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Innovation Through Culture - Stories from a Decade at Google Steven Lerch – President, Story Arc Consulting Monday, March 2, 2020 1:15 PM – 2:15 PM

Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,

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Page 1: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,

Innovation Through Culture -

Stories from a Decade

at GoogleSteven Lerch – President, Story Arc Consulting

Monday, March 2, 2020 1:15 PM – 2:15 PM

Page 2: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,
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= 1 Million Farmers = 1 Million Americans

1935

7M:127M

Page 8: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,

1935

2019= 1 Million Farmers = 1 Million Americans

7M:127M 2.6M:327M

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2019

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Locally Sourced

Keto Diet

GMO Free

Plant Based Diet

Organic

Cage Free

Farm to Table

Gluten Free

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44 MillionAverage Long tail Views Per Episode in Season 8

264 MillionViewers in 2019

22 MillionViewers Per Month

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1,290thSubscriber Rank

2,926th View Rank

Page 19: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,

1,290thSubscriber Rank

2,926thView Rank

49 MillionViews Per Month

Page 20: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,

“Nearly half of U.S. Consumers Avoid GMOs”

Page 21: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,

“69% of Americans aren’t confident they know what GMOs are.”

Page 22: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,
Page 23: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,
Page 24: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,
Page 25: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,

NEW = BETTER

Page 26: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,
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103,000 Employees

Offices in 50 Countries

$137B in Annual Revenue

Page 39: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,

Innovation Comes from Anywhere

Launch and Iterate

Default to Open

Have a Mission that Matters

Page 40: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,

Innovation Comes from Anywhere

Page 41: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,
Page 42: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,
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Page 48: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,

Richard Montanez

Page 49: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,
Page 50: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,

Launch and Iterate

Page 51: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,
Page 52: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,

130,000,000,000,000

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Default to Open

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Page 72: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,

Have a Mission that Matters

Page 73: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,
Page 74: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,

Innovation Comes from Anywhere

Launch and Iterate

Default to Open

Have a Mission that Matters

Page 75: Innovation Through Culture - Stories from a Decade at Google...Innovation Through Culture - Stories from a Decade at Google Steven Lerch –President, Story Arc Consulting Monday,

Thank You!StoryArcConsulting.com

[email protected]

[email protected]