CPM INDUSTRIES

 Introducing

O V E R V I E W

Problem

Solution

Sales projection and

achievements

Marketing strategies

Requirements

P R O B L E M S

Size of market across the globe for hand

tools. All using a large toolkit.

$14000mn

S O L U T I O N S

N U M B E R S A C H I E V E D

Domestic sales by volume - 200 pieces

Domestic Sales by Value - 3.00 lakh+

International sales by volume - 75 pieces

International sales by value - 1.1 lakh+

Present in - Online and offline market

Domestic Footprint - Mumbai, Pune, Chennai, Indore,

Bengaluru

International Footprint - Nepal, U.S.A, Canada, Switzerland,

Turkey

AWARDS & ACHIEVEMENTS

IISF - First prize

.inc - Second prize

GoG

Global Innovation Fiesta - MOU with South

Korean Government

Grand Education Fair - Innovative Startup

TV Coverage - Doordarshan

Radio Coverage - My FM

Digital coverage - themachinemaker.com

Print Coverage - Industrial Product Finder

and many more...

To become a pioneer of revolution in handtool industry To capture 0.005% of global hand tool market in next five years

What do we wish to achieve

Presence in at least 2 international LFS Recruit at least 25 dealerships in different locations to take the product into market Establish online as an efficient sales channel contributing to at least 20% of sales Achieve sales of INR 18CR.

What do we wish to achieve by April 2021

DigitalBTL activations

Local TV

Marketing Channels

Digital Campaign

B2B+B2C Marketplaces - INR 3,60,000Influencer Channels - INR 2,96,000

Search Engine Marketing - INR 13,00,000

Digital Campaign impact

B2B Marketplace awareness - 100000+ distributorsB2B Engagement Target - 0.01%Influencer Channels reach - 4,00,000 end customers/ influencer (average)Search Engine Marketing reach - 20000+ buying customers (per month)B2C Market places awareness - 40000 buying customers

Digital Campaign impact

BTL activation

Creating

awareness about

the product in

the market

3 step process

1. Teach

2. Explain ROI

3. Sell

BTL activation

Demo Teams - INR 38,29,000 Targeting 10 whole sellers in the first year, 15 in the second and 25 in the third year Each whole seller to appoint 10 retailers Producing other marketing collateral Approximate target conversion - 1% conversion rate

Team Structure

CEO

Marketing and Sales

Team

Back Office Team

Production Team

Quality Control Team

1x production manager 6x labourers From Procuring to setting up processes to produce all forms of requirements

1x Quality Control Manager 1x Quality Assurance Manager

1x Marketing Manager 6x RSMs 12x ASMs 1 Online Marketing Consultant 4x Demo Team Members

1x Research and Development Manager 1x CA consultant 1x account MISC Team Members

Requirements

2Cr investment in the organisation by liquidation of equity Strategic partnerships in helping CPM industries growMentorship on setting up Sales channels across IndiaHelp in setting up cost reduction strategy

T H A N K Y O U

M U L T I P U R P O S E T O O E . I N