Solutions Web 2.0:Innovative Communication Systems for

Career Development Practitioners

John Coward, MA

© 2010 John D. Coward

May 5, 2010

Introductions

oJohn Coward: experience using Web 2.0 applications  Workshop Participants 

o Introductions and experience using Web 2.0 applications

Workshop Objectives

1. Explore why Web 2.0 applications have emerged in the Career Development Sector

2. Determine whether there is a role for Web 2.0 applications beyond networking and job search support

3. Potential applications of Web 2.0 for organizational development

4. Explore some applications of Web 2.0 platforms in Employment Services

5. Identify the positive features of Web 2.0 in organizations development

6. Challenges associated with the use of Web 2.0

7. LinkedIn: a potential one-stop-shop career development communication system

Web 2.0: What is it?

• Definition of Web 2.0:

The term "Web 2.0" (2004–present) is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design,[1] and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups, and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.

• History of Web 2.0

• Social Media Revolution

Web 2.0: Common Applications in Career Development

• Network Building: Linkedin – professional groups Blogs – Wordpress, Blogger, Typepad Facebook Twitter

• Online Job Exploration• Online Job Development• E-based Career Portfolio

Visual CV Google Profile Zoom Info

• E-based Teaching Platforms Webinars – GoToMeeting, dimdim Moodle Ning.com

Potential Organizational Applications of Web 2.0

• Fund Development i.e. Haiti Earthquake Donations

• Advocacy i.e. Facebook Groups, Fan Pages Online polls

• Proposal Development• “Intranets”• Brainstorming/White boarding• Staff Training• Human Resources Management• Budget Development• Budget Management

Experience with Web 2.0: Organizational Applications

• Advocacy o Hire Prospects

• Proposal Development• “Intranets”• Brainstorming/White boarding• Staff Training Inventories• Human Resources Management• Budget Development• Budget Management

Positive Features of Web 2.0 in Organizational Development• Low cost/No cost options• Relatively easy implementation• Highly automated• Increase storage capacity

• Increases employee engagement opportunities• Levels organizational information flow• Allows for multiple sources of input• Central repository for individual and shared information• Real time information flow• More mobility and accessibility

Challenges Associated with Web 2.0

o Leadership/Visiono Organizational Readinesso Staff Expectationso Level of Computer/Internet Literacyo Implementation/Strategyo Time Commitmento Sustainability and Managing Growth of Networkso Evaluating Social Networking Effectiveness o Privacy and Securityo Claiming your online persona and avoiding digital dirt o Keeping up with the ongoing changes

LinkedIn a One-Stop-Shop Communication Tool

• Online career portfolio• Your contacts• Your networks• Your files• Your presentations• Your groups• Your blogs• Your Twitter handle• Your Huddle Workspace• Your events

Please connect with me on LinkedIn at:http://ca.linkedin.com/pub/john-coward/1b/a22/9b

Thank You!