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Presidential initiatives ACRL “Can’t do it alone.” Sustainability Expansion of trustees model & Library
Advocacy Now!
Why Was Frontline Advocacy Important?
Legislative◦ Library administrators◦ Trustees◦ Friends◦ Grassroots
Frontline◦ Librarians and library support staff.
Types of Advocacy
Should everyone be involved in frontline advocacy?
Identifying Frontline Staff to Deliver the
Library Message
4.1 What Is Frontline Advocacy? 4.2 Why Is It Important? 4.3 Who Me? 4.4 Frontline Advocacy Every Day : Leadership and Staff Working Together 4.5 Going Deeper: The Role of Library Leadership in Planning for Frontline Advocacy
◦ 2.5.a Taking the Lead 4.5.b Looking Closely at Your Library 4.5.c Goals, Objectives, and Strategies 4.5.d A Job for Everyone 4.5.e Working Together 4.5.f Your Message 4.5.g Your Audience 4.5.h Communication Tools 4.5.i Putting Your Plan on Paper 4.5.j "How'm I Doing?"
4.6 More Resources
Webpage Table of Contents
1. Involve
2. Teach
3. Inform
4. Illustrate
5. Encourage
6. Enlist
7. Listen
8. Brainstorm
9. Welcome
10. Thank, thank, thank!
Ten Action Steps for Frontline School Libraries
1. Create a dialogue.
2. Create a task force.
3. Decide on a simple message.
4. Determine ways to communicate the
message.
8 Steps to Get Started
5. Infuse Frontline Advocacy into everything you do.
◦ Strategic Plan
◦ Programs and Events
◦ Circulation
◦ Staffing and Training
8 Steps to Get Started
Goals Objectives Strategies Message Data to support the message Target audience Assessment
ADVOCACY PLAN COMPONENTS H/O
1. What is your goal? (What are you trying to accomplish?)
2. What are your objectives? (Why is it important?)
3. What are your strategies? (The activities you’ll do to accomplish your goal)
Advocacy Plan – Goals + H/O
4. What is your message? (15 words or less)
5. What data (or stories) support this message?
Advocacy Plan – The Message
6. Who is your target audience?
7. Why should they care?
8. How are you going to reach them? What will be your best tools?
Advocacy Plan - Audience
1. Think about your goal and objectives.
2. Make your message really easy to remember.
3. Don’t think only about what the message means to your library.
4. Come up with some “talking points.”
Crafting Your Message H/O
Can you reduce it to 10-15 words in your mind?
◦More funds for the college library’s materials budget mean no cuts in journal titles for students and faculty.
2. Easily Remembered Messages
Don’t think what the message means to the library….
Cutting library hours will mean staff layoffs.
Think about what the message means for your users/community…
“Cutting the library means we will have to close some branches. Consequently, computers for job searches and Internet access will be no longer be available at this branch.
3. Message Important to Whom?
SITUATION: Your public library will be facing additional cuts that will drastically affect the IT budget this round.
GOAL:◦ To mobilize community grassroots to support the
library at an open forum at city council.
OBJECTIVES:1. To show how the public library helps the
community.
To share the information about ways in which residents can get involved and spread the word.
EXERCISE - Creating the Message