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our approacha guide to how ERA REAL ESTATE PROFESSIONALS will work with you to sell your house

planning

marketing

pricing

selling

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Era REAL ESTATE PROFESSIONALS era marketing presentation

1. UNDERSTANDING YOUR SITUATION

2. SELLING YOUR PROPERTY Marketing Market Conditions Pricing

3. ERA REAL ESTATE PROFESISONALS

4. ERA AGENT NAME HERE

agenda

Insert ERA Company Logo hereunderstanding your situation

Why are you selling?

Where are you moving?

When would you like to have your house sold?

What is driving your deadline?

What challenges do you anticipate having?

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Era REAL ESTATE PROFESSIONALS era marketing presentation

1. UNDERSTANDING YOUR SITUATION

2. SELLING YOUR PROPERTY Marketing Market Conditions Pricing

3. ERA REAL ESTATE PROFESSIONALS

4. ERA AGENT NAME HERE

agenda

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LOCAL MEDIA OUTLETS

selling your property: marketing

+ OVER 100LOCAL NEWSPAPER

WEBSITES

ERA.comERA Distinctive Properties Powered by ERA.comERA.com MobileTXT ERA® ERA Mobile AppERA YouTube Channel

ONLINE LISTING PROVIDERS

Local Media Outlets subject to change.

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Enhanced Listings pages

On these high-traffic real estate sites, Trulia, Zillow and Realtor.com, your listing will be featured or enhanced.

This means:It appears earlier in a search.Is more prominently displayed.Has more photos and other design enhancements and generally stands out from other listings.

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Insert ERA Company Logo hereSelling Your Property: Marketing

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ERA® PROGRAMS THAT HELP US MARKET AND SELL YOUR PROPERTY:

ERA® MOBILE APP AND TXT ERA® ERA® LEAD ROUTER ERA® GOLD STAR PROPERTY ERA® HOME PROTECTION PLAN

ERA® INTERNATIONAL COLLECTION Open Text ERA® YOU TUBE-PROPERTY SEARCH

Example: Mortgage Program

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TEXT ERA & ERA.COM (MOBILE)

PROGRAM BENEFITS

With TEXT ERA, potential buyers receive requested property information via text message quickly.

Promoted via a yard sign, flyers, etc.

selling your property: marketing

ERA® MOBILE APPSearch for a house.  See what homes are selling for in your neighborhood.  The ERA® Mobile App works on standard cell phones and smartphones alike.  The ERA Mobile App gives homebuyers the power to search anywhere and at anytime.  They are directly connected with an ERA® Agent throughout the home search.

With m.ERA.com, our mobile site, prospective buyers can view your property directly from their cell phone.

MOBILE WEBSITE

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ERA LEADROUTERTM PROGRAM BENEFITS

Online requests are routed immediately via cell phone and e-mail.

Creates an opportunity for immediate follow-up.

Tracks the source of all property leads.

selling your property: marketing

HOW ERA LEADROUTER™ WORKS

2. ERA Leadrouter™ finds agent by

cell phone

3. Agent contacts lead from anywhere

4. Requires agent

follow up

5. Managersand

BrokerageMonitor All

Leads

Leadrouter™ Process

New Approach to Company Leads

1. Consumer inquiresonline

ERA® LEAD ROUTER

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ERA® GOLD STAR PROPERTY:MAKES YOUR PROPERTY MORE COMPETITIVE

Program Highlights

Systematic approach to home selling preparation.

Meaningful enhancements for potential buyer.

Enhanced marketing materials.

Attainable criteria for qualifying: Home Staging ERA Home Protection Plan™ Pre-listing home inspection Seller’s disclosure

selling your property: marketing

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ERA HOME PROTECTION PLAN®: PROGRAM BENEFITS

Provides buyers with more confidence in purchase decision.

Protect yourself against costly repairs during listing and escrow.

Avoid after-the-sale disputes and unwanted surprises!

selling your property: marketing

ERA HOME PROTECTION PLAN®

29% better chance of sale when using an ERA

Home Protection Plan®.

15% Homes sellon average faster with an ERA Home Protection Plan® than without.

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ERA® INTERNATIONAL COLLECTION

PROGRAM OVERVIEW

• Marketing program for high-end properties designed to position your home for the high-end buyer.

• Unique website, ERADistinctiveProperties.com.

• Separate luxury listing channels (i.e., LuxuryRealEstate.com and RealEstateJournal.com).

selling your property: marketing

International Collection Marketing Materials

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THE ERA REAL ESTATEYOUTUBE CHANNEL

selling your property: marketing

Every ERA® Listing* is converted to virtual online tour

YouTube is 2nd largest search engine online

*Listings with six or more photos. Land is not featured on YouTube.

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Additional marketing opportunities include:

Yard signs

Flyers

Virtual tours

Enhanced listings

Social media

Property preparation

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ERA REAL ESTATE PROFESSIONALS era marketing presentation

1. UNDERSTANDING YOUR SITUATION

2. SELLING YOUR PROPERTY Marketing Market Conditions Pricing

3. ERA REAL ESTATE PROFESIONALS

4. ERA AGENT NAME HERE

Agenda

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HOUSES SOLD

Size of market (total).

Composition of sales by price.

The current market conditions will impact pricing, how long your property may be on the market and many other factors we need to consider.

selling your property: market conditions

Houses sold in last 90-120 days

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AVERAGE SALE PRICE Pricing is one of the critical

sales tools, and understanding the dynamics of pricing is critical to a successful sale.

selling your property: market conditions

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PERCENT OF

ASKING PRICE RECEIVED Pricing accurately affects

time on the market and final price.

The percent of asking price received is a means of tracking price accuracy.

selling your property: market conditions

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DAYS ON MARKET

The length of time a home is on the market has an effect on the sales price. The longer a home is on the market, generally, the lower price.

selling your property: market conditions

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Pricing accurately affects time on the market and final price.

The list-to-sale ratio is a means of tracking price accuracy and performance.

selling your property: market conditions

LIST-TO-SALE RATIO

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Era REAL ESTATE PROFESSIONALS era marketing presentation

1. UNDERSTANDING YOUR SITUATION

2. SELLING YOUR PROPERTY Marketing Market Conditions Pricing

3. ERA REAL ESTATE PROFESISONALS

4. ERA AGENT NAME HERE

agenda

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Fair market valueThe price that a ready, willing and able buyer is willing to pay and a seller is willing to accept. The “fair market value” can only be determined at closing…the actual price. Therefore, an agent or broker uses historical data to best determine the projected “fair market value.”

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To determine fair market value, we can use the following tools:

Traditional means of analyzing the market.

Utilizes comparable properties.

Adjustments for features and amenities.

Goes a step further.

Gives you a picture of the market.

Shows what buyers are willing to pay in today’s market.

Analyzes the past sales rate.

Helps determine expected marketing time.

selling your property: pricing

Competitive Market analysis tool Pricing analysis grid

Absorption rate tool Home

appraisal

Analysis by a professional appraiser.

Cost.

Advantages.

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COMPETITIVE MARKET ANALYSIS

Your home compared to:

Recently sold homes

Unsold homes

Assists in:

Setting listing price

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PRICING ANALYSIS GRID

Gives you a picture of the market.

Shows what buyers are willing to pay in today’s market.

Helps us establish a fair market value.

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ABSORPTION RATE TOOL

Analyzes the past sales rate.

Helps determine expected marketing time.

selling your property: pricing

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HOME APPRAISAL

Required to secure a mortgage.

Independent 3rd party evaluation.

Important components:– Home inspection.– Comparable home sales.

Potential impact on price.

selling your property: pricing

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Era REAL ESTAT EPROFESISONALS era marketing presentation

1. UNDERSTANDING YOUR SITUATION

2. SELLING YOUR PROPERTY Marketing Market Conditions Pricing

3. ERA REAL ESTATE PROFESSIONALS

4. STEVE IRWIN

agenda

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ERA REAL ESTATE PROFESISONALS: QUICK FACTS

105 agents in local market

Over 250 current listings

500+ homes sold YTD

Relocation specialist Cartus Principal Broker

#1 real estate web site in local market # unique visits

List-to-sale ratio.

Average days on market.

Average price.

Working with era: era REAL ESTATE PROFESSIONALS

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Era REAL ESTATE PROFESISONALS era marketing presentation

1. UNDERSTANDING YOUR SITUATION

2. SELLING YOUR PROPERTY Marketing Market Conditions Preparation Pricing

3. ERA REAL ESTATE PROFESISONALS

4. STEVE IRWIN

agenda

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STEVE IRWIN:

QUICK FACTS

REALTOR® since 1997

Publish all listings to Facebook

Certified ERA® Sellers Security Plan® agent

Accredited Staging Professional

Working with era: STEVE IRWIN

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Thank You