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Research Brown BagJune 6, 2011

Walter Van Dyck

Innovation Research @ Vlerick: The

Current State of the Art

Vlerick Leuven Gent Management School

Defining innovation: Process and knowledge views

Innovation is a process of turning opportunity into new ideas and of putting these into widely used practice (Tidd et al., 2001)

Innovation comprises the development, production, and market commercialization of an invention as well as product diffusion and adoption by customers (Garcia and Calantone, 2002).

Technological innovation is the application of knowledge about tools, materials, processes, and techniques to problem solving (Afuah, 2003)

Innovative opportunity is endogenous, or the result of purposeful efforts to create knowledge and new ideas, and appropriate the rents through commercialization entrepreneurial view: opportunity is exogenous (Shane, 2008)

| June 6, 2011 | Research Brown Bag


Overall Citation-based

Journal of Product Innovation

Management

Research Policy

Research-Technology Management

Harvard Business Review

Strategic Management Journal

Management Science

Administrative Science Quarterly

R&D Management

IEEE Transactions on Engineering

Management

Academy of Management Review.

Specialty journals

Technological Forecasting and Social

Change

International Journal of Technology

Management

Technovation

Technology Analysis & Strategic

Management

Journal of Engineering and Technology

Management.

Top 10 Innovation-related journals (JPIM, 2004)



Innovation-related research areas:

T&IM view (Shane, 2008)

Evolution of technology, markets, and industry

Development and introduction of new products

Management and organization of innovation

Technology strategy

Economics of standardization, IP and innovation,

orchestrating value capture from innovation investments,

collaborations and strategic alliances for innovation

Technology-based entrepreneurship

Financing of innovation, knowledge spillover from

entrepreneurship, public policy contributions



Innovation-related research areas:

Marketing view (Hauser, Tellis & Griffin, 2006)



Innovation-related Research in ccM

See Marions presentation



Innovation-related Research in P&O

The role of feedback in stimulating creativity (Tina

Davidson & Katleen De Stobbeleir)

The role of employee proactivity in creativity (Inge De

Clippeleer & Katleen De Stobbeleir)

Development of a diagnostic tool to assess a climate

for creativity (Flanders DC project: Cline Claus and

Katleen De Stobbeleir)



Innovation-related Research in OTMC Innovation

Four Research Themes

Organizing for innovation

Open innovation

Business models for technology-based ventures

IP and patent strategies

Different types of projects

Academic research (AR)

Research for business (BR)

Pedagogical research (PR)



Organizing for Innovation

Ambidextrous organizations (AR)

Team: Bart Leten, Rene Belderbos, Bart Van Looy, Annelies Geerts

Timing: March-Sep 2011

Corporate venturing (AR)

Team: Walter Van Dyck, Iris Vanaelst, Bart Leten

Timing: March-December 2011

Corporate venturing: Tibotec case (AR)

Team: Walter Van Dyck, Bart Van Looy (KUL)

Timing: 2011

Time Boxing (AR)

Team: Walter Van Dyck, Stijn De Zutter, Bart Leten

Timing: June-December 2011



Organizing for Innovation

Corporate Venturing

Applied for ARF research fund

Promoter: Bart; Co-promoters: Walter and Iris

Collaboration with KUL (Bart Van Looy)

Theory development via case analysis and survey of VC units

Time Boxing

Comparing time boxing and stage-gate processes

Illustrating cases: Campina foods and Technicolor



Open Innovation

Open innovation in SMEs (BR + AR)

Team: Wim Vanhaverbeke, Stijn De Zutter

Timing: Jan-August 2011

Open innovation @ Philips (AR)

Team: Wim Vanhaverbeke, Bart Leten, Jingshu Du (PhD)

Timing: 2011

Open bootcamps (BR)

Team: Walter Van Dyck, Stijn De Zutter (Flanders DC project)

Timing: 2011

Supplier innovation @ P&G

Team: Steve Muylle (Lead), Walter Van Dyck, Wim Vanhaverbeke,



Business Models for Technology Ventures

Business model experimentation (AR)

ARF research project

Team: Walter Van Dyck, Marion Debruyne, Miguel Meuleman

Timing: 2011 2012

Technology-based Business model prototyping (AR)

Team: Walter Van Dyck


Review and outlook on Pharmaceutical portfolio management (BR)

Book chapter in international edited book (Springer)

Team: Walter Van Dyck, Marion Debruyne




IP and Patent Strategies

Teaching case: Patent landscaping

Team: Wim Vanhaverbeke, Bart Leten, Isabelle Huys and Hilde

Stevens (CIR and pharmaceutical faculty, KUL)

Timing: March-August 2011

Focus: Patent landscaping and open innovation

Case: Orphan drugs (Genzyme); Creax software

Valuation of Patents

Team: Bart Leten, Katrin Hussinger (UM),Dirk Czarnitzki (KUL)

Paper Market value of blocking patents under review at RP

Submission as Vlerick working paper



Some useful references to capture the scope of

innovation-related research

Calantone, R. J., Harmancioglu, N., & Droge, C. 2010. Inconclusive innovation returns: A meta-analysis of research on innovation in new product development. Journal of Product Innovation Management, 27(7): 1065-1081.

Durisin, B., Calabretta, G., & Parmeggiani, V. 2010. The intellectual structure of product innovation research: A bibliometric study of the Journal of Product Innovation Management, 1984-2004. Journal of Product Innovation Management, 27(3): 437-451.

Hauser, J., Tellis, G. J., & Griffin, A. 2006. Research on innovation: A review and agenda for Marketing Science. Marketing Science, 25(6): 687-717.

Shane, S. (Ed.). 2008. Handbook of technology and innovation management. Chichester: John Wiley & Sons.

Smith, M., Busi, M., Ball, P., & Van Der Meer, R. 2008. Factors influencing an organisation's ability to manage innovation: A structured literature review and conceptual model. International Journal of Innovation Management, 12(4): 655-676.


Marion Debruyne

My research (on innovation)


What do I do at Vlerick?

Market Strategy & InnovationThe strategic side of innovation and the innovative side of

strategy

SWIFT Chair in Market Driven Innovation

Open Program Product Management

Flanders DC Track chair on Innovation

Program Director M3

Marketing course in fulltime & part-time MBA

Executive programs

Research Steering Committee

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What is my research about?

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Business Model Innovation

Bringing new products to market

Competitor

interdependencies



| 19-1-2010 |18 |



Competitor

interdependencies

Devolder & Debruyne

Fit and Dynamic Capabilities

SMS Conference, 2011



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Competitor

interdependencies

Baert, De Backer, Debruyne,

Meuleman, Van Dyck

Business model experimentation

ARF project 2011



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Competitor

interdependencies

Van Dyck & Debruyne

New pharma business models

In Progress



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Competitor

interdependencies

Baert & Debruyne

Solutions as business model

innovation

Flanders DC project 2011



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Competitor

interdependencies

Dawar, Debruyne & Pijakova

Big Picture innovation




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Competitor

interdependencies

Debruyne & Reibstein

Competitor see, Competitor Do

Marketing Science, 2005



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Competitor

interdependencies

Debruyne, Moenaert, Frambach

Using the weapons you have

JPIM 2010



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Competitor

interdependencies

Devoldere, Debruyne, Frambach

Market entry spillovers

Work in progress



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Competitor

interdependencies

Debruyne & Weijters

Usage adoption

Working paper 2010



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Competitor

interdependencies

Debruyne & Pijakova

Customer Co-creation

In progress



| 19-1-2010 |28 |



Competitor

interdependencies

Debruyne & Pijakova

Service Co-creation


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Innovation Research @ Vlerick: The Current State of the Art/media/Corporate/Pdf-brochures/Events/2... · Innovation Research @ Vlerick: The Current State of the Art ... Business model