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<Insert Picture Here> Oracle Communications Billing and Revenue Management Olivier MISS, Alliances Manager EMEA

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<Insert Picture Here>

Oracle Communications Billing and Revenue Management

Olivier MISS, Alliances Manager EMEA

The following is intended to outline our general

product direction. It is intended for information

purposes only, and may not be incorporated into any

contract. It is not a commitment to deliver any

material, code, or functionality, and should not be

relied upon in making purchasing decisions.

The development, release, and timing of any

features or functionality described for Oracle‟s

products remains at the sole discretion of Oracle.

Key Takeaways from this Session

Charging for any service or event based on any

payment type, network, geography, or resource

Live in over 300 implementations, supporting 70+

services in Comms, Media, and more

Open, SOA-enabled, comprehensive architecture to

provide shortest time-to-market

Supports all business models: wholesale, retail,

corporate, and partnerships

Differentiators: BRM architecture, pre-integrated

(AIA and other key enterprise applications)

1

2

3

4

5

Billing and Revenue ManagementKey Facts

• Award-winning Billing and Revenue Management software

• Highest rating in 2008 Gartner Strategic Scorecard for BSS

• Over 300 live implementations in 75 countries

• Convergent product for allbusiness models

• Enables fastest time to market

• Proven market leading ROI

• Pioneered standards based integrations between core applications

• Invented „real-time‟ Billing

Oracle Perspective on ConvergenceCovering all Dimensions of Convergence

• Single View of the Customer• Consumer and business

• Same customer experience

• Service Convergence• Any service

• Any source (i.e. 3rd parties)

• Anywhere

• Payment Convergence• Any payment method (prepaid,

postpaid, nowpaid)

• Multiple payment methods, single account

• Business Model Convergence• Retail and wholesale charging on

the same platform

• Operations Convergence• Single system deployment and

operation to support multiple countries

Customer Wins Summary

• 66 BRM deals in 2008

• 31 new Customers

• 35 License expansions

• Market

• Communications

• Media

• Financial Services

• Proving out SI collaboration model – success with

established and emerging Systems Integrators

Billing and Revenue Management

Revenue

Management

Lifecycle

• Enables optimally priced

service delivery

• Turns transactions into

revenue

• Ensures accurate bill

generation, collection and

settlement

• Provides real-time

verification, reporting,

analysis and control

Enabling all revenue touch points

• Rapidly create new

offerings and bundles

• Build sophisticated

corporate and

residential plans

• Connect new partners

quickly

• Support diverse

business models

• Enable no-touch order

fulfilment & provisioning

Revenue Generation

Billing and Revenue Management

Revenue

Management

Lifecycle

Revenue

Management

Lifecycle

Revenue

Management

Lifecycle

Create Bundles and Promotions that

Provide Real Value

• All networks : CDMA, IP, GSM,

GPRS, 3G, HSPA, etc.

• IP, voice , data, broadband,

content, and custom services

• Multiple payment types: prepaid

(cash balance, voucher, e-

wallet) and postpaid (invoice,

credit card, direct debit)

• Combine and reuse various

levels of “building blocks” to

create variety of price plans

• Define new offerings in minutes

Offerings that span full service breadth

SubscriberDatabase

RatePlans

Balance Groups

Promotions

Pricing Center GUI

Promotions, Discounts, Bundles

Prepaid Postpaid

Vo

ice

Data

Vid

eo

Bundles

Corporate Partner

ABC Corporation Service Provider

Consumer

ANY service to ANY customer type, with ANY payment option in ANY group

Family

Voice Intl

Mom Dad

TV

VoD

Access

Voice

Access

Voice

Son Daughter

Voice Intl

Voice

CreditCard

Airmiles

Postpaid: cc/ invoice

2000minutes

voice credits

Prepaidpersonal

Prepaidpersonal

ABC inc

FinanceSales &

MarketingTest Support Engineering

Expo

SiteAPAC

Site

Employee

1

Employee

1

Employee

1

Employee

2

Employee

3

Employee

1Employee

2

Employee

2

Employee

3

Employee

4

Employee

5

Employee

6

Employee

3

Employee

4

Employee

4

Employee

5

Employee

6

Employee

2

Employee

3

Employee

4

Employee

5

Employee

6

Employee

7

Employee

8

Employee

9

Employee

10

Employee

11

ServiceProvider

Aggregator 1 Aggregator 2

Content Provider

1

ContentProvider

2

Content Provider

3

ContentProvider

4

ContentProvider

5

ContentProvider

6

Voice

Enables Diverse Business Models

Rapid Service Enablement

Communications

Services Framework

• Modular, extensible service

creation platform to enable

any service/network

environment

• Supports service modeling,

configuration and extension

with reusable components

• Pre-configured

Service Managers (GSM,

GPRS, Content etc.)

Oracle Communications BRM

Data

Content

XoIP

Communications Services

Framework

Dialup

Service / DeviceConfiguration and

Extension

Customer Center Configuration and

Extension

Service Provisioning Framework

Device Management

Authentication Authorization & AccountingVoice

Cable xDSL Satellite

Extending Customer Interaction

Customer Agent

Through Pre-Built Packaged Integrations

The Communications Order

to Bill Process Integration

Pack• Product and price

synchronization between BRM

and Siebel CRM

• Customer synchronization

between CRM and BRM

• No need to manually enter

subscriber data into billing system

• Integrated order management

• Generate sales order

• Initiate billing on fulfilled services

• No need to manually place order

in billing system

Billing and Revenue Management

• Real-time event-to-cash

• Convergent customer balance

management

• Real-time credit limit

management and control

• Sophisticated discounts and

promotions

• Network grade service

authorization

• Integrates to network elements

and service delivery

Revenue Capture

Revenue

Management

Lifecycle

Revenue

Management

Lifecycle

• Single Customer account for all

services, balances and

payments

• Real-time balance updates and

financial tracking

• Multiple payment methods per

account

• Central concept for entire BRM

application

• Accurate billing data available

through integration to CRM,

Provisioning and Middleware

Any service… any payment method

Convergent Customer Accounts

External Top-up

Internal account top-up (funds transfer)

InvoiceCredit Card Air Miles Voucher/Gift Card

Voucher/Gift Card

Loyalty Points

The Turner Family

Sally

Simon Sasha Jade

Users:

Services:

Magazine Online Mgzn 2mConten

tMagazine Content Music

Balances & Payment Types:

Mgzn 2 Music Mgzn Content Music

Convergent Subscription AccountsExample

Integrated Billing Customer CareSiebel CRM to Oracle Communications BRM

The Communications Agent

Assisted Billing Care

Process Integration Pack

• Integrates the billing

management process

• Providing an integrated, real-

time and actionable view of

billing data from CRM

• Ability to capture payments and

adjustments from CRM and

send to BRM for processing

BSS & OSS Applications

BRM

Front Office Applications

Enterprise

Business Services

3rd PartyFuture App

Future App 3rd Party

Application

Independent Web

Services

Enterprise

Business Objects

SiebelCRM

Convergent Architecture Concepts

Offline

Revenue

Capture

Central Revenue

Management

Revenue Analysis

Revenue Generation

Online

Revenue

Capture

Revenue Collection

• Online Revenue Capture• Online Mediation

• Protocol translation

• Authorization and charging

• Fully transactional

• Critical latency and reliability

• Offline Revenue Capture• Integrate with Network

mediation

• Duplicate detection, call assembly and charging

• High volume file processing

• Central Revenue Management

• Real-time processing and a unified view of subscribers

• Contextual locking for data integrity

• Service agnostic

Online

Services

Billing

Services

OSS/BSS

Integration

Network

AdaptorsCharging

Adaptors

BRM

OCCAS

Accolade WCS

Network Billing and Services Evolution

Fixed Networks

INAP, AIN, TCAP

Mobile Networks

CAP, INAP, WIN

NGN/IMS Networks

SIP, ISC, Diameter

ISP Networks,

Data Services, IPTV

Proprietary & Confidential

Convergent Charging Sample

Convergent Charging, Billing and Customer Care

Voice DataMessaging

MSC SGSN MMSC SMSC GGSN

Online Charging Offline Charging

Billing and

Invoicing

Balance Tracking

Rating &

Discounting

Financial

Management

Collection &

Dunning

Customer Care Selfcare

Partner

Settlement

Oracle Billing and Revenue Management

Online Charging Offline Charging

OCCAS

Converged Communication Network

Service Exposure

A Comprehensive Offering

Converged Application Server for NG-IN

Off-the-shelf HW and SW Platform

Network Mediation

Applications

Service Mediation

J2EE BasedApplication Server

Accolade WCS

Linux, SolarisHP, Sun, IBM, Others

Service 1 Service 2 Service N

OCCAS

Converged On-Line Charging

Offline &Online

Charging, Rating,&BillingBRM

ServiceExposure

OCSG

Billing and Revenue Management

• Flexible billing cycle

management

• Complex A/R and G/L

management

• Comprehensive

payments and

collections

• Partner settlements

• Integrates to Enterprise

Financials applications

Revenue Collection

Revenue

Management

Lifecycle

Revenue

Management

Lifecycle

Maximize Value at Key Customer

Touch PointsConsolidated Billing Information Available to Invoicing and Customer Care

• Improve Customer

understanding of value

delivered

• Enhance impact of specific offer

or promotion

• Data on real-time promotions

available immediately

• Can be used to trigger

identification of upsell

opportunitiesBilling Promotions

Comprehensive Billing Operations

• Bill Run Activities• Bill calculation, invoicing and

summary• Includes all advanced

functions such as discounts, taxations and partner settlements

• Flexible Cycle Support• Variable billing cycles and

dates• Trial billing• BillNow, on-demand billing,

in-advance billing, delayed billing

• Multiple Bills and Billing Hierarchy• Multiple bills with multiple

payments for various billing relationships

ParentAccount

SubordinateAccount

Employee

SubordinateAccount

Employee

Billing TimeVolume Discount

Bill InfoPersonalCharges

Bill InfoCorporateCharges

Bill InfoEmployeeCharges

Billing Hierarchy

Granular Financial Accounting

Customer Center GUI

• Advanced Financial

Management

• Accounts Receivables

Management

• General Ledger Reporting

• Taxation Processing

• Flexible Payment Methods

• Credit card, debit, cash,

check, pre/post-paid

• Voucher Management

• Payment suspense

• Allocation of single payment

to multiple accounts

Pre-Built Accounting IntegrationOracle Communications BRM to Oracle E-Business

The Communications

Revenue Accounting

Process Integration Pack

BRM Server

Oracle E-Business Suite

ODIscripts(load &

transform)

System & Policy Modules

Custm

r

Srv

c

Price

Rate

Bill

Invoic

e

Pay

Oth

er

Real-Time Revenue Management ServerD

evic

e

Zoning Re-rating Discounting

API

System & Policy Modules

Custm

r

Srv

c

Price

Rate

Bill

Invoic

e

Pay

Oth

er

Real-Time Revenue Management ServerD

evic

e

Zoning Re-rating Discounting

APIAPI GLreports(XML)

• Point-to-point integration

between Oracle BRM and E-

Business Suite (GL

integration)

• Optimized for frequent batch

loads and high volumes of

data

• Leverages Oracle Data

Integrator (ODI) for high

performance transformation

and loading

Successful migration to Oracle BRM enabling complete

support for all European mobile standards and services

Standardizing on Oracle BRM integrated with Oracle Siebel CRM for mobile customers, this LHS (BSCS) replacement project supports voice, data, content & WiFi; including 3G SMS & MMS and roaming on a single platform – Oracle BRM.

Swisscom Mobile selected Oracle BRM for improved flexibility and time-to-market advantage and is currently implementing Oracle BRM for invoicing (March 2008)

Standardizing on Oracle Communications BRM across all properties and business lines. After an extensive multi-year evaluation against Amdocs, Intec, CSG and Convergys, Oracle BRM was selected as standard Billing platform for all Orange properties in Europe.

Oracle BRM Billing Innovations

Billing and Revenue Management

• Real-time revenue

verification, reporting,

and control

• Usage and subscription

analytics

• Revenue assurance

analytics

• Customer behaviour

analytics

• Integrates to Enterprise

Analytics applications

Revenue Analysis

Revenue

Management

Lifecycle

Revenue

Management

Lifecycle

Usage and Subscription Analysis• Provide insight into usage and subscription patterns

• Determine product offerings based on usage

• Track utilization of installed assets to derive the amount of investment to be made

Revenue Assurance Analysis• Analyze billing trends to determine actions required to meet collection

targets

• Determine if your billing accurately reflects what is provisioned

• Reduce revenue leakage by understanding how credits and adjustments are being offered

• Improve customer satisfaction by better bill dispute handling

Customer Behavior Analysis• Provides analysis of activations, disconnects to understand churn and

retention trends

• Analyze customer profiles for billing & service data, account lifecycle

• Offer the optimal rate plan to the customer

• Provide insight into campaign effectiveness by targeting right customer segments

Powerful Billing Analytics

BI Publisher Solutions

Invoicing & Report Development

Report Templates

Formatting EngineReport Output

Business users use familiar

desktop tools for layout customization

Support for Multiple Data Sources

XML

Rapid Deployment

Multiple

Data Sources

<Insert Picture Here>

Advanced

Technology Platform

• IMS ready supporting

DIAMETER and other major

charging protocols: Radius, TAP

and CIBER

• Soa/Web Services ready with

APIs also available for Java, C,

C++ and Perl

• API's expose 100% of the

business functions

• API framework built into product

architecture

• Platform available with critical

enterprise integrations

Advanced Technology Principles

Strict adherence to open standards and modularity

Communications

Applications

Inte

rfa

ce

Inte

rfa

ceApplication

Server

Data

Management

Architecture Overview

Communications Applications

Ap

plic

atio

n S

erv

er

Da

ta M

an

ag

em

en

t

• Comprehensive and intuitive

GUIs

• Open APIs; web-services

enabled

• Rapid integration; ease of

upgrades

• Productized integrations to

critical enterprise

applications

Architecture Overview

Enterprise Applications

Ap

plic

atio

n S

erv

er

Da

ta M

an

ag

em

en

t

Batch Events

AP

IP

ER

LJa

va

C/C

++

CO

MW

eb S

erv

ice

s

Communications BRM Applications

Customer Center

Pricing Center

Device Admin

Business Config

Self-Care

Billing Apps

Universal Event Load

Payment Center

Collections Apps

Revenue Assurance

Reporting

Other

Real-Time or Batch Events

Enterprise Integrations &

InteractionsCRM

ERP Self-Care Provisioning Middleware

Apps Servers

Order Mgmt Invoicing Inventory Ops Mgmt

Architecture Overview

Ap

plic

atio

n S

erv

er

Da

ta M

an

ag

em

en

t

• Performance optimized for

network speed transactions

• Dual-mode real-time and

batch interfaces

• Latest network charging

protocols

• Supports any service, any

network

• Online and offline mediation

capabilities

Architecture Overview

Network Applications

Network Applications

Ap

plic

atio

n S

erv

er

Da

ta M

an

ag

em

en

t

AP

IP

ER

LJa

va

C/C

++

CO

MW

eb S

erv

ice

s

ASN-1 TAP-3 IPDR Other

File Formats

Communications Offline Mediation

HP OpenCall

(MBI)

Supported Protocols

DIAMETER RADIUS

PCM Custom

Communications

Online Mediation

Service

DeliverySCP

IN Other NE

Network

Interactions

Architecture Overview

Co

mm

un

ica

tio

ns A

pp

lica

tio

ns

Da

ta M

an

ag

em

en

t

Application Server

• Comprehensive business

functions addressing the entire

revenue management lifecycle

• Configurable business policies

• Flexible, open APIs

• Abstraction of data complexity

• Designed to meet performance

requirements of tier-1

communications service

providers

Architecture Overview

Application Server

Co

mm

un

ica

tio

ns A

pp

lica

tio

ns

Da

ta M

an

ag

em

en

t

TIMOS

Oracle

Paymentech

Tax(Taxware, Vertex)

LDAP

Batch Processing

Function Plugins

Data

Input

Outp

ut

Srv

c

Oth

er

Call

Asy

Enrich

Zo

ne

Rate

Dis

c

Rated Event

Loader

System & Policy Modules

Custm

r

Srv

c

Price

Rate

Bill

Invoic

e

Pay

Oth

er

Real-Time Revenue Management Server

Devic

e

Zoning Re-rating Discounting

API

Architecture Overview

Data Management

Co

mm

un

ica

tio

ns A

pp

lica

tio

ns

Ap

plic

atio

n S

erv

er

• Data stored in RDBMS

• Interfaces available to external

systems

• Fully published database

schema

• Upgrade scripts provided with

new releases

• Enabled for Oracle grid

computing

Architecture Overview

Data Management

Co

mm

un

ica

tio

ns A

pp

lica

tio

ns

Ap

plic

atio

n S

erv

er

LDAP

Ad

ap

ter

AP

I

Ad

ap

ter

Ad

ap

ter

Ad

ap

ter

Ad

ap

ter

Ad

ap

ter

Paymentech

Provisioning

Legacy

Other

Tax (Taxware, Vertex)

Architecture Overview

Notification

Architecture OverviewCommunications

ApplicationsApplication

ServerData

Management

CC

Tax

BRM Applications

Online Mediation

Network Integrations & Interactions

AP

IP

ER

LJa

va

C/C

++

CO

MW

eb S

erv

ice

s

EnterpriseIntegrations & Interactions

Offline Mediation

LDAP

TIMOS

Oracle

Paymentech

Tax(Taxware, Vertex)

LDAP

Batch Processing

Function Plugins

Data

Input

Outp

ut

Srv

c

Oth

er

Call

Asy

Enrich

Zo

ne

Rate

Dis

c

Rated Event

Loader

System & Policy Modules

Custm

r

Srv

c

Price

Rate

Bill

Invoic

e

Pay

Oth

er

Real-Time Revenue Management Server

Devic

e

Zoning Re-rating Discounting

API

Applications Billing & Revenue Management Servers Data Management

Oracle RAC Cluster

Schema 1

Schema 2

AAA G/W can be Active/Standby or Active/Active

Non-Stop Maximum Availability

• Support unlimited # of subscribers

• Benchmarks demonstrate near linear scalability

• Add DB Servers and MultiDB / Multi-schema to eliminate DB bottlenecks

• Scale system by adding hardware as needed• Increase throughput by adding more app.

server processes (business logic/object tier)

Hardware

Th

ro

ug

hp

ut

(op

s/s

ec

)

Add App Servers

DB Bottleneck

Add DB Servers

(MultiDB)

Scalability Architecture

BRMSvr

DB

BRMSvr

BRMSvr

BRMSvr

BRMSvr

DB

DB

Schema2

Schema1

Schema3

RAC

with

Multi-

Schema

Sun Benchmark in 2008

• Rating tests with one database with 5 millions

subscribers :

• 3 676 cdrs rated per second

• 2 947 cdrs loaded in database

Sun Benchmark in 2008

• Rating tests with 4 RAC schemas with 20 millions

subscribers :

• 14 828 CDR rated per second

• 11 654 CDR loaded in database per second

IBM Benchmark in 2009 – Jan 2009

• Oracle Supports 100 Millions Subscribers with

BRM 7.3.1

• Near linear scalability from 33M to 66M to 100M

• For 33M subs 45M CDRs/hour were processed

• 66M subs - 84M CDRs/hour

• 100M subs - 126M CDRs/hour

• 100 million subscribers can be billed in approximately 14 hrs

• 33 million online events per hour can be processed for 100

million subscribers

• http://www.oracle.com/us/corporate/press/017853_EN

IBM Benchmark in 2009

• IBM Power 570

• Aix 6.1

• Storage DS8000 systems

• 12 IBM Power 570, 2 DS8000, 192 cores

System message view

Operational ExcellenceSuperior Systems Operations Management

• Central Management Console• Presents a complete view of

system topology

• Productized integration to HP OpenView

• Performance Monitoring and Control

• Presents visual representation of alarms

• Provides continuous system health monitoring

• Sophisticated Diagnostic Capabilities

• Rich tools and techniques to determine system issues

• Pinpoint problems faster

Managing Applications

Enterprise Manager

Oracle BRM – EBS – PeopleSoft – Siebel Management Packs

• Discovery

• Topologies

• Service Level Management

Common Capabilities

• Reports

• Configuration Management

• Root-cause/Impact Analysis

BRM Application-Specific Capabilities

• Deployment Procedures (initial installation add-on modules..)

• Component Configuration (configure services: CM, DM etc.)

• Component Dashboard (monitoring, application status…)

• Administration and Management (Start, Stop, Restart services)

• Log file Analysis

• System monitoring

• Application monitoring

• Dashboards

Key Takeaways from this Session

Charging for any service or event based on any

payment type, network, geography, or resource

Live in over 300 implementations, supporting 70+

services in Comms, Media and more

Open, SOA-enabled, comprehensive architecture to

provide shortest time-to-market

Supports all business models: wholesale, retail,

corporate, and partnerships

Differentiators: BRM architecture, pre-integrated

(AIA and other key enterprise applications)

1

2

3

4

5