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INORBIT.in. A Case Study. The New Inorbit Website is setting benchmarks in terms of design & usability in the retail sector, providing users with easy access to actionable information on the go. - PowerPoint PPT Presentation
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INORBIT.inA Case Study
Over view
The New Inorbit Website is setting benchmarks in terms of design & usability in the retail sector, providing users with easy access to actionable information on the go.
Phonethics implemented a clear strategy which focused on providing a single point for information to a multiple set of audiences.
For Customers: The website is a Centralized Hub of information, creating higher recall value & increasing Customer loyalty.
For Businesses: It’s a clear reflection of the Mall’s offline experience & serves as a pitch deck for Retailers & brands to set up shop, also adding marketing value for the store owners.
For Brands & Marketers: The website conveys the right target audience & perception making Inorbit the obvious choice for them.
USER EXPERIENCE + VISUAL DESIGN
The Website has built a lot of excitement & engagement around the brand ‘Inorbit’ offering a world class user experience.
The VISUAL DESIGN of the New Inorbit website Improves Branding & Positioning for the Mall, Showcasing Brands & Stores using an easy navigation & Real time sales & offers (if any) at the Mall.
UI UX
EX
ExcitementUser ExperienceVisual Design
Purpose & Source of Content:
PURPOSE :: Purpose of the content is to provide actionable information to the users of the website. With Clear communication distinction between Customers (B2C), Businesses & Marketers (B2B)
SOURCE: The content of the website is updated daily which is managed by Phonethics. The Content is Sourced from over 650 Retail stores across 6 Inorbit Malls & their Mall managers.
Technology
Technology
OLD Website
Non- functional
Suggestion : Values can be moved into About Us
Too much flash- based movement on the site
OLD Website
www.facebook.com/funorbitNo way to subscribe to the alerts
NEW WEBSITE
NEW
STRATEGYPOINTS
IMPROVE : BRANDING & POSITIONING
SHOWCASE: BRANDS & STORES
EASY FIND: SALES & OFFERS
SHARE: EVENTS & HAPPINESS
BUILD: EXCITEMENT
CREATE: ENGAGEMENT
FOCUSPOINTS
Focus on Brand Outlets & Retailers
Focus on Sales, Offers & Deals
Focus on Events, Promotion & Performances
Social Media Integration
Clear communication distinction between Customers (B2C), Businesses & Marketers (B2B)
Key Highlights
Avg Website traffic increased by 215%
Page Views increased by 832%
Pages Per visit increased by 388%
Avg Visit Duration Increased by 585%