INPARTNERSHIP WITH PLYMOUTH UNIVERSITY · 2019. 11. 13. · Plymouth University Brand guidelines for partners Introduction 1.0 Plymouth University’s visual identity has at its heart

Plymouth University Brand guidelines for partners

Version 2.0 March 2013 ©

INPARTNERSHIPWITHPLYMOUTHUNIVERSITY

In Partnership with Plymouth University → 1.0

Co-branding → 2.1

Our logo and colour guidelines → 2.2

Exclusion zone, minimum size, use on imagery and coloured background → 2.3

Incorrect use of our logo → 2.4

Examples of logos in publications and templates → 2.5

Other versions → 2.6

Examples of logos on the web → 2.7

Marketing and communication protocols → 3.1

Standard text for partners → 3.2

Contacts → 3.3

CONTENTS 1.0 INTRODUCTION 2.0 USING THE BRAND

3.0 PROTOCOLS, ADVICE AND GUIDANCE


Contents


1.0Introduction

Plymouth University’s visual identity has at its heart an innovative and ever-changing logo, created to reflect the enterprising and collaborative approach we apply in everything we do. It’s a simple but powerful idea that expressed properly allows us to build intellectual and emotional bonds with all of our audiences and stakeholders.

This document has been designed to provide guidance for our partners on how to use our new brand identity. It is intended to help ensure that the logo is used consistently, which in turn will reinforce the authority of the logo and improve recognition for our partnerships.

Plymouth University is a dynamic and ambitious university and is highly regarded as a pioneer for higher education in further education (HE in FE). The University works in partnership with colleges and other organisations to provide higher education opportunities to their local communities. In the South West we have created a network of colleges that deliver high-quality courses across our predominantly rural setting. Within Academic Partnerships, partnership is at the heart of what we do so this is our core message we wish to communicate.

IN PARTNERSHIPWITHPLYMOUTHUNIVERSITY

Using the brand Plymouth University Brand guidelines for partners

USING THE BRAND

2.0

The following pages explain the concept of co-branding and how our brand should be used in different media and contexts.


Using the brand

CO-BRANDING

In recognition of the strong brands our partners have established we have agreed to use co-branding wherever appropriate. In collaboration with our partners we have chosen the message ‘IN PARTNERSHIP’ to accompany the ‘With Plymouth University’ logo. This message adopts a colour from the partner’s brand to further accentuate the shared relationship.

Wherever branding is required to demonstrate our partnerships, the partner’s logo should wherever possible be placed next to our logo. The partner’s logo should sit to the left of (or possibly above) our logo. Please ensure that when placing the partner’s logo next to ours, there is a shared balance of impact between the two. The space between the two logos should be equal to the width of the ‘W’ in our logo.

In instances where our logo is placed in close proximity to other brands (eg logos of other Higher Education Institutions) and where the partner’s logo cannot be placed next to our logo, it is preferable for our logo to appear to the left or above the other brands to avoid implying Plymouth University has partnership arrangements with them.

2.1


Using the brand

WITHPLYMOUTHUNIVERSITY

IN PARTNERSHIP

OUR LOGO

Our logo is clean, simple and bold. It has been designed using our bespoke font, which gives our brand a unique and distinctive character. Our logo must always be reproduced from master artwork and never from a second copy. It should never be recreated.

COLOUR GUIDELINES

The colour of our logo is a deep grey. The ‘IN PARTNERSHIP’ message should adopt a colour from the partner’s brand to emphasis our collaborative relationship.

Logo Message+ + Colours

2.2

Litho print Digital print Digital / Online / Film Signage / Exterior

Pantone / Solid colour Cool Grey 11U or Cool Grey 10C

In some instances the logo can appear in white. See 2.3 for examples of use on imagery and coloured backgrounds.

Four colour / CMYK C0 / M0 / Y0 / K70

RGB R88 / G89 / B91

RAL colour RAL 7043


Using the brand

EXCLUSION ZONE

To protect the clarity andvisual integrity of the logo, it has an exclusion zone. We recommend leaving a minimum clear area around the logotype equal to the height and width of the ‘W’ from the heaviest weight of our font.

MINIMUM SIZE

The logo has a recommended minimum size for use – 21 mm wide/10pt size on 7.8pt leading. Please ensure that you do not use the logo below this size.

USE ON IMAGERY AND COLOURED BACKGROUNDS

Whenever the logo is placed on either a flat colour other than white, or another type of imagery, the logo can be either cool grey or white and the ‘IN PARTNERSHIP’ message should be used in white, black or a colour that contrasts enough to allow the logo to be read clearly.

2.3

IN PARTNERSHIPWITHPLYMOUTHUNIVERSITY








INPARTNERSHIP

WITHPLYMOUTH

UNIVERSITY


Using the brand

INCORRECT LOGO USE

The examples on this pageshow incorrect usage of our logo. Please ensure you donot use the logo as per anyof these examples, or apply any effects such as shadows or reflections. Do not tilt or angle the logo Do not remove any typographic element

from the logoDo not place the logo on a strongly patterned background

Do not re-colour any individual typographic elements of the logo

Do not re-colour the logo in any colour other than specified in the guidelines

Do not reproduce the logo in keyline Do not place the message after the logo Do not fill the logo with a gradient or any textures

Do not add additional graphic elements to the logo

Do not stretch or distort the logo in any way

Do not reproduce the logo in any font other than Neuzeit Plymouth

Do not alter the logo text from its range left alignment

2.4

INPARTNERSHIP

WITHPLYMOUTH

UNIVERSITY


inpartnershipwithplymouthuniversity

WITHPLYMOUTHUNIVERSITYINPARTNERSHIP


EXAMPLES OF PUBLICATIONS AND TEMPLATES

The examples on this pageshow correct usage of our logo, within partners’ marketing and publicity materials.

The publications on this page clockwise from the top left:

South Devon College university courses prospectus front cover

Cornwall College undergraduate courses prospectus cover

Duchy College branding bar template for advertisements and marketing materials

Cornwall College branding bar template for advertisements and marketing materials

Truro and Penwith College university courses prospectus front cover

Exeter College HE prospectus front cover (example of branding with multiple partnerships)

2.5

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UNIVERSITY COURSES2013

South Devon College

South Devon College, University Centre

Vantage Point, Long Road

Paignton, Devon, TQ4 7EJ

Freephone 08000 21 31 81

www.southdevon.ac.uk

[email protected]

your guide to university courses


OTHER VERSIONS

There may be instances where it is inappropriate to use the ‘IN PARTNERSHIP’ version of our logo for example following text which says ‘We work in partnership with’. In these instances it is recommended that another message is used eg ‘PROGRESS’.

If this applies to your marketing and publicity please contact the Business Partner, External Relations for additional logos.

2.6

Telephone: 0845 111 6000 www.exe-coll.ac.uk 9Telephone: 0845 111 6000 www.exe-coll.ac.uk8

plymouth University is consistently one of the top modern universities, rated in the top 350 of the most recent Times Higher Education World University Rankings. With a strong record of excellence, enterprise and innovation across its teaching and research activities Plymouth is distinguished by its long-term engagement with employers.

The University is one of the largest in the country, with around 30,000 students, a third of whom study at its 18 partner institutions via the University of Plymouth Colleges (UPC) faculty.

This partnership is nationally recognised as one of the largest, longest established and best-developed partner college networks in the country and brings university-level education to students across the South West.

as a partner of the UPC faculty, Exeter College offers numerous higher education programmes awarded by Plymouth University. Our foundation degree programmes usually have at least one built-in progression route to an Honours degree. These are often one-year courses available at Plymouth University, or in some cases, another institution. Please note there is a deadline for applications and places may be subject to availability.

In terms of academic study, all UPC faculty students have the same rights and status as other Plymouth University students. You will benefit from additional support and resources provided by the university including its library, electronic resources and learning support materials through a web-based student portal. You will be a member of the University’s Students’ Union (UPSU) and through your college can access the university’s support and advice resources which form the ‘Student gateway’.

further details at www.plymouth.ac.uk

In the faculty of business and IT we offer the ba (Ord) business management programme and the foundation degree in Leadership and management in the air Travel Industry, which are awarded by the University of exeter. Students are registered at the University of Exeter and so are able to access the university’s library, on-line resources and sports facilities and to obtain Student guild membership.

In the Sport, Leisure and Tourism faculty, the foundation degree in Coaching and fitness is awarded by the University College Plymouth St mark & St John in Devon. However students may also be able to progress onto relevant programmes of study at the University of Exeter.

Exeter College works in partnership with: UCp marjon has a strong reputation for sport and teacher training programmes, providing an ideal progression pathway and enhanced employment prospects for students.

UCP marjon is ranked 4th in the 2012 Sunday Times University guide for Teaching Quality (ahead of Oxford University) and in the top 15% in the 2011 National Student Survey. The institution is consistently strong on employability with over 90% of its students either in employment or continuing in higher education six months after graduation.

UCP marjon offers a range of top-up degrees, including a one year bSc Sport Therapy course designed as an ideal progression course for our foundation degree. Exeter College is working in partnership with UCP marjon and has developed new English Literature and Creative Writing degrees which will be jointly taught by academics from both institutions.

much like Exeter College, kingston University is forward-thinking, enterprising and innovative. It is a very successful higher education institution and has more applications than any other London university.

Exeter College works in partnership with Kingston University to deliver the foundation degree in aircraft Engineering which was developed to support the aviation industry’s growing requirement for licensed aircraft engineers.

WORKINg TOgETHER

Example of Exeter College prospectus page


2.7

EXAMPLES OF LOGO USE ON THE WEB

The websites on this page clockwise from the top left:

Petroc www.petroc.ac.uk

City of Bristol College www.cityofbristol.ac.uk

Bicton College www.bicton.ac.uk


Protocols, advice and guidance

PROTOCOLS, ADVICE AND GUIDANCE

3.0

This section provides information about the University’s procedures for approving and monitoring partner’s marketing and publicity and a list of key contacts.

Monitoring of publicity

Partners should ensure that all publicity relating to Plymouth University and its courses clearly state the nature of the relationship. For examples of standard wording see section 3.2. All news releases relating to Plymouth University should be emailed to the Press and Public Relations Office, External Relations and the Business Partner, External Relations.

Monitoring of web-based information

Partner institution websites should be monitored for content. Partners should ensure all corrections highlighted in publication approvals are also made on their websites immediately.

Throughout the year University staff may communicate other changes (eg to progression routes) which should be instantly incorporated onto websites and any new/electronic materials or publicity.

For Plymouth University staff contact details see Contacts 3.3.


University procedures for monitoring public information provided by partner institutions

The ‘IN PARTNERSHIP WITH PLYMOUTH UNIVERSITY’ logo (or possibly another version of our logo as agreed with the Business Partner, External Relations should be applied to all partner’s marketing and publicity which relate to Plymouth University courses. Courses which are proposed or going through the approval process should be clearly identified as courses which are ‘subject to approval with Plymouth University’.

Approval of literature

The University conducts an annual check and sign off procedure to ensure that details published by partners about Plymouth University courses are correct.

A copy of the prospectus (or course literature) is forwarded to the Publishing Quality Control Officer, External Relations, Information Compliance Administrator, Academic Partnerships and the Business Partner, External Relations. The University staff check the publications for correct references to the University, use of branding and course information (course and module titles, modes of study and progression routes). The University aims to return the proofs within ten working days; however the proofing schedule must be agreed in advance as there may be busy periods which require longer.

Approval of templates

Templates for course literature, advertisements and other publications (eg open day publicity) should be sent to the Business Partner, External Relations. Usually these are returned within ten working days.

3.1Plymouth University Brand guidelines for partners

MARKETING AND COMMUNICATION PROTOCOLS



3.2

STANDARD TEXT FOR PARTNERS

Partner institution course marketing and publicity

• [Partnerinstitution]offersHigherEducationcoursesinpartnership with Plymouth University.

• [XXcourse]isawardedbyPlymouthUniversity.

• Onsuccessfulcompletionofthe[XXcourse],youwillbeeligibleto embark on stage 2/stage 3/the second year/the final year of [XXXdegreecourse]atPlymouthUniversity/[PartnerCollege]/[OtherHEI].Pleasenotethereisadeadlineforprogressionapplications and places may be subject to availability.

Note: All progression statements need to be in a form that specifies the exact progression route(s) for the course cited (ie award and level of entry).

Plaques, noticeboards and general statements

• [Partnerinstitution]providesHigherEducationinpartnershipwithPlymouth University.



CONTACTS Business Partner, External Relations

Jean AlmondRoom 209, Hepworth HousePlymouth UniversityDrake CircusPlymouthDevon PL4 8AA

T: +44 (0)1752 585631E : [email protected]

Press and Public Relations Office, External Relations

Room 208 , Hepworth HousePlymouth UniversityDrake CircusPlymouthDevon PL4 8AA


Information Compliance Administrator, Academic Partnerships

Theresa Shorrock3rd Floor, Nancy Astor BuildingPlymouth UniversityDrake CircusPlymouthDevon PL4 8AA


Publishing Quality Contol Officer, External Relations

Alice LiRoom 207, Hepworth HousePlymouth UniversityDrake CircusPlymouthDevon PL4 8AA

T: +44 (0)1752 588017E: [email protected]

Plymouth University brand guidelines and logos

To access the latest version of this guide and to download the logos please visit

https://exchange.plymouth.ac.uk/intranet/dpc/partner_logos.htm (email [email protected] if you do not have a Plymouth University login or have forgotten your username or password). This document ‘Plymouth University brand guidelines for partners’ has been developed specifically for use by our partners. A full version of the Plymouth University brand guidelines also exists. For access to all components of the brand asset library, please visit

https://staff.plymouth.ac.uk/extrel/branding/

3.3

Documents

INPARTNERSHIP WITH PLYMOUTH UNIVERSITY · 2019. 11. 13. · Plymouth University Brand guidelines for partners Introduction 1.0 Plymouth University’s visual identity has at its heart