Innovazione e valore nei Managed Services”TELCOs sit in between, with different options (1) IP NGN Business Consumer Web 2.0 Apps Web 2.0 Apps Application visibility, dynamic QoS,

© 2008 Cisco Systems, Inc. All rights reserved. Cisco PublicP. CAMPOLI 1

Innovazione evalore nei"Managed Services”

Paolo CampoliSenior Director, Service Provider solutions and BDCisco European Markets


“Managed Services”: dove ci eravamolasciati lo scorso anno ?

ProspettivaTelco

BandaIndustrysolutions

Virtualizzazione

IntegrazioneD/V/V/M

ApplicationAwareness

© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPaolo Campoli 3

The challenge and opportunity in frontof Carriers

TRANSPORTSERVICE

Integratednetwork

Virtualizationplatform

ApplicationSERVICES

• $/Mbps• L1~L3 services

• End to end QoS• Network based

security• Dynamic call

control

• Rich services,hosted model

• Support demandof virtualization

• Extendedmobility

• Provisionedservices,applications

• Applicationawareness

• Key roles inmedia-richcommunication

ADDConfigurable and

AdaptiveNetworking

ADDTighter QoS,

integrated callcontrol

ADDApplicationawareness

And app. svcs

70-9

0%10

-30

%0-

5%

IndustryInvestment

Focus

Nextlevel


The Web is Evolving: Web 2.0Participation & Collaboration


TELCOs sit in between, with different options (1)

IP NGN

Business Consumer

Web 2.0 AppsWeb 2.0 Apps

Application visibility, dynamic QoS, security,presence, identity, mobility

Business CPEsNetwork linkage

Consumer CPEs,Connected Life

Core/Edge

CPE



IP NGN

Business Consumer


Application visibility, Qos, …

Business CPEsNetwork linkage

Cheap Core

Session Control

Consumer CPEs,

Core/Edge

CPE



Cheap Core

SP DC App. OptimizationConcentrators

Business Consumer


Commoditized RouterConsumer CPEs,

App. Optimization Appliance

Session Control /Bearer Management

Core/Edge

CPE


2005 2006 2007 2008

Billio

ns o

f Stre

ams

IP Video is changing everything

Experts predicted60-70 billion streams in 2007

9 billion video streams were servedover the Internet in 2005

31 billion video streams wereserved over the Internet in 2006

But July was 8 billion...

That’s 250 billionstreams per year globally

in the US alone


Next Generation Internet…Fuelled by IP Video

Source: Cisco Global IP Traffic Forecast, 2007

Gopher, FTP Web P2PVideo

ContentVideo

Communication

1995–2000 2000–2013 2013–20251993–1995 2025+

Dominant Traffic Type

© 2008 Cisco Systems, Inc. All rights reserved. Cisco PublicP. CAMPOLI 10© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential13482_05_2007 10

Wikis, Blogs, Mashups

Browser, Email/IM


SERVICEPROVIDER BUSINESS

CONSUMER


TELCO networks must be “video aware”

Cheap Core

SP DC App. OptimizationConcentrators

Business Consumer


Commoditized RouterConsumer CPEs,

App. Optimization Appliance

Session Control /Bearer Management

Core/Edge

CPE


Collaborazione a distanzaCisco TelePresence


Cis

co T

eleP

rese

nce

Solu

tion

B2B Connectivity

Management, Scheduling

HD VideoSwitch

TelePresence Endpoints

Service and Support

Firewall/NAT traversalQuality of ServiceVRF-aware SBC

SchedulingAutomated Call Launch

ManagementVideo Concierge

Software and HardwareTelePresence-Enabled

Multipoint

Group and Executive

Readiness assessmentsPlanning and design services

Operate services

Cisco TelePresence Solution ComponentsA Complete End-to-End Solution


Funzionalità – Naturalezza del meeting

BeneficiChiave

• Progetti e decisioni più veloci• Migliora l’efficacia delle vendite, del supporto, dei training e

delle riunioni• Risparmi economici e ROI elevato

Videotelefonia MeetingPlace

Videoconferenza

TelePresenza

Collaborazione a distanzaMeeting piu’ efficaci con il Video


Virtualizzazione erilevanza per SMB


Sell, Quote, Communicate, Collaborateand Close the Deal

Communication Information Collaboration

Click to Chat Click to Call

Business facebook

An SMB, with Instantaneous access to…..


Financial ServicesFinancial Services

SAMPLE MOBILE APPLICATIONS

E-mailE-mail CRMCRMOrder entryOrder entry Sales ReportSales Report KPI DashboardKPI Dashboard

InspectionsInspections HealthcareHealthcareSales Force AutomationSales Force Automation


Click to Chat Click to Call

Business facebook

WorkflowAccess SMBInformation

FindCommercial

Inspector

Access toSMB History

MobileCollaboration

Win the Deal!


CollaborationAll-in-One Communication Tool

Presence

Contact lists

Voice, Video, and Email

Preferred Device

Voice Mail Playback

Document Sharing

Conferencing

Directory Searches

Communication Logs

Unified Personal Communicator

Mobility


PRESENCE and HOSTING create value,user-centric collaborative experience

Mobile Datawith Voice

Mobile Phonewith Browser

IP Phonewith Browser

PartnerApps

Cisco Unity

CiscoUnified

Comm MgrCisco Unified Contact Center

Cisco Unified

MeetingPlace

Presence/SIPNetwork

SeamlessSeamlessCommunicationsCommunications

ExperienceExperienceCisco UnifiedCisco Unified

PresencePresence

CiscoUnified Video-conferencing

Standards-Based Video

Systems

AnalogPhone

Dual ModePhones

Cisco IPCommunicator

CiscoUnified IP

Phone7985G

Effectively Connecting Devices…

…to Intelligent Services in the Network…

SIP

SIMPLE

Cisco Unified CommMgr Express/ Cisco

Unified SRST


TELCO “applicationawareness”: un mercato inforte accelerazione


The Wow of Optimisation!

• Centralize or deploy applications directly from the data center• LAN-like branch user experience• No changes to clients, servers, applications• Preserve network and security policies


Data Redundancy Elimination (DRE): application-agnosticcompression eliminates redundant data from TCP streams providingup to 100:1 compression

Persistent LZ Compression: session-based compression provides upto an additional 10:1 compression even for messages that havebeen optimized by DRE

DRE DRE

SynchronizedDRE Context

LZ LZ

Q: How is it done?A: Cisco WAAS Advanced Compression


Since last year: more application visibility

SP MPLS/IP network

DC

DC

SCENME-APA

Site(aggregation of Subscribers)

Subscribers

Links

Domain(aggregation of Links)

SP NOC

PTM


Service daily usage for Branch OfficeMetric: total traffic volume (Megabytes)


Example: Banking Services


Concludendo

“Video everywhere” trasforma la Rete Convergenza …Virtualizzazione

…Ottimizzazione applicazioni: la domanda è increscita

Telcos, dafornitori di “pipe” e voce aNGN per “video collaboration”, “mobile workspacevirtualization” ed “application acceleration”

Queste opportunità sono “cross segment”



Innovazione evalore nei"Managed Services”

Paolo CampoliSenior Director, Service Provider solutions and BDCisco European Markets

Documents

Innovazione e valore nei Managed Services”TELCOs sit in between, with different options (1) IP NGN Business Consumer Web 2.0 Apps Web 2.0 Apps Application visibility, dynamic QoS,