Inside Messaging EMS MMS IM September, 2002 Motorola Confidential and Proprietary

Inside Messaging

EMS MMS IM

September, 2002

Motorola Confidential and Proprietary

Enhanced Messaging

Service (EMS)

Beyond the text


EMS Overview:

• EMS (Enhanced Messaging Service) is a logical evolution in both form and function from the basic SMS structure.

• EMS allows the mobile phone user to personalize and express themselves with styled text, pictures, ringtones and more.

• EMS is is built on the already existing SMS infrastructure which has its set of standards already in place.

EMS takes text messaging and makes it a multimedia experience…


How it works:SMS Header

(Phone Numbers, Date/Time)

User Data Header(EMS Media)

Text(Up to 160 characters)

Sound PicturePredefinedAnimation

• In an EMS message, the enhanced media is transmitted in the User Data Header. The text is stored in the normal text area of the SMS.

• Phones unable to translate EMS will only see the text portion of the message. This is because of the way the EMS message is encoded.

• Short messages have an area of data that precedes the text called the User Data Header (UDH). The size of the header is not fixed, and in a standard (normal) SMS message is zero.


A picture says a thousand words…

Step 1: Select your picture. It can be a single image or an animated one.

The fine print: A number of predefined animations are stored on the mobile phone that can be included. They are the basic emotions (emoticons) which signify things like “I am happy” or “I am sad”. Only the reference to the animation is transmitted in the EMS message.


The message comes alive withthe sound of music…

Step 2: Select your sound.

Chimes (high)

Chord (high)

Fanfare Notify

Scooby Doo

Smooth Criminal


http://www.ztango.com/

One from column A, one from…

1. Select your graphic Happy

I just sent my first EMS message!

3. Enter your message and click send…



…and that’s what it’s all about



1%2%

22%

25%

12%

29%

9%

5%

3%

5%

10%

19%

29% 29%

Gener

al Chat

Social

Arr

ange

men

ts/Tra

vel/J

ourn

ey

Roman

ce an

d Flir

ting

Jokes

Wor

k/Stu

dy

Sport

Other

2001

2002

Content of Message – Percentage Changes

Source: Continental Research (The Summer 2002 Mobile Phone Report) August 02

UK SMSMotorola Confidential and Proprietary

Content of Message – Actuals

Source: Continental Research (The Summer 2002 Mobile Phone Report) August 02

UK SMS

20012002


EMS Rev 4• MT and MO w/concatenation• Content Forward Management• Tie ringer tones to phonebook

EMS Rev 5a• Enhanced Graphics and Sounds (scalability)• Compression• DRM: EMS Standard message header “do not forward flag” for all content types• Color and greyscale support• Profiling via ringer tones and icons

EMS Rev 5b• SP-MIDI support

EMS Rev 5c• Nokia Smart Messaging Support

EMS Rev 5d• UPI• Nokia Ring Tones• MIDI Forward• MO Compression

EMS Rev 5e• vCard/vCalculator• Text Formatting

EMS Feature Evolution


• Enables users to send text, colour photographs, colour graphics such as maps & logos, voice and music audio files, and even video

• Unlimited message size, with even the first devices supporting messages of over 30Kb per message

• Uses the Multimedia Message Service center (MMSc) for message delivery

• Uses open standard that are widely supported by Motorola, Nokia, Sony Ericsson, Samsung, etc.

MMS – Multimedia Messaging Service


Mobile Messaging Use Cases

1.Person-to-Person:

– Messaging between people in order to communicate non-verbally

3. Person-to-Portal:

– Interaction between users and servers / databases – e.g. sending an MMS to participate in an MTV DJ show

2. Portal-to-Person:

– Using Messaging as a way for service providers to deliver content to your handset: e.g. a screensaver


MMS Will Eventually Featurein All of Our Products

MMS A

96 x 65

MMS B

128 x 128 to 120 x 160MMS C

176 x 220 – 240 x 320


Mobile Messaging: Evolutionary Path - Global


MMS is Agnostic to Transport

FutureBackbone

2.5G / CDMA 1xBackbone

2G Backbone

Cellular Network

MMScMMSc

Internet / E Mail


Content Types:– Text:

• us-ascii• utf-8 & 16

– Image:• JPEG (JFIF)• Still & Animated GIF• WBMP

– Audio:• AMR• (iMelody & MIDI)

– PIM:• vCard• vCal

Message Size:– Minimum supported 30 KB– No maximum

Presentation: ‘Slide Show’ & attachments supported– ‘MMS SMIL’ (‘multipart

related’)– Attachments (‘multipart

mixed’)

Digital Rights Management

The Message Itself:


SMS Messaging Process

SMSc

1. Originator sends message 2. SMS centre forwards message

(Message is ‘Stored’ in the SMSc until it can be ‘Forwarded’)


Standard MMS Messaging Process

MMSc

PP G’way

SMSc

WAP G’way

1. Originator sends message

WAP Post

4. Delivery report

3. Recipient fetches message

(automatic)

2. MMSc informs handset

WAP Push

over SMS

WAP Get

WAP Push

over SMS


Interoperability

• MMS is a 3GPP / Wap Forum Open Standard

• Further enhanced by the MMS IOP Group:– Device Vendors: Motorola, Nokia, Sony Ericsson, Siemens, Samsung

(applied), Magic4– MMSc Vendors: CMG, Comverse, Ericsson, Logica, Nokia, Openwave, etc.– Remit: solve interoperability issues between handsets and servers– Method:

• MMS Conformance Document (version 2.0)• Development of test cases• Testing House concept

– Joining Open Mobile Alliance (OMA)

• Testing:– Motorola has completed interoperability testing with CMG in network– Bilateral testing now well advanced between vendors


Commercial Launches

• Austria:– Mobilcom, Q2 02

• Finland:– Sonera, Q2 02

• Germany:– D2 Vodafone, Q2 02

• Hungary:– Westel, Q2 02

• Norway:– Telenor, Q2 02

• Portugal:– TMN, Q2 02– Telcel (Vodafone), Q2 02

• Switzerland:– Swisscom, June 02

• United Kingdom:– T Mobile, June 02

• Vodafone:• Hong Kong:

– CSL, Q2 02• Singapore: Q3 02• China: Q3 02


720i – Photo Messaging

Key FeaturesPhoto capture and

sendBrowse Photo Album

and sendMMS IOP ConformantLarge Color DisplayCamera AccessoryAuto Download

MT FeaturesTextJPEGGIF 87/89aWBMPMMS SMIL30kB Multiple Pages

MO FeaturesTextJPEGMMS SMILUp to 30kB Single Page

Photo Messaging Experience


725 – Imaging Solution

Key FeaturesFull MMS ClientWallpaper, Screen Saver, Ringer

TonesFully Interoperable (MMSIOP)Message Size IndicatorFilters for BlockingDelivery ReportsCamera AccessoryAuto Download of MessagesEasy to Use

MT FeaturesJPEGGIF 87/89aWBMPAMRMIDI50kB Multiple Pages

MO FeaturesJPEGGIF 87/89aWBMPBMPAMRMultiple pagesUp to 30kB

A Complete MMS Experience

Additional from T720i


Mobile QQQQ ChatRefreshBuddy QQQQ InboxSend MessageInformationSetup QQ

EXIT SELECT

Mobile QQQQ ChatRefreshBuddy QQQQ InboxSend MessageInformationSetup QQ

EXIT SELECT


Instant Messaging

Instant Messaging will drive the messaging explosion…


• EMS• Text• Icons• Simple animations• Basic sound

• MMS• Text• Rich image• animations• Complex audio• Video

• SMS• Simple text

Capability

Individual messages No presence information

Overview Community

• Chatting• Sequential display of

sent & received messages

• One-to-one conversation

• use nickname

• Presence• Who is available to do what

• availability• willingness• Communication capability

• Community• Buddy list• Address

• E-mail/URL• Group

• invitation• notification

Instant Messaging• Presence is the key enabler• Across the access networks

(wireline & wireless)


Who Benefits from the Instant Message Solution?

• Consumers– The IM solution will work from any device, be it a mobile phone or

desktop PC, on any network

• Service Providers– Need to deploy a single server solution that will address multiple

customer needs while interoperating seamlessly across multiple devices

• Device Manufacturers– Only a single protocol to implement to support a common set of

widely adopted features, low power consumption, storage space, memory and cost

• Application Developers– A common framework upon which can be built new services for

presence, messaging, group and content delivery


ARPU $$

CHAT

Instant Messaging

AR

PU

##


IM Strategy

• Carrier is cornerstone of solution

• Support open standards and interoperability through

,3GPP2, and SIP

• “Total Mobile Experience” - consistent, intuitive, and compelling user experience

• Enable enhanced revenue generating capabilities through value added applications


Mobile NetworkOperator

IM Server

IM Desktop Clients

IM Client

Existing SMSand WAP Handsets

Operator BillingSystem

Instant Messaging Solution Overview

IM protocolsIM protocols


IM Features and Functions

• Presence– Publication and subscription of presence attributes– Definition of interoperable presence attributes– Contact list

• Group Chat– Public and private chat rooms– Messaging via chat rooms

• Instant Messaging– Send and receive instant messages– Text, Vcard, Vcalendar, EMS, MMS– Privacy / Blocking


Introduction to the Wireless Village


Wireless Village Background

• Operators invested heavily in 3G spectrum and require new services in a timely fashion to recover their investment.

• At the end of 2000 Motorola identified a need for an interoperable mobile Instant Messaging and Presence Service that supported 2G, 2.5G and 3G networks and avoided industry fragmentation

• Motorola approached Nokia and Ericsson – leveraging the three companies expertise in wireless devices, networks and applications and proven track record for collaboration in the standards arena.

• The Wireless Village was formed in April 2001.


What is the Wireless Village solution?

The Wireless Village initiative’s Instant Messaging and Presence Services (IMPS) includes four primary features:

• Presence– Client device availability, user status, location, client device

capabilities and searchable personal statuses such as mood and hobbies

• Instant Messaging– A familiar concept in both the mobile and desktop worlds;

Interoperable mobile IM in concert with other innovative features to provide a new user experience

• Groups (or Chat)– A fun and familiar concept on the internet

• Shared Content– Allows users and operators to set up their own storage

area where they can post pictures, music and other multimedia content to share with others


WV Objectives and Status

• Build a set of specifications for mobile Instant Messaging and Presence Services

– Version 1.0 of specifications published in London on February 13,2002

• Specifications include the following:

– Features and Functions

– Architecture

– Client-Server Protocol (CSP)

– Command Line Protocol (CLP)

– Server-Server Protocol (SSP)

– Static Conformance Documents

• Enable interoperability of clients and servers

– Launch event in London featured 10+ companies in successful interoperability demo

– Interoperability Test: 6/02, 9/02

– Over 170 supporter companies including handset manufacturers, network equipment providers and operators
