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¶ The “China Slowdown” shocked the world this year. Vehicle sales also grew much slower than expected
¶ Yet, China auto industry remains the most important growth market in the world – Low vehicle ownership density
– Room for growth in smaller cities
¶ But, pace of auto sales will be slower than before– Slower growth in Chinese economy
– Restrictions on auto purchases and uses
INTRODUCTION
-3%
-2%
-1%
0%
1%
2%
3%
4%
5%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Brazil China India Russia U.S. Rest of World
Contribution to World GDP Growth
Source: World Bank
China was the biggest growth engine for the world during the past decade
However, the Chinese economy is slowing
4
6
8
10
12
14
16
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Sources: China National Bureau of Statistics
Real GDP Growth (%)
Its traditional growth model faces significant challenges
5%
15%
25%
35%
45%
2003 2005 2007 2009 2011 2013 2015
Fixed Assets Investment YTD Y/Y Change
-20%
-10%
0%
10%
20%
30%
40%
2003 2005 2007 2009 2011 2013 2015
Exports Y/Y Change
(12-mma)
-30%
-10%
10%
30%
50%
70%
2003 2005 2007 2009 2011 2013 2015
Housing StartsYTD Y/Y Change
150%
170%
190%
210%
230%
250%
270%
2003 2005 2007 2009 2011 2013 2015
Loan as % of GDP
Sources: China National Bureau of Statistics
4%
6%
8%
10%
12%
14%
16%
-80%
-40%
0%
40%
80%
120%
160%
2001 2003 2005 2007 2009 2011 2013 2015
Ch
ina
Re
al
GD
P G
row
th
Co
pp
er
Pri
ce Y
/Y C
ha
ng
e
Copper Price China Real GDP Growth
Source: China National Bureau of Statistics, Wall Street Journal
Commodity prices have collapsed, one major reason why commodity-exporting countries have fallen into recessions
China’s surprising devaluation of the yuan in August panicked the global financial market
-10% -5% 0% 5% 10% 15% 20% 25% 30%
Japan: JPYEuro Zone: EUR
Switzerland: CHFPoland: PLZ
Hong Kong: HKDNorway: NOK
UK: GBPCanada: CAD
China: CNYPhilippines: PHP
Thailand: THBChile: CLP
Singapore: SGDVietnam: VND
Israel: ILSKorea: KRW
Taiwan: TWDIndia: INR
Mexico: MXNNew Zealand: NZD
Indonesia: IDRAustralia: AUDColombia: COP
Turkey: TRYRussia: RUB
South Africa: ZARMalaysia: MYR
Brazil: BRLKazakhstan: KZT
% Change versus USD since August 10, 2015
Since 8/10/2015
Appreciation Depreciation
Sources: The Wall Street Journal, Financial Times, and Haver Analytics; Calculations: General Motors Company
Source: Wall Street Journal, Dow Jones, Financial TimesNote: Data is from August 10th to September 7th, 2015
But China is transitioning from an investment/exports-driven economy to a consumption-driven one
4%
6%
8%
10%
12%
14%
16%
18%
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
Year-over-Year Growth
Secondary Industry Tertiary Industry
37%
39%
41%
43%
45%
47%
49%
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
Share in GDPSecondary Industry Tertiary Industry
Sources: China National Bureau of Statistics
Vehicle sales took off after China joined WTO. Total vehicle sales reached 24 million units in 2014. GM volume exceeded 3.5 million
Sources: GM Global Sales Reporting
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
0
5
10
15
20
25
30
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Mil
lio
n U
nit
s
Mil
lio
n U
nit
s
Industry Sales GM Sales
China has become the largest vehicle market in the world
0
5
10
15
20
25
30
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Mil
lio
n U
nit
s
China Europe North America All Other Markets
Source: GM Global Sales Reporting
Buick Excelle GT
Source: GM China Sales Reporting
3
Chevy Malibu
6
Buick ExcelleWuling CN100 Wuling N1
Chevy Sail
Chevy Cruze
21
7
Top 10 GM vehicles sold in China in 2014
Wuling N300
Wuling N300 Pickup
6
3
9
5
8 10
Wuling CN112
Brand Vehicle Volume
WULING CN100 470,083
WULING N1 308,645
BUICK EXCELLE 293,098
WULING CN112 279,933
CHEVROLET CRUZE 244,813
WULING N300 226,464
WULING N300 Pickup 215,489
BUICK EXCELLE GT 195,932
CHEVROLET SAIL 188,655
CHEVROLET MALIBU 125,547
Sales were slowing much more sharply than expected in 2015 till recent months
-10%
0%
10%
20%
30%
40%
50%
60%Auto Sale Growth
Source: GM Global Sales Reporting
Vehicle prices in China are falling faster this year
Sources: Cheshi.com.cn
50
60
70
80
90
100
110
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Mini Small Medium High Luxury Passenger Car
SUV is the fastest growing segment
-40%
-20%
0%
20%
40%
60%
80%
100%
2012 2013 2014 2015
SUV Growth Total Market Growth
Source: GM Global Sales Reporting
Growth has shifted from the large coastal cities to smaller inner cities
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
2012 2013 2014 2015H1
Growth by Tier
Tier 1 Tier 2 Tier 3 Tier 4
Source: Polk
GM’s Baojun 560 has become the second best selling SUV just several months after its debut, selling over 22,000 units in September
SHANGHAI, April 2015 – SAIC-GM-Wuling
(SGMW) today introduced its first SUV, the
Baojun 560, at Auto Shanghai 2015. The
latest Baojun model was developed by
SGMW.
The fashionable exterior of the Baojun 560 is
based on the “trendy, grand and strong”
design philosophy. A U-shaped mesh grille
complements its V-shaped air intake with a
honeycomb grid design for a dynamic effect.
A sleek beltline and strong back-end design
give it the identity of a true SUV.
With a length of 4,620 mm, width of 1,820
mm and height of 1,750 mm, the Baojun 560
has a spacious interior – true to SGMW’s
desire to offer a “home on wheels” for
families. In addition, its 2,750-mm wheelbase
is much longer than the wheelbase of most
other models in its segment. The rear seats
can be folded in a 60/40 split configuration to
accommodate larger items.Source: General Motors
A more upscale SUV, Buick Envision, is also selling very well with more than 10,000 units sold in September
SHANGHAI, March 2015 – Shanghai GM
will launch the Buick Envision 20T, the
newest member of its Envision mainstream
SUV lineup, across China in April.
The Envision 20T is powered by a 1.5T
Spark Ignition Direct Injection (SIDI) engine
that is matched with an intelligent seven-
speed DCG transmission. Like its sibling,
the Envision 28T, it is available with front-
wheel drive and intelligent all-wheel drive.
The 1.5T SIDI turbocharged engine is the
most powerful among GM's latest-
generation Ecotec small-displacement
engines. It features mid-mounted direct
injection, an integrated exhaust manifold
and QuietTuning technology. The start/stop
function, which comes standard, helps
save fuel and reduce emissions. The
engine generates maximum power of 124
kW and peak torque of 250 Nm.
Source: General Motors
Fast backward to the year 1999 when GM’s flagship vehicle was the luxurious Buick Regal, with government officials and wealthy businessmen being core customers. GM has witnessed the development of the Chinese economy and China’s vehicle market
General Motors and Shanghai Automotive Industry Corporation (SAIC) established a joint venture in 1997 called Shanghai General Motors Company Limited and began assembling the Buick Regal in Shanghai, China in 1999.The Regal has sold well in the Chinese market as a large, relatively luxurious model, despite its high price.
Source: General Motors
What’s next? Comparing to other more developed markets, China still has good potential
Sources: National Statistics Agencies, United Nations, Haver Analytics, Polk; Calculations: General Motors Company
In terms of vehicle density,developed markets aretrending at levels thatreflect market saturation
Developing Markets Have Upside Potential
Denmark
Finland
France
GermanyGreece Italy Norway
Portugal
Spain
SwedenSwitzerland
United Kingdom
Czech/Slovakia
Hungary
Poland
Turkey
Baltics
Russia
ChinaHong Kong
Taiwan
South Africa
Australia
IndiaIndonesia
Japan
Malaysia
New Zealand
Singapore
South Korea
Thailand
IsraelArgentina
BrazilChile
Canada
Mexico
United States
-
100
200
300
400
500
600
700
800
900
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000
Ve
hic
le P
ard
Pe
r 1
,00
0 P
eo
ple
Real GDP Per Capita (2005 USD)
¶ China remains a very attractive market
¶ Will account for 40% of the projected growth in global vehicle sales over the next decade
¶ GM plans to spend over $12 billion in the next five years to expand capacity and to offer new products
¶ We are not alone. Competitors have set equally ambitious targets
SUMMARY