[Insert Client Logo]

[Insert Client Logo]

[Insert Title]

This content is protected by [TV Station] unless written consent is provided.

[Insert Client Logo]

Statement 1 goes here.

Statement 2 goes here.

Statement 3 goes here.

Statement 4 goes here.

Statement 5 goes here.

Restate the Title!

CURRENT SITUATION

To (restate title) THREE Elements are Needed:

THE RIGHT AUDIENCE:

Target the core, don’t chase the extremes

A Z

Core

[Insert Client Logo]

1

To (restate title) THREE Elements are Needed:

2 THE RIGHT MESSAGE:

Message should convey your distinction and be consistent across all media. The message must be singular.

[Insert Client Logo]

To (restate title) THREE Elements are Needed:

3 SUPER HIGH FREQUENCY IN FEWER PLACES:

“Principle of the Glasses”

[Insert Client Logo]

[Insert Client Logo]

To [Insert Title] THREE Elements are Needed

• THE RIGHT AUDIENCE -Target the core customers desired. Do not chase the extremes

A Z

Core

• THE RIGHT MESSAGE - Message should convey a distinction and be consistent across all media. The message must be singular.

• SUPER HIGH FREQUENCY IN FEWER PLACES - “Principle of the Glasses”

“Concentration is the key to all economic success.” – Peter Drucker

[Insert Company Logo]

[Insert Client Logo]

[Insert Video Testimonial]

[Insert Company Logo]

Statement 1

Statement 2

Statement 3

Statement 4

Statement 5

[Insert Client Logo]

[Insert Client Logo]

RECOMMENDED STRATEGY

Restate title here

Statement 1

Statement 2

Statement 3

Statement 4

Statement 5

[Insert Client Logo]

RECOMMENDED STRATEGY

Statement 6

Statement 7

Statement 8

Statement 9

Statement 10

Statement 11

Statement 12

VIDEO AUDIO

Wife calling out to husband from another room

Cut to an example of an invisible device

Phone/web/Address

Wife: “Sam……Sam……Sam….turn down that TV

Announcer/Spokesperson “Is it the TV volume going up or your hearing going down?

Fluke hearing instruments is conducting a test with the latest updated invisible technology. The first 42 respondents to call our offices will be outfitted with a device for testing at no additional charge….so hurry call Fluke today to speak with a certified hearing specialist.

Announcer: Being born with good hearing isn’t a fluke….at Fluke Hearing Instruments, its hearing like nature intended.

www.betterhearingthroughtechnology.com

CREATIVE CONCEPT

[Insert Client Logo]

[Insert TV Station Slides]

Clearance

[Insert Client Logo]

Monthly TV Campaign (X weeks each month)

Program Days Time Commercials

[Insert Client Logo]

[Insert Client Logo]

SUMMARY OF THE PLAN

$xxxx per month (Month Year - Month Year)

Monthly Annually

Commercials per Month

Digital Delivery

Commercials per Year

Digital Delivery

2:1 Return on a $x,xxx/mo. Advertising Investment

[Insert Client Logo]

Average Ticket: $x,xxxCurrent Traffic: xx calls per monthClosing Ratio: xx%Margin: xx%Annual Value of a New Customer: $x,xxx ($x,xxx x xx% margin)

Is it reasonable to assume that this schedule, which will reach xx of [demographic] can generate an additional [xx] calls per month?

To achieve a 2:1 return on your investment, we would have to deliver an additional xx calls per month…

2:1 Return on a $x,xxx/mo. Advertising Investment

[Insert Client Logo]

xx calls x xx% close ratio = xx sales

xx sales = $xx,xxx in profit

$xx,xxx in profit = 2:1 return on $x,xxx advertising investment

Insert multi-client station testimonial video here

[Insert Client Logo]

Action PlanWhat’s Next?

1. Proceed

2. Proceed with changes

3. Stop the process

Copy deadline: xx/xx/xx

Production deadline: xx/xx/xx

Meet with staff to launch campaign: xx/xx/xx

Campaign start: xx/xx/xx

Evaluation of results: xx/xx/xx

Timeline

[Insert Client Logo]

[Station] Monthly Totals

[Insert Station Logo]

Commercials: [xx] /month

xxxx [digital strategy] on [station website] : [xx] /month

TOTAL INVESTMENT: [xx] / PER MONTH (Month Year – Month Year)

____________________________________________________________________ _____________________________

Accepting for [Company] Date

____________________________________________________________________ _____________________________

Accepting for [Station] Date

[Insert Client Logo]