Embed Size (px)
Citation preview
Inserting The
Technologist
onto Your Board
RANIA AWADGM Ecommerce & IT,
Pharmacy 4 Less
MY JOURNEYAn Entrepreneurial Drive
MY JOURNEY
BORN
29/05/1977 3.50Kgs
MY JOURNEY
Became a PHARMACIST!
Studied Pharmacy
(Usyd)
Graduated 1998
MY JOURNEY
Started My 1st Business
Maroubra Medical Centre
Pharmacy
July 2000
MY JOURNEY
Started My 2nd Business
Your Chemist
Shop Online
2005
MY JOURNEY
Completed MBA
AGSM 2013
MY JOURNEY
ONLINE BUSINESS ACQUIRED
GM ECOMMERCE
& IT2014
MY JOURNEY
DIGITAL SMOOTHIE
DIGITAL BUSINESS CONSULTING Future
“HYBRID”: THE MISSING LINK
• A “Hybrid” is an Ecommerce/IT professional who is also Business
Savvy and Strategic
• Actively involved in SETTING business strategy not just
DELIVERING it
• Your business is never too small or too big for a “HYBRID”
PHARMACY 4 LESS: BEFORE
• Established in 2007
• Dynamic “entrepreneurial” brand
• Charismatic leaders
• 15 Pharmacies by 2014.
• Aggressive growth strategy. 40 Pharmacies by December 2015.
• No Digital experience
• Basic online presence
• IT performed a basic “support” function
PHARMACY 4 LESS: AFTER
• Establish Strategic IT function to improve TOP line
– Deploy multiple Ecommerce brands on Magento Enterprise
– Identify new business channels/markets for growth
– Establish new custom business platforms which play a role in new
Franchisee acquisition
PHARMACY 4 LESS: AFTER
• Establish Strategic IT function to improve the BOTTOM line
– Integrating SAP and Magento for Online business and inventory
efficiencies
– Building a custom “KPI portal” to measure
unique business KPIs
– Building a custom “Marketing Hub” to
streamline catalogue execution
BUSINESS TECHNOLOGY RELIANCE
• Identify your business's reliance on technology using this simple IT
strategic impact grid (Nolan&Mcfarlane)
The Business Challenge
• Business activities that run in Silos do not add maximum value to
the business.
Ecommerce CRM POS/ERP LOGISTICSBI
(REPORTING)STORES
The Business Challenge
• Your Business must first “articulate” the need for a “Hybrid”
• Then actively recruit talent to establish an IT Echo System that is
integrated with the business to give you a competitive edge.
Ecommerce
CRM
POS/ERPLOGISTICS
BI (REPORTING)
STORES
DELOITTE CIO SURVEY 2013
TAKE AWAY POINT #1
“Find an experienced “Hybrid” to bridge the gap between the business strategic vision, customer experience (business practice) and software development across ALL channels and Platform.”
TAKE AWAY POINT #2
“This person will work across the Ecommerce and IT structure, scoping, negotiating and developing appropriate digital solutions for the business.”
TAKE AWAY POINT #3
“They can leverage external relationships in this space and are able to work closely with the various 3rd parties to ensure timely project execution and optimal outcomes are achieved.”
TAKE AWAY POINT #4
“Internally, they will guide, stakeholders, Ecommerce manager and systems administrator in the day to day management of the systems and prepare them for handover.”
