Gabriel Gaste-lum, Century 21 Success Realty, represented the tenant.

• Rock Warehouse leased 2,470 square feet at 3710 S. Park Ave. from Gateway In-dustrial Park LLC. Jesse Blum and Ron Zimmerman, Grubb & Ellis, handled the transaction.

• Subway leased 1,505 square feet at Th e Shoppes at Rita Ranch, 8140 S. Houghton Road, from Rita & Houghton LLC, repre-sented by Aaron LaPrise and Brian Harpel of Th e Harpel Company.

• Vineyard Services leased 1,200 square feet at 1101 W. Grant Road, Suite 205 from Sloat Family Partnership, represented by Steve Cohen of Picor. Ian Stuart of CBRE represented the tenant.

• Southwest Cargo Systems leased 1,200 square feet at 3710 S. Park Ave. from Gate-way Industrial Park. Jesse Blum and Ron Zimmerman of Grubb & Ellis handled the transaction.

Email news items for this column to

[email protected]. Inside Real Estate &

Construction appears weekly.

Otis

Bla

nk

Page 24: Inside Tucson Business 02/17/12

24 FEBRUARY 17, 2012 INSIDE TUCSON BUSINESS

Some housecleaning chores this week.

Would you look at that? Th e calendar says it’s Feb. 17 and that means next Wednesday is the deadline to submit nominations for this year’s Up & Comers.

Th is is the 10th year readers of Inside Tucson Business have been asked to nominate people in their 20s, 30s and young 40s and are making contributions in the careers and the community worthy of special recognition.

New for us this year is having the nominations come in solely from our website — www.InsideTucsonBusiness.com — and I must say I’m pretty impressed at what we’ve seen so far. I haven’t had a chance to stop and look at who is being nominated but I can say the number of submissions is more than in past years with less than a week to go.

So I’m looking forward to this year’s honors. I’ve said it often before but this is a truly inspirational event. Over the years Inside Tucson Business has honored 81 Southern Arizonans and while I haven’t been here the entire time, it has been a privilege to meet those who’ve been honored the last seven years.

If you haven’t already done so, please go to www.Inside-TucsonBusiness.com, click on the Up & Comers logo and fi ll out a nomination form. Even if you have nominated someone already but would like to nominate someone else, you’re welcome to do it again. People can even nominate themselves if they’d like.

If the form looks overwhelming or too time-consuming, please don’t let that stop you. We’re just looking for enough information so our judges can make good decisions.

From readers’ nominations we’ll select 10 honorees who will be profi led in a special section included in the April 13 issue of Inside Tucson Business. We’ll also have a special event for this year’s and previous honorees.

Book of ListsBy now regular subscribers should have received their

copies of the 2012 Book of Lists. One of the other things I’ve learned since becoming the editor of Inside Tucson Business is that this is a tremendous resource, providing vital easy-to-use reference information about Southern Arizona businesses.

Not only does it provide information on leading fi rms in 121 List categories, it tells who the key players are in each business and how to reach them.

If you know somebody who would like a copy of the printed 2012 Book of Lists, we’re off ering a special deal. For $30 new subscribers can get 52 weeks of Inside Tucson Business and this year’s book. Contact circulation manager Laura Horvath at [email protected] or (520) 295-4220.

Th e data in the 2012 Book of Lists is also available via an online download in Excel. Th e cost is $149. To get it go to the website — www.InsideTucsonBusiness.com — click on the Book of Lists tab on the black bar at the top of the page to get ordering information.

Contact David Hatfi eld at dhatfi [email protected]

or (520) 295-4237.

EDITORIAL

DAVID HATFIELD

BIZ BUZZ

Deadline next week tonominate Up & Comers

EDITORIAL

It’s time to stop trying to hurt schoolsArizonans can consider themselves fortunate that

most of the ideas put forth during a legislative session never make it into law. Some ideas don’t even make it into bills.

Nevertheless, these ideas are worth something, if only to gauge sentiment for the potential of future legislation. Outside of the textbook scenario for “How A Bill Becomes Law,” what goes on in the Legislature has much to do with relationships — both within the governing bodies as well as with those outside.

People who support and are involved in education, especially public education, are acutely aware of the need to stay on top of pending legislation. Th at’s because education has been a target of budget cuts for at least two decades.

Gov. Jan Brewer has done a remarkable job of walking a fi ne line between those who support cuts in education and trying to play the heroine who comes in at the last-minute to rescue programs from being decimated. Th e latter was the case when she rallied behind the 2010 temporary 1-cent sales tax increase that’s set to expire at the end of May 2013.

On the other side of the fi ne line, as part of her State of the State address this year, Brewer tossed out the idea that there should be changes so that charter schools can receive more funding but that those funding increases would not be available to public schools. In fact, it has been suggested that public schools should not be permitted to operate charter schools.

Arizona has been a leading state in the growth of charter schools. Brewer and other lawmakers have long histories of pushing for tax credits for operators of both charter and private schools.

All well and good. Choice and the competitive marketplace often makes things better.

At the same time, though, it’s incumbent on families to thoroughly investigate all schools before deciding whether one is right for their child.

By law, public schools have to be all things to all people and accept all comers. Th at can be an expensive proposition for, say, special education.

A charter school, while still a public school, can narrow its focus to the point that it will only appeal to certain students looking for a specifi c focus. And, guaranteed, that will never include special education. Th ere’s no money in it.

Private schools don’t even have to pretend to off er much in the way of special education.

In the Tucson region, Vail Unifi ed School District operates not only comprehensive public schools but also cutting-edge charter schools.

Faced with declining enrollments, Tucson Unifi ed School District (TUSD) in recent years has been forced to close schools.

What could have happened, for instance, if TUSD had chosen instead to try some out-of-the-box thinking and shifted the focus of one of those schools to a charter? Richey Elementary School, the smallest of the schools closed had just 91 enrolled in its last year and half of them were Pascua Yaqui. Imagine if Richey could have been turned into a charter school with an empha-sis and curriculum that would allow members of the tribe to excel educationally.

It’s an opportunity that was never explored and now may be lost.

Th e debate over education will continue. It seems there is no end to the amount of prescriptive ideas put forth to try to fi x it. It’s right to set and expect that schools meet educational benchmarks and standards.

Th ere are instances of success in private schools, charter schools and public schools. Th ose should be allowed to fl ourish and expand. It’s not necessary for state leaders to continue to try to fi nd ways to hurt the programs they don’t like. Th e marketplace will make that determination. Good schools will succeed and poor schools won’t.

Page 25: Inside Tucson Business 02/17/12

FEBRUARY 17, 2012 25InsideTucsonBusiness.com

OPINIONGUEST OPINION

Plain and simple: Th e federal budget needs to create jobsJob creation and tax fairness are at the

top of voters’ to-do lists for Congress. Th ese days, instead of hacking and slashing investments in our future and creating more corporate tax loopholes, the national conversation is right where it should be: how we get America back to work. Th e Congressional Progressive Caucus (CPC), of which I am co-chairman, isn’t just listening to the national conversation — we’re going to follow through with action.

We need a budget — not just this year, but every year — that returns “right to work” to its original meaning. Republicans hijacked the phrase to mean “the right to work without labor protections, without unions, without a safety net.”

In the budget the CPC will introduce later this year, “right to work” means “right to work,” plain and simple. It means America creates good-paying jobs and doesn’t let millions of people struggle through no fault of their own.

I can’t get into all the details yet, but if you’ve been looking for a plan that puts our country on the clear road to prosperity without putting all the burden on the middle class and lower-income families,

you’ll like what you will see.

You’ll see a fairer tax code for corporations and wealthy individu-als. You’ll see an end to tax loop-holes that incentiv-ize dirty-power generation instead of real innovation

and entrepreneurship. You’ll see plans big and small to create millions of new jobs in infrastructure, public safety, education and other key sectors.

What this country needs more than anything is a return to the idea that people come fi rst in our economy, not just numbers. Th ere was a time not long ago when everyone, no matter their politics, agreed that our economy should work for all the people, not just a lucky few. Some-where along the way, certain politicians decided they could start blaming poor Americans in their own states, the unem-ployed in their own hometowns and the union workers in their own neighborhoods

for the economic struggles they faced.Th at’s led us to where it’s acceptable for

a leading presidential candidate to say with a straight face that he’s “not concerned about the very poor”.

Any budget worth its name should make reducing the number of very poor Ameri-cans one of its top focuses. Th e sight of our own neighbors going hungry should not be common enough to slide into the back-ground. It should still prick our conscienc-es. In the United States, we don’t let people go down and then say we’re not concerned about them.

Th e bottom line is that my Republican colleagues aren’t listening to the national conversation. Th ey’re still using last year’s playbook: austerity, union-bashing, blaming the victims of the housing meltdown instead of the perpetrators. Th at’s why we’re going to see a budget from the House Republicans that treats cutting child nutrition and inventing new corpo-rate tax cuts as responsible decisions.

At this late date, after years of blaming working families for layoff s and letting big corporations keep billions of dollars they owe us, my colleagues across the aisle are

still trying to do things the old way: Give those at the top everything and wait for it to trickle down.

A good budget will be the opposite of trickle-down economics. It will be grown-up economics, people-powered econom-ics, family-fi rst economics. It will rebuild our nation’s roads and bridges so people can get to work on time. It will keep schools, fi rehouses and hospitals open instead of closing them to save pennies that go to corporate tax cheats.

It will, more than anything, refl ect our values as a nation: fair pay for hard work, protections for employees as well as employers, proudly investing in our children and the nation’s future. Th at’s the real pro-family budget the American people want, and it’s the budget they deserve.

Contact U.S. Rep. Raúl Grijalva,

D-Ariz., through his website at http://grijalva.

house.gov/. Grijalva represents Arizona’s 7th

Congressional District, which includes

downtown Tucson and western Pima County.

and is co-chair of the Congressional Progres-

sive Caucus.

RAUL GRIJALVA

GUEST OPINION

Tesla SUV with wings or not, we should kill the electric carCalifornia passed a ruling last month

requiring that 15 percent of new cars sold in the state meet a strict emissions standard of zero to near-zero emissions by 2015. Many environmental groups are praising the decision, which will require Californians to buy more electric, hybrid, and hydrogen vehicles. I was once enthusiastic about these cars, too.

About 20 years ago, CNN showcased an alternative-fuel vehicle that I built with my own hands. I drove back and forth in front of the camera, smiling from behind the wheel of my two-seater electric and natural gas hybrid. I thought it was an especially benefi cial solution to our environmental challenges. I was wrong.

What counts as an alternative-energy vehicle and what doesn’t is hardly a straight-forward reckoning. For instance, is an electric car a true alternative if its drivetrain is ultimately powered by coal, nuclear power, and lithium strip mines rather than petro-leum?

Electric vehicles don’t eliminate the negative side eff ects of vehicular travel. Th ey simply move the problems elsewhere. Th is opens a space for PR fi rms, news pundits, environmentalists, and others to step in and defi ne the terms of exchange to their liking.

For instance, electric vehicle manufactur-ers claim customers can fi ll up for 10 cents

per kilowatt-hour, which they say works out to pennies on the mile. But if buyers intend to drive their electric car beyond the length of the extension cord from their garage, they won’t be able to take advantage of

that cheap electricity. Th ey’ll have to rely on a battery they can

only recharge a fi nite number of times before it must be replaced at considerable expense.

Th e battery-construction step, not the “fuel” step, is the expensive part of driving an electric vehicle. Advanced batteries cost so much to fabricate that the 10-cent-per-kilo-watt-hour “fuel” cost to charge them becomes negligible.

Even though electric vehicles are moving to cheaper batteries, the costs of exhuming their required minerals extends far beyond simple dollars and cents. It takes a lot of fossil fuel to craft a battery. An analysis by the National Academies concludes that the environmental damage will be greater than that of traditional gasoline-driven cars until at least 2030.

Even if mining companies clean up their

operations and engineers increase battery storage capacity (which they will, very slowly) there is still a bigger problem looming on the horizon: Alternative-fuel vehicles stand to defi ne and spread patterns of “sustainable living” that cannot be easily sustained without cars.

Even the most effi cient hybrid or electric cars can’t resolve the larger ecological impacts of sprawl. Sprawl has positive and negative eff ects on Americans, but its intensifi cation is clearly at odds with the long-term ideals of the environmental movement.

Th e suburban architecture of fully disengaged homes and megastores, con-nected by wide streets and highways, has prompted a mass deployment of energy resources.

Th is life isn’t just wasteful. It’s expensive, too. Relatively effi cient city dwellers end up subsidizing new suburban road construction, power lines, sewers, and water mains – at a cost of about $13,426 per suburbanite, according to a recent study.

Shifting from gasoline to electric vehicles starts to appear synonymous with switching a smoking habit from cloves to menthols. Even with all of the hype surrounding hybrid and electric vehicles, these machines are becom-ing somewhat of a cliché in some circles. Hybrid and electric vehicles may off er partial

solutions within certain contexts, but those contexts are looking to be frightfully limited.

It isn’t acceptable for doctors to promote menthol cigarettes. Should environmentally minded people promote alternatively fueled automobiles? Some community groups are saying “No.” Th ey’re showing how concerned citizens are better achieving their environ-mental objectives by supporting more durable options such as walkable neighbor-hoods, bicycling infrastructure, carpooling, traffi c calming (incorporating physical features to slow or reduce traffi c – wider sidewalks, roundabouts, etc.), and comfort-able public transit.

Th ese transportation strategies have a proven track record of success in cities across the globe. Beyond their greening impact, they can also make cities more vibrant, aff ordable, and pleasant places to live. Green strategies that improve people’s lived experience, rather than emptying their wallets, have the potential to catch on.

Now that’s genuinely energizing.

Ozzie Zehner is the author of “Green

Illusions: Th e Dirty Secrets of Clean Energy and

the Future of Environmentalism.” He is a visiting

scholar at the University of California Berkeley.

Th e best way to contact him is on Twitter: @

OzzieZehner

OZZIE ZEHNER

Page 26: Inside Tucson Business 02/17/12

26 FEBRUARY 17, 2012 INSIDE TUCSON BUSINESS

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OPINIONGUEST OPINION

Redistricting wasn’t perfect but it’s better than what bills would do By Ken Clark, Roberta Voss and Barbara Klein

Five pieces of new legislation (intro-duced by Rep. Andy Tobin, R-Paulden and passed out of committee earlier this month) have taken power grabbing to a whole new level, and would set redistrict-ing back to a time of shadowy legislative deals.

We could start by asking the now worn-out phrase, “what part of Indepen-dent does the Arizona House not under-stand?”

However, we will take the bills at face value, and simply suggest that these eff orts are an insult to the voters of Arizona who wanted the Legislature OUT of the redis-tricting process.

Th ese bills do four major things, which should alarm the Arizona public.

First, they create an expensive May 2012 special election at which Rep. Tobin hopes voters will undo the work of the Arizona Independent Redistricting Commission.

Th e bills specifi cally refer a measure to the ballot which would change our state constitution so that we would adopt a set of maps created by the state legislature for 2012, and then task a new redistricting

commission to adopt maps for the remain-der of the decade.

Second, the bills create an “alternative” map of Rep. Tobin’s liking with no public input, other than that which Mr. Tobin prefers. Th e Arizona Independent Redis-tricting Commission held meetings attended by 5,364 people, another 1,800 viewed online and more than 7,403 submitted written comments.

Maps drawn behind the doors of the Speaker’s offi ce are, by defi nition, inferior to maps drawn by the commission with this substantial public input.

We believe this, despite also maintain-ing that the commission’s maps were less than perfect.

Th ird, the bills fi re the current commis-sioners and change the make-up of the redistricting commission in such a way that the Arizona Legislature has much more control over the outcome of the process.

While it increases the number of commissioners (which we would normally approve of), it specifi cally excludes the important role played by an independent chair.

Under Rep. Tobin’s plan, the chair must no longer be registered as an independent.

Further, the bills cleverly allow for the

appointment of some commissioners who are “not of the same party,” which we take as a method to stack the commission with party plants.

Amazingly, while the voices of indepen-dents grow in this state, these bills totally snub this group by eliminating a mandated Independent voice.

Further still, these bills seize control of the commissioner’s appointment process by eliminating the vetting role of the Commission on Appellate Court appoint-ments, which has been a fi rewall between the Legislature and the Independent Redistricting Commission.

It also allows some elected party members to be appointed as commission-ers, eff ectively stripping the “Independent” from the Independent Redistricting Commission.

Members of the Arizona Competitive Districts Coalition attended or viewed every IRC meeting.

We were not happy with the number of competitive districts and submitted contest maps, which showed a greater success in competitiveness. However, despite our disappointment we believe the process was reasonable and painfully transparent.

We are disappointed that Rep. Tobin,

rather than confront useful reforms of the redistricting process, chooses to present the public with a list of unnecessary modifi cations, which clearly seek to take power away from the people and give it back to the Legislature.

We hope that his fellow legislators think better than to follow this course.

Ken Clark is a former Democratic

state representative and Roberta Voss is a

former Republican state representative. Th ey

are co-chairs of the Arizona Competitive

Districts Coalition. Barbara Klein is the

president of the League of Women Voters of

Arizona. Contact them at azcompetitivedis-

[email protected] or (602) 456-9388.

Has Tucson’s commercial real estate market hit bottom yet?

, g ,

Yes, it has to go up from here. 61%

Yes, but recovery will still take time. 24%

No, we haven’t seen the bottom yet. 15%

Page 27: Inside Tucson Business 02/17/12

FEBRUARY 17, 2012 27InsideTucsonBusiness.com

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