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Milan, 10th April 2018
Innovation Methods
Valentina Grillea & Lisa Stephan I bwcon GmbH I
MANN-
HEIM
ULM
VILLINGEN-
SCHWENNING
ENFREIBURG
RAVENSBU
RG
NETHERLANDS
FRANCE
SPAIN
ITALY
HUNGARY
SLOWAKIA
USA
bwcon e.V. is the leading
business initiative for the promotion of the
high-tech sectors in the region.
#ICT #Mobility #BigData #IoT #Engineering
#HealthCare #Energy
bwcon GmbH is a service
company supporting businesses and their
innovation processes across the whole
value chain.
#Talents #Ideas #Start-ups #Coaching
#Finance #Entrepreneurship
1997
MORE THAN 600 MEMBERS
today
2014
GmbH
e.V.
SERBIA
DENMARK
SWEDEN
About: bwcon
Connecting companies, fostering
innovation – in Germany and
beyond
Ideas:
High potentials out of the
bwcon network develop ideas
for your business
development.
Talents:
Access to lateral thinkers and
(young) professionals of all
kind of fields.
Education:
Your employees will be trained
to become intrapreneurs who
will be willing to strike new
paths.
Explore, Identify and Develop
bwcon InnovationAcademy
Toolbox & Methods
ENTREPRENEURIAL THINKING
DESIGN THINKING
EffectuationLean Startup
Business Model Innovation
Management 3.0
IDEATION
PROCESS
PRODUCT DEVELOPMENT
LEGO® SERIOUS PLAY®
BUSINESS MODELING
DESIGN THINKING
DTElements
Room. Team. Process.
DT Elements
Room. Team. Process.
Room. Team. Process.
DT Elements
Room. Team.
DT Elements
Process.
Prototype.
DT
is not a single workshop
is not rocket science
is always user- or human-centred
cannot be imparted in presentations
needs trial, error and a hands-on mentality
DT Guidelines
Fail early and often.
Leave titles at the door.
Don‘t talk. Do!
Avoid criticism.
Build on the ideas of others.
Quantity it is.
Stay focussed.
Dare to be wild!
Think human centred.
Have fun ☺.
DT Process
UNDERSTAND
OBSERVEINTERPRET
POINT OF VIEW
IDEATE
PROTOTYPE
PROBLEM SOLUTION
… AND TEST
DT Tools
1Time keepingSet deadlines to avoid perfectionism
2Complementary teamsHeterogeneity sparks creativity
3PausesKeep the concentration up
4Design-Thinking-GuidelinesPositive mindset
5Clear processStay focused, produce results
6Post-ItsShort and simple - 4 words max.!
DT Excercise
VISUALIZE IS THE
KEY!
EFFECTUATION
Effectuation Approach
An independent logic of decision-making and taking actions that helps bringing something new to the world.
» «
Effectuation 4 Principles
Focus on meansnot goals
Effectuation 4 Principles
Focus on meansnot goals
Focus on bearable losses
not on possible profits
Effectuation 4 Principles
Focus on meansnot goals
Focus on bearable losses
not on possible profits
Use of surprises and chancesnot avoiding them
Effectuation 4 Principles
Focus on meansnot goals
Focus on bearable losses
not on possible profits
Focus on partnerships
not competition
Use of surprises and chancesnot avoiding them
Effectuation Use
The Effectuation logic makes it possible actively shape a future when
the environment is uncertain and accurate prediction or planning is
not possible.
► Create something new: Effectuation transforms vague ideas into
new projects, products or solutions.
► Co-Creation: Effectuation enables agreements between those who
are willing to join in and help shape the new.
► Ability to act: Taking small steps makes you capable of action
BUSINESS MODEL INNOVATION
Business Model Innovation
How to present a business model
The magic Triangle Business Model Canvas
Business Model Innovation
Business Model Innovation
VALUE PROPOSITION
How well my Value Proposition is getting my target custormer´s job done
How many people or companies there are outside(and already in the market) with a similar job-to-be-
done solution
How important this job really is for the customer and if she/he actually has budget to spend on it
Value Proposition Canvas
Highlight the weakness points and the reason why they (or any otherissues) killed a business model´s company
Celebrate the Funeral of a Business Model
Business Model Innovation
LEAN STARTUP
Lean Startup Definition
A startup is a temporary organization used to search for a repeatable and scalable business model (Steve Blank)
Companies instead focus on the
Execution of the business model
Lean Startup Principles
EVIDENCE BASED ENTREPRENEURSHIP
Create hypotheses with the Business
Model Canvas
CUSTOMER DEVELOPMENT
Test hypotheses with the customers
AGILE DEVELOPMENT
Eliminate waste of time and resources by creating an MVP1
iteratively and incrementally
1 MVP = Minimal Viable Product
Lean Startup Principles
Lean startup can help you to kick start your
entrepreneurial journey by learning more about your
customers and the problem you want to solve.
And then start building a Minimum Viable Product
(MVP) to test it with your customers.
The MVP is the smallest thing you can build to
deliver the value of your solution to your customers.
Before developing your final solution you will go
through a cycle of iterations, testing different
hypothesis with your customers.
Lean Startup Cycle
METHODS AT A GLANCE
Overview Methods
ASPECT/METHODS Design Thinking Effectuation Business Model &
Value Proposition
Lean Start-up
Scope
Idea Generation from a
point of customer
needs
Idea Generation from
existing competences
Considers all aspects
that impact on solution
+ analysis of the added
value for the customer
Process to ideate and
testing hypotheses and
prototypes
Main features/tools
User-centered methods
like ideation,
visualization,
interviewing,
brainstorming, etc.
Focus on existing
competencies
Iterative process with
focus on the business
model
Iterative process with
focus on the Minimum
Value Product
Ideal Duration2 days (min. 3 hours) 1 day (min. 2 hours) 1 day (min. 2 hours) 2 days (min. 2 hours)
PhaseIdeation Process Entrepreneurial
Thinking
Business Model
Development
Product Development
Ideal number of
participant per
Team
5 5 5 5
Benefits
- Tackles complex
problems
- User-centered from
the beginning
- From abstract to
prototype
- Enables immediate
entrepreneurial
action
- Makes venture a
unique opportunity
- Teambuilding tool
- Clear idea of all
aspects and
elements to take into
consideration
- Flexible adaption of
new insights
- Reduces resources
spent during
development phase
- User involvement
- Allows pivots
(adjustments) and
failure
STUDY VISIT IN STUTTGART
Study Visit Stuttgart
Study Visit Stuttgart
What: The ICE/IEEE conference brings together leading academics,
researchers and practitioners, contributing to the global debate on
research, science and innovation. 400 participants expected.
Topics: Panels and workshops focused on Technology, Engineering
and Innovation & Entrepreneurship
When: June 17 (Sun) – June 20 (Wed), 2018
June 19 and 20 recommended for Smart Space
Study Visit options (June 20):
► Visiting one of Stuttgart’s industry corporates
► Visiting Wizemann Space (Co-Working, M.TECH Accelerator)
► Guided Tour at Stock Exchange Stuttgart
Study Visit Stuttgart
Draft Agenda
Study Visit Stuttgart
Topic Technology
Study Visit Stuttgart
Topic Engineering
Study Visit Stuttgart
Topic Innovation & Entrepreneurship
Valentina Grillea
+49 711 18421 - 642
Lisa Stephan
+49 711 18421 - 648
twitter: @bwcon_academy
References
Design Thinking
► Design Thinking Playbook
► Digital Innovation Playbook
Effectuation
► Effectuation – Elements of Entrepreneurial Expertise
Business Model
► Business Model Generation
► Business Model Navigator (St. Gallen)
References
Value Proposition
► Value Proposition Design
Lean Startup
► The Lean Startup
► Lean Analytics
ICE/IEEE Conference
► http://www.ice-conference.org/
