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Oracle Communications Billing and Revenue Management The New Standard for Tier 1 Billing

Olivier MISS, Technical Alliances Manager EMEA

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

The Next Generation Enterprise From Service and Technology Centric to Consumer and Business Centric

Critical Characteristics Conventional Business Next Generation

1

2

3

4

5

6

7

8

9

10

Business Strategy Service-Centric Customer-Centric

Business Operations Partly-Automated Seamlessly Automated

Customer Service Delayed Immediate

New Service Delivery Months Hours

Support Systems Silos Horizontal

IT Strategy Custom, Services-Driven Standards-based Software

IT Applications Purpose-built, Monolithic Multi-service, Modular

Innovation Technology-driven Business-driven

Modernization Strategy Big bang Evolutionary

Cost Out of control Predictable

Billing: At the Heart of the BusinessThe choice of Billing platform is critical in equipping the Tier 1 enterprise to compete effectively

Primary Business Drivers

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2

3

4

5

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7

8

9

10

A customer-centric view of products and services ▬▶

personalize offerings around the customer

Integrated BSS/OSS solution to enable automated business processes

Online and up to the second data provided to customers and to the business

Rapid conceptualization and implementation of powerful new service offerings

Support of multiple service-domains, payment methods and geographies in a unified way

Support of important network and software standards – IP, IMS and SOA

Logical design, open and built to standards, designed to scale efficiently

Ease of configuration to support new business models

Support of an evolutionary approach to business transformation

Predictable cost of ownership model


Oracle Communications Billing and Revenue Management

▶ Highest Rating in 2007 Gartner Strategic Scorecard for BSS

▶

▶

▶

▶

▶

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Over 300 live implementations in 75+ countries

Single platform for all business models

Enables shortest time to market

Inventors of “Real-Time” Billing (patents held)

First Billing solution to productize integrations to CRM and ERP

Provides market-leading ROI

Oracle Communications BRM Facts

Billing and Revenue Management

Revenue Management

Lifecycle

• Enables optimally priced service delivery

• Turns transactions into revenue

• Ensures accurate bill generation, collection and settlement

• Provides real-time verification, reporting, analysis and control

Enabling all revenue touch points

• Rapidly create new offerings and bundles

• Build sophisticated corporate and residential plans

• Connect new partners quickly

• Support diverse business models

• Enable no-touch order fulfilment & provisioning

Revenue Generation


Revenue Management

Lifecycle

Revenue Management

Lifecycle

Revenue Management

Lifecycle

Create Bundles and Promotions that Provide Real Value

• All networks : CDMA, IP, GSM, GPRS, 3G, HSPA, etc.

• IP, voice , data, broadband, content, and custom services

• Multiple payment types: prepaid (cash balance, voucher, e- wallet) and postpaid (invoice, credit card, direct debit)

• Combine and reuse various levels of “building blocks” to create variety of price plans

• Define new offerings in minutes

Offerings that span full service breadth

Subscriber Database

Rate Plans

Balance Groups

Promotions

Pricing Center GUI

Promotions, Discounts, Bundles

Prepaid Postpaid

Voice

Data

Video

Bundles

Corporate Partner

ABC Corporation Service Provider

Consumer

ANY service to ANY customer type, with ANY payment option in ANY group

Family

Voice Intl

Mom Dad

TV

VoD

Access

Voice

Access

Voice

Son Daughter

Voice Intl

Voice

CreditCard

AirmilesPostpaid: cc/ invoice

2000minutes

voice credits

Prepaidpersonal

Prepaidpersonal

ABC inc

Finance Sales &Marketing Test Support Engineering Expo

SiteAPACSite

Employee1

Employee1

Employee1

Employee2

Employee3

Employee1

Employee2

Employee2

Employee3

Employee4

Employee5

Employee6

Employee3

Employee4

Employee4

Employee5

Employee6

Employee2

Employee3

Employee4

Employee5

Employee6

Employee7

Employee8

Employee9

Employee10

Employee11

ServiceProvider

Aggregator 1 Aggregator 2

Content Provider

1

ContentProvider

2

Content Provider

3

ContentProvider

4

ContentProvider

5

ContentProvider

6

Voice

Enables Diverse Business Models

Rapid Service Enablement

Communications Services Framework• Modular, extensible service

creation platform to enable any service/network environment

• Supports service modeling, configuration and extension with reusable components

• Pre-configured Service Managers (GSM, GPRS, Content etc.)

Oracle Communications BRM

Data

Content

XoIP

Communications Services Framework

Dialup

Service / Device Configuration and

Extension

Customer Center Configuration and

Extension

Service Provisioning Framework

Device Management

Authentication Authorization & AccountingVoice

Cable xDSL Satellite

Extending Customer Interaction

Customer Agent

Through Pre-Built Packaged IntegrationsThe Communications Order to Bill Process Integration Pack

• Product and price synchronization between BRM and Siebel CRM

• Customer synchronization between CRM and BRM

• No need to manually enter subscriber data into billing system

• Integrated order management• Generate sales order• Initiate billing on fulfilled services• No need to manually place order in billing system

Revolutionize Time to Revenue

• Enabling Innovation at Orange UK• 1st mobile operator in the UK

to broadcast mobile TV…now exclusively offering Setanta Sports

• “…the time to launch promotional offers was reduced from weeks to hours, since we deployed [BRM].”

• Competitive Differentiation at Mobily• Launch 15–20 promotions per

month!

• Competition takes 40-60 days to respond

Greater value derived delivering a service here…

…Not here


• Real-time event-to-cash• Convergent customer balance

management• Real-time credit limit

management and control• Sophisticated discounts and

promotions• Network grade service

authorization• Integrates to network elements

and service delivery

Revenue Capture

Revenue Management

Lifecycle

Revenue Management

Lifecycle

• Single Customer account for all services, balances and payments

• Real-time balance updates and financial tracking

• Multiple payment methods per account

• Central concept for entire BRM application

• Accurate billing data available through integration to CRM, Provisioning and Middleware

Any service … any payment method

Convergent Customer Accounts

External Top-up

Internal account top-up (funds transfer)

InvoiceCredit Card Air Miles Voucher/Gift Card

Voucher/Gift Card

Loyalty Points

The Turner Family

Sally Simon Sasha Jade

Users:

Services:

Magazine Online Mgzn 2 mContentMagazine Content Music

Balances & Payment Types:

Mgzn 2 Music Mgzn Content Music

Convergent Subscription AccountsExample

Integrated Billing Customer CareSiebel CRM to Oracle Communications BRM

The Communications Agent Assisted Billing Care Process Integration Pack

• Integrates the billing management process

• Providing an integrated, real- time and actionable view of billing data from CRM

• Ability to capture payments and adjustments from CRM and send to BRM for processing

BSS & OSS Applications

BRM

Front Office Applications

Enterprise Business Services

3rd PartyFuture App

Future App 3rd Party

Application Independent Web

Services

Enterprise Business Objects

Siebel CRM

CAP

Online Charging Architecture

Session Based Charging Function

Event Based Charging Function

Account Balance Mgmt

Function


Function

Recharging Server

Post Processing

System

Online Charging Functions

Rc

Ga

Re

Charging Gateway Function


Rr

Bo

Adapted from 3GPP TS 32.296 V7.0.0

Rating Function

Rating Function

IMS

Bearer

Service

Ro

CAP

Online Charging Architecture

Session Based Charging Function

Event Based Charging Function


Function


Function

Recharging Server

Post Processing

System

Online Charging Functions

Rc

Ga

Re



Rr

Bo

Adapted from 3GPP TS 32.296 V7.0.0

Rating Function

Rating Function

IMS

Bearer

Service

Ro

OC-SAC

HP

OC

Mgr

Diam

eter Charging M

anager

AA

A G

ateway

Business Process Tier

Object Tier

Data Tier

Top-Up

API

Online Services

Billing Services

OSS/BSS Integration

Network Adaptors Charging

Adaptors

BRMBRM

OCCAS

Accolade WCS

OCCAS

Accolade WCS

Network Billing and Services Evolution

Fixed Networks

INAP, AIN, TCAP

Mobile Networks

CAP, INAP, WIN

NGN/IMS Networks

SIP, ISC, Diameter

ISP Networks,

Data Services, IPTV

Proprietary & Confidential

Oracle Convergent Charging Solution Highlights

VF Pacific required solution for convergent prepaid and postpaid GPRS and messaging services; standardizing on DIAMETER; Real-time is critical to support prepaid and reduce revenue leakage

VF Spain required convergent charging for Mobile voice, data, 3G, SMS, MMS, content and roaming; first to market with MMS, 3G service, TV

Tušmobil, a leading retail chain in Slovenia, offers prepaid and postpaid voice, data and content (GSM/EDGE) services under the existing TUS brand - true convergent charging; launched entire project within 7 months.


• Flexible billing cycle management

• Complex A/R and G/L management

• Comprehensive payments and collections

• Partner settlements• Integrates to Enterprise

Financials applications

Revenue Collection

Revenue Management

Lifecycle

Revenue Management

Lifecycle

Maximize Value at Key Customer Touch Points

Consolidated Billing Information Available to Invoicing and Customer Care • Improve Customer

understanding of value delivered

• Enhance impact of specific offer or promotion

• Data on real-time promotions available immediately

• Can be used to trigger identification of upsell opportunitiesBilling Promotions

Comprehensive Billing Operations

• Bill Run Activities• Bill calculation, invoicing and

summary• Includes all advanced

functions such as discounts, taxations and partner settlements

• Flexible Cycle Support• Variable billing cycles and

dates• Trial billing• BillNow, on-demand billing,

in-advance billing, delayed billing

• Multiple Bills and Billing Hierarchy• Multiple bills with multiple

payments for various billing relationships

ParentAccount

SubordinateAccount

Employee

SubordinateAccount

Employee

Billing TimeVolume Discount

Bill InfoPersonalCharges

Bill InfoCorporateCharges

Bill InfoEmployeeCharges

Billing HierarchyBilling Hierarchy

Granular Financial Accounting

Customer Center GUI

• Advanced Financial Management• Accounts Receivables

Management• General Ledger Reporting• Taxation Processing

• Flexible Payment Methods• Credit card, debit, cash,

check, pre/post-paid• Voucher Management• Payment suspense• Allocation of single payment

to multiple accounts

Pre-Built Accounting IntegrationOracle Communications BRM to Oracle E-Business

The Communications Revenue Accounting Process Integration Pack

BRM Server

Oracle E-Business Suite

ODI scripts (load &

transform)

System & Policy Modules

Cus

tmr

Srv

c

Pric

e

Rat

e

Bill

Invo

ice

Pay

Oth

er

Real-Time Revenue Management ServerD

evic

e

Zoning Re-rating Discounting

API


Cus

tmr

Srv

c

Pric

e

Rat

e

Bill

Invo

ice

Pay

Oth

er

Real-Time Revenue Management ServerD

evic

e


APIAPI GL reports (XML)

• Point-to-point integration between Oracle BRM and E- Business Suite (GL integration)

• Optimized for frequent batch loads and high volumes of data

• Leverages Oracle Data Integrator (ODI) for high performance transformation and loading

Successful migration to Oracle BRM enabling complete support for all European mobile standards and services

Standardizing on Oracle BRM integrated with Oracle Siebel CRM for mobile customers, this LHS (BSCS) replacement project supports voice, data, content & WiFi; including 3G SMS & MMS and roaming on a single platform – Oracle BRM.Swisscom Mobile selected Oracle BRM for improved flexibility and time-to-market advantage and is currently implementing Oracle BRM for invoicing (March 2008)

Standardizing on Oracle Communications BRM across all properties and business lines. After an extensive multi-year evaluation against Amdocs, Intec, CSG and Convergys, Oracle BRM was selected as standard Billing platform for all Orange properties in Europe.

Oracle BRM Billing Innovations


• Real-time revenue verification, reporting, and control

• Usage and subscription analytics

• Revenue assurance analytics

• Customer behaviour analytics

• Integrates to Enterprise Analytics applications

Revenue Analysis

Revenue Management

Lifecycle

Revenue Management

Lifecycle

Usage and Subscription Analysis• Provide insight into usage and subscription patterns• Determine product offerings based on usage• Track utilization of installed assets to derive the amount of investment

to be made

Revenue Assurance Analysis• Analyze billing trends to determine actions required to meet collection

targets• Determine if your billing accurately reflects what is provisioned• Reduce revenue leakage by understanding how credits and

adjustments are being offered• Improve customer satisfaction by better bill dispute handling

Customer Behavior Analysis• Provides analysis of activations, disconnects to understand churn and

retention trends• Analyze customer profiles for billing & service data, account lifecycle• Offer the optimal rate plan to the customer• Provide insight into campaign effectiveness by targeting right customer

segments

Powerful Billing Analytics


Advanced Technology Platform

• IMS ready supporting DIAMETER and other major charging protocols: Radius, TAP and CIBER

• Web Services ready with APIs also available for Java, C, C++ and Perl

• API's expose 100% of the business functions

• API framework built into product architecture

• Platform available with critical enterprise integrations

Advanced Technology Principles

Strict adherence to open standards and modularity

CommunicationsApplications

Inte

rface

Inte

rface Application

ServerData

Management

Architecture Overview

Communications Applications

App

licat

ion

Ser

ver

Dat

a M

anag

emen

t

• Comprehensive and intuitive GUIs

• Open APIs; web-services enabled

• Rapid integration; ease of upgrades

• Productized integrations to critical enterprise applications


Enterprise Applications

App

licat

ion

Ser

ver

Dat

a M

anag

emen

t

Batch Events

API

PER

LJa

vaC

/C++

CO

MW

eb S

ervi

ces

Communications BRM Applications

Customer Center

Pricing Center

Device Admin

Business Config

Self-Care

Billing Apps

Universal Event Load

Payment Center

Collections Apps

Revenue Assurance

Reporting

Other

Real-Time or Batch Events

Enterprise Integrations &Interactions

CRM

ERP Self-Care Provisioning Middleware

Apps Servers

Order Mgmt Invoicing Inventory Ops Mgmt


App

licat

ion

Ser

ver

Dat

a M

anag

emen

t

• Performance optimized for network speed transactions

• Dual-mode real-time and batch interfaces

• Latest network charging protocols

• Supports any service, any network

• Online and offline mediation capabilities

Architecture OverviewNetwork Applications

Network Applications

App

licat

ion

Ser

ver

Dat

a M

anag

emen

t

API

PER

LJa

vaC

/C++

CO

MW

eb S

ervi

ces

ASN-1 TAP-3 IPDR Other

File Formats

Communications Offline Mediation

HP OpenCall

(MBI)

Supported Protocols

DIAMETE R RADIUS

PCM Custom

Communications Online Mediation

Service DeliverySCP

IN Other NE

NetworkInteractions


Com

mun

icat

ions

App

licat

ions

Dat

a M

anag

emen

t

Application Server

• Comprehensive business functions addressing the entire revenue management lifecycle

• Configurable business policies• Flexible, open APIs• Abstraction of data complexity• Designed to meet performance

requirements of tier-1 communications service providers


Application Server

Com

mun

icat

ions

App

licat

ions

Dat

a M

anag

emen

t

TIMOS

Oracle

Paymentech

Tax(Taxware, Vertex)

LDAP

Batch Processing

Function Plugins

Data

Inpu

t

Out

put

Srv

c

Oth

er

Cal

l Asy

Enr

ich

Zone

Rat

e

Dis

c

Rated Event Loader


Cus

tmr

Srv

c

Pric

e

Rat

e

Bill

Invo

ice

Pay

Oth

er

Real-Time Revenue Management Server

Dev

ice


API


Data Management

Com

mun

icat

ions

App

licat

ions

App

licat

ion

Ser

ver

• Data stored in RDBMS• Interfaces available to external

systems• Fully published database

schema• Upgrade scripts provided with

new releases• Enabled for Oracle grid

computing


Data Management

Com

mun

icat

ions

App

licat

ions

App

licat

ion

Ser

ver

LDAP

Adap

ter

API

Adap

ter

Adap

ter

Adap

ter

Adap

ter

Adap

ter

Paymentech

Provisioning

Legacy

Other

Tax (Taxware, Vertex)


Notification

Architecture OverviewCommunications

ApplicationsApplication

ServerData

Management

CC

Tax

BRM Applications

Online Mediation

Network Integrations & Interactions

API

PER

LJa

vaC

/C++

CO

MW

eb S

ervi

ces

EnterpriseIntegrations & Interactions

Offline Mediation

LDAP

TIMOS

Oracle

Paymentech

Tax(Taxware, Vertex)

LDAP

Batch Processing

Function Plugins

Data

Inpu

t

Out

put

Srv

c

Oth

er

Cal

l Asy

Enr

ich

Zone

Rat

e

Dis

c

Rated Event Loader


Cus

tmr

Srv

c

Pric

e

Rat

e

Bill

Invo

ice

Pay

Oth

er

Real-Time Revenue Management Server

Dev

ice


API

Applications Billing & Revenue Management Servers Data Management

Oracle RAC Cluster

Schema 1Schema 2

AAA G/W can be Active/Standby or Active/Active

Non-Stop Maximum Availability

−

Support unlimited # of subscribers−

Benchmarks demonstrate near linear scalability

−

Add DB Servers and MultiDB to eliminate DB bottlenecks

Scale system by adding hardware as needed−

Increase throughput by adding more app. server processes (business logic/object tier)

Hardware

Thro

ughp

ut(o

ps/s

ec)

Add App Servers

DB Bottleneck

Add DB Servers (MultiDB)

Massively Scalable Architecture

BRM Svr DB

BRM Svr

BRM Svr

BRM Svr

BRM Svr

DB

DB

Vision…

The Oracle Grid – Runs Faster.Costs Less. And Never Breaks.

And equally well on this… (scale out)

Perform optimally on this… (scale up)

Sun Benchmark in 2008

• Rating tests with one database with 5 millions subscribers :• 3 676 cdrs rated per second• 2 947 cdrs loaded in database

Sun Benchmark in 2008

• Rating tests with 4 RAC schemas with 20 millions subscribers :• 14 828 CDR rated per second• 11 654 CDR loaded in database per second

System message view

Operational Excellence Superior Systems Operations Management

• Central Management Console• Presents a complete view of

system topology• Productized integration to HP

OpenView• Performance Monitoring and

Control• Presents visual

representation of alarms• Provides continuous system

health monitoring• Sophisticated Diagnostic

Capabilities• Rich tools and techniques to

determine system issues• Pinpoint problems faster

Advanced Billing and Revenue Management for Today’s Business World

Charging for any service or event based on any payment type, network, geography, or resourceUnlimited pricing, rating & promotions flexibilitySupport for any business modelComprehensive financial managementStandards-based technology platform; open APIsEnterprise-grade integration architecture

Oracle Communications BRM Overview

Documents

- Oracleopnpublic/documents/...Mom Dad TV VoD Access Voice Access Voice Son Daughter Voice Intl Credit Card Airmiles Postpaid: cc/ invoice 2000 minutes