Innovation to increase success JPC Media Ltd. Business grew from the recession, helped tenants to...
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Innovation to increase success
Innovation to increase success JPC Media Ltd. Business grew from the recession, helped tenants to survive Owned by five Finnish broadcasting, telecommunication
JPC Media Ltd. Business grew from the recession, helped tenants
to survive Owned by five Finnish broadcasting, telecommunication
and newspaper companies with networth in exess of over 100 million
Euros Unique business formula and own Operating System: The Sound
of Business JPCs market share in its field in Finland is over 90%
and will be the same in countries JPC is now doubling its business
annually
Audio advertising is our business and possibly background music
inside shopping centres ENTRANCES, ISLES, SQUARES all the public
zones Weekly advertising for tenants at an outstandingly low price
including broadcast, production, creative services NEW REVENUE
SOLUTION FOR YOUR CENTRE: - JPC provides a revenue share for the
shopping centre owner - Only responsibility for the asset owner is
to keep up their audio system - Service is a turnkey program
Tenants success - Specialty lease - Enhanced shopping atmosphere.
JPC Media the Business of Sound
Slide 6
Easy to use Order for commercial shopping center message. It is
easy JPC Personnel is there to help the retailer through the
process Take 1015 min and thats it. Advertiser OrderCreationTo the
playlistBroadcasting
Slide 7
Structure of the media Characteristic to shopping center
message: Highly compressed Sound logos, little need for music
Volume increases when going to commercials
Slide 8
The Impact: 31% of visitors act every week 31 % of visitors of
shopping centers have done something (bought products, visited
shops etc.) based on audio advertising that they have heard in
shopping centers. Source: TNS Gallup Oy (part of Kantar Group)
Slide 9
JPC is the dynamic core The Sound of Business -software Sound
commercial is controlled and transferred to each individual
shopping centre automatically.
Slide 10
Benefits of the audio advertising inside Significant amount of
contacts Target group: the super spenders No lack of listeners
during commercial break Superb for cost aware advertiser
Slide 11
4 steps in our new market development How do you wish to
proceed? 1.Pilot program 2. Network build 3. Media income for the
Centre at no cost 4. Scale = new national media
