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Innovative Approaches to Public Involvement
Pauletta TonilasRegional Transportation District
Senior Manager of Public Relations
February 24, 2014
RTD FasTracks Program
• 1 rail line open
• 5 rail lines in construction
• 1 bus rapid transit (BRT) line in construction
• Denver Union Station redevelopment in construction
Public Information/Involvement Program• Multi-faceted PI program
– Public meetings– Email blasts– Website– Social media– Informational materials– Special events– Public opinion surveys– Newsletters– Videos
– Telephone Town Hall Meetings
Former Director Newsletters• Previous way to
connect with the public
• 15 quarterly Director newsletters
• Major time investment
– 100 staff hours per issue
• Little ROI
• Time to try something new!
Telephone Town Hall Meetings• Large conference call; live radio show
• Moderator facilitates meeting
• Calls pushed out to thousands of numbers
• Call-in number available
• Keypad polling with immediate results
• Screened caller questions
• Opportunity to inform, educate and get input
5
Telephone Town Halls vs. Newsletters
15 Telephone Town Halls 15 Director Newsletters
450,000 touches 6,500 touches
74,000 participants 1,300 opens
.12 per contact $1.03 per contact
.73 per participant $5.17 per open
Mobility Study Public Involvement
• Tested town hall meetings in lieu of public meetings
• Two town hall meetings held
• 10,500 participants• Received input on:
– What’s important when riding transit
– How they’d like to get information about the study
Tele Town Hall Lessons Learned• Keep recorded messages short
• Provide script for participants, but don’t over-script everyone
• Encourage dialogue and interaction among participants
• Provide staff support during meetings, but don’t over-staff
• Have info resources on hand during meetings for reference
• Prepare questions and key messages for filler
• Check and double-check call-in number and ID code
• Hold a briefing to run through format and share tips
• Provide food and beverages
• Check voice mail box and respond to questions/comments in a timely manner