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Our Company • Experience & Dedication
– Owners with 80+ years experience in healthcare industry
• Acquired patents from inventor of “Tuli’s” heel cups – orthopedic surgeon & football coach
• Focus on innovations in pain prevention
• With partners and customers in 75 countries – 1/3 of revenues come from markets outside of US
• Focus on long-term relationships, cooperation & mutual success
• Our credo for partnerships:
-In Business for Yourself, Not by Yourself-
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Our Mission
• Offer effective, profitable, innovative products to our partners and their customers
• Be the source for new developments in sports injury/ performance, rehabilitation, injury prevention markets
• Be a trusted partner to our network of distributors
• Have the most effective, easy-to-use pain relief solutions available in the market
3 In Business for Yourself, Not by Yourself-
Medi-Dyne Products
We offer:
• Unique & effective products made in US
• Proprietary materials
• True innovations- 60 patents
• Backed by independent Medical studies
• 3 product lines with a wide range of markets – Tuli’s Footcare (medical & mass market)
– Stretching & Strengthening (specialty sports, rehab, athletic markets)
– Skin & blister care (athletic, professional markets)
In Business for Yourself, Not by Yourself 5
• 2x2 Versions
– 2 versions: Classic (for any type of shoe), Heavy duty (twice as thick for lace up shoes)
– 2 materials: Come in rubber or gel (perfect with barefoot use)
In Business for Yourself, Not by Yourself 6
1. Resembles natural fat padding in foot 2. Shock absorption happens mechanically
through multi-layer waffle design 3. Raises heel and reduces stress on Achilles
tendon 4. Perfect for kids with Severs disease
Tuli’s Heel cups- True Pain Relief
Tuli’s Heel cups- Product benefits
1. Product effectiveness is proven by independent medical study- 88% of patients with heel pain had significant improvements in their condition
2. Superior and more effective double “waffle” design that absorbs considerably more shock and reduces pain significantly better
3. Highest quality standards in the industry with best warranty terms in the industry (product life time warranty)
4. # 1 prescribed heel cup by podiatrists in the world (that’s why Tuli’s is the strongest brand worldwide in the industry)
5. Full solution to relief & heal the pain is available (heel cups for pain relief, ProStretch Plus for healing)
In Business for Yourself, Not by Yourself 7
• Cushion gel & effective arch support
• Specialty product : Fits in any shoe
• ¾ length: no overcrowding; full insole for toe-to-heel relief
• Carbon fiber support; can be adjusted for custom fit
• Podiatry, Home heath, Pharmacy markets
• Premium replacement insole
• Heel cushion, built in arch support with Polyurethane, Poron
• for Mass & sports markets
• Shock absorption from heel to toe “mobile mat”
• Markets: standing occupations, e.g. doctors, nurses, police, military, construction, retail. ET: more enforced than PFM
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PFM & Energy Tracks
Road Runners
Gaitors
Diamondbacks
Tuli’s Insoles
Tuli’s Insoles Polar Bears
• Heel spur sufferer- dual approach: waffle & gel
• body heat makes them moldable & adjust to shape of foot
In Business for Yourself, Not by Yourself 9
Metatarsal Cushions & Heel Fatigue Mats
• For balls or heels of foot
• Morton’s Neuroma
• Unique design & Low compression set
• Tapered ends
• Light weight
SoftMoves
• Specialty products for heel & ball of foot
• For use barefoot, sandals, flip-flops
Ribbed Waffle Design Proprietary Materials Long-lasting material Can be washed Won’t break down One size fits all- can be trimmed to fit
Competitive Analysis- Insole Market
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TULI’s Bauerfeind Silipos Sof-Sole Spenco Sorbothane Mueller Dr Scholl’s
Material Proprietary, Light gel
Heavy silicone Heavy silicone Polymer Gel Thermo-plastic (old)
Heavy visco-elastic polymer
Low density gel
Design Biomechanically accurate design
No architectural structure
No architectural structure
No architectural structure
No architectural structure
No architectural structure
Single layer
Wave pattern
Effectiveness- Impact absorption
Excellent- Proven with medical study
Good Good Good Poor Good Poor Poor
Pricing Mid-range Most expensive
Expensive Expensive Mid-range Mid-range Mid-range Low -cost
Warranty Product lifetime
Inferior Inferior Inferior Inferior Inferior Inferior inferior
Selection Good Small Small Good Good Small Small Small
Markets Medical, (Prof. ) sports,& Mass
Medical Medical Sports & mass
Medical & mass
Mass Profess. Sports
Mass
Ankle care Cheetah
• Proven performance- ankle support & shock absorption
• Barefoot feeling
• Excellent recovery rate 100%
• Gymnasts, Dancers; also home health & sporting goods
StrengthRite
• Prevention of and rehabilitation from shin splints and ankle, calf
and Achilles tendon injuries – Why: About 60 percent of all foot and ankle injuries, are sprains and strains of the ankle
• More than bands: adjust tension for varying levels of resistance and focus
• Strengthens the muscles controlling all four planes of ankle motion easily
In Business for Yourself, Not by Yourself 11
Stretching & Strengthening ProStretch Plus -
The Ultimate Tool for Preventing and Relieving Plantar Fasciitis, Achilles Tendonitis, Tight Calves & Hamstrings
Proven Effective Patented rocker design automatically holds your foot in the optimal position for providing a
biomechanically accurate and efficient stretch that’s been proven to work the lower leg muscles more effectively.
Customizable Stretch Unique adjustable heel rest allows you to increase or decrease the degree of
stretch, enabling the user to “progress their stretch” as they become stronger and more flexible.
Exclusive Toe Stretch Exclusive removable toe lift delivers maximum toe and Plantar fascia stretch. Perfect for engaging
the entire interconnective chain of the lower leg for unparalleled results.
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StretchRite • More effective than a band or towel
• Handles enable deep stretch that can be hold easily
• Stretches all parts of the body, also post-OP suitable
CoreStretch • Extends & elongates back muscles & soft tissue (while keeping a straight back)
• Less pressure on lower back- reduced pain
• Adjustable & versatile
• Easy to assemble & transport- perfect for
in the car, office, at home
• PT offices, Chiropractors, Home health,
corporate wellness, chair & mattress stores
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Stretching & Strengthening
Skin Care Skin-On-Skin provides superior cushioning, hydration, and
friction reduction that resists sweating and rubbing, bringing
instant relief for: » Chafing
» Abrasions
» Stings
» Skin Irritations
» Blisters
» Scrapes
» Insect Bites
» Poison Ivy
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Packaged for Convenience Skin-On-Skin is available in 3 convenient sizes and is packaged in re-sealable jars that were specially designed for the clinic, gym, or field.
Product Packaging
• One Size fits all up to 5 sizes per product - easy to stock
• Unique & high quality clam shells
• Instructional inserts with professional pictures
• Buyers can feel products through clamshell
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Summary
• Unique, proven effective products
• Better warranty terms than the competition
• Everything made in US
• Easy to use
• Easy to stock
17
Foot Care Facts What?
• We walk more than four times the circumference of the globe *
• 52 bones in our feet make up about one quarter of all the bones in our body
– Intricate , complex system containing 26 bones, 33 joints, 107 ligaments, 19 muscles
Medical conditions
• Plantar fasciitis= inflammation of ligaments at bottom of foot due to stress from tight calves and Achilles tendon
• Heel spur= calcaneous growth related to plantar fasciitis
• Achilles tendonites, apophysitis
• Back pain= too much stress on lower back due to little shock absorption
and little flexibility of muscles above & below lower back
• Flat feet
• Tight calved & hamstrings
Who?
• 75% of pop. will have symptoms at least once a life
• Women 4 times more prone to pain due to shoes
• Overweight & pregnant persons
*American Podiatric Medical Association 19
Stretching- Prevention & Rehabilitation
• The Body’s Interconnective chain*
1. Stretching is a fundamental way to improve overall health and fitness and prevent injuries.
2. Stretching can decrease pain and soreness after exercise, also known as DOMS (delayed onset muscle soreness).
3. A little as 10 minutes of stretching three days a week can improve posture, circulation, and range of motion.
4. It is imperative to stretch correctly (deep stretches of 30 seconds or more)
20 * National Institute of Arthritis and Musculoskeletal and Skin Diseases; Physical Activity Instruction of Older Adults by C. Jessie Jones; U.S. National Library of Medicine.
Markets
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Medical Suppliers
Physical Therapists
Orthopedists/ Podiatrists
Orthopedic Surgeons
Home health care
Rehabilitation centers
Distributors Fitness
products
PT’s & Athletic Trainers
Professional Teams
Dance/ Gymnasts
Gyms
Track & Field
Sports Specialty Retail
Running Stores
Endurance Sports
Bicycling, Triathlon
Team Sports
Retail
Pharmacies
Supermarkets
Mass merchandisers
Shoe Stores
New Markets & Opportunities
For fitness distributors
• Biking and Triathlon
• Golf
• Track & Field
For health distributors
• Age related
• Corporate wellness
Social media- forums, blogs etc
• Twitter followers
In Business for Yourself, Not by Yourself 22
Marketing • Videos: instructional & sales http://www.youtube.com/user/MediDyne?blend=14&ob=5
• Social media strengthening the community & followers participation (e.g. sponsoring blogs, video competitions)
• Magazine ads (Runners World, Golf, Medical)
• Trade shows
• Newsletters
• Endorsements (US & int’l teams, Triathlon athletes)
• Product information & sell sheets (translations available also)
In Business for Yourself, Not by Yourself 23
Marketing Kit
Dealer section on our website including – Articles
– Ads
– Videos
– Sell sheets
– Online banners
– Catalogs
– Translated materials
– And much more
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