1

(Insert 90 second Circles Video)

EMBRACING EVOLUTIONCUSTOMER ENGAGEMENT SUMMIT 2017

©2015

OUR HERITAGE

1853: LS&Co. is founded 1873: The blue jean is born 1886: Two horse pull created 1918: First for women

1960: Integrated factories 1967: Summer of love 1991: Terms of Engagement 2011: Water<Less

THE TURNAROUND

LS&CO. FISCAL YEAR 2016

REVENUE TREND FROM 1960s TO 2011*

*Represents numbers in reported dollars

STAGE 1:

HUBRIS

BORN OF

SUCCESS

STAGE 2:

UNDISCIPLINE

D PURSUIT OF

MORE

STAGE 3:

DENIAL OF

RISK AND

PERIL

STAGE 4:

GRASPING

FOR

SALVATION

STAGE 5:

CAPITULATION

TO

IRRELEVANCE

OR DEATH

REVENUE SINCE 2011

Each year reflects constant-currency growth over the prior year, which is used to approximate financial performance without regard to the impact of

changing foreign currency exchange rates.

GROSS DEBT

CASH ON HAND

NET DEBT

INTEREST EXPENSE

FCF**

FROM*(2011)

TO*(2016)

1,972

205

1,768

132

(158)

1,045

376

669

73

161

EBIT MARGIN8.5% 10.5%

CREDIT RATING VS. INVESTMENT GRADE4-5 NOTCHES BELOW

*Reported $s in MM

1 NOTCH BELOW

STRONGER FINANCIAL POSITION

THE TURNAROUND IN EUROPE

PICK A CARD, ANY CARD

THE HORRIBLE NEW NORMAL

EUROPEAN COMPETITIVE ENVIRONMENT

Premium

VISS

1st Brand of ChoiceAspirational & Democratic

Share of WALLET

Share of CLOSET

Consistent StrategyInnovative ProductPrice and PromotionCustomer ExperienceExecution ExcellenceHigh-Low Marketing

OUR FLIGHT PATH

-5

0

5

10

15

20

+10.0%+6.9%+5.9%

-1.3%

+19.0%LSE Net Revenue Growth (%)

2017 YTDAcceleration

‘Our Restaurant’

2013Reconstruction Begins

2014Back on Offense

2015Momentum

2016Aspiration

DENIM LEADERSHIP IS THE

STARTING GATE

WOMEN’S RE-VOLUTION

0

1

2

3

4

5

6

Category 1 Category 2 Category 3 Category 4

Series 1

Series 2

Series 3

(LIFESTYLE: Use a picture from the Levi’s 501 campaign that best

shows head to toe lifestyle. Caption “Lifestyle”)

CONSUMER’S PERMISSION TO

PLAY BEYOND MEN’S DENIM

ROCK N’ROLL ON THE OUTSIDE…

…SWISS WATCH ON THE INSIDE

BUILDING BRIDGES TO NEW FANS

INCREASED FUEL

(Connecting the Dots)

31

CONNECT THE DOTS

140-YEAR-OLD START-UP

TESTING MUSCLE

34

EXPERIENCE

CONSUMER EXPERIENCE EMPLOYEE EXPERIENCE

EXPERIENCE

&

CUSTOMIZATION &

PERSONALIZATION

LEVI’S MUSIC X COMMUNITY

TAILOR SHOP ON TOUR

“Yes, the planet got destroyed. But for a beautiful moment

in time we created a lot of value for shareholders.”

MILLENIAL DEMAND FOR

CEO ACTIVISM SURGES

75%Expect employers to

take a stand on issues

89%would rather buy from a company

supporting social & environmental

issues vs. one that doesn’t.

63%Are hopeful that

businesses will take the

lead to drive social &

environmental change

moving forward, in the

absence of gov’t.

regulation76%will refuse to purchase from

a company upon learning it

supported an issue contrary

to their beliefs.

RESPONDING TO THE ISSUES AND EVENTS OF OUR DAY

48

THANK YOU